{"id":27590370,"date":"2024-05-07T17:09:52","date_gmt":"2024-05-07T15:09:52","guid":{"rendered":"https:\/\/www.adictiz.com\/webinar-gamificacion-en-el-deporte\/"},"modified":"2026-01-21T18:15:32","modified_gmt":"2026-01-21T16:15:32","slug":"webinario-gamificacion-en-el-deporte","status":"publish","type":"page","link":"https:\/\/www.adictiz.com\/es\/webinario-gamificacion-en-el-deporte\/","title":{"rendered":"Webinario | Gamificaci\u00f3n en el deporte"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0px|auto||197px|false|false\u00bb custom_padding=\u00bb0px|10px|30px|10px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|800|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb35px\u00bb text_line_height=\u00bb1.1em\u00bb header_font_size=\u00bb35px\u00bb header_line_height=\u00bb1.1em\u00bb width=\u00bb100%\u00bb custom_margin=\u00bb20px||||false|true\u00bb custom_padding=\u00bb||||false|true\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h1 style=\"text-align: center\">Gamificaci\u00f3n en el deporte<\/h1>\n<p>[\/et_pb_text][et_pb_text disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|300|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb25px\u00bb text_line_height=\u00bb1.1em\u00bb header_font_size=\u00bb24px\u00bb header_2_font=\u00bb|300|||||||\u00bb header_2_font_size=\u00bb25px\u00bb header_2_line_height=\u00bb1.1em\u00bb width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb custom_margin=\u00bb|0px|11px||false|false\u00bb custom_padding=\u00bb|0px|1px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 style=\"text-align: center\">la estrategia de la Liga Nacional de Rugby<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; 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_builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/06\/Webinar-Gamification-dans-le-sport-1.webp\u00bb alt=\u00bbWebinario edart audrey gamificaci\u00f3n en el deporte\u00bb title_text=\u00bbWebinario-Gamificaci\u00f3n-en-el-deporte (1)\u00bb _builder_version=\u00bb4.25.1&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb custom_margin=\u00bb-18px||0px||false|false\u00bb custom_padding=\u00bb0px||||false|false\u00bb border_radii=\u00bboff|10px|10px|10px|10px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.19.5&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#f9f9f9&#8243; custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb58px||80px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|800|||||||\u00bb text_text_color=\u00bb#0092FF\u00bb text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.3em\u00bb header_text_color=\u00bb#0092FF\u00bb header_font_size=\u00bb20px\u00bb header_line_height=\u00bb1.2em\u00bb header_3_font=\u00bbMontserrat|800|||||||\u00bb header_3_text_color=\u00bb#0092FF\u00bb header_3_font_size=\u00bb25px\u00bb header_3_line_height=\u00bb1.2em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3><span style=\"color: #0092ff\">Estrategias de marketing deportivo para experiencias inolvidables<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|300|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb16px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p style=\"text-align: left\">De la mano de la <span style=\"color: #0092ff\"><strong>Liga Nacional de Rugby<\/strong><\/span>, \u00a1sumerj\u00e1monos en el coraz\u00f3n de la fan journey! Exploremos cada etapa, desde la captaci\u00f3n hasta la fidelizaci\u00f3n, revelando los trucos para transformar a los espectadores ocasionales en embajadores entregados. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_4,1_4,1_4,1_4&#8243; _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/05\/Logo-ligue-nationale-rugby.webp\u00bb alt=\u00bbLiga Nacional de Rugby\u00bb title_text=\u00bbLogo-liga-nacional-de-rugby\u00bb _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/04\/logo-adictiz-hd.png\u00bb title_text=\u00bblogo-adictiz-hd\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|300|||||||\u00bb text_text_color=\u00bb#000000&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<p style=\"text-align: justify\">En la efervescencia del mundo del deporte, donde los estadios resuenan con los gritos de alegr\u00eda de los aficionados y donde cada haza\u00f1a atl\u00e9tica despierta emociones intensas, <span style=\"color: #0092ff\"><strong>el arte de cautivar a la audiencia<\/strong><\/span> es una b\u00fasqueda constante.<\/p>\n<p style=\"text-align: justify\">El deporte trasciende fronteras, culturas e idiomas, creando un terreno f\u00e9rtil donde las marcas pueden <span style=\"color: #0092ff\"><strong>establecer v\u00ednculos profundos con su p\u00fablico<\/strong><\/span>. Imagine una experiencia en la que cada partido, cada competici\u00f3n, se convierte en mucho m\u00e1s que un simple evento deportivo. <\/p>\n<p style=\"text-align: justify\">Ah\u00ed es donde reside el poder de la gamificaci\u00f3n en el deporte, una fusi\u00f3n entre la pasi\u00f3n por el juego y la emoci\u00f3n de la competici\u00f3n. <span style=\"color: #0092ff\"><strong>La gamificaci\u00f3n transforma a los espectadores en participantes activos<\/strong><\/span>, conectando con ellos a un nivel m\u00e1s profundo e incentiv\u00e1ndolos a volver en busca de m\u00e1s emociones.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat|300|||||||\u00bb text_text_color=\u00bb#000000&#8243; custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p style=\"text-align: justify\">Este webinario es una invitaci\u00f3n a explorar las posibilidades que ofrece la gamificaci\u00f3n en el mundo del deporte. Descubra todas las estrategias de marketing deportivo. Ya sea una asociaci\u00f3n deportiva, un organizador de eventos o una marca que busque asociarse con el deporte, descubrir\u00e1 estrategias innovadoras para crear experiencias inolvidables para sus fans.  <\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|300|||||||\u00bb text_text_color=\u00bb#000000&#8243; background_color=\u00bb#f9f9f9&#8243; custom_margin=\u00bb20px||||false|false\u00bb custom_padding=\u00bb10px|20px|0px|20px|false|false\u00bb border_radii=\u00bbon|10px|10px|10px|10px\u00bb border_width_all=\u00bb1px\u00bb border_color_all=\u00bb#e5e5e5&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><strong>En el orden del d\u00eda de este webinario:<\/strong><\/p>\n<ul>\n<li><span style=\"color: #0092ff\"><strong>Gamificar la fan journey<\/strong><\/span> | Cautivar a los apasionados en cada fase del evento<\/li>\n<li><span style=\"color: #0092ff\"><strong>De la captaci\u00f3n a la fidelizaci\u00f3n<\/strong><\/span> | Alcanzar los objetivos en el marketing deportivo<\/li>\n<li><span style=\"color: #0092ff\"><strong>Casos de uso <\/strong><\/span>| Adictiz y la Liga Nacional de Rugby dominan el compromiso<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; disabled_on=\u00bbon|off|off\u00bb _builder_version=\u00bb4.22.2&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#FFFFFF\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb58px||80px||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_6,1_6,1_6&#8243; _builder_version=\u00bb4.19.5&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|800|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb20px\u00bb text_line_height=\u00bb1.3em\u00bb header_3_font=\u00bbMontserrat|800|||||||\u00bb header_3_text_color=\u00bb#000000&#8243; header_3_font_size=\u00bb20px\u00bb header_3_line_height=\u00bb1.1em\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Los ponentes<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|300|||||||\u00bb text_text_color=\u00bb#000000&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<p style=\"text-align: justify\"><span style=\"color: #0092ff\"><strong>Elisabeth<\/strong><\/span> (<em>Jefa de proyectos CRM y Captaci\u00f3n en la Liga Nacional de Rugby<\/em>) y <span style=\"color: #0092ff\"><strong>Audrey EDART<\/strong><\/span> (<em>Directora de marketing en Adictiz<\/em>) responden a todas las preguntas sobre estrategias de marketing deportivo en una sesi\u00f3n de preguntas y respuestas al final del webinario.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_6&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/05\/Elisabeth-dick-lnr.webp\u00bb alt=\u00bbElisabeth Dick LNR\u00bb title_text=\u00bbElisabeth-dick-lnr\u00bb _builder_version=\u00bb4.25.0&#8243; _module_preset=\u00bbdefault\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb50%\u00bb width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbcenter\u00bb custom_padding=\u00bb|0px||0px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_6&#8243; 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