{"id":27602344,"date":"2026-03-31T11:37:23","date_gmt":"2026-03-31T09:37:23","guid":{"rendered":"https:\/\/www.adictiz.com\/project\/playable-qatar-airways-playable\/"},"modified":"2026-05-07T16:08:44","modified_gmt":"2026-05-07T14:08:44","slug":"playable-qatar-airways-playable","status":"publish","type":"project","link":"https:\/\/www.adictiz.com\/en\/project\/playable-qatar-airways-playable\/","title":{"rendered":"Scratch &amp; Win | Qatar Airways"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; 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custom_padding=&#8221;|0px||0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.5em&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Qatar Airways deployed an innovative advertising campaign to mark the<strong> Black Friday peak period<\/strong>. Launched simultaneously across six strategic markets \u2014 <strong>France, Germany, Spain, Italy, United Kingdom, and the Netherlands <\/strong>\u2014 this activation relied on an interactive Playable Ad based on a scratch card mechanic. This format allows exclusive offers to be revealed in an immersive way, significantly increasing brand exposure time and user engagement from the very first contact. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#3480F3&#8243; custom_margin=&#8221;||-6px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; 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By transforming the discovery of the commercial offer into a suspended moment of gameplay, the airline creates a direct tactile interaction with its future passengers. This simple gesture strengthens <strong>offer recall and enhances the brand&#8217;s prestige<\/strong> through a polished and premium visual universe.  <\/p>\n<p>The experience was designed to meet a <strong>triple objective of visibility, qualified traffic, and conversion<\/strong>. By targeting high-income profiles and premium travelers, the campaign demonstrated remarkable performance, far exceeding market standards. 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