{"id":22590,"date":"2025-01-06T16:40:08","date_gmt":"2025-01-06T14:40:08","guid":{"rendered":"https:\/\/www.adictiz.com\/project\/retail-sector\/"},"modified":"2026-04-22T19:00:27","modified_gmt":"2026-04-22T17:00:27","slug":"retail-sector","status":"publish","type":"project","link":"https:\/\/www.adictiz.com\/en\/project\/retail-sector\/","title":{"rendered":"Retail sector"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#f7f4ff” custom_margin=”-100px||||false|false” custom_padding=”100px|0px|0px|0px|false|false” background_last_edited=”on|desktop” use_background_color_gradient_phone=”on” background_color_gradient_stops_phone=”#ffffff 0%|#ffffff 9%|#f7f4ff 37%” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”30px||0px||false|false” custom_padding_tablet=”30px||0px||false|false” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n

Gamification in retail<\/b> : Reinventing the customer experience and energising the point of sale<\/span><\/h1>\n

” content_phone=”<\/p>\n

Gamification in retail<\/b> : Reinventing the customer experience and energising the point of sale<\/span><\/h1>\n

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Gamification in retail<\/strong> : Reinventing the customer experience and energising the point of sale<\/h1>\n

[\/et_pb_text][et_pb_text content_tablet=”<\/p>\n

Engage your customers at every stage of their buying journey with interactive in-store and online experiences.<\/span><\/p>\n

” content_phone=”<\/p>\n

Engage your customers at every stage of their buying journey with interactive in-store and online experiences.<\/span><\/p>\n

” content_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat|300|||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.2em” header_text_color=”#FFFFFF” header_2_font=”|300|||||||” header_2_text_color=”#000000″ header_2_font_size=”28px” text_orientation=”center” custom_margin=”0px||0px|0px|false|false” custom_padding=”30px||0px||false|false” global_colors_info=”{}”]<\/p>\n

Engage your customers at every stage of their buying journey with interactive in-store and online experiences.<\/p>\n

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GAMIFYING THE CUSTOMER JOURNEY<\/b><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font_size=”28px” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Discovery stage<\/strong><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”16px” custom_margin=”0px||||false|false” global_colors_info=”{}”]<\/p>\n

Capture attention as soon as you enter the shop or online with interactive features such as competitions integrated into the shopping experience or immersive experiences on kiosks.<\/p>\n

\"\"<\/span> Surfing on an event or highlight<\/p>\n

\"\"<\/span> Brand anniversary<\/span><\/p>\n

\"\"<\/span> Promoting your brand and your offer<\/p>\n

\"\"<\/span> In-store interactive terminals<\/p>\n

\"\"<\/span> Partnership: reaching a new target<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/01\/GL-bornes.webp” title_text=”GL-bornes” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#f7f4ff” custom_margin=”0px||0px||false|false” custom_padding=”30px||30px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”150px||150px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/01\/Kaporal-LeKapGame-02-preuve-achat-copie-1.webp” title_text=”Kaporal-LeKapGame-02-buying-proof” _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” width=”100%” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”|30px|||false|false” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#daccff” text_font_size=”16px” custom_margin=”40px||0px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”0px||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||0px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

GAMIFYING THE CUSTOMER JOURNEY<\/strong><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font_size=”28px” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Purchasing stage<\/b><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”16px” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\n

Make the buying journey captivating with interactive experiences online or in-store. Personalised and immersive offers or post-purchase rewards can transform each stage into a unique and memorable interaction. <\/p>\n

\"\"<\/span> Post-purchase rewards<\/span><\/p>\n

\"\"<\/span> Liveshopping<\/p>\n

\"\"<\/span> Gamify your products with Scan & Play<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#f7f4ff” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#daccff” text_font_size=”16px” custom_margin=”200px||0px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”50px||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||0px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

GAMIFYING THE CUSTOMER JOURNEY<\/strong><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font_size=”28px” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Purchasing stage<\/b><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”16px” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”]<\/p>\n

Make the buying journey captivating with interactive experiences online or in-store. Personalised and immersive offers or post-purchase rewards can transform each stage into a unique and memorable interaction. <\/p>\n

\"\"<\/span> Post-purchase rewards<\/span><\/p>\n

\"\"<\/span> Liveshopping<\/p>\n

\"\"<\/span> Gamify your products with Scan & Play<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/01\/Kaporal-LeKapGame-02-preuve-achat-copie-1.webp” title_text=”Kaporal-LeKapGame-02-buying-proof” _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” width=”100%” module_alignment=”center” custom_margin=”50px||50px||false|false” custom_padding=”|0px|||false|false” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”100px||100px||false|false” custom_padding_tablet=”100px||100px||false|false” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#daccff” text_font_size=”16px” custom_margin=”50px||0px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”0px||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||0px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

GAMIFYING THE CUSTOMER JOURNEY<\/b><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font_size=”28px” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Building loyalty and commitment all year round<\/strong><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”16px” custom_margin=”0px||0px||false|false” custom_padding=”|20px|||false|false” global_colors_info=”{}”]<\/p>\n

Keep your customers interested with gamified loyalty programmes and regular events. Strengthen brand loyalty while stimulating engagement throughout the year. <\/p>\n

\"\"<\/span> Promoting partners<\/p>\n

\"\"<\/span> Strengthen the brand’s image<\/p>\n

\"\"<\/span> Managing a community<\/p>\n

\"\"<\/span> Promoting a loyalty programme<\/p>\n

\"\"<\/span> Authenticity and UGC (User generated content)<\/span><\/p>\n

\"\"<\/span> Consolidating attachment through recurrence<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/01\/casting-kiabi-retail.webp” title_text=”casting-kiabi-retail” align=”center” _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” width=”50%” module_alignment=”center” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#f7f4ff” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||30px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/01\/icile-retail.webp” title_text=”icile-retail” _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” width=”100%” module_alignment=”center” custom_margin=”150px||150px||false|false” custom_padding=”|30px|||false|false” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#daccff” text_font_size=”16px” custom_margin=”180px||0px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”0px||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||0px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

REVITALISING YOUR POINT OF SALE<\/b><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font_size=”28px” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Know your target<\/b><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”16px” custom_margin=”0px||||false|false” global_colors_info=”{}”]<\/p>\n

Use gamification in retail to collect valuable data on your customers while offering them an engaging experience. Enrich your customer knowledge, so you can refine your marketing strategies to increase sales. <\/p>\n

\"\"<\/span> Carry out a personality test <\/span><\/p>\n

\"\"<\/span> Identifying consumer habits<\/p>\n

\"\"<\/span> Assessing brand knowledge<\/p>\n

\"\"<\/span> Enhancing your CRM<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#f7f4ff” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#daccff” text_font_size=”16px” custom_margin=”150px||0px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”0px||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||0px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

REVITALISING YOUR POINT OF SALE<\/b><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font_size=”28px” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Know your target<\/b><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”16px” custom_margin=”0px||||false|false” global_colors_info=”{}”]<\/p>\n

Use gamification in retail to collect valuable data on your customers while offering them an engaging experience. Enrich your customer knowledge, so you can refine your marketing strategies to increase sales. <\/p>\n

\"\"<\/span> Carry out a personality test <\/span><\/p>\n

\"\"<\/span> Identifying consumer habits<\/p>\n

\"\"<\/span> Assessing brand knowledge<\/p>\n

\"\"<\/span> Enhancing your CRM<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/01\/icile-retail.webp” title_text=”icile-retail” _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” width=”100%” module_alignment=”center” custom_margin=”50px||50px||false|false” custom_padding=”|0px|||false|false” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”50px|0px|50px|0px|false|false” custom_padding_tablet=”50px|0px|50px|0px|false|false” custom_padding_phone=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#daccff” text_font_size=”16px” custom_margin=”130px||0px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”0px||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||0px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

REVITALISING YOUR POINT OF SALE<\/b><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font_size=”28px” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Boost your drive-to-store<\/strong><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”16px” custom_margin=”0px||||false|false” global_colors_info=”{}”]<\/p>\n

Attract your customers in-store with campaigns that create a direct link between digital and point of sale.<\/p>\n

\"\"<\/span> Geolocated contests <\/span><\/p>\n

\"\"<\/span> Open-door events<\/p>\n

\"\"<\/span> Promoting a brand in-store<\/p>\n

\"\"<\/span> Treasure hunt<\/p>\n

\"\"<\/span> Exclusive offer on interactive terminal<\/p>\n

\"\"<\/span> Shop opening<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/01\/autosphere-retail.webp” title_text=”autosphere-retail” align=”center” _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” width=”50%” module_alignment=”center” custom_margin=”50px||50px||false|false” custom_padding=”0px||0px||false|false” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#f7f4ff” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”50px||50px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/01\/lidl-retail.webp” title_text=”lidl-retail” _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” width=”100%” module_alignment=”center” custom_margin=”150px||150px||false|false” custom_padding=”|30px|||false|false” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#daccff” text_font_size=”16px” custom_margin=”150px||0px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”0px||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||0px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

REVITALISING YOUR POINT OF SALE<\/b><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font_size=”28px” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Promoting your catalogue<\/b><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”16px” custom_margin=”0px||||false|false” global_colors_info=”{}”]<\/p>\n

As paper catalogues<\/a><\/span> tend to disappear, make the transition to an interactive digital experience. Highlight your new brands, product ranges or prices. <\/p>\n

\"\"<\/span> Push opt-in: anticipating communication<\/p>\n

\"\"<\/span> Launching a new brand<\/p>\n

\"\"<\/span> Promoting a range of products<\/p>\n

\"\"<\/span> Communicating about the new catalogue<\/p>\n

\"\"<\/span> Compare prices with the competition<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#f7f4ff” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”30px||50px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#daccff” text_font_size=”16px” custom_margin=”150px||0px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”0px||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||0px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

REVITALISING YOUR POINT OF SALE<\/b><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font_size=”28px” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Promoting your catalogue<\/b><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”16px” custom_margin=”0px||||false|false” global_colors_info=”{}”]<\/p>\n

As paper catalogues tend to disappear, make the transition to an interactive digital experience. Highlight your new brands, product ranges or prices. <\/p>\n

\"\"<\/span> Push opt-in: anticipating communication<\/p>\n

\"\"<\/span> Launching a new brand<\/p>\n

\"\"<\/span> Promoting a range of products<\/p>\n

\"\"<\/span> Communicating about the new catalogue<\/p>\n

\"\"<\/span> Compare prices with the competition<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/01\/lidl-retail.webp” title_text=”lidl-retail” _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” width=”100%” module_alignment=”center” custom_margin=”50px||50px||false|false” custom_padding=”|0px|||false|false” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_4,1_4″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”50px||50px||false|false” custom_padding_tablet=”50px||50px||false|false” custom_padding_phone=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#daccff” text_font_size=”16px” custom_margin=”130px||0px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”0px||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||0px||false|false” custom_padding_tablet=”||0px||false|false” custom_padding_phone=”0px||0px||false|false” custom_padding_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

REVITALISING YOUR POINT OF SALE<\/b><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_2_font_size=”28px” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Increase conversion<\/b><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|300|||||||” text_font_size=”16px” custom_margin=”0px||||false|false” global_colors_info=”{}”]<\/p>\n

Boost your conversion rates by offering gamified experiences that encourage purchase. Offer rewards that increase engagement, facilitate the buying process and turn visitors into loyal customers. <\/p>\n

\"\"<\/span> Identifying best-sellers<\/p>\n

\"\"<\/span> Offer vouchers to boost sales <\/span><\/p>\n

\"\"<\/span> Post-purchase reward<\/p>\n

\"\"<\/span> Segmentation to improve presentation<\/p>\n

\"\"<\/span> Boosting in-app purchases<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/01\/retail-sephora-1-1.webp” title_text=”retail-sephora-1″ align=”center” _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”right” custom_margin=”50px||50px||false|false” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/01\/retail-sephora-2-1.webp” title_text=”retail-sephora-2″ align=”center” _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”right” custom_margin=”50px||50px||false|false” custom_margin_tablet=”50px||50px||false|false” custom_margin_phone=”0px||50px||false|false” custom_margin_last_edited=”on|phone” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#daccff” custom_padding=”|30px||30px|false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”30px||30px||false|false” custom_margin_tablet=”30px||30px||false|false” custom_margin_phone=”0px||0px||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font_size=”30px” text_line_height=”1.2em” header_text_color=”#FFFFFF” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”||0px||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Mechanisms dedicated to gamification in retail<\/b><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”1400px” custom_padding=”|0px|20px|0px|false|false” custom_padding_tablet=”|0px|20px|0px|false|false” custom_padding_phone=”|20px|20px|20px|false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/01\/BZB-FashionWave-03-FlipWinV2-retail.webp” title_text=”BZB-FashionWave-03-Flip&WinV2-retail” align=”center” _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” width=”100%” module_alignment=”center” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Flip & Win<\/b><\/a><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/01\/BZB-Casting2022-02Formulaire-retail.webp” title_text=”BZB-Casting2022-02Form-retail” align=”center” _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” width=”100%” module_alignment=”center” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Video contest<\/b><\/a><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/01\/GL-retail-fdm.webp” title_text=”GL-retail-fdm” align=”center” _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” width=”100%” module_alignment=”center” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Pi\u00f1ata<\/b><\/a><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ custom_padding_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”1400px” custom_padding=”|0px|0px||false|false” custom_padding_tablet=”|0px|0px||false|false” custom_padding_phone=”|30px||30px|false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||||false|false” border_width_all=”3px” border_color_all=”#FFFFFF” border_width_all_tablet=”3px” border_width_all_phone=”0px” border_width_all_last_edited=”on|phone” global_colors_info=”{}”] iframe { display: block; margin: 0 auto; } [\/et_pb_code][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”20px||||false|false” global_colors_info=”{}”]<\/p>\n

Memory<\/b><\/a><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/01\/GL-bandit-manchot-retail.webp” title_text=”GL-slot-machine-retail” align=”right” _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” width=”75%” module_alignment=”right” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” module_alignment=”right” custom_margin=”20px||||false|false” custom_padding=”|||75px|false|false” custom_padding_tablet=”|||75px|false|false” custom_padding_phone=”|||0px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Slot machine<\/b><\/span><\/a><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/01\/tao-retail.webp” title_text=”tao-retail” align=”center” _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” width=”75%” module_alignment=”right” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”20px||||false|false” custom_padding=”|||75px|false|false” custom_padding_tablet=”|||75px|false|false” custom_padding_phone=”|||0px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Quiz<\/b><\/a><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/01\/maison-du-monde-retail.webp” title_text=”maison-du-monde-retail” align=”right” _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” width=”75%” module_alignment=”right” border_radii=”on|20px|20px|20px|20px” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”20px||||false|false” custom_padding=”|||75px|false|false” custom_padding_tablet=”|||75px|false|false” custom_padding_phone=”|||0px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Wheel of fortune<\/b><\/a><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,3_5,1_5″ custom_padding_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”default” min_height=”170.8px” custom_margin=”1px||||false|false” custom_padding=”29px||40px||false|false” custom_padding_tablet=”29px||40px||false|false” custom_padding_phone=”29px||40px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat|300|||||||” text_text_color=”#000000″ text_font_size=”28px” text_line_height=”1.2em” header_2_font=”Montserrat|700|||||||” header_2_font_size=”31px” header_3_font=”–et_global_body_font|700|||||||” header_3_font_size=”30px” custom_margin=”||0px||false|false” custom_padding=”30px||20px||false|false” custom_padding_tablet=”30px||20px||false|false” custom_padding_phone=”30px||0px||false|false” custom_padding_last_edited=”off|desktop” header_2_font_tablet=”Georgia|800|||||||” header_2_font_phone=”Default|800|||||||” header_2_font_last_edited=”off|desktop” header_2_font_size_tablet=”31px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

… and a whole host of other game mechanics to discover right now!<\/h3>\n

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Gamification in retail : Reinventing the customer experience and energising the point of saleEngage your customers at every stage of their buying journey with interactive in-store and online experiences.GAMIFYING THE CUSTOMER JOURNEYDiscovery stageCapture attention as soon as you enter the shop or online with interactive features such as competitions integrated into the shopping experience or […]<\/p>\n","protected":false},"author":4,"featured_media":22331,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[252,269],"project_tag":[],"class_list":["post-22590","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-cas-dusage","project_category-use-case"],"yoast_head":"\nGamification in retail: reinventing the customer experience<\/title>\n<meta name=\"description\" content=\"Engage your customers at every stage of their 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