{"id":16639,"date":"2024-01-24T18:30:24","date_gmt":"2024-01-24T16:30:24","guid":{"rendered":"https:\/\/www.adictiz.com\/project\/outrun-carrefour\/"},"modified":"2026-03-31T17:16:59","modified_gmt":"2026-03-31T15:16:59","slug":"carrefour-outrun-playable-ads","status":"publish","type":"project","link":"https:\/\/www.adictiz.com\/en\/project\/carrefour-outrun-playable-ads\/","title":{"rendered":"Outrun | Carrefour"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;10px||10px||false|false&#8221; 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text_font_size_tablet=&#8221;30px&#8221; text_font_size_phone=&#8221;25px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\"><strong>Showcase products with an arcade game<\/strong><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.4em&#8221; header_2_font=&#8221;Montserrat|300|||||||&#8221; header_2_font_size=&#8221;20px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Outrun maximizes your audience&#8217;s exposure time to your brand&#8217;s universe.<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<p style=%22text-align: left;%22>Explore a captivating experience with the Playable Ads scratchcard game from Parions Sport, the undisputed benchmark in <strong>sports betting from La Fran\u00e7aise des Jeux (FDJ)<\/strong>. Our client has strategically chosen this instant mechanic to <strong>strengthen its online presence<\/strong> and in the French sports betting market. <\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p style=%22text-align: center;%22>Explore a captivating experience with the Playable Ads scratchcard game from Parions Sport, the undisputed benchmark in <strong>sports betting from La Fran\u00e7aise des Jeux (FDJ)<\/strong>. Our client has strategically chosen this instant mechanic to <strong>strengthen its online presence<\/strong> and in the French sports betting market. <\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.5em&#8221; custom_padding=&#8221;||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Discover the perfect fusion of arcade nostalgia and <strong>modern marketing<\/strong> with Carrefour&#8217;s Outrun Playable Ads campaign. Orchestrated to coincide with the <strong>Cyberpunk 2077 pre-orders<\/strong>, dive into the world of Outrun, an arcade game module adapted by Adictiz.  <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#3480F3&#8243; custom_margin=&#8221;||-6px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Test here<\/p>\n<p>[\/et_pb_text][et_pb_icon font_icon=&#8221;&#x22;||divi||400&#8243; icon_color=&#8221;#3480F3&#8243; icon_width=&#8221;31px&#8221; _builder_version=&#8221;4.27.4&#8243; 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text_font=&#8221;Montserrat|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;26px&#8221; text_line_height=&#8221;1.1em&#8221; header_text_color=&#8221;#0092FF&#8221; header_font_size=&#8221;32px&#8221; header_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;30px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#000000&#8243; header_3_font_size=&#8221;26px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Wide-angle \/ Half-page<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; 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_module_preset=&#8221;default&#8221; custom_margin=&#8221;50px|auto|50px|auto|false|false&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; border_color_all=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#3480F3&#8243; text_line_height=&#8221;1.4em&#8221; header_2_font=&#8221;Montserrat|300|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;16px&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px|0px|40px|0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><em>This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;<\/p>\n<p style=%22text-align: center;%22>\n<p>By skilfully integrating the distinctive elements of the Parions Sport brand, our client created a <strong>unique immersion<\/strong>, strategically highlighting its sports betting offers. The <strong>personalisation of the scratch-off mechanic<\/strong> generated significant engagement. This campaign proved to be a winning strategy for boosting online traffic and raising brand awareness.  <\/p>\n<p>As the undisputed leader in sports betting in France, Parions Sport, an offshoot of La Fran\u00e7aise des Jeux, helped design a <strong>memorable campaign<\/strong>, demonstrating its expertise as a key reference.<\/p>\n<p>Explore how scratch cards can transform your marketing strategy, creating an <strong>authentic connection with your audience<\/strong>. Immerse yourself in this unique opportunity to strengthen your position in the sports betting market and stimulate the enthusiasm of your audience. <\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p style=%22text-align: center;%22>\n<p>By skilfully integrating the distinctive elements of the Parions Sport brand, our client created a <strong>unique immersion<\/strong>, strategically highlighting its sports betting offers. The <strong>personalisation of the scratch-off mechanic<\/strong> generated significant engagement. This campaign proved to be a winning strategy for boosting online traffic and raising brand awareness.  <\/p>\n<p>As the undisputed leader in sports betting in France, Parions Sport, an offshoot of La Fran\u00e7aise des Jeux, helped design a <strong>memorable campaign<\/strong>, demonstrating its expertise as a key reference.<\/p>\n<p>Explore how scratch cards can transform your marketing strategy, creating an <strong>authentic connection with your audience<\/strong>. Immerse yourself in this unique opportunity to strengthen your position in the sports betting market and stimulate the enthusiasm of your audience. <\/p>\n<p>&#8221; content_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.5em&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A true gem of interactivity, Outrun maximizes your <strong>audience&#8217;s exposure time<\/strong> to your brand universe. Integrating this mechanic into your marketing strategy offers a unique opportunity to promote your brand in a fun and memorable way. <\/p>\n<p>Adictiz offers customization options to align the game module with your brand identity. By combining this innovative approach with the release of Cyberpunk 2077, Carrefour plunges its audience into an immersive adventure that transcends the virtual world. <\/p>\n<p>The Outrun Playable Ads campaign is the ideal way to <strong>propel your brand into this unique universe<\/strong>. Create an unforgettable gaming experience and strengthen your market presence. 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