{"id":16578,"date":"2024-01-26T16:01:16","date_gmt":"2024-01-26T14:01:16","guid":{"rendered":"https:\/\/www.adictiz.com\/project\/penalty-carrefour\/"},"modified":"2026-04-01T11:47:45","modified_gmt":"2026-04-01T09:47:45","slug":"playable-ads-penalty-carrefour","status":"publish","type":"project","link":"https:\/\/www.adictiz.com\/en\/project\/playable-ads-penalty-carrefour\/","title":{"rendered":"Penalty | Carrefour"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;10px||10px||false|false&#8221; 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custom_padding=&#8221;0px||30px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;30px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;30px&#8221; text_line_height=&#8221;1.2em&#8221; header_font=&#8221;Montserrat|300|||||||&#8221; min_height=&#8221;47px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;17px||||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; text_font_size_tablet=&#8221;30px&#8221; text_font_size_phone=&#8221;25px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">Carrefour <strong>invites its audience to score goals<\/strong> for the release of FIFA<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.4em&#8221; header_2_font=&#8221;Montserrat|300|||||||&#8221; header_2_font_size=&#8221;20px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">The penalty kick is a highly engaging mechanism (available in football or rugby mode).<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<p style=%22text-align: left;%22>Explore a captivating experience with the Playable Ads scratchcard game from Parions Sport, the undisputed benchmark in <strong>sports betting from La Fran\u00e7aise des Jeux (FDJ)<\/strong>. Our client has strategically chosen this instant mechanic to <strong>strengthen its online presence<\/strong> and in the French sports betting market. <\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p style=%22text-align: center;%22>Explore a captivating experience with the Playable Ads scratchcard game from Parions Sport, the undisputed benchmark in <strong>sports betting from La Fran\u00e7aise des Jeux (FDJ)<\/strong>. Our client has strategically chosen this instant mechanic to <strong>strengthen its online presence<\/strong> and in the French sports betting market. <\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.5em&#8221; custom_padding=&#8221;||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Carrefour launches a bold campaign to celebrate the long awaited release of the <strong>new FIFA game<\/strong>. The key to this campaign lies in the innovative use of Playable Ads. An <strong>immersive experience that celebrates sport<\/strong> and creates a memorable connection with consumers.  <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#3480F3&#8243; custom_margin=&#8221;||-6px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Test here<\/p>\n<p>[\/et_pb_text][et_pb_icon font_icon=&#8221;&#x22;||divi||400&#8243; icon_color=&#8221;#3480F3&#8243; icon_width=&#8221;31px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; 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text_font_size=&#8221;26px&#8221; text_line_height=&#8221;1.1em&#8221; header_text_color=&#8221;#0092FF&#8221; header_font_size=&#8221;32px&#8221; header_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;30px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#000000&#8243; header_3_font_size=&#8221;26px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Wide-angle \/ Half-page<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px|50px||50px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Very popular playable ads format,<br \/>thanks to its impactful and uniform size.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;30px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<div data-nom=\"fr-playable-ads-carrefour-penalty-300x600\"><iframe src=https:\/\/s.a-fs.me\/play\/penalty-carrefour\/300x600\/index.html \/ scrolling=\"no\" width=\"300\" height=\"600\" allow=\"fullscreen\"><\/iframe>\n\n<style> \n  iframe { \n    display: block; \n    margin: 0 auto; \n  } \n<\/style> \n\n\n <\/div>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;50px|auto|50px|auto|false|false&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; border_color_all=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#3480F3&#8243; text_line_height=&#8221;1.4em&#8221; header_2_font=&#8221;Montserrat|300|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;16px&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px|0px|40px|0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><em>This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;<\/p>\n<p style=%22text-align: center;%22>\n<p>By skilfully integrating the distinctive elements of the Parions Sport brand, our client created a <strong>unique immersion<\/strong>, strategically highlighting its sports betting offers. The <strong>personalisation of the scratch-off mechanic<\/strong> generated significant engagement. This campaign proved to be a winning strategy for boosting online traffic and raising brand awareness.  <\/p>\n<p>As the undisputed leader in sports betting in France, Parions Sport, an offshoot of La Fran\u00e7aise des Jeux, helped design a <strong>memorable campaign<\/strong>, demonstrating its expertise as a key reference.<\/p>\n<p>Explore how scratch cards can transform your marketing strategy, creating an <strong>authentic connection with your audience<\/strong>. Immerse yourself in this unique opportunity to strengthen your position in the sports betting market and stimulate the enthusiasm of your audience. <\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p style=%22text-align: center;%22>\n<p>By skilfully integrating the distinctive elements of the Parions Sport brand, our client created a <strong>unique immersion<\/strong>, strategically highlighting its sports betting offers. The <strong>personalisation of the scratch-off mechanic<\/strong> generated significant engagement. This campaign proved to be a winning strategy for boosting online traffic and raising brand awareness.  <\/p>\n<p>As the undisputed leader in sports betting in France, Parions Sport, an offshoot of La Fran\u00e7aise des Jeux, helped design a <strong>memorable campaign<\/strong>, demonstrating its expertise as a key reference.<\/p>\n<p>Explore how scratch cards can transform your marketing strategy, creating an <strong>authentic connection with your audience<\/strong>. Immerse yourself in this unique opportunity to strengthen your position in the sports betting market and stimulate the enthusiasm of your audience. <\/p>\n<p>&#8221; content_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.5em&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p> The Penalty game offers a captivating mechanic where players are invited to<strong> score as many points as possible<\/strong> within a set time limit. This unique experience transcends the boundaries of traditional entertainment, offering an exceptional opportunity to combine the world of FIFA with the excitement of the Penalty shootout. <\/p>\n<p>This Penalty Playable Ads format serves as a catalyst to<strong> increase Carrefour&#8217;s brand awareness<\/strong> by offering users an interactive and engaging experience. This campaign goes beyond the simple promotion of the FIFA game by creating an immersive experience that builds user excitement. By using Playable Ads,<strong> Carrefour stands out from the competition<\/strong> by offering a unique interactive experience, thereby strengthening the emotional connection between the brand and consumers.  <\/p>\n<p>Carrefour&#8217;s Penalty Playable Ads campaign represents an interesting marketing strategy to <strong>promote the release of a new game.<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.adictiz.com\/en\/request-a-demo\/&#8221; button_text=&#8221;Request a demo&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;6d021bf2-5ea5-457f-ba71-2921f83e1d40&#8243; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#3480F3&#8243; button_border_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_radius=&#8221;100px&#8221; custom_margin=&#8221;50px||0px||false|false&#8221; custom_padding=&#8221;4px|30px|4px|30px|false|false&#8221; locked=&#8221;off&#8221; 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The key to this campaign lies in the innovative use of Playable Ads. An immersive [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14962,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[161,158],"project_tag":[201],"class_list":["post-16578","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-carrefour-en","project_category-playable-ads-en","project_tag-penalty-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Playable ads penalty | FIFA game promotion by Carrefour<\/title>\n<meta name=\"description\" content=\"Find out how Carrefour is using playable ads penalty to get its audience playing football for the release of FIFA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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