{"id":16545,"date":"2024-08-27T10:47:36","date_gmt":"2024-08-27T08:47:36","guid":{"rendered":"https:\/\/www.adictiz.com\/project\/glutton-orange\/"},"modified":"2026-04-26T15:01:25","modified_gmt":"2026-04-26T13:01:25","slug":"playable-ads-orange-glutton","status":"publish","type":"project","link":"https:\/\/www.adictiz.com\/en\/project\/playable-ads-orange-glutton\/","title":{"rendered":"Glutton | Orange"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;10px||10px||false|false&#8221; 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custom_padding=&#8221;0px||30px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;30px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;30px&#8221; text_line_height=&#8221;1.2em&#8221; header_font=&#8221;Montserrat|300|||||||&#8221; min_height=&#8221;47px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;17px||||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; text_font_size_tablet=&#8221;30px&#8221; text_font_size_phone=&#8221;25px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center\">Orange is betting on the <strong>nostalgic effect of arcade games<\/strong><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.4em&#8221; header_2_font=&#8221;Montserrat|300|||||||&#8221; header_2_font_size=&#8221;20px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center\">Engage an audience using mechanics inspired by the famous Pacman game<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.5em&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Dive into the heart of innovation with the Playable Ads Orange campaign, a captivating experience that combines the <strong> retro charm of the Glutton game<\/strong> with the power of interactive marketing. Inspired by the <strong>iconic arcade game Pac-Man<\/strong>, the Glutton game offers a scoring mechanic based on users&#8217; reflexes. Transporting them through a maze where they must collect bonuses while avoiding moving enemies.  <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#3480F3&#8243; custom_margin=&#8221;||-6px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\">Test here<\/p>\n<p>[\/et_pb_text][et_pb_icon font_icon=&#8221;&#x22;||divi||400&#8243; icon_color=&#8221;#3480F3&#8243; icon_width=&#8221;31px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;5px||0px||false|false&#8221; 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text_line_height=&#8221;1.1em&#8221; header_text_color=&#8221;#0092FF&#8221; header_font_size=&#8221;32px&#8221; header_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;30px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#000000&#8243; header_3_font_size=&#8221;26px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center\">Wide-angle \/ Half-page<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px|50px||50px|false|false&#8221; 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header_3_text_align=&#8221;center&#8221; header_3_text_color=&#8221;#000000&#8243; header_3_font_size=&#8221;26px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center\">Interstitial<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_padding=&#8221;|50px||50px|false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-align: center\">This format typically appears during natural transitions within an application.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;30px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<div data-nom=\"fr-playable-ads-orange-glutton-320x480\"><iframe src=https:\/\/s.a-fs.me\/play\/pacman-orange\/320x480\/index.html \/ scrolling=\"no\" width=\"320\" height=\"480\" allow=\"fullscreen\"><\/iframe>\n\n<style> \n  iframe { \n    display: block; \n    margin: 0 auto; \n  } \n<\/style> \n <\/div><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;50px|auto|50px|auto|false|false&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; border_color_all=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#3480F3&#8243; text_line_height=&#8221;1.4em&#8221; header_2_font=&#8221;Montserrat|300|||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_font_size=&#8221;16px&#8221; text_orientation=&#8221;center&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;0px|0px|40px|0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\"><em>This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.<\/em><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.5em&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>This innovative campaign allows Orange to personalise the game, offering a <strong>unique way of showcasing<\/strong> its brand in a fun way. By reaching consumers through an entertaining experience, the Glutton game considerably <strong>increases the brand&#8217;s visibility<\/strong> among its target audience. By stimulating interaction, Orange succeeds in prolonging the time users spend engaged with its brand.  <\/p>\n<p>Orange, the world leader in telecommunications, is distinguished by its presence in 75% of European countries. By associating the company&#8217;s heritage with this innovative campaign, Orange is reaffirming its <strong>commitment to interactive communication<\/strong>. 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Inspired by the iconic arcade game [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14961,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[169,158],"project_tag":[197],"class_list":["post-16545","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-orange-en","project_category-playable-ads-en","project_tag-glutton-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Playable Ads Orange | Engaging your audience for Christmas<\/title>\n<meta name=\"description\" content=\"Explore an entertaining experience with the Playable Ads Orange glutton, a pacman-like game for the festive season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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