{"id":15953,"date":"2026-01-16T14:24:58","date_gmt":"2026-01-16T12:24:58","guid":{"rendered":"https:\/\/www.adictiz.com\/project\/scratch-off\/"},"modified":"2026-04-14T10:25:29","modified_gmt":"2026-04-14T08:25:29","slug":"scratch-game","status":"publish","type":"project","link":"https:\/\/www.adictiz.com\/en\/project\/scratch-game\/","title":{"rendered":"Scratch-off"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;10px||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; 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_builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||20px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||10px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;30px&#8221; text_line_height=&#8221;1.2em&#8221; min_height=&#8221;47px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;17px||||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; 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Fun and customisable, this instant win game captures attention from the very first moments, showcases your products and is an effective lever for collecting leads and converting them. <\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/mylogo.adictiz.com\/jeudegrattage&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Test the game&#8221; button_alignment=&#8221;center&#8221; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;15px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#000000&#8243; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_radius=&#8221;42px&#8221; button_font=&#8221;|600|||||||&#8221; custom_margin=&#8221;20px||30px||false|false&#8221; custom_padding=&#8221;|30px||30px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/09\/demo-grattage-e1758810083862.webp&#8221; alt=&#8221;scratch-off marketing&#8221; title_text=&#8221;demo-scratch-off&#8221; url=&#8221;https:\/\/mylogo.adictiz.com\/roue-chance\/0\/X2XAY&#8221; align=&#8221;center&#8221; src_tablet=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/10\/Playable-webpage-roue-de-la-chance-312.webp&#8221; src_phone=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/10\/Playable-webpage-roue-de-la-chance-312.webp&#8221; src_last_edited=&#8221;off|desktop&#8221; disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;10px||||false|false&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset1&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Why launch a scratch-off game?<\/strong><\/p>\n<ul>\n<li>Lead generation<\/li>\n<li>Instant commitment<\/li>\n<li>Multi-format integration<\/li>\n<li>Highlighted prizes <\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.adictiz.com\/en\/demo\/&#8221; button_text=&#8221;Request a demo&#8221; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;6d021bf2-5ea5-457f-ba71-2921f83e1d40&#8243; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_border_color=&#8221;RGBA(255,255,255,0)&#8221; button_border_radius=&#8221;100px&#8221; custom_margin=&#8221;20px||0px||false|false&#8221; custom_padding=&#8221;4px|30px|4px|30px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_text disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The Scratch-Off game is a simple and immediate mechanism where the <strong>user virtually scratches<\/strong> a visual to instantly find out if they have won. Fun and customisable, this instant win game captures attention from the very first moments, showcases your products and is an effective lever for collecting leads and converting them. <\/p>\n<p><strong>Why launch a scratch-off game?<\/strong><strong><\/strong><\/p>\n<p><strong><\/strong><\/p>\n<ul>\n<li><strong>Lead generation<\/strong>: collection of qualified data, <a href=\"https:\/\/www.adictiz.com\/en\/segment\/\">segmentation and activation of data from the platform<\/a>;<\/li>\n<li><strong>Instant engagement<\/strong>: simple and engaging interaction with <a href=\"https:\/\/www.adictiz.com\/en\/prize-guide\/\">prizes<\/a>\/instant wins won instantly;<\/li>\n<li><strong>Multi-format integration<\/strong>: website, social networks, mobile application, playable ads, e-commerce pop-in or interactive kiosk;<\/li>\n<li><strong>Prominent prizes<\/strong>: incorporate your products or messages into the scratch-off area to enhance the marketing impact.<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.adictiz.com\/en\/demo\/&#8221; 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header_2_font_size_phone=&#8221;27px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Advanced personalisation<\/h2>\n<p>Adapt the mechanics to your needs for a unique experience<\/p>\n<p><strong>Game settings<br \/> <\/strong><\/p>\n<ul>\n<li>Customize pages and game path <\/li>\n<li>Customize form(s)<\/li>\n<li>Setting up <a href=\"https:\/\/www.adictiz.com\/en\/instant-win-guide\/\">instant winners<\/a><\/li>\n<\/ul>\n<p><strong>Visual personalization<br \/><\/strong><\/p>\n<ul>\n<li>Scratch-off visual<\/li>\n<li>Winner\/loser visual<\/li>\n<li>Scratch effects (confetti, smoke, etc.)<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.adictiz.com\/en\/demo\/&#8221; button_text=&#8221;Request a demo&#8221; button_alignment=&#8221;left&#8221; button_alignment_tablet=&#8221;left&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; 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icon_color=&#8221;#000000&#8243; icon_width=&#8221;33px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/09\/qr-code-grattage-scaled-e1758810415434.webp&#8221; alt=&#8221;qr code scratch-off&#8221; title_text=&#8221;qr code scratch-off&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;70%&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/09\/demo-grattage-e1758810083862.webp&#8221; alt=&#8221;scratch-off marketing&#8221; title_text=&#8221;demo-scratch-off&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F5FF&#8221; min_height=&#8221;280.2px&#8221; custom_margin=&#8221;60px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||-20px||false|false&#8221; custom_margin_phone=&#8221;-8px||-20px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;25px||60px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;107.1px&#8221; 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_module_preset=&#8221;default&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/01\/Jules-Grattage-Gagne.webp&#8221; alt=&#8221;Jules grattage gagn\u00e9&#8221; title_text=&#8221;Jules-Grattage-Gagne&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/09\/kiabi-grattage-e1758810735355.webp&#8221; alt=&#8221;kiabi example of scratch-off campaign&#8221; title_text=&#8221;kiabi-scratch-off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/01\/Nouvelle-caledonie-Grattage.webp&#8221; alt=&#8221;Nouvelle cal\u00e9donie grattage&#8221; title_text=&#8221;Nouvelle-caledonie-Grattage&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/01\/Grattage-Chronovet.webp&#8221; alt=&#8221;Chronovet grattage&#8221; title_text=&#8221;Grattage-Chronovet&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/01\/Cuisine-reference-Grattage.webp&#8221; alt=&#8221;Cuisine r\u00e9f\u00e9rence grattage&#8221; title_text=&#8221;Cuisine-reference-Grattage&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||-19px||false|false&#8221; custom_margin_tablet=&#8221;0px||-19px||false|false&#8221; custom_margin_phone=&#8221;-34px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;30px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;17px||||false|false&#8221; custom_margin_tablet=&#8221;17px||||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;40px||||false|false&#8221; text_font_size_tablet=&#8221;30px&#8221; text_font_size_phone=&#8221;25px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\">More than <strong>200 brands<\/strong> trust us<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_module=&#8221;7688&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/09\/Logo.webp&#8221; title_text=&#8221;Logo-mobile&#8221; align=&#8221;center&#8221; src_tablet=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/09\/Logo-mobile-1.webp&#8221; src_phone=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/09\/Logo-mobile-1.webp&#8221; src_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;98%&#8221; custom_margin=&#8221;-18px||||false|false&#8221; custom_padding=&#8221;20px||||false|false&#8221; filter_contrast=&#8221;105%&#8221; mix_blend_mode=&#8221;darken&#8221; global_colors_info=&#8221;{}&#8221; src__hover_enabled=&#8221;off|desktop&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;5px|0px|0px|0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;2_5,3_5&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;50px|30px|50px|30px|false|false&#8221; custom_padding_tablet=&#8221;50px|30px|50px|30px|false|false&#8221; custom_padding_phone=&#8221;|0px||0px|false|false&#8221; border_radii=&#8221;on|20px|20px|20px|20px&#8221; border_color_all=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<p>Les formats gamifi\u00e9s captent<br \/>l\u2019attention <strong>25 fois plus longtemps<\/strong><br \/>qu\u2019une campagne classique.<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h2><b data-stringify-type=\"%22bold%22\">Des plans flexibles<br \/>adapt\u00e9s \u00e0 vos enjeux<\/b><\/h2>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;32px&#8221; text_line_height=&#8221;1.4em&#8221; header_2_font_size=&#8221;35px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;50px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||||false|false&#8221; custom_margin_phone=&#8221;0px||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px|40px|false|false&#8221; custom_padding_tablet=&#8221;0px||50px|0px|false|false&#8221; custom_padding_phone=&#8221;|15px|10px|15px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;32px&#8221; text_font_size_phone=&#8221;28px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;28px&#8221; header_2_font_size_phone=&#8221;28px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b data-stringify-type=\"bold\">Des plans flexibles<br \/>adapt\u00e9s \u00e0 vos enjeux<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/01\/En-push-tarifs-home.webp&#8221; title_text=&#8221;push-tarifs-home&#8221; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text content_tablet=&#8221;<\/p>\n<p>Les formats gamifi\u00e9s captent<br \/>l\u2019attention <strong>25 fois plus longtemps<\/strong><br \/>qu\u2019une campagne classique.<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<div role=\"%22presentation%22\" class=\"%22c-message_kit__background\" data-qa=\"%22message_container%22\" data-qa-unprocessed=\"%22false%22\" data-qa-placeholder=\"%22false%22\">\n<div role=\"%22document%22\" class=\"%22c-message_kit__hover\" data-qa-hover=\"%22true%22\">\n<div class=\"%22c-message_kit__actions\">\n<div class=\"%22c-message_kit__gutter%22\">\n<div role=\"%22presentation%22\" class=\"%22c-message_kit__gutter__right%22\" data-qa=\"%22message_content%22\">\n<div class=\"%22c-message_kit__blocks\">\n<div class=\"%22c-message__message_blocks\" data-qa=\"%22message-text%22\">\n<div class=\"%22p-block_kit_renderer%22\" data-qa=\"%22block-kit-renderer%22\">\n<div class=\"%22p-block_kit_renderer__block_wrapper\">\n<div class=\"%22p-rich_text_block%22\" dir=\"%22auto%22\">\n<div class=\"%22p-rich_text_section%22\">D\u00e9butant ou sp\u00e9cialiste du marketing interactif, notre gamme tarifaire r\u00e9pondra \u00e0 vos objectifs marketing.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&#8221; 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