{"id":33995,"date":"2025-06-17T09:04:25","date_gmt":"2025-06-17T07:04:25","guid":{"rendered":"https:\/\/www.adictiz.com\/?p=33995"},"modified":"2026-03-27T18:21:11","modified_gmt":"2026-03-27T16:21:11","slug":"back-to-school-communication","status":"publish","type":"post","link":"https:\/\/www.adictiz.com\/en\/blog\/back-to-school-communication\/","title":{"rendered":"Back-to-school communication: 4 examples to suit your objectives"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400\"><strong>Back to school is a crucial time for brands<\/strong>.<br \/>Everyone wants to capture the attention of consumers, but only those with the right marketing strategy will stand out from the crowd!  <\/span><\/p>\n<p><span style=\"font-weight: 400\">With budgets back in hand, new purchasing intentions and the start of the sprint towards the end of the year, the strategic stakes are enormous. Provided you know where to focus your efforts. So how do you get your fourth term off to a good start and <strong>maximise the impact of your back-to-school communications<\/strong>?    <\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F2F2&#8243; custom_margin=&#8221;||40px||false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px|30px|20px|30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\"><span style=\"color: #0092ff\"><strong>SUMMARY<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-1\" style=\"color: #000000;text-decoration: underline\">The major marketing challenges of the autumn<br \/> <\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-3\" style=\"color: #000000;text-decoration: underline\">3 tips for a successful back-to-school communication operation<br \/> <\/a><\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_font_size=&#8221;25px&#8221; header_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>The major marketing challenges of the autumn<br \/> <\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400\">September is a key time for brands. After the summer break, it&#8217;s a time of renewal, with <strong>shoppers returning to their usual patterns of consumption<\/strong>. For companies, it&#8217;s also a time to finalise their strategies for the last quarter, as the competition for &lt;a href=&quot;https:\/\/www.adictiz.com\/blog\/5-actions-marketing-pour-captiver-vos-audiences-a-la-rentree\/<br \/>&#8220;&gt;customers&#8217; attention <\/a>intensifies.   <\/span><\/p>\n<p><span style=\"font-weight: 400\">Here are the main marketing issues that brands need to anticipate to <strong>maximise the impact of their back-to-school sales operation<\/strong>. <\/span>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;30px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>1. Boost brand awareness and generate new leads<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">After the summer, brands need to reconnect with their audience and attract new prospects. This is an ideal time to launch <strong>brand<\/strong> <strong>awareness<\/strong> campaigns, particularly via social networks, display advertising and influencer partnerships.  <\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>The statistic to remember<\/strong>: <a href=\"https:\/\/www.opinion-way.com\/wp-content\/uploads\/2025\/01\/OpinionWay-pour-CCI-France-Les-Francais-et-le-Made-in-France-Novembre-2023.pdf\">Nearly 4 out of 5 French people<\/a> (79%) are planning to change their shopping habits this autumn. <\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>The marketing action to launch<\/strong>: a marketing campaign on social networks with an interactive and engaging format to maximise the brand&#8217;s visibility. <\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>An example to follow<\/strong>: For its &#8220;Back to School&#8221; campaign, SFR relied on the <a href=\"https:\/\/www.adictiz.com\/en\/project\/match-3-game\/\">Match 3<\/a> mechanic to promote the start of the new school year. This addictive game recruited over 4,200 leads and generated 38 games played per participant. The Adictiz Ads media campaign generated a 98% response rate, an essential factor in the game&#8217;s visibility.   <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/05\/SFR-Match3-Communication-rentree-scolaire-.webp&#8221; alt=&#8221;SFR &#8211; Match3 &#8211; Back to school communication&#8221; title_text=&#8221;SFR &#8211; Match3 &#8211; Back to school communication&#8221; align=&#8221;center&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;84%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/05\/SFR-communication-rentree-scolaire.webp&#8221; alt=&#8221;SFR &#8211; back to school communication&#8221; title_text=&#8221;SFR &#8211; back to school communication&#8221; align=&#8221;center&#8221; disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;84%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;30px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>2. Refine customer knowledge to improve future marketing campaigns<br \/><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400\">September is a good time to <a href=\"https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/\">collect customer data<\/a> (via <a href=\"https:\/\/www.adictiz.com\/en\/project\/survey\/\">surveys<\/a> or <a href=\"https:\/\/www.adictiz.com\/en\/project\/quizzes\/\">interactive quizzes<\/a>, for example). This enables brands to <a href=\"https:\/\/www.adictiz.com\/blog\/connaissance-client-comment-repondre-aux-enjeux-avec-la-gamification\/\">better understand the needs and expectations of their audience<\/a>. They can then better target their future marketing campaigns and maximise their return on investment (ROI).   <\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>The statistic to remember<\/strong>: <a href=\"https:\/\/www.fevad.com\/les-chiffres-bienvenue-dans-lere-de-lultra-personnalisation-de-lexperience-client\/\">83% of consumers<\/a> say they are willing to share their preferences with a brand in exchange for a personalised experience. And brands that exploit first-party data generate <a>2.9 times more<\/a> revenue.  <\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>The marketing action to launch<\/strong>: Brands can, for example, share an <a href=\"https:\/\/www.adictiz.com\/project\/test-de-personnalite\/\">interactive Personality Test<\/a> on their site to better understand their customers&#8217; interests and needs. Customers will then be redirected to relevant product pages or automatically retargeted by email with targeted offers.  <\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>An example to learn from<\/strong>: The interactive quiz shared by MaGare+ as part of its back-to-school game enabled the company to collect valuable data on its audience. For example, it has been able to identify the station services that are most likely to be of interest to its customers. <\/span>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/05\/MaGare-quiz-rentree-.webp&#8221; alt=&#8221;MaGare+ &#8211; back to school survey&#8221; title_text=&#8221;MaGare+ &#8211; back to school survey&#8221; align=&#8221;center&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;84%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/05\/MaGare-quiz.webp&#8221; alt=&#8221;MaGare+ &#8211; quiz&#8221; title_text=&#8221;MaGare+ &#8211; quiz&#8221; align=&#8221;center&#8221; disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;84%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;30px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>3. Capitalise on purchase intentions to improve conversion <\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400\">With the return to school and work, consumers are on a buying spree. Whether for school supplies, clothing, electronics or services, brands have a window of opportunity to convert these intentions into sales or customer account creation.<br \/>  <\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>Key statistic<\/strong>: At the start of the new school year, families spend an average of <a href=\"https:\/\/www.boursorama.com\/conso\/actualites\/rentree-scolaire-le-budget-des-francais-en-baisse-par-rapport-a-2023-cbb45e8b4cc902a54c8c6dcefc12cc8b\">304 euros<\/a> per person. <\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>The marketing action to launch<\/strong>: Consumers are more likely to make a purchase or create a customer account in exchange for a discount or reward. Brands can <a href=\"https:\/\/www.adictiz.com\/blog\/10-idees-pour-convertir-des-prospects-en-clients\/\">boost their conversion rate<\/a> by proposing an attractive welcome offer (a discount on the first order) or by distributing discount coupons via <a href=\"https:\/\/www.adictiz.com\/en\/blog\/create-a-100-win-rate-game-to-distribute-coupons\/\">a 100% instant win<\/a>.  <\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>An example to follow<\/strong>: For the back-to-school season, Kiabi launched a campaign focusing on lead generation and conversion, giving participants the chance to win attractive prizes, including shopping vouchers. Thanks to media coverage via Adictiz Ads, the operation recorded an opt-in rate of 68%, testifying to participants&#8217; commitment to the brand and the effectiveness of the campaign.  <\/span>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/05\/Kiabi-grattage-communication-rentree-scolaire.webp&#8221; alt=&#8221;Kiabi &#8211; scratch back to school communication&#8221; title_text=&#8221;Kiabi &#8211; scratch back to school communication&#8221; align=&#8221;center&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;84%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/05\/kiabi-grattage.webp&#8221; alt=&#8221;kiabi &#8211; scratch game&#8221; title_text=&#8221;kiabi &#8211; scratch game&#8221; align=&#8221;center&#8221; disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;84%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;30px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>4. Building loyalty and preparing for the last quarter of the year <\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">The last quarter of the year (Q4) is crucial, with events such as <a href=\"https:\/\/www.adictiz.com\/en\/blog\/3-black-friday-marketing-strategies-to-boost-sales\/\">Black Friday<\/a>, the autumn sales and <a href=\"https:\/\/www.adictiz.com\/en\/blog\/3-ideas-for-christmas-marketing-campaigns-to-capture-the-attention-of-your-audiences\/\">the festive season<\/a>. Building customer loyalty from September onwards maximises sales during this strategic period and considerably reduces the budget for future marketing campaigns. <\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>The statistic to remember<\/strong>: A loyal customer spends on average <a href=\"https:\/\/www.acceor.com\/gestion-relation-client-et-fidelisation\/#:~:text=Selon%20une%20%C3%A9tude%20de%20la,amis%20et%20%C3%A0%20leur%20famille.\">67% more<\/a> than a new customer (Source: Harvard Business Review). Not to mention that attracting a new customer costs <a href=\"https:\/\/www.paystone.com\/fr\/blogue\/the-cost-of-acquiring-a-new-customer-and-how-to-build-brand-loyalty\">five times more<\/a> than bringing one back.  <\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>The marketing campaign to launch<\/strong>: to boost your retention rate, there&#8217;s nothing better than an innovative loyalty programme. This will encourage consumers to buy from the brand by giving them access to more attractive discounts or previews of Black Friday offers.  <\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>An example to follow<\/strong>: In 2021, <a href=\"https:\/\/www.decathlon.media\/fr_FR\/dossiers-communiques\/le-programme-de-fidelite-de-decathlon-evolue\">Decathlon<\/a> has decided to transform its traditional loyalty programme into a more inclusive offering, allowing customers to collect points through various actions (in particular their interactions with the brand) and no longer just when they make purchases. The catalogue of rewards has also been expanded, giving programme members the opportunity to spend their points at partner stores.  <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>3 tips for a successful back-to-school sales operation<br \/><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; min_height=&#8221;49.4px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">To maximise the impact of back-to-school communications, brands need to put <strong>the right strategy in place<\/strong>. Here are three tips for optimising your sales operation and achieving concrete results.  <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;30px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>1. Identify your objectives and your target&#8217;s needs<br \/><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">An effective back-to-school marketing campaign must therefore be perfectly tailored to the expectations of its audience. To achieve this, brands need to collect data upstream. Marketing games will enable them to analyse the preferences and behaviour of consumers in greater detail, so that they can better qualify their leads.  <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;30px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>2. Stand out from other advertising campaigns<br \/><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400\">The back-to-school period is therefore a time when consumers are very much in demand. Brands therefore need to focus on engaging formats and &lt;a href=&quot;https:\/\/www.adictiz.com\/guide-dotation\/<br \/>&#8220;&gt;attractive prizes<\/a> to capture attention. Playing on emotion and storytelling is also a good way of resonating with the aspirations of their community.  <\/span>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;30px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>3. Use omnichannel marketing to maximize the impact of your back-to-school sales campaign<br \/><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400\">Consumers are constantly switching from one channel to another. They consult a product on mobile, read a review on social networks, then finalize their purchase in-store. A coherent omnichannel strategy can support this journey and multiply points of contact. To achieve this, brands can communicate both online and in their physical outlets, offer <a href=\"https:\/\/www.adictiz.com\/en\/blog\/drive-to-store-4-strategies-to-better-in-store-conversions\/\">drive-to-store operations<\/a>, and also explore <a href=\"https:\/\/www.adictiz.com\/en\/blog\/increase-your-target-audience-with-co-branding-games\/\">co-branding<\/a>.   <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;conclusion&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_4_font_size=&#8221;20px&#8221; custom_margin=&#8221;||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Conclusion<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><em><span style=\"font-weight: 400\">The key to a successful back-to-school campaign is a strategic approach that combines personalisation, engagement and channel diversification. By targeting your objectives carefully, you can create an effective campaign and maximise your chances of capturing and converting your audience. All you have to do to take action is choose from our range of <a href=\"https:\/\/www.adictiz.com\/en\/all-the-mechanics\/\">marketing games<\/a>!  <\/span><\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;60px||50px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;30px&#8221; header_2_font=&#8221;|300|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;|0px|||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;57px|0px||0px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>In <strong>30 minutes<\/strong>, we show you how to launch your own high-performance interactive marketing campaign<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;30px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/www.adictiz.com\/en\/demo\/&#8221; button_text=&#8221;Request a demo&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#0092ff&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;6px&#8221; button_letter_spacing=&#8221;0px&#8221; button_font=&#8221;Montserrat|700|||||||&#8221; button_icon=&#8221;&#xf105;||fa||900&#8243; button_icon_placement=&#8221;left&#8221; button_on_hover=&#8221;off&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;8px|40px|8px|50px|false|false&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#0092ff&#8221; button_bg_enable_color__hover=&#8221;on&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back to school is a crucial time for brands.Everyone wants to capture the attention of consumers, but only those with the right marketing strategy will stand out from the crowd! With budgets back in hand, new purchasing intentions and the start of the sprint towards the end of the year, the strategic stakes are enormous. [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":32999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[69,25],"tags":[],"dipi_cpt_category":[],"class_list":["post-33995","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animation","category-capter-lattention"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Back-to-school communication: 4 examples depending on objectives<\/title>\n<meta name=\"description\" content=\"Discover our advice and 4 examples of how to optimise your back-to-school communication and boost your marketing conversion rate\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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