{"id":32492,"date":"2025-07-08T15:10:53","date_gmt":"2025-07-08T13:10:53","guid":{"rendered":"https:\/\/www.adictiz.com\/?p=32492"},"modified":"2026-04-14T17:19:05","modified_gmt":"2026-04-14T15:19:05","slug":"christmas-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.adictiz.com\/en\/blog\/christmas-marketing-strategy\/","title":{"rendered":"Christmas marketing strategy: 5 interactive and innovative examples"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">The holiday season is a strategic time for brands. According to <a href=\"https:\/\/www.lefigaro.fr\/conso\/noel-2024-un-budget-moyen-au-plus-bas-a-moins-de-500-euros-par-francais-20241112?utm_source=chatgpt.com\">a study by the CSA institute for Cofidis,<\/a> the French spend an average of 323 euros on gifts. It&#8217;s crucial to <strong>capture their purchasing intentions<\/strong> and take advantage of the month of December to reinforce your presence in consumers&#8217; minds. Broaden your audience and boost sales.<br \/>    <\/span><\/p>\n<p><span style=\"font-weight: 400\">In this guide, we help you <strong>refine your Christmas marketing strategy<\/strong>. We explore what your brand can aim to achieve, and provide tips for creating impactful campaigns in the run-up to the holidays.<br \/> <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F2F2&#8243; custom_margin=&#8221;||40px||false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px|30px|20px|30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\"><span style=\"color: #0092ff\"><strong>SUMMARY<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-1\" style=\"color: #000000;text-decoration: underline\">1. Building brand awareness with a Christmas marketing strategy<br \/><\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-2\" style=\"color: #000000;text-decoration: underline\">2. Bringing in-app users to life over Christmas<br \/><\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-3\" style=\"color: #000000;text-decoration: underline\">3. Generate new leads with your Christmas marketing strategy<br \/><\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-4\" style=\"color: #000000;text-decoration: underline\">4. Boost conversions during the Christmas holidays<br \/><\/a><\/span><span style=\"text-decoration: underline;color: #000000\"><\/span><\/li>\n<li><a href=\"#sommaire-5\"><span style=\"text-decoration: underline;color: #000000\">5. A Christmas marketing strategy to build audience loyalty<br \/><\/span><\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_font_size=&#8221;25px&#8221; header_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>1. Building brand awareness with a Christmas marketing strategy<br \/><\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400\">Christmas is a time when consumers are receptive to advertising messages, looking for gift ideas and offers. This attention provides an opportunity to increase visibility to a wide audience.<br \/>  <\/span><\/p>\n<p><span style=\"font-weight: 400\"><a href=\"https:\/\/www.adictiz.com\/en\/blog\/gamification-marketing-the-complete-guide-to-interacting-with-your-audiences-effectively\/\">Gamification<\/a>, or interacting with consumers through playful experiences, is an interesting way of <strong>building brand awareness<\/strong>. Games <a href=\"https:\/\/www.adictiz.com\/en\/blog\/3-ideas-for-christmas-marketing-campaigns-to-capture-the-attention-of-your-audiences\/\">capture attention<\/a>. They can encourage sharing on social networks, amplifying the reach of the campaign.<br \/>   <\/span><\/p>\n<p><strong>Our tips for an effective Christmas campaign:<br \/> <\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400\"><a href=\"https:\/\/www.adictiz.com\/en\/project\/photo-contest\/\">Create online competitions<\/a>: offer Christmas-related challenges.<br \/> <\/span><\/li>\n<li><span style=\"font-weight: 400\">Distribute <a href=\"https:\/\/www.adictiz.com\/en\/project\/quizzes\/\">a Quiz<\/a> to present your brand in a fun, high-impact way.<br \/> <\/span><\/li>\n<li><span style=\"font-weight: 400\">Encourage social sharing: Encourage participants to share their scores or experiences on networks to increase visibility.<br \/> <\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;30px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Example: Cr\u00e9dit Agricole&#8217;s Christmas campaign<br \/> <\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">With \u201cLes Jolis Comptes de No\u00ebl\u201d, Cr\u00e9dit Agricole launched a solidarity campaign for the festive season. Each day, the <a href=\"https:\/\/www.adictiz.com\/en\/project\/winning-calendar\/\">Advent Calendar<\/a> unveiled content highlighting the bank&#8217;s actions. More than just a simple operation, this campaign engaged the community. It was adaptable to the regional caisses, reinforcing the brand&#8217;s local roots.<br \/>    <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/03\/credit-agricole-jeux-concours-instants-gagnants.webp&#8221; alt=&#8221;Cr\u00e9dit Agricole &#8211; instant win competitions&#8221; title_text=&#8221;credit agricole &#8211; instant win competitions&#8221; align=&#8221;center&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>2. Bringing in-app users to life over Christmas<br \/><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400\">Mobile app purchases account for half of all online sales. It&#8217;s crucial to attract consumers to this channel, and animate users to maintain their interest for the holidays.<br \/>  <\/span><\/p>\n<p><span style=\"font-weight: 400\">Gamification provides brands with features that <strong>encourage visitors to return and stay longer<\/strong> on the app. This increase in engagement translates into more purchasing opportunities and a higher average shopping basket.<br \/>  <\/span><\/p>\n<p><strong>Our tips for an effective Christmas campaign:<br \/> <\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">Integrate time-related games: Add themed mini-games (like an Advent Calendar) to keep users entertained and loyal over the long term.<br \/> <\/span><\/li>\n<li><span style=\"font-weight: 400\">Offer rewards: Offer promotions or products accessible via the application.<br \/><\/span><\/li>\n<li><span style=\"font-weight: 400\"><a href=\"https:\/\/www.adictiz.com\/en\/blog\/playable-app-an-interactive-solution-for-mobile-apps\/\">Energize the in-app purchase journey<\/a> at every stage. Brands can integrate a quiz at the beginning of the journey to collect customer preferences and offer better recommendations. At the checkout stage, they can propose a Winning Instant and put discount coupons into play. Offer rewards: Propose promotions or products accessible via the app.<br \/>  <\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;30px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Example: Showroompriv\u00e9&#8217;s Christmas campaign<br \/> <\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">Showroompriv\u00e9 launched an Advent Calendar on its app to maximize its visibility at Christmas time. Thanks to the presence of numerous partners, the operation attracted a high level of response from users, with almost 500,000 registrations. Engagement was also high, with 1.1 million boxes opened and 10.5 million pages viewed, offering partners excellent visibility throughout the game.<br \/>   <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/05\/showroomprive-calendrier-de-lavent.webp&#8221; alt=&#8221;Showroompriv\u00e9 &#8211; advent calendar&#8221; title_text=&#8221;showroomprive\u0301 &#8211; advent calendar&#8221; align=&#8221;center&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/05\/showroomprive-strategie-marketing-noel-.webp&#8221; alt=&#8221;Showroompriv\u00e9 &#8211; Christmas marketing strategy&#8221; title_text=&#8221;showroomprive\u0301 &#8211; Christmas marketing strategy&#8221; align=&#8221;center&#8221; disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>3. Generate new leads with your Christmas marketing strategy<br \/><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400\">As the holiday season approaches, consumers are on the lookout for bargains. This <strong>makes it easy to collect customer data and generate leads<\/strong>. Playful mechanics encourage users to provide their contact details or give their opt-in in exchange for an entertaining experience or prizes.<br \/>   <\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>Our tips for an effective Christmas campaign<\/strong>:<br \/> <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">Organize contests with registration: Ask participants to sign up to a mailing list or fill in a form for a chance to win Christmas gifts.<br \/> <\/span><\/li>\n<li><span style=\"font-weight: 400\">Offer personalized tests: Share quizzes to discover the \u201cideal gift\u201d, in exchange for an e-mail address to receive the results.<br \/> <\/span><\/li>\n<li><span style=\"font-weight: 400\">Use engaging pop-ups: Implement playful pop-ups on your e-commerce site to encourage visitors to sign up for your newsletter (in exchange for a bonus).<br \/> <\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;30px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Example: Electrolux&#8217;s Christmas campaign<br \/><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">Electrolux launched the Atelier des saveurs de No\u00ebl campaign with a <a href=\"https:\/\/www.adictiz.com\/en\/project\/match-3-game\/\">Match 3<\/a> mechanic, with more than two games played per subscriber. An opt-in push was integrated to maximize collection, reinforcing the effectiveness of the campaign. The distribution of prospecting emails via Adictiz Ads enabled us <a href=\"https:\/\/www.adictiz.com\/en\/blog\/what-is-segmentation-in-marketing-complete-guide-and-tools\/\">to reach affinity segments<\/a> targeted according to consumer profiles and verticals, optimizing performance and lead collection.<br \/>   <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/05\/Electrolux-strategie-marketing-noel.webp&#8221; alt=&#8221;Electrolux &#8211; Christmas marketing strategy&#8221; title_text=&#8221;Electrolux &#8211; Christmas marketing strategy&#8221; align=&#8221;center&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/05\/Electrolux-noel-mobile.webp&#8221; alt=&#8221;Electrolux &#8211; Christmas mobile&#8221; title_text=&#8221;Electrolux &#8211; Christmas mobile&#8221; align=&#8221;center&#8221; disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>4. Boost conversions during the Christmas holidays<br \/><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; min_height=&#8221;49.4px&#8221; custom_margin=&#8221;||20px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400\">Buying intentions are high during Christmas, making consumers inclined to finalize their purchases to receive their gifts before the 25th. Game mechanics can <strong>boost brand conversion<\/strong> by sharing incentives (such as discount coupons). They are excellent tools for guiding users through their experience (via targeted recommendations). They make the customer journey fluid and memorable.<br \/>    <\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>Our tips for an effective Christmas campaign<\/strong>:<br \/> <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">Use competitions to <a href=\"https:\/\/www.adictiz.com\/en\/blog\/ugc-user-generated-content-definition-marketing-trends\/\">generate UGC<\/a> and reassure customers. Authentic content, shared by customers, is more effective in boosting conversions.<br \/>  <\/span><\/li>\n<li><span style=\"font-weight: 400\"><a href=\"https:\/\/www.adictiz.com\/en\/blog\/improving-the-customer-experience-through-personalised-marketing\/\">Personalize the experience<\/a>: Use the data collected (via a <a href=\"https:\/\/www.adictiz.com\/en\/project\/survey\/\">Survey<\/a>, a <a href=\"https:\/\/www.adictiz.com\/en\/project\/battle\/\">Battle<\/a> or a <a href=\"https:\/\/www.adictiz.com\/en\/project\/shopping-list\/\">Shopping List<\/a>) to propose product recommendations tailored to users&#8217; preferences.<br \/> <\/span><\/li>\n<li><span style=\"font-weight: 400\">Create time-limited offers: Use counters or daily challenges to encourage consumers to complete their purchases.<br \/> <\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;30px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Example: Showroompriv\u00e9&#8217;s Christmas campaign<br \/><\/strong><strong><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">For Christmas, Showroompriv\u00e9 launched a <a href=\"https:\/\/www.adictiz.com\/project\/jeu-du-grappin\/\">Grapple game<\/a> aimed at increasing its visibility and boosting sales with vouchers, by collecting telephone numbers and opt-ins. Nearly 49% of registrants provided their numbers, demonstrating their interest in the brand.<br \/> <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/05\/showroomprive-grappin-strategie-marketing-noel.webp&#8221; alt=&#8221;showroomprive &#8211; grappin christmas marketing strategy&#8221; title_text=&#8221;showroomprive &#8211; grappin christmas marketing strategy&#8221; align=&#8221;center&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/05\/showroomprive-noel-mobile.webp&#8221; alt=&#8221;showroomprive\u0301 &#8211; Christmas mobile&#8221; title_text=&#8221;showroomprive\u0301 &#8211; Christmas mobile&#8221; align=&#8221;center&#8221; disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;85%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>5. A Christmas marketing strategy to build audience loyalty<br \/><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; min_height=&#8221;49.4px&#8221; custom_margin=&#8221;||20px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400\">Last but not least, Christmas is a key marketing period for strengthening ties with customers by offering them memorable experiences or exclusive rewards. Fun and games increase the amount of time spent with the brand. They boost brand loyalty and encourage customers to come back for more.<br \/>   <\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>Our tips for an effective Christmas campaign<\/strong>:<br \/> <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">Launch interactive loyalty programs: Propose challenges or missions to complete in order to accumulate points.<br \/> <\/span><\/li>\n<li><span style=\"font-weight: 400\"><a href=\"https:\/\/www.adictiz.com\/en\/blog\/how-to-create-an-interactive-digital-advent-calendar\/\">Organize a digital Advent calendar<\/a>: Brands create recurrence by offering a surprise or promotion from December 1 to 25.<br \/> <\/span><\/li>\n<li><span style=\"font-weight: 400\">Encourage co-creation: Invite customers to participate in product design or <a href=\"https:\/\/www.adictiz.com\/en\/project\/vote\/\">vote for the best proposal<\/a> to reinforce their sense of belonging.<br \/> <\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;30px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Example: Starbucks&#8217; Christmas campaign<br \/><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">Every year, Starbucks offers limited-edition gift cards designed for the Christmas season. These cards, decorated with festive motifs, are intended as gifts and rewards for loyal customers. This initiative enables Starbucks to keep its customers engaged over the festive period. It also enables Starbucks to boost sales through card refills and reinforce its brand image by associating itself with traditions.<br \/>    <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;conclusion&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_4_font_size=&#8221;20px&#8221; custom_margin=&#8221;||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Conclusion<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><em><span style=\"font-weight: 400\">By integrating gamification into your Christmas campaigns, you can achieve a variety of objectives by offering your customers a unique experience. <a href=\"https:\/\/www.adictiz.com\/en\/all-the-mechanics\/\">Create playful experiences<\/a> that reflect your image and engage your audience across your channels: e-commerce site, app, social networks and stores!<br \/><\/span><\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;60px||50px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;30px&#8221; header_2_font=&#8221;|300|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;|0px|||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;57px|0px||0px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>In <strong>30 minutes<\/strong>, we show you how to launch your own high-performance interactive marketing campaign<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;30px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/www.adictiz.com\/en\/request-a-demo\/&#8221; button_text=&#8221;Request a demo&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#0092ff&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;6px&#8221; button_letter_spacing=&#8221;0px&#8221; button_font=&#8221;Montserrat|700|||||||&#8221; button_icon=&#8221;&#xf105;||fa||900&#8243; button_icon_placement=&#8221;left&#8221; button_on_hover=&#8221;off&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;8px|40px|8px|50px|false|false&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#0092ff&#8221; button_bg_enable_color__hover=&#8221;on&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The holiday season is a strategic time for brands. According to a study by the CSA institute for Cofidis, the French spend an average of 323 euros on gifts. It&#8217;s crucial to capture their purchasing intentions and take advantage of the month of December to reinforce your presence in consumers&#8217; minds. Broaden your audience and [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":31086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[69,25],"tags":[],"dipi_cpt_category":[],"class_list":["post-32492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animation","category-capter-lattention"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Christmas marketing strategy: 5 innovative examples<\/title>\n<meta name=\"description\" content=\"Discover tips and examples for boosting your Christmas marketing strategy, building brand awareness and generating CRM leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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