{"id":31714,"date":"2025-06-24T12:01:02","date_gmt":"2025-06-24T10:01:02","guid":{"rendered":"https:\/\/www.adictiz.com\/?p=31714"},"modified":"2026-03-30T12:38:46","modified_gmt":"2026-03-30T10:38:46","slug":"marketing-calendar-2nd-semester","status":"publish","type":"post","link":"https:\/\/www.adictiz.com\/en\/blog\/marketing-calendar-2nd-semester\/","title":{"rendered":"2025 marketing calendar: Playable Marketing ideas for the whole of the 2nd half of the year"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">The second half of the marketing calendar is <strong>a strategic period for brands<\/strong>&#8230; Back-to-school, sales, Black Friday and the end-of-year festivities&#8230; A succession of high points provide opportunities to engage and convert audiences.<br \/> <\/span><\/p>\n<p><span style=\"font-weight: 400\">If you don&#8217;t want to miss out on an event that will help you achieve your sales objectives, it&#8217;s essential to be well prepared. In this article, we take a look <strong>at the key events not to be missed in the second half of the year<\/strong>. We also share tips on how to put in place an effective strategy and make campaign execution easier.<br \/>   <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F2F2&#8243; custom_margin=&#8221;||40px||false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px|30px|20px|30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\"><span style=\"color: #0092ff\"><strong>SUMMARY<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-1\" style=\"color: #000000;text-decoration: underline\">Second-half marketing calendar: highlights not to be missed<br \/><\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-2\" style=\"color: #000000;text-decoration: underline\">4 tips to boost your second-half marketing<br \/><\/a><\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_font_size=&#8221;25px&#8221; header_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Calendrier marketing du second semestre : les temps forts \u00e0 ne pas manquer<br \/><\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">The second half of the year is full of <strong>events that punctuate consumers&#8217; lives<\/strong> and offer brands opportunities to engage them. From the summer holidays to the end-of-year festivities, not forgetting commercial festivities such as Black Friday and sales, each high point presents its own challenges and requires meticulous preparation.<br \/>  <\/span><\/p>\n<p><span style=\"font-weight: 400\">Here are the highlights of the second half of the <a href=\"https:\/\/www.adictiz.com\/en\/blog\/2025-marketing-calendar-playable-marketing-ideas\/\"> marketing calendar <\/a> and how to position yourself to <strong>maximise these sales opportunities<\/strong>.<br \/> <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;30px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Holidays and summer sales (July-August)<br \/><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">The months of July and August are marked by two major events: the <a href=\"https:\/\/www.adictiz.com\/blog\/optimiser-ses-campagnes-marketing-dete-grace-a-la-gamification\/\">summer holidays<\/a> and the summer sales. The summer holidays represent a challenge for brands. They need to adapt their communications to maintain the link and prepare for the new season. As for the summer sales, this is an opportunity to sell off stocks and boost sales. At this point in the marketing calendar, it is crucial to :<br \/>   <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\"><strong>Leverage an omnichannel strategy<\/strong> (physical and e-commerce) to engage a volatile audience and communicate its offers during the sales period.<br \/><\/span><\/li>\n<li><span style=\"font-weight: 400\"><strong>Implement a lead recruitment<\/strong> strategy to reach prospects who don&#8217;t know the company and boost the impact of sales.<br \/><\/span><\/li>\n<li><span style=\"font-weight: 400\">Once the sales are over, <strong>focus on customer knowledge and loyalty<\/strong>. August is the time to gather preferences and refine your positioning and offers for the autumn and the final quarter.<br \/>  <\/span><span style=\"font-weight: 400\"><\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;30px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Back to school (September)<br \/><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">The back-to-school period is a key time for all sectors of activity, from fashion to high-tech, <a href=\"https:\/\/www.adictiz.com\/blog\/marketing-pgc-10-idees-interactives-pour-repondre-aux-enjeux\/\">retail<\/a> and culture. At this time of year in the marketing calendar, consumers are looking for suitable offers, but also attractive prices. Brands can :<br \/> <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">Capitalise on the <a href=\"https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/\">data they have collected<\/a> to <a href=\"https:\/\/www.adictiz.com\/en\/blog\/improving-the-customer-experience-through-personalised-marketing\/\">propose personalised offers<\/a>. They will meet the expectations of a demanding audience, who are looking for practicality and good deals;<br \/> <\/span><\/li>\n<li><span style=\"font-weight: 400\">Take advantage of the back-to-school rush to <strong>boost their drive-to-store <\/strong> strategy and generate more traffic. It&#8217;s an opportunity to forge a bond with customers by <a href=\"https:\/\/www.adictiz.com\/en\/blog\/drive-to-store-4-strategies-to-better-in-store-conversions\/\">encouraging them to visit the shop<\/a> to discover products and take advantage of benefits (targeted advice, attractive promotions, etc.).<br \/> <\/span><span style=\"font-weight: 400\"><\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;30px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Halloween (31 October)<br \/><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">Popular in France, <a href=\"https:\/\/www.adictiz.com\/blog\/5-idees-de-jeux-concours-halloween-pour-capter-lattention\/\">Halloween<\/a> is a must for the leisure, food and ready-to-wear sectors. Brands can capitalize on the festive atmosphere <strong>with creative campaigns<\/strong>, limited collections or immersive experiences to capture attention. It&#8217;s a time to build brand awareness and engage your community, via social networks.<br \/>   <\/span><span style=\"font-weight: 400\"><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;30px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Black Friday and Cyber Monday (end of November)<br \/><\/strong><strong><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">These two commercial holidays mark a major peak in consumption, both in-store and online. <a href=\"https:\/\/www.adictiz.com\/en\/blog\/3-black-friday-marketing-strategies-to-boost-sales\/\">Black Friday<\/a> and Cyber Monday are opportunities <strong>to clear stock before the holidays<\/strong>, and to capture customers through flash offers and sales.<br \/><\/span><\/p>\n<p><span style=\"font-weight: 400\">The challenge for brands is to attract consumers with attractive discounts. But also a smooth shopping experience (optimized logistics, secure payment, etc.).<br \/> <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;30px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Christmas and New Year&#8217;s Eve (December)<br \/><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">The marketing calendar comes to an end with the festive season. Brands need to <strong> attract consumers looking for original gifts<\/strong>. To stand out from the crowd, they need to optimize their offer (gift sets, special editions, personalization services), pricing and logistics. It&#8217;s also crucial to reach buyers with engaging storytelling and emotional communication.<br \/>    <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/05\/calendrier-des-temps-forts-2025-1-copie.webp&#8221; alt=&#8221;marketing-calendar-second-semester&lt;br&gt;&#8221; title_text=&#8221;calendrier-des-temps-forts-2025-1 copie&#8221; url=&#8221;https:\/\/www.adictiz.com\/en\/marketing-calendar\/&#8221; src_tablet=&#8221;&#8221; src_phone=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/11\/templates-guide-mobile-2025.webp&#8221; src_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||38px|||&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; src__hover_enabled=&#8221;on|desktop&#8221; src__hover=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/01\/Temps-forts.webp&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>4 tips to boost your second-half marketing<br \/><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; min_height=&#8221;49.4px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">Every highlight of the second half of the year represents an <strong>opportunity to increase brand visibility<\/strong>, boost sales and build customer loyalty. By anticipating these events and adopting the right approach, companies can maximize their impact and capitalize on consumer trends.<br \/> <\/span><\/p>\n<p><span style=\"font-weight: 400\">Careful planning and <a href=\"https:\/\/www.adictiz.com\/blog\/connaissance-client-comment-repondre-aux-enjeux-avec-la-gamification\/\">a good understanding of your audience<\/a> are essential to turn these appointments into successes. Here are <strong>4 ways to stand out<\/strong> in the second half of the marketing calendar!<br \/> <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;30px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>1. Anticipate your campaigns<br \/><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">In marketing, anticipation is key. It&#8217;s essential <strong>to plan sales actions several<\/strong> months in advance to ensure smooth, efficient execution.<br \/>  <\/span><span style=\"font-weight: 400\">Planning your marketing calendar allows you to :<br \/><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">Positioning of highlights <a href=\"https:\/\/www.adictiz.com\/en\/blog\/4-examples-of-gamification-for-your-marketing-objectives\/\">according to strategic objectives<\/a>, audience expectations and marketing budget;<br \/><\/span><\/li>\n<li><span style=\"font-weight: 400\">Define a coherent strategy for each highlight,<br \/><\/span><\/li>\n<li><span style=\"font-weight: 400\">Optimize advertising budgets (to avoid a tricky situation before the Christmas holidays).<br \/><\/span><\/li>\n<li><span style=\"font-weight: 400\">Ensure smooth logistics management (stock optimisation, etc.)<br \/><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">A structured marketing calendar facilitates the <strong>implementation of campaigns and avoids hasty actions<\/strong> that could impact on the brand&#8217;s performance and image.<br \/> <\/span><span style=\"font-weight: 400\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;30px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>2. A high point, a marketing objective<br \/><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">Each event in the marketing calendar <strong>must be linked to specific objectives<\/strong>:<br \/><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">Acquiring new customers and increasing sales for Black Friday<br \/><\/span><\/li>\n<li><span style=\"font-weight: 400\">Conversion and loyalty during the festive season,<br \/><\/span><\/li>\n<li><span style=\"font-weight: 400\">Branding and animating the community for Halloween,<br \/><\/span><\/li>\n<li><span style=\"font-weight: 400\">Customer knowledge and <a href=\"https:\/\/www.adictiz.com\/blog\/comment-collecter-la-preference-produit-aupres-de-ses-clients\/\">preference gathering<\/a> during August.<br \/> <\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;30px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>3. Capitalise on relevant gamification mechanisms<br \/><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">To position themselves at the best times, brands need to <strong>identify the interactive mechanisms that are relevant<\/strong> to their objectives. Their choice must take account of each event and the related strategic objective.<br \/>  <\/span><\/p>\n<p><span style=\"font-weight: 400\">Instant Win games (a <a href=\"https:\/\/www.adictiz.com\/en\/project\/wheel-of-fortune\/\">Wheel of Fortune<\/a> or a <a href=\"https:\/\/www.adictiz.com\/en\/project\/scratch-game\/\">scratch-off game<\/a>) are suited to conversion objectives and to a commercial holiday such as Black Friday. <strong>More creative mechanics<\/strong> such as <a href=\"https:\/\/www.adictiz.com\/en\/project\/photo-contest\/\">competitions<\/a> and challenges are ideal for promotion and branding objectives and for high points such as the summer holidays or Halloween.<br \/> <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;30px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>4. Measure and improve your marketing strategy on an ongoing basis<br \/><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400\">Analysing the performance of each campaign in the marketing calendar is essential for boosting their impact and refining the brand&#8217;s strategy. For example, the brand can monitor its key indicators (always in line with its objectives, such as conversion or engagement rates). Using this data, it will be easier to <b>adjust future actions and test new, more relevant strategies<\/b>.<br \/>  <\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;conclusion&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_4_font_size=&#8221;20px&#8221; custom_margin=&#8221;||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Conclusion<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\"><em>Every event in the marketing calendar represents an opportunity for your brand to increase its visibility, boost sales and build audience loyalty. By anticipating these highlights and deploying a strategy tailored to your audience, you can maximise the impact of your speaking engagements and achieve your sales objectives. Plan your second half of the year using our dedicated guide and turn these meetings into sales successes by distributing our <a href=\"https:\/\/www.adictiz.com\/en\/all-the-mechanics\/\">marketing games<\/a>.<br \/>  <\/em> <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;60px||50px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;30px&#8221; header_2_font=&#8221;|300|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;|0px|||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;57px|0px||0px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>In <strong>30 minutes<\/strong>, we show you how to launch your own high-performance interactive marketing campaign<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;30px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/www.adictiz.com\/en\/request-a-demo\/&#8221; button_text=&#8221;Request a demo&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#0092ff&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;6px&#8221; button_letter_spacing=&#8221;0px&#8221; button_font=&#8221;Montserrat|700|||||||&#8221; button_icon=&#8221;&#xf105;||fa||900&#8243; button_icon_placement=&#8221;left&#8221; button_on_hover=&#8221;off&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;8px|40px|8px|50px|false|false&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#0092ff&#8221; button_bg_enable_color__hover=&#8221;on&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The second half of the marketing calendar is a strategic period for brands&#8230; Back-to-school, sales, Black Friday and the end-of-year festivities&#8230; A succession of high points provide opportunities to engage and convert audiences. If you don&#8217;t want to miss out on an event that will help you achieve your sales objectives, it&#8217;s essential to be [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":31558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[69,25],"tags":[],"dipi_cpt_category":[],"class_list":["post-31714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animation","category-capter-lattention"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2025 marketing calendar: ideas for the whole of the 2nd half-year<\/title>\n<meta name=\"description\" content=\"Our tips for boosting performance in the 2nd half of the marketing calendar, at the start of the new school year, Black Friday, Christmas.\" 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