[et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n
You’re probably familiar with Candy Crush Saga. Launched in 2012, it is the world’s most popular digital game<\/strong>, attracting more than 240 million monthly active <\/a> players and accumulating more than 3 billion downloads. Candy Crush is based on a simple Match 3 principle: line up identical items<\/strong> (in this case 3), swapping their positions to make them disappear and score points. Easy to learn and addictive, this mechanic is an asset for brands looking to energise their campaigns and captivate their audiences. In this article, we explain how to create an online Match 3 game<\/strong> and customise it so that it fits into your world. We share examples of how to use this format as a recruitment and loyalty tool. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” background_color=”#F2F2F2″ custom_margin=”||40px||false|false” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”20px|30px|20px|30px|true|true” global_colors_info=”{}”]<\/p>\n SUMMARY<\/strong><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-1″ _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_font_size=”25px” header_line_height=”1.3em” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n The Match 3 game<\/a> is a fun, intuitive and captivating format<\/strong> that brands can incorporate into their marketing strategy. This mechanic is used to engage, convert and build audience loyalty<\/a>. Here are the reasons to adopt it to optimise your communication and move users through the sales funnel. [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n The Match 3 game is ideal for attracting an audience because it is well-known and appreciated. Simple and addictive, it captures attention and increases brand visibility. It’s easy to customise the design to reflect the brand’s visual identity and immerse customers and prospects. By adding functionalities (a ranking and the ability to share your score), Match 3 can go viral and amplify the reach of a campaign (on social networks). Example<\/strong>: As part of the Men’s World Handball Championship, Lidl proposed a campaign aimed at increasing brand awareness through this partnership. The game was positioned as a strategic lever for capturing data and recruiting qualified leads in affinity with the brand. [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/05\/Lidl-jeu-de-match-3.webp” alt=”Lidl – match 3 game” title_text=”Lidl-match-3-game” align=”center” disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”default” width=”85%” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/05\/Lidl-jeu-de-match-3-mobile.webp” alt=”Lidl – match 3 mobile” title_text=”Lidl-match-3-game-mobile” align=”center” disabled_on=”off|on|on” _builder_version=”4.27.4″ _module_preset=”default” width=”85%” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n The Match 3 game immerses users in a fun and interactive world. Brands evoke positive emotions linked to entertainment, but also to the possibility of progressing in the game and winning rewards. Because of its addictive nature, Match 3 extends the interaction between the brand<\/a> and its audience and multiplies the points of contact (by tracking scores or adding new levels). Example<\/strong>: SFR Cara\u00efbes’ Mother’s Day game campaign aimed to increase brand awareness while engaging its audience. Backed by Adictiz Ads media coverage, the campaign was a success, with remarkable engagement: each participant spent an average of 11 minutes playing the game. [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/02\/SFR-jeux-concours-fete-des-meres.webp” alt=”SFR – Mother's Day competition” title_text=”SFR-mother's-day-competition<br>” align=”center” disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”default” width=”85%” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/02\/SFR-jeux-fete-des-meres.webp” alt=”SFR – mother's day game” title_text=”SFR-mothers-day-game” align=”center” disabled_on=”off|on|on” _builder_version=”4.27.4″ _module_preset=”default” width=”85%” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Brands can use Match 3 to enrich their database and collect new leads<\/a>. To access the game or the rewards, participants have to fill in a registration form. The information collected can be used to segment leads (according to their profile and their behaviour or interactions with the game). This format can be a conversion tool, via the rewards distributed. These are incentives to buy (such as promotions or discount coupons to be used on the next order). Example<\/strong>: The Floa Sweets campaign was dedicated to increasing the visibility and awareness of the Floa Bank mobile app, in order to encourage its use. The Match 3 mechanic enabled Floa to recruit new users and build loyalty while boosting app downloads. [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/11\/Floabank-Match3.webp” alt=”Floa bank – playable outrun” title_text=”Floabank-Match3″ align=”center” disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”default” width=”85%” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/05\/Floa-jeu-de-match-3.webp” alt=”Floa – match 3 game” title_text=”Floa-match-3-game” align=”center” disabled_on=”off|on|on” _builder_version=”4.27.4″ _module_preset=”default” width=”85%” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Finally, the Match 3 game enables brands to enrich their customer base by collecting<\/a>: The data obtained will be used to create highly targeted (retargeting) marketing campaigns. For example, a user who has unlocked all the levels could receive a personalised offer or message. Example: Electrolux’s Ecoline campaign was launched with the aim of engaging consumers in reducing their energy consumption. At the same time, the brand aimed to recruit new opt-in leads. The media campaign exceeded its objectives, with over 70% of opt-ins coming from the Adictiz Ads source. [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/05\/Electrolux-ecoline-jeu-de-match-3.webp” alt=”Electrolux – ecoline – match 3 game” title_text=”Electrolux-ecoline-match-3-game” align=”center” disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”default” width=”85%” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/05\/Electrolux-ecoline.webp” alt=”Electrolux – ecoline” title_text=”Electrolux-ecoline” align=”center” disabled_on=”off|on|on” _builder_version=”4.27.4″ _module_preset=”default” width=”85%” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-2″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-2″ _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Before launching a gamified marketing campaign<\/strong>, here are a few practices to follow to ensure it is as effective as possible. [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Advertisers can use platforms specialising in playable marketing to create their match 3 game. These tools offer an intuitive interface and functionality tailored<\/strong> to their needs. They can be used to personalise their marketing game, optimise its distribution or track campaign performance. [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n With Adictiz Box<\/a>, you can fully customise your game<\/strong> to reflect your brand identity. The graphic elements (backgrounds, colours, icons) can be adapted to reflect the brand’s values and visual universe. The difficulty of the game can be configured and levels introduced to prolong engagement. [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Rewards<\/a> are essential to motivate participants. Gamification tools make it easy to manage rewards<\/strong>. Whether in the form of discount vouchers, free samples or physical gifts. Advertisers can configure random or conditional winning mechanisms (based on a minimum score), and automate the allocation of prizes to simplify management. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-3″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n For companies lacking the time or resources to manage their campaign, Adictiz offers turnkey support via Adictiz Studio<\/a>. The agency’s teams take charge of the creation, design and optimisation <\/strong> of the campaign. [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n To maximise the impact of a match 3 game, brands can call on the services of a Media Agency<\/a>. The latter will be responsible for promoting the game via targeted advertising campaigns<\/strong> on social networks. Partnerships with influencers<\/a> and multi-channel actions to boost the game’s visibility and brand awareness. [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n
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<\/a><\/span><\/li>\n<\/ul>\nWhy integrate the match 3 game into your marketing campaigns?
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<\/span><\/p>\n1. To boost your profile
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<\/span><\/p>\n2. To engage your audience
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<\/span><\/p>\n3. To generate leads
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<\/span><\/p>\n4. To enhance your database
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<\/span><\/p>\nOur tips for creating an engaging online match-3 game
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<\/span><\/p>\n1. What software should I use to create a match 3 game?
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<\/span><\/p>\n2. How do I customise my match 3 game?
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<\/span><\/p>\n3. How do you manage endowments?
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<\/span><\/span><\/p>\n4. Can someone take charge of my campaign?
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<\/span><\/span><\/p>\n5. How can I make my campaign more visible?
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<\/span><\/span><\/p>\n6. How can I track the performance of my campaign?
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