[et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n
Games are a powerful tool for<\/span> engaging, raising awareness and training employees. <\/b> By transforming learning (and the transmission of information) into playful experiences, serious games encourage team motivation and performance.<\/span> <\/p>\n Discover the benefits of <\/span> creating serious games for your organisation<\/b> and the keys to implementing them, turning every challenge into an opportunity for growth.<\/span> [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” background_color=”#F2F2F2″ custom_margin=”||40px||false|false” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”20px|30px|20px|30px|true|true” global_colors_info=”{}”]<\/p>\n SUMMARY<\/strong><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-1″ _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_font_size=”25px” header_line_height=”1.3em” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n A serious game is a game designed for purposes other than entertainment. For an HR strategy, it is an interactive tool that uses mechanics to Serious games are an engaging way of<\/span> learning, training and raising awareness<\/b> [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-2″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-2″ _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n The aim of a serious game in the field of human resources (HR) is to<\/span> develop skills, train and assess <\/b>employees in a fun and interactive way.<\/span> <\/p>\n In contrast to traditional training and skills management methods, serious games<\/span> encourage commitment<\/b>. Enabling immersive learning while retaining a serious, educational dimension.<\/span> <\/p>\n These are the objectives that serious games can help to achieve. <\/span><\/p>\n <\/span><\/li>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-3″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-3″ _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Gamification and serious games are tools that<\/span> support companies in their HR strategy.<\/b> Integrating these playful experiences into various strategic areas, from<\/span> corporate communication<\/span><\/a> to CSR, not forgetting training.<\/span> <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Gamification and serious games help companies<\/span> raise employee awareness of sustainability issues<\/b> Internal challenges<\/span><\/a> will be a way of<\/span> encouraging and rewarding eco-responsible behaviour<\/b> Example:<\/b> DPD offered its employees a<\/span> Quiz<\/span><\/a> [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/01\/DPD-quiz-zero-dechet.webp” alt=”DPD – zero waste quiz – corporate communication” title_text=”DPD-zero-waste-quiz” disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”|51px||51px||” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/04\/DPD-zero-dechets-mobile.webp” alt=”DPD – zero waste mobile” title_text=”DPD – zero waste mobile” disabled_on=”off|on|on” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”|53px||53px||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Serious games are used to<\/span> train employees in key skills for their role.<\/b> The advantage of serious games is that<\/span> they make it easier to share feedback in real time<\/b> Example: <\/b>Pro BTP has launched an interactive quiz campaign in response to its legal duty of care. This educational tool, which focuses on raising awareness of road safety, was able to effectively engage participants thanks to its game mechanics. [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/04\/PRO-BTP-quiz-serious-games.webp” alt=”PRO BTP – quiz serious games” title_text=”PRO BTP – quiz serious games” disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”|52px||53px||” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/04\/PRO-BTP-serious-games-mobile.webp” alt=”PRO BTP – serious games mobile” title_text=”PRO BTP – serious games mobile” disabled_on=”off|on|on” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”|54px||53px||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n HR games can be used to<\/span> boost internal communication.<\/b> Serious games can also encourage employees to<\/span> take part in creative challenges<\/b> Example:<\/b> At Adictiz, we deployed a Customizer as part of the<\/span> Pimp Your Cup campaign.<\/span><\/a> [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/04\/pimp-your-cup1-serious-games.webp” alt=”pimp your cup – serious games” title_text=”pimp your cup1 – serious games” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”|52px||52px||” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/04\/pimp-your-cup2-serious-games.webp” alt=”pimp your cup – serious games” title_text=”pimp your cup2 – serious games” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”|52px||52px||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-3″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-4″ _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Creating a serious game for your company requires<\/span> strategic, creative and technical thinking<\/b> <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”conclusion” _builder_version=”4.19.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_4_font_size=”20px” custom_margin=”||30px||false|false” global_colors_info=”{}”]<\/p>\n Conclusion<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/span><\/p>\n\n
<\/a><\/span><\/li>\n
<\/a><\/span><\/li>\n
<\/a><\/span><\/li>\n
<\/a><\/span><\/span><\/li>\n<\/ul>\nDefinition: what are serious games?
<\/strong><\/h2>\n<\/blockquote>\n
<\/span> achieve educational, information<\/b> or skills management objectives.<\/span> <\/p>\n
by encouraging interaction and problem-solving. They are used to :
<\/span><\/p>\n\n
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<\/span><\/li>\n
<\/span><\/li>\n
<\/span><\/li>\n<\/ul>\nWhat are the objectives of serious games?
<\/h2>\n
<\/span><\/p>\n\n
<\/b>: Serious games are designed to develop employee skills such as leadership, decision-making, communication and conflict management. By immersing participants in realistic scenarios, the organisation helps them to practise in a safe and caring environment.\n
<\/b> The fun aspect makes training attractive, which increases motivation to learn and improve skills. Serious games help to create a dynamic learning experience.
<\/span><\/li>\n
<\/b>A serious game can be used as an assessment tool to measure employees’ skills in specific areas. It enables HR to identify employees’ strengths and areas for development.
<\/span><\/li>\n
<\/b> Companies can undergo organisational changes
<\/span> (mergers, hybrid work organisation, digitalisation, etc.). Serious games help to prepare employees for these transitions by immersing them in these contexts with tools to help them adapt.
<\/span><\/li>\n<\/ol>\nHow can serious games be integrated into your HR strategy?
<\/h2>\n1. Raising awareness and involving teams in a CSR approach
<\/strong><\/strong><\/h3>\n
and responsible practices. In a fun way, without making employees feel guilty, by sharing with them the levers of commitment that are anchored in their daily lives.
<\/span><\/p>\n
(waste reduction, soft mobility, energy savings, etc.). Serious games are used to simulate ecological transition and crisis management scenarios. Employees will be trained to manage these challenges. The company’s values will be passed on to them in a caring way.
<\/span><\/p>\n
designed to raise awareness of the need to reduce waste. The aim of the serious game was to tackle this sensitive subject in a fun, low-key way. Thanks to this initiative, participants could win prizes, reinforcing the commitment to this internal awareness-raising campaign.
<\/span><\/p>\n2. Optimising in-house training and skills management
<\/strong><\/h3>\n
Online role-playing games can be used for training in project management, negotiation or public speaking. Employees can learn to work together more effectively in problem-solving scenarios.
<\/span><\/p>\n
and tracking progress. Using a system of points, levels or badges, the organisation can track progress, personalise its support and keep its teams motivated.
<\/span><\/p>\n
<\/span><\/p>\n3. Boost your internal communications
<\/strong><\/h3>\n
This is an effective format for celebrating the organisation’s successes. A system of virtual rewards or leaderboards can be set up for achieving performance targets and participating in internal initiatives.
<\/span><\/p>\n
or to propose innovative solutions. The company can organise
<\/span>a Survey<\/span><\/a> or set up<\/span> a Customizer<\/span><\/a>
. These formats help to stimulate creativity and generate new ideas.
<\/span><\/p>\n
. The aim of this operation was to motivate our employees and
<\/span>involve them in a joint project
<\/span><\/a> : the creation of a reusable cup. As well as boosting our QWL (Quality of Life at Work) approach and our CSR commitments, this serious game helped to strengthen team cohesion by inviting our talents to work together to create a unique object.
<\/span><\/p>\n3 tips for creating serious games
<\/h2>\n
. Here are 3 tips for designing a game that will achieve the desired objectives.
<\/span><\/p>\n\n
<\/span>CSR awareness<\/span><\/a>, performance management or internal communication, the game must have a specific purpose.<\/span><\/li>\n
<\/b>A serious game must be fun and stimulating to capture the attention of users. The company can incorporate storytelling elements to immerse participants in realistic situations.
<\/span><\/li>\n
Once the game has been deployed, it is important to measure its effectiveness in order to improve the experience. The organisation will need to set performance targets and integrate feedback-gathering tools to adjust the game experience. It will also need to add new challenges, revise the pedagogical elements, etc.
<\/span><\/li>\n<\/ol>\n