[et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n
Physical retail has not said its last word. Yet, its challenges are real: generating foot traffic, reinventing the in-store experience, and building connections with increasingly omnichannel customers. A shop window is no longer enough to bring people in. <\/p>\n
Phygital retail delivers a concrete answer. It connects smartphones and the web to the physical store, turning every visit into an experience. At the heart of this approach lies gaming: a mechanic that gives people a reason to visit, then a reason to return. <\/p>\n
This article outlines the most effective gamification mechanics for drive-to-store<\/strong> their business benefits for retailers, and how to deploy them with Adictiz.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” background_color=”#F2F2F2″ custom_margin=”||40px||false|false” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”20px|30px|20px|30px|true|true” global_colors_info=”{}”]<\/p>\n SUMMARY<\/strong><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-1″ _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n French consumers remain attached to physical stores. According to Samsung’s 2025 Smart Retail barometer<\/a>, 75 % des consommateurs pr\u00e9f\u00e8rent finaliser leurs achats en point de vente, et 51 % jugent les dispositifs digitaux utiles pour fluidifier leur parcours. Autrement dit, la demande existe, mais elle attend une exp\u00e9rience \u00e0 la hauteur. <\/p>\n The challenge is two-fold: attracting qualified foot traffic, then making the visit memorable. In-store gamification<\/strong> addresses both by creating an event and an immediate reward. <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Phygital retail marketing<\/strong> does not replace physical stores with the web. It builds a bridge between both: a campaign begins on mobile and ends at checkout, or vice versa. Moreover, each interaction leaves an actionable footprint: the store visited, the product scanned, the time of day. Physical retail was sorely lacking this localized data. <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Drive-to-store operates across three stages. Before the visit, the game sparks intent: a reward to collect in the shop, announced via email, on social media, or through local advertising. During the visit, it enriches the experience: a kiosk, tablet, or shelf-edge QR code turns waiting or hesitation into a playful moment. After the visit, it extends the relationship: a post-purchase game triggered by the receipt rewards loyalty and paves the way for a return. In this way, each stage feeds the next. <\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/11\/borne-en-magasin.webp” alt=”interactive in-store kiosk” title_text=”Interactive-kiosk” align=”center” _builder_version=”4.27.6″ _module_preset=”default” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-2″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-2″ _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-2″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Three families of mechanics shape drive-to-store campaigns. Each addresses a specific moment in the customer journey. <\/p>\n A common principle links them all: the right balance. A simple mechanic understood within three seconds. An immediate reward known prior to playing. In-store collection that turns the win into a physical visit. As soon as one of these three elements is missing, the campaign loses effectiveness: a complex game discourages users, an unclear reward fails to motivate, and a purely digital gain does not drive footfall. <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n The principle is simple. A game starts online or via a QR code displayed on a poster, flyer, or POS material, and the prize is collected at the checkout. Thus, the reward becomes a reason to visit. With Scan & Play<\/a>, customers scan a QR code or barcode to access a contest, quiz, or personalized content. Furthermore, data extracted from the code, such as the store identifier or product type, automatically enriches customer knowledge. <\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/06\/lux-airport-scan-and-play-e1751036371806.webp” alt=”lux airport scan and play” title_text=”lux-airport-scan-and-play” align=”center” _builder_version=”4.27.6″ _module_preset=”default” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n In-store, interactive kiosks<\/strong> and tablet games<\/strong> enliven checkout queues and high-traffic zones. Visitors play, share their contact details, and receive an immediate voucher. As a result, waiting becomes a positive experience, the retailer qualifies its footfall, and the discount sparks an immediate additional purchase. <\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/02\/galeries-lafayettes-borne-interactive.webp” alt=”Galeries Lafayette interactive kiosk marketing game” title_text=”galeries-lafayettes-interactive-kiosk-game” align=”center” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n This mechanic digitizes proof of purchase. The customer takes a picture of or scans their receipt, enters a contest, and unlocks a reward. It is a powerful loyalty driver: it rewards actual purchases, collects basket data, and encourages return visits. Furthermore, the legal framework governing proof of purchase requirements is seamlessly managed by the platform. <\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/10\/sunday-scanplay.webp” alt=”Sunday – Scan&Play” title_text=”sunday-scanplay” align=”center” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n The reward drives the visit. A voucher with a minimum spend encourages a higher average basket. An exclusive product or a limited edition creates urgency. An in-store experience, such as a workshop or a preview event, adds value to the visit itself. In contrast, a generic prize with no connection to the brand attracts reward hunters who will never return. In addition, collecting the prize at the checkout offers a decisive benefit: it makes footfall measurable, voucher by voucher. <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n These setups deliver three measurable outcomes. First, an increase in qualified footfall in physical stores, as rewards motivate customer visits. Second, a higher average basket driven by prizes and immediate discounts redeemed on site. Finally, the digitalization of customer relationships: a drive-to-store contest<\/strong> turns an anonymous visitor into a localized CRM profile that can be engaged throughout the year. <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-3″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-3″ _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-3″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Adictiz supports retail chains and distribution networks throughout the entire customer journey, as detailed on our page dedicated to retail gamification<\/a>.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n A franchise network cannot manage a hundred different campaigns. With Adictiz, a single campaign is adapted per store: dedicated QR codes, local prizes, tailored messaging. Thus, headquarters maintains brand consistency, while each outlet benefits from a personalized activation. The no-code platform allows these variations to be created quickly, and the Studio designs custom setups. <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Every scan, participation, and redeemed voucher flows directly into the dashboards. You can track game generated store traffic<\/strong> outlet by outlet, along with the conversion rate from prizes into purchases. This data feeds into your CRM through native integrations to extend the customer relationship well beyond the visit. <\/p>\n\n
Drive-to-store: the new challenges of physical retail<\/h2>\n
Generating foot traffic and reinventing the customer journey<\/strong><\/h3>\n
The role of phygital: bridging digital and the physical store<\/strong><\/h3>\n
Three moments in the customer journey to gamify<\/strong><\/h3>\n
Essential phygital mechanics for drive-to-store<\/h2>\n
Web-to-store: Scan & Play and QR codes<\/strong><\/h3>\n
Interactive kiosks and tablets in store<\/strong><\/h3>\n
Receipt scanning and purchase requirements<\/strong><\/h3>\n
Choosing the right drive-to-store reward<\/strong><\/h3>\n
Business benefits for retail chains and store networks<\/strong><\/h3>\n
Deploying a drive-to-store campaign with Adictiz<\/h2>\n
Multi-store roll out and centralized management<\/strong><\/h3>\n
Real time performance tracking<\/strong><\/h3>\n