[et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n
The smartphone has become the primary daily touchpoint. In 2024, the world counted over 5.6 billion d’utilisateurs unique mobile users<\/b>. This channel now represents nearly 70% of the global population<\/b>. <\/span><\/p>\n Yet, capturing and holding attention on smartphones remains a complex challenge. Consumers face constant digital fatigue. To stand out, brands must design immersive and engaging experiences. <\/span><\/p>\n The aim is threefold:<\/span><\/span><\/span><\/p>\n <\/span><\/p>\n In-app gamification<\/b> directly addresses these ambitions. By partnering with Adictiz, Sephora<\/a> enhances the customer journey on its application. This approach turns each retail moment into an engaging and profitable event<\/b>. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||40px||false|false” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dipi_table_of_content show_table_title=”off” use_header_icon=”off” heading_tags=”off|on|off|off|off|off” show_list_numbers=”off” show_list_bullets=”on” item_bullet=”^||divi||400″ bullet_spacing=”7px” content_background=”RGBA(255,255,255,0)” content_padding=”0px|10px|0px|10px|false|false” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#ECF1FF” custom_padding=”25px||25px||false|false” border_radii=”on|20px|20px|20px|20px” border_radii_content=”on|20px|20px|20px|20px” border_radii_header_icon=”on|20px|20px|20px|20px” global_colors_info=”{}”][\/dipi_table_of_content][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-1″ _builder_version=”4.27.6″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_font_size=”25px” header_line_height=”1.3em” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n App downloads grew by 55%<\/b> between 2020 and 2024. This channel provides a prime environment for beauty brands. <\/span><\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n A native mobile application ensures a much smoother navigation than a website. At Sephora, logged in users instantly access their loyalty status<\/b> and digital card<\/b>. Configurable push notifications<\/b> allow the brand to stay in touch at the right moment without overwhelming the user. <\/span><\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n The app does not replace the physical network, it complements it. It drives store footfall<\/b> through exclusive offers or personalized appointments. The brand thus uses mobile as a continuous link between home and retail locations. <\/span><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-2″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-2″ _builder_version=”4.27.6″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n To engage its community throughout the year, the brand deploys various gamified formats tailored to its customers’ expectations.<\/span><\/span><\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n In France, the brand designed a skincare campaign powered by an interactive quiz<\/a>. Users tested their knowledge while receiving tailored recommendations for their routine. <\/span><\/span><\/span><\/p>\n This activation generated direct synergies across channels:<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/09\/Sephora-Quiz-desktop.webp” alt=”Sephora-Quiz-desktop” title_text=”Sephora-Quiz-desktop” align=”center” disabled_on=”on|off|off” _builder_version=”4.27.6″ _module_preset=”default” height=”500px” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/09\/Sephora-Quiz-mobile.webp” alt=”Sephora-Quiz-mobile” title_text=”Sephora-Quiz-mobile” align=”center” disabled_on=”off|on|on” _builder_version=”4.27.6″ _module_preset=”default” height=”500px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-3″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-3″ _builder_version=”4.27.6″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Integrating gaming within a mobile application delivers long-lasting results by leveraging three major strengths.<\/span><\/p>\n The gamified experience immediately strengthens the connection with the community. Rather than passively viewing content, the user takes an active role in navigating the app. This immersion builds a solid relational bond<\/b>, far removed from ad fatigue<\/a>. <\/span><\/p>\n Technical integration ensures a seamless journey. Thanks to WebView<\/b> technology and deep links<\/b>, players never leave the app ecosystem. Those who do not have the tool are automatically redirected to the Apple Store<\/a> or Google Play Store<\/a>. <\/span><\/p>\n The interactive format directly supports commercial conversion<\/b>. Entertainment is not an end in itself. It comes with targeted incentives such as loyalty perks, discounts, or exclusive prizes that promptly trigger a purchase. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-3″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-4″ _builder_version=”4.27.6″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n For the holiday season, Sephora orchestrated a major campaign deployed simultaneously across nine European countries<\/b>.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/09\/Sephora-Rattrape-tout.webp” alt=”Sephora-Catch-them-all” title_text=”Sephora-Catch-them-all” align=”center” _builder_version=”4.27.6″ _module_preset=”default” height=”500px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n The brand relied on its Holiday game in the form of a Catch-them-all<\/a>. This activation featured the Christmas visual identity and the iconic stripes of the brand. With 90% of players on mobile<\/b>, the format offered an intuitive journey: a brief tutorial, a dynamic gaming session, then a lead form before the prize reveal. The campaign combined digital visibility with a physical presence across selected store windows in France<\/b>. <\/span><\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n The main prize featured electronic gift cards<\/b>. To secure the operation, the Adictiz gamification platform<\/a> <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n The project relied on a single master framework, adapted to comply with the rules of each market:<\/span><\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n This year end campaign generated remarkable digital traffic. Above all, it recorded a high basket top up rate<\/b>: [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Experience shows that leveraging a catalog of interactive mechanics<\/a> alongside advertising channels such as Adictiz Ads<\/a> sustainably transforms mobile commerce into an engaging and profitable experience.<\/span><\/span><\/span><\/p>\n\n
The mobile application at the heart of the relationship strategy<\/strong><\/h2>\n
<\/blockquote>\n
An optimized and personalized customer experience<\/strong><\/h3>\n
<\/blockquote>\n
A natural omnichannel bridge<\/strong><\/h3>\n
<\/blockquote>\n
The interactive levers deployed by Sephora<\/h2>\n
The educational quiz: boosting skincare cross-selling<\/strong><\/strong><\/h3>\n
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Why in-app gamification works for the brand<\/h2>\n
The Holiday Game: a successful international rollout<\/h2>\n
An accessible and festive mechanic<\/strong><\/strong><\/h3>\n
High precision technical security<\/strong><\/h3>\n
interfaced directly with the official gift card provider: <\/span><\/span><\/p>\n\n
A rigorous adaptation to local constraints<\/strong><\/h3>\n
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winners spent amounts well above their gift card value to treat themselves. <\/span><\/p>\n