[et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n
The blindtest is a familiar format:<\/b> everyone has played it at least once! Accessible, quick and fun, it grabs attention in just a few seconds. <\/span><\/p>\n In marketing,<\/span> the blindtest becomes a powerful interactive experience<\/b> to engage audiences. It encourages opt-in, increases dwell time with the brand and drives traffic to an e-commerce site or an application. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||40px||false|false” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dipi_table_of_content show_table_title=”off” use_header_icon=”off” heading_tags=”off|on|off|off|off|off” show_list_numbers=”off” show_list_bullets=”on” item_bullet=”^||divi||400″ bullet_spacing=”7px” content_background=”RGBA(255,255,255,0)” content_padding=”0px|10px|0px|10px|false|false” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#ECF1FF” custom_padding=”25px||25px||false|false” border_radii=”on|20px|20px|20px|20px” border_radii_content=”on|20px|20px|20px|20px” border_radii_header_icon=”on|20px|20px|20px|20px” global_colors_info=”{}”][\/dipi_table_of_content][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-1″ _builder_version=”4.27.6″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_font_size=”25px” header_line_height=”1.3em” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n The online blindtest<\/span><\/a> offers <\/span>a sound-based alternative to the <\/b>classic Quiz<\/b><\/a>.<\/span><\/p>\n Audio captures attention faster than visuals.<\/b> It triggers an immediate reaction: listen, recognize and check if you got the right answer. This reflex <\/span>drives high engagement<\/span><\/a>, which brands have yet to fully exploit. The format thus remains distinctive (more surprising than the traditional Quiz to which people are more exposed), while staying easy to understand. <\/span><\/p>\n The other marketing strength of the blindtest is that <\/span>it offers deep immersion<\/b>. Each audio clip sets a mood, evokes a brand universe or triggers a strong emotion, making it more memorable. This sensory dimension reinforces the impact of your message. <\/span><\/p>\n The format thus adapts to <\/span>many marketing moments<\/b>:<\/span><\/p>\n <\/p>\n<\/li>\n<\/ul>\n The blindtest<\/span> also facilitates data collection.<\/b> The game encourages users to fill out a form, especially when progress depends on the score or a prize draw.<\/span><\/p>\n Finally, <\/span>the blindtest integrates easily into an omnichannel strategy<\/b> : web page, stories, email, in-store QR code or mobile application. This flexibility allows you to reach your audience at the right time, on the channels they already use. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-2″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-2″ _builder_version=”4.27.6″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n A blindtest<\/a> engages from the very first second<\/b>. To maximize its impact, every element must reflect the brand universe, the campaign highlight and the marketing objective. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Personalization starts with <\/span>the visual elements. <\/b> Visuals define the mood: colors, typography, icons, as well as loading screens. Their consistency strengthens brand perception and creates an immersive experience that is much more engaging for participants. Tailoring these elements to the campaign highlight (summer, holidays, product release) also increases the relevance of the marketing activation. <\/span><\/p>\n Before setting up the campaign, it is recommended to<\/span> prepare these visual elements<\/b>, which will then be integrated into the 4 pages that make up the game experience: <\/span><\/p>\n But the key step in personalizing the blindtest remains<\/span> selecting and integrating audio clips<\/b>. Our advice: choose short audio clips that represent the brand universe and align with the message to create a smooth and engaging experience.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/01\/JCD_BLIND-TEST.webp” alt=”Blindtest JC Decaux” title_text=”JCD_BLIND TEST” align=”center” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n The success of a blindtest relies on <\/span>a setup tailored to the user experience<\/b> and marketing objectives. It is about finding the right balance between challenge and accessibility, while maximizing engagement and replayability. <\/span><\/p>\n Here are some key steps to properly configure your online blindtest<\/span><\/p>\n Finally, it is crucial to <\/span>properly optimize the mobile setup<\/b> to ensure a smooth experience across all screens.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/06\/yop-blindtest-e1751023745728.webp” alt=”yop blindtest marketing contest” title_text=”yop-blindtest” align=”center” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Prizes for an online blindt must be<\/span> designed according to the marketing objective<\/b> of the campaign. <\/span><\/p>\n The blindtest can also be designed as: <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n To maximize the impact of a blindtest, it can be relevant to<\/span> entrust its design and deployment to an expert.<\/b> The Adictiz Creation Studio<\/span><\/a> builds turnkey gamified experiences. After a briefing to understand the brand needs, we design the concept and create the visuals in line with its brand identity. We then configure the interactive journey, integrate graphic elements, set up prizes and test the campaign before launch, ensuring a smooth and optimized activation. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n To maximize the visibility of a blindtest, you need to: <\/span><\/p>\n To go further, the<\/span> Adictiz media Agency<\/b> supports the promotion of interactive campaigns and optimizes their distribution to reach the right audience at the right time.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n The blindtest is a fun and engaging format that captures attention and helps <\/span>achieve various marketing goals<\/span><\/a> : lead generation, activation, conversion or loyalty. To maximize results, it is essential to optimize every stage of the campaign: personalization, configuration and distribution. Adictiz <\/span>expertise<\/b> will help you tailor your blindtest to your strategic challenges and build an immersive, high-performing experience. To launch your campaign, contact <\/span>our creation<\/span> studio<\/a> and benefit from end-to-end support.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||100px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” background_color=”#3480F3″ background_image=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/01\/motif-fond-bloc-demo-bleu.webp” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n Adictiz, the platform ” content_phone=”<\/p>\n Adictiz, ” content_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#FFFFFF” text_font_size=”35px” text_line_height=”1.3em” header_font=”Montserrat|300|||||||” header_2_font=”|300|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”35px” custom_margin=”50px||20px||false|false” custom_padding_tablet=”” custom_padding_phone=”|20px||20px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Adictiz, the platform to reach<\/strong> [\/et_pb_text][et_pb_button button_url=”https:\/\/www.adictiz.com\/en\/request-a-demo\/” button_text=”Request a demo” _builder_version=”4.27.4″ _module_preset=”4cdfd194-8ce6-465d-bd5f-3d3e547cbb2d” button_text_color=”#000000″ button_bg_color=”#FFFFFF” custom_margin=”20px||50px||false|false” box_shadow_vertical=”13px” box_shadow_blur=”23px” box_shadow_color=”rgba(37,0,132,0.26)” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" The blindtest is a familiar format: everyone has played it at least once! Accessible, quick and fun, it grabs attention in just a few seconds. In marketing, the blindtest becomes a powerful interactive experience to engage audiences. It encourages opt-in, increases dwell time with the brand and drives traffic to an e-commerce site or an […]<\/p>\n","protected":false},"author":21,"featured_media":27624464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[208,94,220,43],"tags":[],"dipi_cpt_category":[],"class_list":["post-27625238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audience-engagement","category-engagement","category-engagement-en","category-engager-une-audience"],"yoast_head":"\nWhy create an online blindtest?<\/strong><\/h2>\n
<\/blockquote>\n
\n
How to create an online blindtest: the complete tutorial<\/h2>\n
1. How to personalize the blindtest?<\/strong><\/strong><\/h3>\n
\n
2. How to optimize your blindtest to maximize performance?<\/strong><\/strong><\/h3>\n
\n
How to manage prizes for your marketing game?<\/strong><\/strong><\/h3>\n
\n
\n
Is it possible to manage my campaign?<\/strong><\/strong><\/h3>\n
How do I increase the visibility of my interactive campaign?<\/strong><\/strong><\/h3>\n
\n
to reach <\/strong>your
marketing <\/strong>goals<\/p>\n
\nthe platform
\nto reach
\nyour marketing<\/strong>
\ngoals<\/p>\n
your marketing goals<\/strong><\/p>\n