[et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n
Events are an extremely powerful marketing lever<\/b> for capturing attention and building connections. In fact, <\/span>80.4% of organizers<\/span><\/a> declare that in person events are <\/span>their most impactful<\/b> marketing channel.<\/span><\/p>\n For a brand, the challenge goes beyond on site entertainment. You need <\/span>to turn visitors into active participants<\/b>, then extend engagement beyond the event to turn them into loyal customers. Event games are among the best tools to achieve this: they generate opt ins, increase time spent with the brand and drive word of mouth. <\/span><\/p>\n This article presents <\/span>five simple to deploy interactive game ideas<\/b> to make a trade show, pop up or brand activation unforgettable.<\/span><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||40px||false|false” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][dipi_table_of_content show_table_title=”off” use_header_icon=”off” heading_tags=”off|on|off|off|off|off” show_list_numbers=”off” show_list_bullets=”on” item_bullet=”^||divi||400″ bullet_spacing=”7px” content_background=”RGBA(255,255,255,0)” content_padding=”0px|10px|0px|10px|false|false” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#ECF1FF” custom_padding=”25px||25px||false|false” border_radii=”on|20px|20px|20px|20px” border_radii_content=”on|20px|20px|20px|20px” border_radii_header_icon=”on|20px|20px|20px|20px” global_colors_info=”{}”][\/dipi_table_of_content][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-1″ _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_font_size=”25px” header_line_height=”1.3em” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Event games encompass all<\/span> playful activities integrated into an event marketing strategy<\/b>. Their role goes beyond simply entertaining participants. They make it possible to actively involve visitors and turn a one time presence into a true brand experience. <\/span><\/p>\n Where traditional speaking stays top down,<\/span> a game establishes a two way interaction<\/b>. The audience experiences a memorable moment with the brand and potentially wins attractive rewards, which strengthens engagement and loyalty. These mechanics also create opportunities for exchange between participants. They thus encourage the building of a brand community, united by a shared experience. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Event games generate tangible results, both on visitor experience and brand marketing performance.<\/span><\/p>\n Example:<\/b> at the Salon de l’Agriculture, Lidl offered a slot machine to increase brand awareness and collect leads. Result: over 7,000 social shares and a strong drive toward its Lidl Plus app, combining on site engagement and extended customer relationship. <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/04\/jeux-evenementiels-lidl-desktop.webp” alt=”event-games-lidl-desktop” title_text=”event-games-lidl-desktop” align=”center” disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/04\/jeux-evenementiels-lidl-mobile.webp” alt=”event-games-lidl-mobile” title_text=”event-games-lidl-mobile” align=”center” disabled_on=”off|on|on” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” max_width=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-2″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-2″ _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n The choice of mechanic determines <\/span>the effectiveness of an event game<\/b>. <\/span>A suitable mechanic attracts more participants, captures their attention and directly serves the brand marketing goals.<\/p>\n These mechanics <\/span>adapt to all event contexts<\/b>: <\/span>trade shows<\/span><\/a>, internal seminars, public events, retail or festivals. Their strength lies in their flexibility and their ability to respond equally well to awareness, entertainment or data collection challenges. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-3″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-3″ _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n A successful event activity does not rely solely on creativity. It requires <\/span> precise planning<\/b>, from choosing the mechanic to tracking performance. Well designed, it attracts visitors, fosters engagement and directly serves marketing goals. Here are four best practices along with contest game ideas for an event to maximize their impact. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Before designing a game mechanic, you must define the expected role of the activation. Objectives can vary: <\/span>driving traffic<\/span><\/a>, increasing awareness, building community loyalty, boosting sales.<\/span> <\/p>\n However, event games are primarily a powerful lever for <\/span>collecting qualified data<\/span><\/a> and enriching CRM. Form registrations, game participation or choice of rewards make it possible to gather precise information on customer preferences and behavior. This data then feeds CRM campaigns and facilitates the personalization of future marketing actions, which strengthens the relevance and effectiveness of brand communications. <\/span><\/p>\n Example: Galeries Lafayette [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/07\/jeux-evenementiels-galeries-lafayette.webp” alt=”event-games-galeries-lafayette” title_text=”event-games-galeries-lafayette” align=”center” _builder_version=”4.27.6″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Every event has its audience and its codes. The journey must be designed according to the context: a fast, intuitive experience for a trade show booth, more immersive for an inauguration or an internal seminar. A seamless journey will limit friction and increase the participation rate. <\/span><\/p>\n Connection with <\/b>seasonal highlights<\/a>: Christmas, back to school, sales or brand anniversaries offer the opportunity to adapt the event activity design as well as the prizes at stake. Visual and thematic consistency strengthens player immersion and message recall. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n An event game lives beyond the physical location. Integrating a phygital logic makes it possible to extend the experience and reach a broader audience. QR codes, tablets or interactive kiosks easily connect the physical event to digital. On site, the game captures attention; online, it extends the relationship. <\/span><\/p>\n Example: Valrhona at the Sirha trade show<\/b><\/p>\n <\/b><\/p>\n <\/b>The brand deployed <\/span>a <\/span>slot machine<\/a> designed as a traffic generator for its e commerce website. Participants discovered the game on site and were then encouraged to place an order online. An effective omnichannel strategy to transform event visibility into measurable conversions. <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/04\/jeux-evenementiels-valrhona-desktop.webp” alt=”event-games-valrhona-desktop” title_text=”event-games-valrhona-desktop” align=”center” disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/04\/jeux-evenementiels-valrhona-mobile.webp” alt=”event-games-valrhona-mobile” title_text=”event-games-valrhona-mobile” align=”center” disabled_on=”off|on|on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Performance tracking is often underestimated. Yet, it determines the real value of an event game. Using a SaaS platform simplifies the design, deployment and especially <\/span> KPI tracking of a playful activity<\/b> (such as the number of participants, conversion rate or collected opt ins). Combined with interactive kiosks or tablets, it enables rapid setup of the interactive game and reduces the logistical burdens organizers typically face. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Event games transform your events into real marketing levers: they capture attention, build connection and generate useful data. At Adictiz, we help you design impactful activities thanks to our large <\/span><\/i>catalog of interactive mechanics<\/span><\/i><\/a>, <\/span><\/i>our connected kiosks<\/span><\/i><\/a> and our SaaS platform integrated with your CRM.<\/span><\/i><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” admin_label=”FAQ Demo 03″ _builder_version=”4.27.2″ background_color=”#ffffff” background_enable_image=”off” background_blend=”overlay” custom_padding=”140px||140px|||” custom_padding_tablet=”80px||80px||false|false” custom_padding_phone=”60px||60px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ max_width=”900px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][dipi_faq faq_order_by=”date” output_json=”off” icon_animate=”on” icon_closed=”3||divi||400″ icon_open=”2||divi||400″ icon_open_color=”#15022A” 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content_tablet=”<\/p>\n Adictiz, the platform ” content_phone=”<\/p>\n Adictiz, ” content_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#FFFFFF” text_font_size=”35px” text_line_height=”1.3em” header_font=”Montserrat|300|||||||” header_2_font=”|300|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”35px” custom_margin=”50px||20px||false|false” custom_padding_tablet=”” custom_padding_phone=”|20px||20px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n Adictiz, the platform to reach<\/strong> [\/et_pb_text][et_pb_button button_url=”https:\/\/www.adictiz.com\/en\/request-a-demo\/” button_text=”Request a demo” _builder_version=”4.27.4″ _module_preset=”4cdfd194-8ce6-465d-bd5f-3d3e547cbb2d” button_text_color=”#000000″ button_bg_color=”#FFFFFF” custom_margin=”20px||50px||false|false” box_shadow_vertical=”13px” box_shadow_blur=”23px” box_shadow_color=”rgba(37,0,132,0.26)” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Events are an extremely powerful marketing lever for capturing attention and building connections. In fact, 80.4% of organizers declare that in person events are their most impactful marketing channel. For a brand, the challenge goes beyond on site entertainment. You need to turn visitors into active participants, then extend engagement beyond the event to turn […]<\/p>\n","protected":false},"author":21,"featured_media":27608533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[215,212],"tags":[],"dipi_cpt_category":[],"class_list":["post-27624556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animation-en","category-captivate-the-audience"],"yoast_head":"\nEvent games: a powerful marketing lever<\/strong><\/strong><\/h2>\n
<\/blockquote>\n
5 concrete benefits of event games<\/strong><\/h3>\n
<\/blockquote>\n
\n
Which gamification mechanics to choose for an event game<\/h2>\n
\n
Our tips for a successful event activity<\/h2>\n
1. Clearly identify your marketing objectives<\/strong><\/strong><\/h3>\n
<\/b>
<\/b>To celebrate its 130th anniversary, the brand installed <\/span>a <\/span>digital Pi\u00f1ata<\/a> on kiosks in 10 stores. An exceptional prize reinforced the game appeal. Result: high store participation and <\/span>the collection of qualified opt ins<\/span><\/a>, <\/span>later reused for CRM activation.<\/p>\n2. Adapt the mechanic and the game journey to the event and the target audience<\/strong><\/h3>\n
3. Implement an omnichannel strategy for your event games<\/strong><\/h3>\n
4. Facilitate tracking with the right tools<\/strong><\/h3>\n
to reach <\/strong>your
marketing <\/strong>goals<\/p>\n
\nthe platform
\nto reach
\nyour marketing<\/strong>
\ngoals<\/p>\n
your marketing goals<\/strong><\/p>\n