deeper engagement<\/strong> and stimulating the replay mechanism. Gamers participate again to improve their ranking. Outside the end-of-year period, performance formats stand out as the most effective lever for maximizing time spent per session. <\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-3″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-3″ _builder_version=”4.27.6″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n
3. Seasonality and calendar highlights<\/h2>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n
Campaign distribution throughout the year highlights a highly pronounced seasonality based on the business challenges of brands:<\/span><\/p>\n[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n
\n- Back-to-school period (September)<\/strong>: a high-activity period for the retail and B2B sectors. Mobile usage systematically crosses the 60 % threshold. <\/span><\/li>\n<\/ul>\n
<\/span><\/p>\n\n- Halloween (October)<\/strong>: this temporary highlight is characterized by a particularly young audience and an almost exclusive use of smartphones.<\/span><\/li>\n<\/ul>\n
<\/span><\/p>\n\n- Advent period (November – December)<\/strong>: this is the annual peak for activation. Retail, E-commerce and fast-moving consumer goods (FMCG) concentrate their budgets here, attracting a more family-oriented audience through formats mostly focused on instant wins. <\/span><\/li>\n<\/ul>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”conclusion” _builder_version=”4.19.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_4_font_size=”20px” custom_margin=”||30px||false|false” global_colors_info=”{}”]<\/p>\n
Conclusion<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n
This macroscopic analysis demonstrates that the effectiveness of a gamification strategy does not depend on the intrinsic complexity of the game, but on the alignment between the chosen mechanic (chance or skill), cultural seasonality and the preferential distribution channel of the targeted industry sector.<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” admin_label=”FAQ Demo 03″ _builder_version=”4.27.2″ background_color=”#ffffff” background_enable_image=”off” background_blend=”overlay” custom_padding=”140px||140px|||” custom_padding_tablet=”80px||80px||false|false” custom_padding_phone=”60px||60px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ max_width=”900px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][dipi_faq faq_categories=”415″ faq_order_by=”date” output_json=”off” icon_animate=”on” icon_closed=”3||divi||400″ icon_open=”2||divi||400″ icon_open_color=”#15022A” icon_closed_color=”#15022A” icon_open_bg_color=”RGBA(0,0,0,0)” icon_closed_bg_color=”RGBA(0,0,0,0)” icon_open_font_size=”30px” icon_closed_font_size=”30px” icon_open_border_radius=”100px” icon_closed_border_radius=”100px” icon_open_padding=”10px|10px|10px|10px|false|false” icon_closed_padding=”10px|10px|10px|10px|false|false” entry_background_closed=”#FFFFFF” entry_background_open=”#F9F7FC” entry_margin_closed=”||0px||false|false” entry_padding_closed=”||||false|false” title_background_open=”#ECF1FF” title_padding_closed=”25px|50px|25px|20px|false|false” title_padding_open=”25px||25px|20px|false|false” content_background_open=”#ECF1FF” content_padding_closed=”0px|40px|30px|20px|false|false” content_padding_open=”|40px||20px|false|false” title_padding_closed_tablet=”” title_padding_closed_phone=”25px|70px|25px|20px|false|false” title_padding_closed_last_edited=”on|phone” title_padding_open_tablet=”” title_padding_open_phone=”|||20px|false|false” title_padding_open_last_edited=”on|desktop” content_padding_closed_tablet=”” content_padding_closed_phone=”|||20px|false|false” content_padding_closed_last_edited=”on|tablet” _builder_version=”4.27.6″ _module_preset=”default” title_closed_font=”–et_global_body_font|700|||||||” title_closed_text_color=”rgba(21,2,42,0.7)” title_closed_font_size=”18px” title_open_font=”Montserrat||||||||” title_open_text_color=”#15022A” content_closed_font=”–et_global_body_font||||||||” content_closed_font_size=”16px” content_closed_line_height=”1.7em” content_closed_font_size_tablet=”” content_closed_font_size_phone=”” content_closed_font_size_last_edited=”on|desktop” content_open_font_size_tablet=”” content_open_font_size_phone=”14px” content_open_font_size_last_edited=”on|phone” border_style_all_entries_closed=”none” border_style_all_entries_open=”none” border_width_bottom_entries_open=”1px” border_color_bottom_entries_open=”rgba(21,2,42,0.04)” border_style_bottom_entries_open=”solid” border_width_bottom_title_closed=”1px” border_color_bottom_title_closed=”rgba(68,0,153,0.06)” border_style_all_title_open=”none” border_width_bottom_title_open=”1px” border_color_bottom_title_open=”rgba(68,0,153,0)” border_width_bottom_content_open=”1px” border_color_bottom_content_open=”rgba(21,2,42,0.02)” border_style_bottom_content_open=”none” global_colors_info=”{}”][\/dipi_faq][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||100px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” background_color=”#3480F3″ background_image=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/01\/motif-fond-bloc-demo-bleu.webp” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n
Adictiz, the platform
to reach <\/strong>your
marketing <\/strong>goals<\/p>\n” content_phone=”<\/p>\n
Adictiz,
\nthe platform
\nto reach
\nyour marketing<\/strong>
\ngoals<\/p>\n” content_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#FFFFFF” text_font_size=”35px” text_line_height=”1.3em” header_font=”Montserrat|300|||||||” header_2_font=”|300|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”35px” custom_margin=”50px||20px||false|false” custom_padding_tablet=”” custom_padding_phone=”|20px||20px|false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Adictiz, the platform to reach<\/strong>
your marketing goals<\/strong><\/p>\n[\/et_pb_text][et_pb_button button_url=”https:\/\/www.adictiz.com\/en\/request-a-demo\/” button_text=”Request a demo” _builder_version=”4.27.4″ _module_preset=”4cdfd194-8ce6-465d-bd5f-3d3e547cbb2d” button_text_color=”#000000″ button_bg_color=”#FFFFFF” custom_margin=”20px||50px||false|false” box_shadow_vertical=”13px” box_shadow_blur=”23px” box_shadow_color=”rgba(37,0,132,0.26)” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
While gamification has become a permanent fixture in digital strategies, the real impact of its various mechanics is often estimated empirically. To provide marketing professionals with factual and quantified insights, this observatory offers an analysis of 3 516 activation campaigns and nearly 60 million sessions compiled between 2022 and 2024. Our primary objective with this […]<\/p>\n","protected":false},"author":7,"featured_media":27617779,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[210,23,145,223,1,141,222],"tags":[],"dipi_cpt_category":[],"class_list":["post-27621816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collect-data","category-collecte-de-donnees","category-connaitre-et-qualifier-laudience","category-know-your-audience","category-non-classifiee","category-playable-marketing","category-playable-marketing-en"],"yoast_head":"\n
Gamification marketing in figures: analysis of 3,500 campaigns<\/title>\n<meta name=\"description\" content=\"What is the real impact of gamification marketing? Discover the exclusive analysis of 3,516 campaigns to optimize your game mechanics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adictiz.com\/en\/blog\/gamification-marketing-analyse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gamification marketing in figures: analysis of 3,500 campaigns\" \/>\n<meta property=\"og:description\" content=\"What is the real impact of gamification marketing? 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