[et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n
De toutes les m\u00e9caniques de gamification \u00e0 la disposition des entreprises, les instants gagnants sont parmi les plus efficaces<\/strong>. Si les jeux marketing sont puissants pour engager son audience, c’est parce qu’ils permettent de faire gagner des dotations attractives. Et avec des jeux concours instants gagnants, la r\u00e9compenses est imm\u00e9diate !<\/span><\/p>\n Ce format de marketing peut \u00eatre utilis\u00e9 \u00e0 toutes les \u00e9tapes du parcours client<\/a> afin de permettre aux marques d’engager et de fid\u00e9liser les consommateurs. Pour profiter du potentiel des Instants Gagnants, nous pr\u00e9sentons les objectifs que les entreprises peuvent viser<\/strong>. Pour ces objectifs, nous vous partageons des exemples de campagnes de jeux concours instants gagnants inspirantes.\u00a0<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” background_color=”#F2F2F2″ custom_margin=”||40px||false|false” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”20px|30px|20px|30px|true|true” global_colors_info=”{}”]<\/p>\n SUMMARY<\/strong><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-1″ _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_font_size=”25px” header_line_height=”1.3em” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Largement adopt\u00e9 pour stimuler l’engagement d’une campagne, l’Instant Gagnant<\/a> offre la possibilit\u00e9 de remporter des cadeaux instantan\u00e9ment<\/strong>. On le distingue d’un autre jeu comme le tirage au sort, pour lequel il faudra attendre avant de d\u00e9couvrir les gagnants.\u00a0<\/span><\/p>\n Il est possible de combiner les deux en ajoutant un tirage au sort<\/strong> en \u00e9tape finale du parcours de l’Instant Gagnant. Ainsi, les joueurs qui ont remport\u00e9 une dotation peuvent participer \u00e0 un tirage au sort compl\u00e9mentaire et tenter de gagner des cadeaux d’une valeur plus importante (comme un voyage).\u00a0<\/span><\/p>\n En fonction de son univers de marque et de l’objectif de sa campagne, la marque peut opter pour diff\u00e9rents types de jeux concours Instants Gagnants<\/strong>. Elle aura le choix entre :\u00a0<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-2″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-2″ _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Instant Win offers companies a highly effective way of increasing visibility and engagement<\/strong>. Here are the 3 main reasons for organising a campaign of this type. [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n The first advantage of Instant Win is that it makes you want to take part<\/strong>, since you know immediately whether you’ve won or not. For the brand that organises it, the operation of this interactive mechanism is simple. Instant Win works by time slots designated as “winning”. All yuo have to do is enter at the right time to win a gift. Outside these time slots, all participants lose out (or can win a promotional codes in the case of 100% winning instant games<\/a>). [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Eurotunnel’s Jackpot campaign <\/strong><\/p>\n To capture quality leads, Eurotunnel offered its public a captivating game. The jackpot (or One-Armed Bandit<\/a>) enabled the company that manages the tunnel to strengthen its communications with transport operators. Carriers had to download a Transport Ticket Number (TTN) to take part. Thanks to this popular mechanism and attractive prizes<\/a> (smartphone, headphones, bluetooth), Eurotunnel registered more than 29k games.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/03\/eurotunnel-jeux-concours-instants-gagnants.webp” alt=”Eurotunnel – Instant win competitions” title_text=”eurotunnel – instant win competitions” align=”center” disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/03\/eurotunnel-jackpot.webp” alt=”Eurotunnel – jackpot” title_text=”eurotunnel – jackpot” align=”center” disabled_on=”off|on|on” _builder_version=”4.27.4″ _module_preset=”default” min_height=”600px” height=”600px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Cr\u00e9dit Agricole’s pretty Christmas accounts<\/strong><\/p>\n With its “Pretty Christmas accounts” campaign, Cr\u00e9dit Agricole immersed its audience in the spirit of the festive season. Each day, the advent calendar<\/a> unveiled content highlighting its solidarity initiatives. More than a communications operation, this Instant Win game was designed to engage the community. This format, adaptable to the Regional Banks, enabled Cr\u00e9dit Agricole to strengthen its local roots. The result<\/strong>: over 10,000 new subscribers to the brand’s mailing list and an opt-in rate of 40%.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/03\/credit-agricole-jeux-concours-instants-gagnants.webp” alt=”Cr\u00e9dit Agricole – instant win competitions” title_text=”credit agricole – instant win competitions” align=”center” disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Creating an Instant Win competition is a great way of collecting leads<\/strong>. You can ask people to fill in a form before launching the wheel of chanceor cracking a digital pinata. Collecting first-party data<\/a> (shared by users) will be easier. The brand will be able to refine its customer knowledge<\/a> and understand the consumption habits of each individual. [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Sensation Crispy de Lindt <\/strong><\/p>\n Following the RGPD announcements, Lindt put in place an annual strategy to recruit new leads and build its base through gaing. This approach, based on marketing chestnuts and product highlights, took shape with the Sensation Cripy campaigns. <\/span><\/p>\n The aim was to recruit opt-in leads and promote the product<\/a> via two engaging mechanics; the Wheel of Chance and Pinball<\/a>. The campaign exceeded 15,000 leads and achieved a particularly high opt-in rate of 62%. [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/02\/Lindt-roue-de-la-chance-en-ligne.webp” alt=”Lindt – online wheel of fortune” title_text=”Lindt – online wheel of fortune” align=”center” disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/02\/Lindt-roue-mobile-1.webp” alt=”Lindt – mobile wheel” title_text=”Lindt – mobile wheel” align=”center” disabled_on=”off|on|on” _builder_version=”4.27.4″ _module_preset=”default” min_height=”600px” height=”600px” custom_margin=”||50px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n The Speedy Advent Calendar <\/strong><\/p>\n For Christmas, Speedy launched an Advent Calendar aimed at engaging its audience and recruiting leads<\/a>. The campaign was a great success, with 37k registrations and high engagement, reaching an average of 7.6 games palyed per participant. This operation provided excellent visibility during a crucial sales period, the festive season<\/a>. [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/03\/speedy-jeux-concours-instants-gagnants.webp” alt=”Speedy – instant win competitions” title_text=”speedy – instant win competitions” align=”center” disabled_on=”on|off|off” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/03\/speedy-grattage.webp” alt=”Speedy – scratch game” title_text=”speedy – scratch game” align=”center” disabled_on=”off|on|on” _builder_version=”4.27.4″ _module_preset=”default” min_height=”600px” height=”600px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Instant win competitions are ideal for companies looking to<\/span> increase their conversion rate or build customer loyalty<\/b>. [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n\n
<\/a><\/span><\/span><\/li>\n<\/ul>\nWhat is an instant win competition?
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Why launch instant win competitions?<\/h2>\n
<\/span><\/p>\n1. Engaging your audience<\/strong><\/h3>\n
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<\/span><\/p>\n2. Organise instant win competitions to generate leads
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<\/span><\/p>\n3. Boost your conversion rate with instant win competitions
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By awarding promotional codes to the winners, brands can stimulate engagement, encouraging people to visit the website and make pruchases. In this way, they can encourage an increase in their sales and <\/span>a better conversion<\/span><\/a>. <\/span> <\/p>\nShowroompriv\u00e9 Crazy days<\/strong><\/h4>\n