[et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n
It has never been so difficult to capture the attention of your audience.<\/span><\/em><\/p>\n Today, we receive over 5,000 messages a day.<\/a> Whether in real life or online, users are increasingly subject to advertising fatigue<\/a>. In the digital space alone, more than 18,000 advertisers<\/a> are vying for consumers’ attention. And one French person in 3 uses Adblock precisely to avoid promotional messages. <\/span><\/p>\n The challenges of reaching and engaging your target audience<\/b> are therefore numerous. Brands need to come up with new ways of connecting with their audience and maintaining that connection in order to generate sales and build a community of loyal customers. <\/span><\/p>\n One of the tools that can help you stand out from the crowd is gamification marketing<\/strong>, also known as Playable Marketing<\/a>. This strategy makes it possible to introduce game-like elements into interactions with the audience. <\/span><\/p>\n In this guide, we look back at the origins of the concept and its various current applications. We share with you concrete tools to make it a cornerstone of your marketing strategy and an effective lever for achieving all your strategic objectives. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” background_color=”#F2F2F2″ custom_margin=”||40px||false|false” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”20px|30px|20px|30px|true|true” global_colors_info=”{}”]<\/p>\n SUMMARY<\/strong><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-1″ _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_font_size=”25px” header_line_height=”1.3em” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Gamification refers to the use of mechanisms traditionally found in the world of games<\/b>. It can involve introducing rewards into the user experience, challenging the audience or even providing levels and rankings to be reached in the customer journey. <\/span><\/p>\n The aim of gamification is to stimulate the participation, commitment and motivation<\/b> of target audiences. By making it more fun and interactive, the proposed experience becomes not only more positive, but also more impactful. <\/span><\/p>\n It also enables an exchange to take place between the advertiser and its target audience<\/strong>, enabling various objectives to be pursued (getting to know the target audience better, rewarding them, getting them to take an action such as creating an account, for example). <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-2″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-2″ _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n The concept of gamification emerged in the 1980s and 1990s. The idea of transposing game mechanics into non-game environments appeared in the first educational software and business simulations<\/b>. Organisations began to integrate points and rewards systems into their training or employee management programmes. Examples include the first flight simulators used to train pilots, which adopted gamification elements (such as progression and feedback) to reinforce participants’ learning. <\/span><\/p>\n But the term gamification was first used in 2002<\/b>. It is attributed to Nick Pelling<\/a>, a British programmer, who used it to describe the introduction of playful elements into user interfaces to make them more attractive. At the time, however, the concept was largely unknown to the general public. <\/span><\/p>\n It didn’t really take off until the 2010s, thanks in particular to the rise of smartphones (and with them mobile applications and interactive platforms). The use <\/span>of badges, points systems and rankings<\/b> is becoming more widespread, particularly in fitness applications and educational websites (such as Duolingo, for example).<\/span> <\/p>\n At the same time, the first major gamification conferences<\/b>, such as the Gamification Summit<\/a>, are being organised. They are attracting specialists from the marketing, training and health sectors. <\/span><\/p>\n Today we also talk about Playable marketing<\/strong>, a strategy that enables multiple strategic objectives to be met via a range of interactive advertising formats.<\/span><\/p>\n But what are the uses of gamification in marketing today<\/strong>? <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-3″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-3″ _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Gamification has established itself as a lever in many fields. By exploiting the mechanisms of games, it makes it possible to <\/span> stimulate commitment, motivation and retention of information that would otherwise be<\/b> perceived as boring<\/span>.<\/p>\n Thanks to games, everyday and even trivial experiences become much more fun and therefore memorable for the user. Games can be used in a wide range of fields, and that’s what we’re going to look at next. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n It can be used at every stage of the customer journey<\/a>. In particular, it can be used to attract and retain customers by offering them an immersive and entertaining experience. <\/span><\/span><\/p>\n Gamification is used, for example, to boost its loyalty program<\/b>, as with Starbucks Rewards<\/a>. The brand offers points and rewards for every purchase made. It is also possible to organise promotional games (online competitions, instant wins) to generate commitment and encourage purchases<\/strong>. In-store, gamification can be deployed via interactive terminals or mobile devices at checkouts to collect customer data in a fun way<\/strong> or reward visitors with vouchers. <\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Gamification also transforms the learning experience. This is known as edutainment<\/a>. By making it more interactive and therefore engaging, it helps to increase learner motivation. <\/span><\/p>\n The platform <\/span>Duolingo<\/a> utilise par exemple des syst\u00e8mes de points, de niveaux et de s\u00e9ries pour enourager la r\u00e9gularit\u00e9 de ses utilisateurs. La gamification est aussi \u00e0 l’origine de formats comme les serious games<\/strong>, qui reposent sur les simulations interactives pour favoriser la compr\u00e9hension de concepts complexes. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Companies use gamification to<\/span> better assess candidates’ skills<\/b> and<\/span> optimise their recruitment process<\/span><\/a>. C\u2019est aussi un levier efficace pour favoriser l\u2019\u00e9volution des talents au sein de l\u2019entreprise et donc mieux engager et fid\u00e9liser ses employ\u00e9s. <\/span><\/p>\n Platforms such as<\/span> Pymetrics<\/span><\/a> for example, offer mini-games to assess candidates’ cognitive and behavioural skills. Organisations are also using gamified tools to incorporate challenges into their training courses or to boost their recognition programmes (as in the case of <\/span>Salesforce Trailhead<\/span><\/a>).<\/span><\/p>\n Gamification is also an ideal tool for<\/span> strengthening team cohesion<\/span><\/a>.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Game mechanisms can enable healthcare professionals to<\/span> encourage healthier behaviour<\/b> or help patients adopt new habits.<\/span> <\/p>\n Fitness applications such as Strava, for example, use rankings and challenges between friends to boost the achievement of sporting objectives. But hospital departments (particularly in rehabilitation) are also using serious games to help patients recover their motor skills without becoming discouraged. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]In the banking and insurance sector<\/a>, gamification simplifies the learning of complex concepts and encourages the adoption of good financial behaviour. It is used in particular in savings applications (to motivate users to put money aside). <\/span><\/p>\n Gamification is also very useful for presenting and explaining banking offers to prospective customers, or for highlighting commitments. <\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-3″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-4″ _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n It has established itself as a powerful cross-functional lever in many sectors. By enabling organisations to better engage and motivate their audiences<\/b>, it makes every interaction captivating and memorable. What’s more, with the evolution of communication channels and technologies (such as AI and augmented reality), its field of application is constantly expanding. <\/span><\/p>\n In marketing and communications, gamification enables companies to move their prospects and customers along the<\/b> customer journey<\/a>. At every stage of the customer experience, gamified marketing offers concrete solutions that make brand communications more impactful. <\/span><\/p>\n Let’s find out how gamification can help brands achieve their marketing objectives.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||9px||false|false” global_colors_info=”{}”]<\/p>\n With the announced end of third-party cookies, brands need to find new ways of collecting customer data<\/a>. Data is essential if they are to better understand who they are talking to and identify the needs and expectations of their audience. <\/span><\/p>\n In this context, games can multiply the number of interactions<\/b>, and therefore the opportunities for collecting user data (behavioural data such as product preferences, for example). Retailers can also capture email addresses or opt-in<\/a> data by introducing a contact form at the beginning or end of their interactive experiences. <\/span><\/p>\n Kiabi, for example, launched a campaign combining an engaging mechanic (an instant win<\/a>) and a media campaign to recruit qualified leads. Using an enriched form, the brand was able to collect key data<\/b>, which it then used to segment and personalise its communications. The brand was then able to personalise its emails to strengthen its relationship with its audience. <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/01\/Kiabi-Flip_Win-guide-gamification.webp” alt=”Kiabi – Flip&Win – gamification guide” title_text=”Kiabi-Flip_Win-gamification-guide” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” custom_padding=”|102px||102px||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Gamification is an essential tool for<\/span> capturing the attention of potential customers<\/b> and<\/span> encouraging them to interact with a brand<\/a><\/span>. En int\u00e9grant des m\u00e9canismes inspir\u00e9s des jeux dans leur campagne marketing ainsi que dans le parcours d’achat, les marques peuvent augmenter la r\u00e9currence mais aussi la dur\u00e9e des interactions avec leur audience. <\/span><\/p>\n Gamification makes interactions between the brand and its customers<\/span> positive, and therefore memorable.<\/b> Games naturally capture attention and motivate users to participate, thanks to rewards or challenges. Games also provide an immersive brand experience. Shoppers feel more involved and entertained, which creates a positive emotional relationship with the brand. <\/span><\/p>\n For its 70th anniversary, Boulanger launched an<\/span> interactive quiz<\/span><\/a> highlighting the brand’s world and history.<\/b> The operation was a great success, attracting a large number of participants. With a 95% success rate in the Quiz, this initiative was able to mobilise a large audience, reflecting users’ interest in the brand and its offers, with over 18k clicks on the offers at the end of the game. <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/01\/Boulanger-quiz-guide-gamification-.webp” alt=”Bonlanger – 70 years quiz – gamification guide” title_text=”Boulanger-quiz-gamification-guide” align=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-19px|||||” custom_padding=”|102px||100px||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n Gamification is also a powerful lever to help brands<\/span> generate more sales<\/a><\/span>.<\/span> First and foremost, it’s an excellent way of gaining visibility and attracting buyers’ attention with an entertaining experience (like a Winning Instant or an Advent Calendar, for example).<\/span> <\/p>\n Playable marketing<\/span><\/a> or the gamification of the customer journey fits perfectly into a<\/span> Drive-to-Store strategy<\/span><\/a> <\/span>or Drive-to-Web. For example, visitors to a website can take part in an online game and win a voucher to spend in shop. <\/span><\/p>\n Conversely, in-store customers can access a game via a QR code, for example, after their purchase and be redirected to the brand’s online shop or app for more information. In both cases, players are encouraged to discover their gift or take advantage of a discount coupon, generating more traffic to the brand’s various contact points<\/strong>. <\/span><\/p>\n Finally, gamification can be used to better retarget qualified leads (with product suggestions generated on the basis of data collected during the game). <\/span><\/span><\/p>\n To<\/span> boost your conversion strategy,<\/b> Lindt has bet on playable marketing. The brand exceeded its lead generation target with 19k new opt-ins thanks to a virtual Easter egg hunt. The campaign engaged a targeted audience, with each participant spending an average of 1 min 40 on the game. A gate code (uploading proof of purchase before being able to play) linked to the purchase of Lindt bunnies offered a chance to win a family weekend, boosting sales during this crucial commercial period for the brand. <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/01\/Lindt-Chasse-au-tresors-guide-gamification.webp” alt=”Lindt – treasure hunt – gamification guide” title_text=”Lindt-Treasure-hunting-guide-gamification” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”-27px|||||” custom_padding=”|102px||100px||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Building customer loyalty is a crucial dynamic for brands. <\/b>It has a direct impact on their profitability and growth. Acquiring new customers costs <\/span>between 5 and 25 times<\/span><\/a> more expensive than retaining existing customers. A 5% increase in customer loyalty can generate <\/span>an increase in profits of between 25% and 95%<\/span><\/a>.<\/span><\/p>\n By increasing the number of interactions between the brand and consumers, gamification helps<\/span> to consolidate the customer relationship<\/a><\/span>. Elle offre aussi aux enseignes des <\/span>original ways of rewarding buyers<\/b> and encourage them to continue ordering from them. Gamified loyalty programmes stimulate customers to climb the ladder to pass levels and unlock new rewards. <\/span><\/p>\n But other game formats such as<\/span> Surveys<\/span><\/a> and<\/span> Customizers<\/span><\/a> can also<\/span> boost customer retention<\/b> by giving them a voice and promoting their creativity. In this way, the brand collects feedback on its products (via a survey), continuously improving the experience offered. It can also offer opportunities for collaboration\/co-creation (via the Customizer, for example), proposing items that are more likely to appeal to its audience. <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/03\/Playable-webpage-customizer-co-branding.webp” alt=”voting mechanism” title_text=”Playable-webpage-customizer-co-branding” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”72%” custom_margin=”||38px|||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-3″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-4″ _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Gamification therefore has the potential to<\/span> transform the way companies communicate and engage their customers<\/b> . To boost their marketing strategy, all they have to do is introduce playful mechanics into the strategic aspects of their brand experience. Here are the key steps for getting started with Playable Marketing. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||-18px||false|false” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n First and foremost, it is crucial to clearly define your objectives. A brand that embarks on a gamification strategy will have much more impact if it targets a specific strategic outcome. The aim is to use this new lever to reduce the friction experienced by its customers or to reinforce the stage of its sales funnel that is performing least well. <\/span><\/p>\n In this way, brands can : <\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||-19px||false|false” global_colors_info=”{}”]<\/p>\n The Playable marketing strategy must also be<\/span>\n
What is gamification?<\/strong><\/h2>\n
A brief history of the gamification concept<\/h2>\n
The different uses of gamification today<\/h2>\n
Gamification in marketing<\/strong><\/strong><\/h3>\n
Gamification in education<\/strong><\/h3>\n
Gamification for human resources<\/strong><\/h3>\n
Gamification in healthcare<\/strong><\/h3>\n
Gamification in the banking sector<\/strong><\/h3>\n
Gamification for brands: a versatile tool<\/h2>\n
1. Get to know your audience better through gamification<\/strong><\/h3>\n
2. Engaging prospects and customers through interactive experiences<\/strong><\/h3>\n
3. Boost your conversion strategy to generate more sales<\/strong><\/h3>\n
4. Building customer loyalty through original reward schemes<\/strong><\/h3>\n
How do you gamify marketing?<\/h2>\n
1. Defining your objectives<\/strong><\/h3>\n
\n
2. Identify your target audience<\/strong><\/h3>\n