[et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n
According to a Gallup study<\/a>, only 13% of employees worldwide feel involved in their work. A statistic that underlines the urgent need to improve corporate communication, both internal and external<\/b>, and human interaction within organisations, particularly by adopting innovative approaches such as gamification. <\/span><\/p>\n Traditional methods of corporate communication are now coming up against major challenges. They are no longer adapted to new communication flows, new ways of working (notably with the rise of teleworking) or new consumer expectations of brands. This can lead to a gradual disengagement of its audience, both internally and externally,<\/b> and thus to a decline in the productivity and attractiveness of organisations. <\/span><\/p>\n Gamification offers an effective solution to these challenges<\/b>. By introducing interactive and playful mechanisms into its corporate communications, the company can better address the expectations of its various stakeholders and strengthen their attachment to the group. <\/span><\/p>\n Here are some tips and practical examples of how to use gamification as a tool to transform your corporate communications. <\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” background_color=”#F2F2F2″ custom_margin=”||40px||false|false” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”20px|30px|20px|30px|true|true” global_colors_info=”{}”]<\/p>\n SUMMARY<\/strong><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-1″ _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_font_size=”25px” header_line_height=”1.3em” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Corporate communication encompasses all of an organisation’s communications<\/b> aimed at both its internal and external stakeholders. It includes marketing campaigns aimed at the company’s customers, as well as exchanges with external partners (suppliers, investors) and, of course, employees\/applicants. <\/span><\/p>\n Business communication is therefore a major challenge for organisations, enabling them to maintain good relations and transparent communication<\/b> with all their stakeholders. <\/span><\/p>\n The various forms of corporate communication include : <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-2″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-2″ _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Corporate communication is a major challenge for companies. It plays an essential role in all aspects of a company’s business <\/b>and plays an active part in maintaining its attractiveness and therefore its profitability. <\/span><\/p>\n The main challenges in corporate communications include : <\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-3″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-3″ _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Gamification<\/a>, or the introduction of game elements, is an excellent way of boosting corporate communications<\/b>. The interactive, playful aspect of gamification enables organisations to better capture the attention of their various audiences, engaging them effectively and enhancing their brand image. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Companies now have a wide range of channels for communicating with their internal and external stakeholders<\/b>. They can use email, their website or application, but also social networks to transmit information to their target audiences. <\/span><\/p>\n The whole point of the game is to capture consumers’ attention and give these messages greater impact<\/b>. The interaction and the original way in which the message is conveyed mean that the information is much more strongly and sustainably integrated. <\/span><\/p>\n Games also improve message retention<\/a>, making them more memorable. For example, employees are more likely to remember the organisation’s strategic objectives if they are shared via a playable format such as a Quiz<\/a>. <\/span><\/p>\n The game mechanics can also be used to apply this new knowledge in a fun way (on the ongoing transformation of the organisation or its CSR policy, for example). To do this, the company could offer a Game of Differences<\/a>, a Memory<\/a> game or even launch a QWL challenge<\/a>. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]Example: DPD’s Zero Waste Quiz<\/b><\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n DPD offered its employees a quiz designed to raise awareness of waste reduction. The aim of the operation was to tackle this sensitive subject in a fun and light-hearted way. Thanks to this corporate communication initiative, participants could win prizes (boxes, zero waste kits), reinforcing the commitment to this internal awareness-raising campaign. <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/01\/DPD-quiz-zero-dechet.webp” alt=”DPD – zero waste quiz – corporate communication” title_text=”DPD-zero-waste-quiz” align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Gamification also makes it possible to offer a different kind of corporate communication and therefore to focus the attention of audiences on the company<\/b>. Gamification offers the ability to make your brand more visible on the market, more attractive, but also more convincing. <\/span><\/p>\n Play mechanisms can therefore be used as part of internal training and employee development programmes<\/b>. They can also be shared with external stakeholders (investors, partners) to promote the company’s innovations. With consumers, gamification can maximise the time spent with the brand (via a sports game<\/a>, for example) and highlight its initiatives (sports<\/a> or cultural sponsorship programmes<\/a>, etc.). <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]Example: The Lidl Voyage in-house game<\/b><\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n In order to reinforce the feeling of belonging to the brand and to highlight the travel offer, Lidl set up a Tiny Wings<\/a> in 3 different universes. The campaign enjoyed high levels of engagement, with over 10k games played and an average playing time of 5min 15s. <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/01\/Lidl-jeu-interne-voyage-tiny-wings.webp” alt=”Lidl – tiny wings travel game” title_text=”Lidl – internal travel game – tiny wings” align=”center” src_tablet=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/01\/Lidl-jeu-interne-voyage-tiny-wings.webp” src_phone=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/01\/Lidl-jeu-interne-voyage-tiny-wings.webp” src_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]Gamification makes communication media more interactive and attractive. It encourages both employees and customers to actively participate and engage with the company’s content<\/b>. <\/span><\/p>\n For example, animations can be used to encourage stakeholder participation<\/b> in company events and initiatives. Gamified communication encourages participation in activities and stimulates the involvement and enthusiasm of participants. <\/span><\/p>\n Overall, gamification helps to create more playful and positive working environments<\/b>. It injects pleasure and fun back into daily tasks and makes the activities associated with corporate life more enjoyable and rewarding. By offering attractive prizes<\/a>, the company also helps its partners to feel valued and motivated. <\/span>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]Example: Lidl’s Made by you Pizza<\/b>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n\n
What is corporate communication?<\/strong><\/h2>\n
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What are the key issues in corporate communications?<\/h2>\n
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Gamification to boost corporate communications<\/h2>\n
Gamification to add power to messages <\/strong><\/h3>\n
Promote the brand to candidates, employees and business partners<\/strong><\/h3>\n
Boosting stakeholder engagement<\/strong><\/h3>\n