[et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Texte” _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Dans un contexte o\u00f9 l\u2019engagement des collaborateurs est un enjeu central pour les entreprises, les formats de communication interne traditionnels montrent leurs limites. Messages descendants, emails peu lus, intranet sous-utilis\u00e9\u2026 il devient n\u00e9cessaire de <\/span>renouveler les modes d\u2019interaction<\/b> pour capter l\u2019attention et cr\u00e9er du lien.<\/span><\/p>\n Les jeux concours en entreprise s\u2019imposent alors comme un <\/span>levier simple et efficace<\/b> pour dynamiser la communication interne, renforcer la coh\u00e9sion des \u00e9quipes et valoriser l\u2019exp\u00e9rience collaborateur. Bien con\u00e7us, ils ne rel\u00e8vent pas du divertissement gratuit, mais d\u2019une <\/span>v\u00e9ritable strat\u00e9gie d\u2019engagement<\/b>, capable d\u2019accompagner les temps forts RH, les projets internes ou les d\u00e9marches QVT et RSE.<\/span><\/p>\n Quiz, challenges, instants gagnants ou jeux collaboratifs : ces formats interactifs permettent de <\/span>faire participer les collaborateurs<\/b>, de transmettre des messages cl\u00e9s et de f\u00e9d\u00e9rer autour des valeurs de l\u2019entreprise.<\/span><\/p>\n Dans cet article, d\u00e9couvrez <\/span>comment et pourquoi organiser des jeux concours en entreprise<\/b>, avec des exemples concrets pour engager durablement vos \u00e9quipes.<\/span><\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” background_color=”#F2F2F2″ custom_margin=”||40px||false|false” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” custom_padding=”20px|30px|20px|30px|true|true” global_colors_info=”{}”]<\/p>\n SUMMARY<\/strong><\/span><\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-1″ _builder_version=”4.24.2″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_text module_id=”sommaire-1″ _builder_version=”4.22.1″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_font_size=”25px” header_line_height=”1.3em” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||45px||false|false” global_colors_info=”{}”]<\/p>\n In 2006, Netflix decided to organise an open competition<\/span><\/span><\/a> to improve its recommendation algorithm<\/b> CInematch. The prize is an exceptional 1 million dollars. <\/span><\/span><\/p>\n Armed with user data, employees of the video-on-demand platform competed to design an algorithm capable of outperforming Cinematch by predicting how users would rate a new film based on their previous preferences.<\/span><\/span><\/p>\n Three years later, two teams managed to beat Cinematch and ended the competition. This example clearly shows that, used wisely, in-house challenges can be a good way of pushing employees to excel<\/b>, strengthening collaboration and team cohesion.<\/span> <\/span><\/p>\n On a day-to-day basis, internal competitions can have a <\/span>number of benefits for your company.<\/b> <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” min_height=”21px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”61.4px” custom_margin=”||45px||false|false” global_colors_info=”{}”]<\/p>\n Rather than organising a traditional training workshop or seminar, a company can opt for an interactive competition. It’s an excellent way of <\/span>transmiting information in a more entertaining way<\/b> and boost internal communication.<\/span> <\/p>\n You can<\/span> raise awareness of a CSR initiative<\/b> (such as environmental protection) by organising an interactive quiz around the theme, or a competition such as the<\/span> Fresque du Climat<\/span><\/span><\/span><\/a>.In<\/span><\/span> this way, employees are kept informed of the company’s long-term strategy and are regularly involved in its implementation. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” min_height=”64px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n A sense of belonging is a crucial issue<\/b> for a company’s success. This is all the more the case in a context where teams may be spread across several countries around the globe and where hybrid and remote working is becoming widespread. <\/span><\/p>\n Internal competitions and surveys, for example, are a simple and effective way of<\/span> collecting feedback.<\/b> They will help to improve the company’s internal culture so that it better reflects the expectations and aspirations of its employees. But other team-building challenges are just as relevant for strengthening employee support and improving the company’s image internally (and externally). <\/span><\/p>\n Like Netflix, you can<\/span> challenge your teams by involving them in certain choices<\/b> (logo change, new product design). The fun, interactive format will bind employees together around a common challenge and help new ideas to emerge. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”45px||20px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”]<\/p>\n Internal competitions also contribute to<\/span> employee motivation and productivity<\/b>. After all, it’s when you’re having fun that you’re most effective, simply because you don’t feel like you’re working.<\/span> <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/02\/Jeu-interne-my-lidl.webp” alt=”in-house game my Lidl” title_text=”in-house-game-my-lidl” _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” global_colors_info=”{}”]Organising a company competition helps to<\/span> create a more fun and stimulating environment<\/b>. It’s an effective way of increasing employee satisfaction and retention.<\/span> For example, employees can be challenged to achieve sales targets to boost their productivity.<\/span> <\/p>\n This gamified format is also an excellent way of rewarding the most motivated employees<\/b> without creating tension within your teams. Everyone can take part and has a chance of winning a prize (tickets for a show, a trip offered by the company, etc.). <\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-1″ _builder_version=”4.19.4″ _module_preset=”default” min_height=”1358.8px” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” global_colors_info=”{}”]Lidl regularly organises workplace competitions as part of its drive to improve working conditions. The \u2018My Lidl<\/strong>\u2019 operation is an event that is always eagerly awaited. <\/span><\/em>[\/et_pb_text][et_pb_divider _builder_version=”4.21.0″ _module_preset=”default” min_height=”26.4px” custom_padding=”||17px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text module_id=”sommaire-2″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_font_size=”25px” header_line_height=”1.3em” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n The whole point of workplace competitions is that they can take any form you like, depending on the specifics of your organisation and the objectives you want to achieve. If you’re looking for <\/span>ideas for workplace competitions<\/b>, here are some suggestions that you can adapt to your teams.<\/span> <\/p>\n <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Le concours photo est un excellent moyen de <\/span>lib\u00e9rer la cr\u00e9ativit\u00e9 de ses employ\u00e9s<\/b> et de les encourager \u00e0 partager leur exp\u00e9rience personnelle au travail. C\u2019est un levier qu\u2019a par exemple utilis\u00e9 l\u2019entreprise Phillips pour renforcer sa marque employeur et faciliter ses futurs recrutements. Les salari\u00e9s de Philips \u00e9taient ainsi invit\u00e9s \u00e0 partager des photos d\u2019eux au travail sur les r\u00e9seaux sociaux via <\/span>le hashtag\u00a0 #LifeAtPhilips<\/span>. <\/span><\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Quizzes such as<\/span> Trivia<\/span><\/span><\/span><\/a> (a quiz with several choices of answers) are also a fun mechanism that is particularly well-suited to the corporate world. It’s an excellent way of <\/span>testing employees’ knowledge<\/b> of the organisation’s history and values, and strengthen cohesion and a sense of belonging within its teams.<\/span> <\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/01\/catalogue-jeux.webp” alt=”Gamification games catalogue” title_text=”mobile-games-catalogue” url=”https:\/\/www.adictiz.com\/en\/adictiz-catalog-for-your-marketing-animation\/” src_tablet=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/01\/catalogue-jeux.webp” src_phone=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/01\/catalogue-jeux-mobile.webp” src_last_edited=”on|phone” _builder_version=”4.23.4″ _module_preset=”default” locked=”off” global_colors_info=”{}” src__hover_enabled=”on|desktop” src__hover=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/01\/catalogue-jeux.webp”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n When organised fairly and inclusively, performance competitions are an excellent way<\/strong><\/span> of boosting employee motivation<\/b>. One of the most popular forms of performance competition is based on key performance indicators (KPIs), particularly within sales teams. This internal competition rewards employees who have exceeded their sales target. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n A treasure hunt in the company’s physical offices (or in a virtual recreation for remote teams) is also an excellent way of engaging employees. The company can <\/span> hide surprise prizes<\/b> on its premises or within a gamified application.<\/span> <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Companies who want to<\/span> <\/b>reward their staff<\/strong><\/span><\/a><\/span> over Christmas can do so via an<\/span> Interactive Advent Calendar<\/span><\/span><\/span><\/a>.<\/span><\/span> Very easy to organise online, this in-house competition can be used to distribute gifts (through games such as the I<\/span><\/span><\/span>nstant Winner<\/span><\/span><\/span><\/a>, <\/span>the<\/span><\/span> one-armed bandit<\/span><\/span><\/a><\/span> or the random drawing) every day from 1 to 24 December.<\/span> <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-2″ _builder_version=”4.21.0″ _module_preset=”default” module_alignment=”center” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider _builder_version=”4.22.1″ _module_preset=”default” min_height=”18.4px” custom_margin=”-33px||||false|false” custom_padding=”||17px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text module_id=”sommaire-3″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Adictiz recommends that you : <\/span><\/p>\n\n
The benefits of interactivity and games to motivate employees<\/strong><\/h2>\n
Training your teams the fun way<\/strong><\/h3>\n
Reinforcing a sense of belonging to the company’s values<\/strong><\/h3>\n
Boosting team cohesion and stimulating performance<\/strong><\/h3>\n
Our ideas for corporate competitions<\/strong><\/h2>\n
1. The photo contest<\/strong><\/h3>\n
2. The in-house culture quiz<\/strong><\/h3>\n
3. The performance challenge<\/strong><\/h3>\n
4. The treasure hunt<\/strong><\/h3>\n
5. The winning calendar <\/strong><\/h3>\n
5 tips for launching workplace competitions<\/strong><\/h2>\n