[et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
A shopper’s experience in a physical shop is very different from that in an online shop. This is precisely why consumers, who are increasingly familiar with e-commerce, expect more from their visit to a physical shop. And in particular more interaction with the brand. That’s where the interactive terminal<\/strong> comes in! <\/span><\/span><\/p>\n Another growing demand from consumers is the possibility of <\/span>enjoying a hybrid, phygital shopping experience<\/b> (one foot in the physical store, the other in the digital world)<\/span>.<\/b> For example, many want to be able to order an item online and collect it in-store, or to combine loyalty points from online purchases with those earned in physical.<\/span><\/p>\n Interactive terminals are certainly one of the most effective tools for meeting all<\/span> these expectations<\/span><\/span>. More broadly, they are part of a trend towards <\/span>digitalisation of retail<\/b><\/a><\/span>, enabling the<\/span> creation of an interactive, omnichannel experience <\/b>that appeals to new generations of consumers. <\/span> <\/p>\n Let’s explore how they work and<\/span> the advantages that digital terminals<\/b> can offer businesses in their drive to store strategy. <\/span> <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-1″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_font_size=”25px” header_line_height=”1.3em” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n An interactive terminal<\/span> is a digital medium that facilitates the exchange of information<\/b> between a shop and its customers. To be more precise, this is generally a compputer terminal with a touch screen and management software that enables brands to offer a “self-service” type of in-store experience. <\/span><\/p>\n One example is<\/span> the digital terminals present in some fast-food restaurants<\/b>, where customers can order their meal before collecting it (and sometimes paying for it) at the checkout. <\/span> <\/p>\n Thanks to a user-friendly interface, thse digital terminals provide access to information and\/or applications dedicated to retail.<\/span> Interactive terminals can be wall-mounted or freestanding.<\/b>. They are sometimes even autonomous, as is the case, for example, with tablets at the checkout. Their usage may also vary. A distinction is thus made between payment terminals, gaming terminals and information terminals. <\/span><\/p>\n Technically, digital terminals can be connected to the Internet via a wi-fi or LAN connection. This makes it easier to customise the display, update it remotely, or integrate new sales media such as marketing games. All of these levers make it possible to <\/span> make the kiosk more eye-catching and engaging<\/b>, and so encourage customers to interact with it.<\/span> <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-2″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/09\/visuel-borne-scaled.webp” alt=”interactive terminals” title_text=”interactive terminals” url=”https:\/\/www.adictiz.com\/en\/reinventing-the-customer-journey-between-phygital-and-gamification\/” url_new_window=”on” src_tablet=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/09\/visuel-borne-scaled.webp” src_phone=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/09\/couverture-article-borne.webp” src_last_edited=”on|phone” _builder_version=”4.23″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_id=”sommaire-2″ _builder_version=”4.22.2″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Interactive terminals are part of<\/span> a more general trend towards digitising points of sale,<\/b> in the same way as digital checkout systems. These tools are very interesting for brands, as they enable them to improve their in-store experience and respond to a wide variety of their commercial challenges. <\/span><\/p>\n Here are the top 5 reasons why businesses should consider installing an interactive terminal at their physical points of sale. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”40px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n First impressions count for a lot in retail. Installing interactive terminals in-store can intrigue passers-by and make them want to discover the world of your brand. It’s a great way to <\/span> increase traffic at its points of sale. <\/b>It will also give the company a more modern image and encourage customers to familiarise themselves with its products, services, etc.<\/span><\/p>\n Interactive terminals also provide<\/span> a link between the physical and digital experience.<\/b> Consistency between these different communication and distribution channels will anchor the brand (its logo, its messages) in the minds of consumers. Consumers will find it easier to remember their experience with the company, which will encourage them to return to its shops or e-commerce site. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”40px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n When they interact with a digital terminal, a shop’s customers provide it with<\/span> crucial information<\/b> about themselves and their purchasing habits. This is particularly the case with interactive terminals that invite consumers to fill in a form before they are invited to <\/span>take part in a survey<\/span><\/span><\/span><\/a> or<\/span> competition<\/span><\/span><\/a><\/span>.<\/span> <\/p>\n Brands can<\/span> collect<\/b> first-party data<\/span><\/b><\/a> in this way such as the demographic profile of their customers or their contact details. Data collection also includes invaluable information about their expectations, budget, preferences, etc. <\/span><\/p>\n Thanks to this data,<\/span> brands can better understand their customers<\/b>. They will be able to adjust their offering and their customer experience to better meet their customers’ needs.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/10\/webinar-parcours-client.webp” alt=”Phygital experience webinar” title_text=”phygital-experience-webinar” url=”https:\/\/www.adictiz.com\/en\/reinventing-the-customer-journey-between-phygital-and-gamification\/” url_new_window=”on” src_tablet=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/10\/webinar-parcours-client.webp” src_phone=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/10\/webinar-parcours-client-mobile.webp” src_last_edited=”on|phone” _builder_version=”4.23″ _module_preset=”default” locked=”off” global_colors_info=”{}” src__hover_enabled=”off|desktop”][\/et_pb_image][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”40px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”363.1px” custom_margin=”||40px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Although they can be expensive to purchase<\/span>, digital terminals are a worthwhile investment<\/b> for brands. They have a positive impact on shop sales because <\/span>digital signage is much more effective<\/span><\/a><\/span> than static displays for presenting your offer and advertising. The multimedia content displayed on interactive terminals is more dynamic than a simple poster, and therefore more engaging. <\/span><\/p>\n The digital terminals also provide<\/span> a comprehensive overview of the product catalogue<\/b> If a product is no longer available in shop, customers can order it directly from the terminal and have it delivered to their home. In this way, the brand can also offer to <\/span>customise your items<\/span><\/a><\/span><\/span> or even recommend complementary products. This will significantly increase their average shopping basket, and therefore their revenue. <\/span><\/p>\n Given that it is now possible to hire temporary kiosks for a commercial operation, <\/span>this marketing tool is becoming increasingly accessible<\/b>. And its Return On Investment (ROI) is even more attractive.<\/span> <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” min_height=”31px” custom_margin=”40px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Another way of maximising revenue from physical shops and building customer loyalty is<\/span> to offer an exceptional customer experience<\/b>. Interactive terminals help to achieve these commercial objectives in a number of ways.<\/span><\/p>\n First and foremost, the digital terminals will help<\/span> visitors to find their way around more effectively.<\/b> They can, for example, tell them which department a product is in or what stocks are available. The terminals also share more precise information than a simple label or even a gondola. <\/span> This will enable customers to make better decisions, which will increase their satisfaction<\/span> while limiting returns<\/span><\/span><\/span><\/a>. <\/span><\/span><\/span> <\/p>\n Above all, an interactive terminal can<\/span> make the in-store experience more entertaining and profitable for customers<\/b>. For example, it will give them the opportunity to benefit from advantages (such as free goodies or discount vouchers) by taking part in a survey or<\/span> a scratch card game<\/span><\/span><\/span><\/a>. Then again, <\/span>gamification<\/span><\/span> and<\/span> interactivity<\/span><\/span><\/span><\/a> of the in-store experience are powerful drivers of satisfaction, conversion and retention. <\/span> <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.22.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\nWhat is an interactive terminal?<\/strong><\/h2>\n
What are the advantages of an in-store interactive terminal?<\/strong><\/h2>\n
1. Stand out from the competition with an in-store interactive terminal<\/strong><\/h3>\n
2. An interactive terminal for collecting customer data<\/strong><\/h3>\n
3. Maximising conversions with in-store digital terminals<\/strong><\/h3>\n
4. Offering an interactive in-store experience thanks to a phygital device<\/strong><\/h3>\n
5. Save your sales staff time with interactive terminals<\/strong><\/h3>\n