[et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||22px||false|false” global_colors_info=”{}”]<\/p>\n
To engage and convert prospects into customers more easily, brands need to know their audiences<\/b>. This is known as customer knowledge<\/a>, and involves gathering relevant, accurate and up-to-date information about their profile, expectations and habits. This data enables brands to : The crux of the matter is data collection<\/b>. This is invaluable information about who customers are and what they want. With the announced end of third-party cookies, brands need to come up with data collection methods that are both effective and non-intrusive. <\/span><\/p>\n What are the most effective techniques for collecting qualitative data? In this article, we present 5 tools for collecting data<\/b>. <\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/12\/Guide-Recrutez-vos-audiences.webp” alt=”collection methods” title_text=”Guide-Recruit-your-mobile-audiences” url=”https:\/\/www.adictiz.com\/en\/collection-strategy-webinar\/” align=”center” src_tablet=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/12\/Guide-Recrutez-vos-audiences-mobile.webp” src_phone=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/12\/Guide-Recrutez-vos-audiences-mobile.webp” src_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”default” width=”74%” custom_padding=”||31px|||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” background_color=”#F2F2F2″ custom_margin=”||40px||false|false” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”20px|30px|20px|30px|true|true” global_colors_info=”{}”]<\/p>\n SUMMARY<\/strong><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-1″ _builder_version=”4.27.3″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_font_size=”25px” header_line_height=”1.3em” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Fun and interactive, marketing games are an excellent way of collecting data. Not only does the prospect of winning a prize help to attract prospects and engage them, but the game itself incorporates data collection mechanisms (via interactions as in <\/span>Swiper<\/span><\/a> or<\/span> Customizer<\/span><\/a> ). La marque peu \u00e9galement int\u00e9grer un formulaire de collecte plus classique de type formulaire en d\u00e9but (pour acc\u00e9der) et en fin d\u2019exp\u00e9rience (avant de recevoir le gain). Ce second formulaire est d\u00e9di\u00e9 \u00e0 la qualification des participants. <\/span><\/p>\n Why use it:<\/b> to recruit, engage and convert prospects and customers by creating memorable brand experiences.<\/span> <\/p>\n When to use it : <\/b>at every stage of the customer journey<\/a>. One example might be the distribution of <\/span>an instant win<\/span><\/a> via the brand’s website or social networks to generate new leads.<\/span><\/p>\n How to use it:<\/b> game marketing works as long as the form or the method of<\/span> collecting zero-party data<\/span><\/a> (via interactions) is in harmony with the game experience.<\/span>. Les prospects et clients seront \u00e9galement plus enclins \u00e0 partager des informations si la marque leur propose de remporter une dotation attractive. <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/11\/Weekly-jeu-marketing.webp” alt=”Weekly – collection methods” title_text=”Weekly-marketing-game” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”93%” custom_padding=”|100px||100px||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-2″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-2″ _builder_version=”4.27.3″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||34px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Le form lead<\/span><\/a> (ou formulaire de prospection) permet de g\u00e9n\u00e9rer des leads en laissant les prospects soumettre leurs informations dans un formulaire int\u00e9gr\u00e9 \u00e0 une annonce publicitaire.\u00a0<\/span><\/p>\n Pourquoi l\u2019utiliser :<\/b> pour recruter et qualifier des visiteurs \u00e0 l\u2019aide d\u2019un formulaire pr\u00e9-rempli int\u00e9gr\u00e9 \u00e0 ses campagnes m\u00e9dia. En plus de permettre de g\u00e9n\u00e9rer des leads, l’avantage de cette m\u00e9thode de collecte r\u00e9side dans sa rapidit\u00e9. L\u2019utilisateur ne quitte pas l\u2019interface (r\u00e9seau social, moteur de recherche etc.) puisque le formulaire est nativement int\u00e9gr\u00e9 \u00e0 la plateforme. Cela rend le remplissage du formulaire plus rapide et l\u2019exp\u00e9rience plus rassurante pour le prospect.\u00a0<\/span><\/p>\n Quand l\u2019utiliser :<\/b> Les leads forms peuvent \u00eatre partag\u00e9s aux prospects de la marque \u00e0 diff\u00e9rents moments strat\u00e9giques comme lors d\u2019une demande de devis ou de d\u00e9monstration gratuite. Ou encore l\u2019inscription \u00e0 la newsletter ou \u00e0 un \u00e9v\u00e8nement.\u00a0<\/span><\/p>\n Comment l’utiliser :<\/b> Le form lead peut \u00eatre configur\u00e9 avec pr\u00e9 remplissage des donn\u00e9es que l\u2019utilisateur \u00e0 rempli sur son profil (compte client ou profil sur les m\u00e9dias sociaux).\u00a0Il est conseill\u00e9 de diffuser un formulaire le plus court possible. Les champs sont enti\u00e8rement personnalisables, ce qui permet \u00e0 la marque de se concentrer sur les donn\u00e9es qui sont pertinentes pour elle. <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/11\/Weekly-form-lead.webp” alt=”Weekly – form lead ” title_text=”Weekly-form-lead” align=”center” _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”1px|175px|0px|173px||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-3″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-3″ _builder_version=”4.27.3″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Also known as co-subscription, coregistration allows brands to take advantage of a user’s subscription to a newsletter or another form of subscription (for example, a monthly product box) to collect data or opt-in.<\/span><\/p>\n This method generally takes the form of an advertiser logo, a catchphrase and then a personalised check box. When users fill in their plan form, they can tick an additional opt-in box to subscribe to the partner brand’s mailing list. <\/span><\/p>\n Why use it:<\/b> to recruit opt-in volumes via a partner campaign in order to benefit from its audience<\/span><\/p>\n How to use it:<\/b> as with other collaborative marketing methods (such as<\/span> cobranding<\/span><\/a>), the key to coregistration is to target the right partner. The more closely the brand’s value proposition and positioning are aligned with that of the partner, the more likely customers will be to tick the co-subscription box. <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/11\/weekly-coregistration.webp” alt=”weekly – data collection” title_text=”weekly-coregistration” align=”center” _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”|105px||104px||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-3″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-4″ _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n This data collection method consists of highlighting an offer to encourage users to sign up for the brand’s newsletter. The opt-in is generated by the click (click-lead), and the user is then redirected to the e-commerce site. <\/span><\/p>\n Why use it:<\/b> to facilitate data collection and generate conversions, as part of a prospecting emailing campaign.<\/span><\/p>\n When to use it:<\/b> as part of an email campaign to generate leads<\/span><\/p>\n How to use it:<\/b> to encourage<\/span> opt-ins generation<\/span><\/a>The offer highlighted in the campaign must be attractive. Adding a deadline for taking advantage of the offer can also create a sense of urgency that will encourage prospects to sign up for the newsletter or tick the opt-in box so that they don’t miss out on current promotions. <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/11\/weekly-email.webp” alt=”Weekly – clic to lead email” title_text=”weekly-email” align=”center” _builder_version=”4.27.3″ _module_preset=”default” custom_padding=”1px|300px|3px|300px||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-3″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-4″ _builder_version=”4.27.3″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Finally, online comparators can be a lever for collecting customer data. The principle is simple: users want to find out more before buying a product or service by comparing different offers. They use a comparator and provide precise information in order to benefit from recommendations. <\/span><\/p>\n Why use it:<\/b> to recruit ultra-qualified data and opt-ins.<\/span><\/p>\n When to use it:<\/b> when a new prospect arrives on the comparator to understand their needs.<\/span><\/p>\n How to use it :<\/b> the data collection form must meet the needs of the user (and not just the needs of the company, i.e. the data it wishes to obtain). The questions asked should be geared towards the user’s expectations and focus on a better understanding of their preferences. To encourage prospects to fill in the form, brands can offer targeted incentives (such as the possibility of being called back within X days by an advisor). The prospect can then be targeted with personalised offers. <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/11\/weekly-comparateur.webp” alt=”Weekly – collection comparator” title_text=”weekly-comparateur” align=”center” _builder_version=”4.27.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”conclusion” _builder_version=”4.19.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_4_font_size=”20px” custom_margin=”||30px||false|false” global_colors_info=”{}”]<\/p>\n Conclusion<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Are you looking for effective ways to collect qualified data and get to know your audience better through an engaging interactive experience? Discover our different data collection formats<\/a> to increase interaction with your prospects and customers. You are also welcome to view <\/span>our webinar on data collection.<\/a><\/i><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”60px||50px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” text_font=”Montserrat|300|||||||” text_text_color=”#000000″ text_font_size=”30px” header_2_font=”|300|||||||” header_2_font_size=”25px” header_2_line_height=”1.2em” text_orientation=”center” custom_margin=”|0px|||false|false” custom_margin_tablet=”” custom_margin_phone=”57px|0px||0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” custom_padding=”30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/www.adictiz.com\/en\/demo\/” button_text=”Request a demo” button_alignment=”center” _builder_version=”4.19.4″ _module_preset=”default” custom_button=”on” button_text_size=”18px” button_text_color=”#FFFFFF” button_bg_color=”#0092ff” button_border_width=”0px” button_border_radius=”6px” button_letter_spacing=”0px” button_font=”Montserrat|700|||||||” button_icon=”||fa||900″ button_icon_placement=”left” button_on_hover=”off” custom_margin=”0px||||false|false” custom_padding=”8px|40px|8px|50px|false|false” global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#0092ff” button_bg_enable_color__hover=”on”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" To engage and convert prospects into customers more easily, brands need to know their audiences. This is known as customer knowledge, and involves gathering relevant, accurate and up-to-date information about their profile, expectations and habits. This data enables brands to : Create products or services that meet real demand; Communicate on the marketing channels their […]<\/p>\n","protected":false},"author":21,"featured_media":20502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[23,79],"tags":[],"dipi_cpt_category":[],"class_list":["post-21601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collecte-de-donnees","category-strategie-de-collecte"],"yoast_head":"\n
<\/span><\/p>\n\n
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1. The marketing game as a data collection method<\/strong><\/h2>\n
<\/blockquote>\n
2. The form lead <\/h2>\n
3. Coresgistration<\/h2>\n
4. Click-to-lead email to collect customer data<\/h2>\n
5. Comparators for recruiting highly qualified leads<\/h2>\n
In 30 minutes<\/strong>, we show you how to launch your own high-performance interactive marketing campaign<\/h2>\n