[et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Texte” _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n
Christmas is undoubtedly one of the <\/span>most important times in your marketing calendar.<\/span><\/b> But it’s also a time when consumers are bombarded with advertising messages. Why not take advantage of this by offering Christmas competitions<\/strong> to your audience? <\/span><\/p>\n Gamified marketing is a<\/span> highly effective way of setting yourself apart from the competition and <\/b><\/span>achieving your objectives. <\/span><\/p>\n Find out how gamification can maximise your brand’s visibility and your audience’s engagement during the festive season.<\/b> We also share some original ideas for competitions to set up, depending on your audience and your objectives.<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” background_color=”#F2F2F2″ custom_margin=”||40px||false|false” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” custom_padding=”20px|30px|20px|30px|true|true” global_colors_info=”{}”]<\/p>\n SUMMARY<\/strong><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-1″ _builder_version=”4.19.4″ _module_preset=”default” min_height=”915.2px” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-1″ _builder_version=”4.21.0″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_font_size=”25px” header_line_height=”1.3em” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Let’s start with a quick reminder<\/span><\/p>\n Gamification<\/strong><\/span><\/span><\/a> is a marketing strategy that involves<\/span> incorporating animations and\/or games into traditional marketing campaigns (email, display, website, etc.).<\/span> The aim is to boost the engagement of your audience your business objectives (such as increasing your sales, for example).<\/span><\/p>\n Let’s take an example. At Christmas, gamification generally takes the form of <\/span> an interactive<\/strong> advent calendar<\/strong>.<\/span> Every day, from.1 to 25 December, participants discover a new box behind wihich a mini-game is hidden, giving them the chance to win a gift. <\/strong><\/p>\n It’s an excellent way of <\/span>captivating your audience<\/b> throughout December. But it’s also a great way to vary the fun activities by inviting your prospects to spin a Wheel of Fortune,<\/span><\/span><\/a> take part in a Christmas Quiz<\/span><\/span><\/a> or win an instant prize. <\/span> <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Because of the various formats and contexts in which you can set up a marketing game,<\/span> gamification offers many advantages to your brand<\/b>. But the main benefits you can reap are:<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/08\/Noel-concours.webp” alt=”Christmas competition” title_text=”Christmas-competition” _builder_version=”4.21.0″ _module_preset=”default” width=”92%” max_width=”85%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-2″ _builder_version=”4.21.0″ _module_preset=”default” module_alignment=”center” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider _builder_version=”4.21.0″ _module_preset=”default” min_height=”8.4px” custom_padding=”||17px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text module_id=”sommaire-2″ _builder_version=”4.21.0″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Gamification<\/span> is a simple and effective way of achieving your sales objectives<\/b> in the<\/span> run-up to Christmas. <\/span><\/span><\/span><\/a> But what format should you choose? If you’re short of ideas for Christmas competitions, here are a few examples to inspire you. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n The most popular Christmas device is undoubtedly the virtual<\/span> Advent Calendar<\/b>. This digital version of the traditional calendar allows you to immerse your audience in the world of your brand by creating a reccuring appointment from the first to the 25th of December.<\/span><\/p>\n Every day, participants discover a new game and can win prizzes (material or otherwie). In exchange, all they have to do is <\/span>fill in a form on your site<\/span>. <\/b><\/p>\n Brands that have opted for this marketing strategy and created an online Advent calendar game<\/span> are gaining in visibility and boosting their conversion rate.<\/b><\/p>\n Click here for more<\/span> advent calendar ideas<\/span><\/a>.<\/span><\/span><\/span> <\/p>\n <\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n The Christmas survey<\/span><\/span><\/a> <\/b>is a Christmas competition based on the classic survey. You ask your customers to answer a series of questions or give their opinion. Each participant can win points or advantages on your online shop. The best answer, for example, will be rewarded with an exclusive price. <\/span><\/p>\n This format is an excellent way of<\/span> engaging your audience and gathering feedback<\/b> about your brand. You can ask thel what they would like you to improve, etc. This data is a real goldmine for refining you marketing strategy and your offering. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Another ultra-interactive feature you can offer your audience at Christmas is a competition. It’s an excellent way of stimulating the creativity of your community <\/span>and<\/span> generate UGC<\/span><\/strong><\/span><\/a> (user-generated content).This content is valuable for your brand because <\/span>97% of buyers under the age of 30<\/span><\/span><\/a> say that content by other consumers influences their purchasing decisions.<\/span><\/p>\n For example, you could <\/span>launch a Photo Contest<\/span><\/a><\/span><\/b> and invite your subscribers to post photos with your Christmas-themed products. You can also take advantage of the opportunity to get your teams involved to create an even stronger bond with your audience and share with them what goes on behind the scenes at your company. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Instant wins <\/a><\/strong><\/span><\/span>are<\/span> Christmas competitions that are easy to set up. <\/span><\/b>It’s also highly engaging, as participant know instantly if they’ve won a prize.<\/span><\/p>\n You can integrate them directly into your e-commerce site, but also via your marketing emails or social networks. The one-amed bandit<\/span><\/span><\/a>, the wheel of fortune or a Flip and Win <\/span><\/span><\/a>mechanism are excellent examples of instant prizes to engage your audience. <\/span><\/p>\n [\/et_pb_text][et_pb_divider _builder_version=”4.21.0″ _module_preset=”default” min_height=”8.4px” custom_padding=”||17px|||” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-3″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-3″ _builder_version=”4.21.0″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Now all you have to do is <\/span>launch your Christmas competition.<\/b> To maximise its impact, remember to follow these best practices:<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n\n
What do we mean by gamification?<\/strong><\/h2>\n
Why create a Christmas competition?<\/strong><\/h3>\n
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Christmas games ideas to engage your audience <\/strong><\/h2>\n
1. Create a digital advent calendar for Christmas<\/strong><\/h3>\n
2. The survey<\/strong><\/h3>\n
3. Christmas competition <\/strong><\/h3>\n
4. Instant Win <\/strong><\/h3>\n
our tips to maximise the impact of your Christmas games <\/strong><\/h2>\n
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