{"id":21346,"date":"2025-04-14T11:26:39","date_gmt":"2025-04-14T09:26:39","guid":{"rendered":"https:\/\/www.adictiz.com\/blog\/live-shopping-et-gamification-boostez-vos-performances-marketing\/"},"modified":"2026-02-23T17:00:08","modified_gmt":"2026-02-23T15:00:08","slug":"live-shopping-gamification","status":"publish","type":"post","link":"https:\/\/www.adictiz.com\/en\/blog\/live-shopping-gamification\/","title":{"rendered":"Live Shopping et gamification : boostez vos performances marketing !"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Texte&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Le <span style=\"text-decoration: underline\"><span style=\"color: #000000\"><a href=\"https:\/\/www.adictiz.com\/en\/mechanics-catalog\/\" target=\"_blank\" rel=\"noopener\" style=\"color: #000000\"><strong>live shopping<\/strong><\/a><\/span><\/span> has really taken off in the last two years, and the craze for it continues unabated. It has become commonplace for brands to go live to present products and generate sales.  <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">But this sales channel can be optimised to meet more than one objective. By introducing gamification before and after the live event, brands and chains can engage consumers, <strong>collect preferential data<\/strong> and generate qualified leads. Let&#8217;s take a look together at the benefits of this Swiss Army knife, which you can incorporate into your marketing strategy straight away.  <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F2F2&#8243; custom_margin=&#8221;||40px||false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px|30px|20px|30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\"><span style=\"color: #0092ff\"><strong>SUMMARY<\/strong><\/span><\/p>\n<p><\/p>\n<ul>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-1\" style=\"color: #000000;text-decoration: underline\">The reinvention of live shopping  <\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-2\" style=\"color: #000000;text-decoration: underline\">Gamification and Live Shopping: the duo of sales promotion<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-3\" style=\"color: #000000;text-decoration: underline\">How do you set up a gamification campaign for Live Shopping?<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#conclusion\" style=\"color: #000000;text-decoration: underline\" title=\"Conclusion\"><span>Conclusion<\/span><\/a><\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_font_size=&#8221;25px&#8221; header_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>The reinvention of live shopping<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; min_height=&#8221;49.4px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">The figures don&#8217;t lie: live shopping is an <strong>enduring trend<\/strong> in our consumer habits.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But what exactly is live shopping? Live shopping is a way of buying products during the broadcast of a live video, through an influencer or a brand.  <\/span><\/p>\n<p><span style=\"font-weight: 400\">According to a <span style=\"color: #000000\">McKinsey study,<\/span> this practice is becoming increasingly popular, and will account for up to 20% of e-commerce by 2026.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; min_height=&#8221;49.4px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">According to a McKinsey study, this practice is becoming increasingly popular, and will account for up to 20% of e-commerce by 2026.   <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/06\/e-commerce-1.webp&#8221; alt=&#8221;online sales&#8221; title_text=&#8221;e-commerce&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_divider _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;39.4px&#8221; custom_padding=&#8221;||17px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;sommaire-2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Gamification and live shopping: the sales promotion duo<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">To <strong>build customer loyalty<\/strong>, it&#8217;s essential to understand their needs and expectations. To do this, you can use different tools such as data analysis, focus groups or feedback.  <\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Surveys and e-mailing are also powerful tools in the quest for <span style=\"text-decoration: underline\"><span style=\"color: #000000;text-decoration: underline\"><a href=\"https:\/\/www.adictiz.com\/en\/blog\/how-to-improve-customer-loyalty-through-gamification\/\" style=\"color: #000000;text-decoration: underline\" target=\"_blank\" rel=\"noopener\">customer loyalty<\/a><\/span><\/span>. By gathering information, you can improve your product or service offering by proposing solutions better adapted to your customers&#8217; needs.<\/span><span style=\"font-weight: 400\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Online sales and commitment<\/strong><strong><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">Take <strong>surveys<\/strong>, for example. By questioning customers directly, valuable information can be gathered and then used by brands and chains.  <\/span><\/p>\n<p><span style=\"font-weight: 400\">The questionnaires can be distributed via different channels, such as e-mail campaigns, on the merchant&#8217;s website or on social networks. Customers then log in to their account to take part in the survey. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Once the responses have been collected, companies can analyse them to identify trends and <strong>customer preferences<\/strong>. On the basis of this information, product or service offers can be tailored to better meet the needs of their customers, and thus improve customer loyalty. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: justify\"><strong>Live shopping: a tool for getting to know your customers<\/strong><strong><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">As well as analysing in-store behaviour, live shopping also makes it possible to observe trends that are popular with consumers. Through chat or surveys, it is possible to <strong>gather information<\/strong> that can then be activated.  <\/span><\/p>\n<p><span style=\"font-weight: 400\">With a post live game, ask participants for their opinions and collect qualified data. An email campaign including promotional offers will boost conversion.  <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/10\/Guide-marketing-HD.webp&#8221; alt=&#8221;Lead recruitment guide&#8221; title_text=&#8221;Marketing-guide-HD&#8221; url=&#8221;https:\/\/www.adictiz.com\/en\/generate-qualified-leads\/&#8221; src_tablet=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/10\/Guide-recrutement-de-leads.webp&#8221; src_phone=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/10\/Guide-recrutement-de-leads-mobile.webp&#8221; src_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; src__hover_enabled=&#8221;on|hover&#8221; src__hover=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/10\/Guide-marketing-HD.webp&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: justify\"><strong>Generate live leads<\/strong><strong><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400\">Live shopping allows you to talk to potential customers, but not to identify them! Although social networks can provide valuable information about participants, that&#8217;s where the data collection stops. In order to be RGPD compliant, it is essential that users voluntarily provide their data. <strong>Gamification<\/strong> is the ideal way of collecting <span style=\"color: #000000\"><a href=\"https:\/\/www.adictiz.com\/en\/blog\/what-is-first-party-data\/\" style=\"color: #000000\" target=\"_blank\" rel=\"noopener\" title=\"first-party data\">first-party data<\/a><\/span>. <br \/>   <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/06\/Chiffres-Live-Shopping-.webp&#8221; alt=&#8221;Live Shopping figures&#8221; title_text=&#8221;Live Shopping figures&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text module_id=&#8221;sommaire-3&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>How do you set up a gamification campaign for Live Shopping?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">To be effective, your Live Shopping site must meet a number of criteria:<\/span><\/p>\n<p><span style=\"font-weight: 400\"><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">Benefit from a large audience and qualified subscribers with an affinity for the brand. They will be responsive to product demonstrations to ensure a <strong>good conversion rate<\/strong> <\/span><span style=\"font-weight: 400\"><strong><\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\"><strong><\/strong><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400\">Be engaging and interactive to <strong>capture this audience<\/strong> from the beginning to the end of the Live Shopping session<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: justify\"><strong>Preparing for Live Shopping<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">Before the live event: <strong>collect qualified registrants<\/strong> who have an affinity with your brand thanks to a very simple game that allows users to register for a random drawing that will take place during the Live Shopping event. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Coupled with a social gauge, this system will ensure a high level of virality to boost Live registrations. The social gauge is a widget that gives participants extra chances in the random drawing every time one of their friends signs up.  <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: justify\"><strong>Capturing attention during the live show<\/strong><strong><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">During the live event: engage to <strong>maximise attention<\/strong> and encourage memorisation. Offer live participants the chance to take part in an interactive game displayed directly on the live window. This type of feature allows instant-win discount offers to be won and encourages conversion.  <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/06\/Playable.webp&#8221; alt=&#8221;Online advertising&#8221; title_text=&#8221;Live advertising&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: justify\"><strong>Boost your online sales after the live show<\/strong><strong><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">After the live event: activate participants with targeted content to <strong>boost conversion<\/strong>. Invite live participants to take part in an exclusive game and distribute discount offers to trigger purchases. An opinion game mechanism can also help you detect purchase intentions and get to know your audience better so you can segment your CRM base.  <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;conclusion&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_4_font_size=&#8221;20px&#8221; custom_margin=&#8221;||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Conclusion<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">Live Shopping combined with marketing games offers huge potential for brands and retailers looking to boost their engagement and conversion rates. <\/span><\/p>\n<p><span style=\"font-weight: 400\">By offering consumers an <strong>interactive and entertaining experience<\/strong>, brands can create deeper emotional bonds, promote their products interactively, identify qualified prospects and boost sales. So don&#8217;t miss out on this new channel, which is increasingly becoming a sales channel in its own right.  <\/span><\/p>\n<p><span style=\"font-weight: 400\">Now it&#8217;s your turn! <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le live shopping has really taken off in the last two years, and the craze for it continues unabated. It has become commonplace for brands to go live to present products and generate sales. But this sales channel can be optimised to meet more than one objective. By introducing gamification before and after the live [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[44,43],"tags":[50],"dipi_cpt_category":[],"class_list":["post-21346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion","category-engager-une-audience","tag-live-shopping"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Live Shopping and gamification: boost your performance!<\/title>\n<meta name=\"description\" content=\"Live shopping has taken off in recent years. 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