{"id":21333,"date":"2025-04-14T11:26:18","date_gmt":"2025-04-14T09:26:18","guid":{"rendered":"https:\/\/www.adictiz.com\/blog\/how-to-improve-customer-loyalty-through-gamification\/"},"modified":"2026-02-23T17:00:07","modified_gmt":"2026-02-23T15:00:07","slug":"how-to-improve-customer-loyalty-through-gamification","status":"publish","type":"post","link":"https:\/\/www.adictiz.com\/en\/blog\/how-to-improve-customer-loyalty-through-gamification\/","title":{"rendered":"How to improve customer loyalty through gamification"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Building <strong>customer loyalty<\/strong> is a major challenge for companies in all sectors. Retaining customers is often more profitable than acquiring new ones. If you&#8217;re concerned about contacting your customers and reactivating them, you&#8217;ve come to the right place! Let us show you our tips for improving customer loyalty. Mobilise the right tools, offer a memorable experience with gamification and measure customer satisfaction to not only retain your customers, but grow them too.     <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F2F2&#8243; custom_margin=&#8221;||40px||false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px|30px|20px|30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\"><span style=\"color: #0092ff\"><strong>SUMMARY<\/strong><\/span><\/p>\n<p><\/p>\n<ul>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-1\" style=\"color: #000000;text-decoration: underline\" title=\"Why build customer loyalty?\"><span>Why build customer loyalty?<\/span><\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-2\" style=\"color: #000000;text-decoration: underline\" title=\"Loyalty tools \"><span>Loyalty tools <\/span><\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-3\" style=\"color: #000000;text-decoration: underline\" title=\"Delivering a memorable interactive experience\">Delivering a memorable interactive experience<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-4\" style=\"color: #000000;text-decoration: underline\" title=\"Delivering a memorable interactive experience\">Measuring customer loyalty<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#conclusion\" style=\"color: #000000;text-decoration: underline\" title=\"Conclusion\"><span>Conclusion<\/span><\/a><\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_font_size=&#8221;25px&#8221; header_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Why build customer loyalty? <\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; min_height=&#8221;49.4px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">Customer loyalty is an excellent strategy for <strong>maximising profitability<\/strong>. In fact, retaining an existing customer is much less expensive than acquiring a new one. According to a study by <span style=\"color: #000000\"><a href=\"https:\/\/www.bain.com\/fr\/a-propos-de-bain\/media-center\/bain-dans-les-medias\/france\/2018\/mettons-de-lemotion-dans-les-programmes-de-fidelite\/\" style=\"color: #000000\" target=\"_blank\" rel=\"noopener\">Bain &amp;Company<\/a><\/span>, it is even seven times more expensive to recruit a new customer than to retain one.  <\/span><\/p>\n<p><span style=\"font-weight: 400\">A brand&#8217;s reputation can be enhanced through loyalty. Satisfied customers are more likely to recommend products or services to their network. What&#8217;s more, customer loyalty can help <strong>prevent competition<\/strong>, as loyal customers are less likely to shop elsewhere if their experience is positive.  <\/span><\/p>\n<p><span style=\"font-weight: 400\">Building customer loyalty also enables us to <strong><span style=\"text-decoration: underline\"><span style=\"color: #000000;text-decoration: underline\"><a href=\"https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/\" style=\"color: #000000;text-decoration: underline\">collect valuable data<\/a><\/span><\/span><\/strong> on their preferences and buying behaviour. This data can be used to personalise the customer experience and offer products or services tailored to their needs. This can lead to increased customer satisfaction and long-term customer loyalty. It can also be used to improve conversion rates and develop long-term growth strategies.   <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Loyalty tools<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">To build <span style=\"text-decoration: underline\"><span style=\"color: #000000\"><a href=\"https:\/\/www.adictiz.com\/en\/blog\/how-to-improve-customer-loyalty-through-gamification\/\" style=\"color: #000000\"><strong>customer loyalty<\/strong><\/a><\/span><\/span>, it&#8217;s essential to understand their needs and expectations. To do this, you can use various tools such as data analysis, focus groups and feedback. Surveys and e-mailing are also powerful tools in the quest for customer loyalty. By gathering information, you can improve your product or service offering by proposing solutions that are better adapted to your customers&#8217; needs.   <\/span><span style=\"font-weight: 400\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>A survey to give customers a say<\/strong><strong><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400\">Take <span style=\"text-decoration: underline\"><span style=\"color: #000000\"><a href=\"https:\/\/www.adictiz.com\/en\/project\/survey\/\" style=\"color: #000000\"><strong>surveys<\/strong><\/a><\/span><\/span>, for example. By questioning customers directly, valuable information can be gathered and then used by companies. The questionnaires can be distributed via a variety of channels, such as e-mail campaigns, on the merchant&#8217;s website or on social networks. Customers then log in to their account to take part in the survey.   <\/span><\/p>\n<p><span style=\"font-weight: 400\">Once the responses have been collected, companies can analyse them to identify trends and <span style=\"text-decoration: underline\"><span style=\"color: #000000\"><a href=\"https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/\" style=\"color: #000000\"><strong>customer preferences<\/strong><\/a><\/span><\/span>. On the basis of this information, product or service offers can be tailored to better meet the needs of their customers, and thus improve customer loyalty. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/01\/catalogue-jeux.webp&#8221; alt=&#8221;Gamification games catalogue&#8221; title_text=&#8221;mobile-games-catalogue&#8221; url=&#8221;https:\/\/www.adictiz.com\/en\/adictiz-catalog-for-your-marketing-animation\/&#8221; src_tablet=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/01\/catalogue-jeux.webp&#8221; src_phone=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/01\/catalogue-jeux-mobile.webp&#8221; src_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; src__hover_enabled=&#8221;on|desktop&#8221; src__hover=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/01\/catalogue-jeux.webp&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: justify\"><strong>Emailing for personalised support<\/strong><strong><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400\"><span style=\"text-decoration: underline\"><span style=\"color: #000000\"><a href=\"https:\/\/www.adictiz.com\/blog\/email-personnalise-pour-mieux-convertir\/\" style=\"color: #000000\"><strong>E-mailing is a marketing strategy<\/strong><\/a><\/span><\/span> that involves sending personalised e-mails to a list of customers. This stage may precede the survey stage. However, there are a number of key elements that should not be overlooked when implementing this strategy.  <\/span><\/p>\n<p><span style=\"font-weight: 400\"><span style=\"text-decoration: underline\"><span style=\"color: #000000\"><a href=\"https:\/\/www.adictiz.com\/en\/blog\/harness-the-potential-of-your-data-with-segmentation\/\" style=\"color: #000000\"><strong>Segmenting your database<\/strong><\/a><\/span><\/span> to send relevant messages or offers is essential. The design must be meticulous to highlight the customer&#8217;s personalised content. The subject line must be clear and address the customer in a way that appeals to them. Finally, it is essential to measure the performance of the e-mailing campaign in order to improve future operations. E-mailing is an effective way of maintaining a relationship with customers and building loyalty by personalising the content and offers sent.     <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-3&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Delivering a memorable interactive customer experience<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; min_height=&#8221;49.4px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">A remarkable customer experience is an invaluable part of a customer loyalty strategy. Customers want to feel valued and appreciated, and are constantly challenged by brands. To deliver a memorable <strong>customer experience<\/strong>, you need to focus on the points of contact with your customers, such as your website, customer service, social networks and physical shops.  <\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>Sounding out customers&#8217; preferences<\/strong> in order to offer them a personalised product is a good example of an exceptional interactive experience. By offering to customise a product, customers will feel they have been given a mission. They will be able to find their favourite products, but they will also be able to give clues about the next trends.  <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/05\/Custo.webp&#8221; alt=&#8221;Loyalty tool &#8221; title_text=&#8221;Example-fidelisation&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: justify\"><strong>Measuring customer loyalty<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: justify\"><strong>The NPS <\/strong><strong><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">Based on the principle of word of mouth, the <strong>Net Promoter Score<\/strong> calculates the probability of a company being recommended. By asking the question \u2018On a scale of 0 to 10, would you recommend our company to your friends and family? A score above 0 is considered average, while scores above 50 are excellent. The NPS measures a customer&#8217;s attachment to an entity and therefore gives an indication of customer loyalty.    <\/span><\/p>\n<p><span style=\"font-weight: 400\">Based on the feedback they receive, companies can plan actions to <strong>strengthen customer loyalty<\/strong>. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/05\/satisfaction-client.webp&#8221; alt=&#8221;Customer satisfaction survey&#8221; title_text=&#8221;customer-satisfaction&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: justify\"><strong>The satisfaction survey<\/strong><strong><\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">The <strong>satisfaction survey<\/strong>, although similar to the NPS, is a more comprehensive way of measuring customer loyalty. The questions can be general or targeted, depending on the category of customer questioned. Questionnaires are used to understand customers, but also to improve a company&#8217;s service or products. Listening to your customers is the first step towards building loyalty!   <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;conclusion&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_4_font_size=&#8221;20px&#8221; custom_margin=&#8221;||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Conclusion<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">Finally, customer loyalty is an essential element in achieving your marketing objectives. Not only because it costs less to retain a customer than to recruit new ones, but also because they can become <strong>ambassadors<\/strong> for your brand. Using the concepts outlined in this article, you can significantly improve customer satisfaction and turn them into loyal customers.  <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Remember that loyalty is not just about giving out offers and discounts, but also about creating a bond with your customer. By letting them spend time with your brand and offering them a memorable experience, for example. Use <strong>loyalty tools<\/strong> to create a relationship of trust with your customers and boost your company&#8217;s growth!  <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building customer loyalty is a major challenge for companies in all sectors. Retaining customers is often more profitable than acquiring new ones. If you&#8217;re concerned about contacting your customers and reactivating them, you&#8217;ve come to the right place! Let us show you our tips for improving customer loyalty. Mobilise the right tools, offer a memorable [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[81,82],"tags":[87,78],"dipi_cpt_category":[],"class_list":["post-21333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activer-les-donnees","category-fidelisation","tag-fidelisation","tag-gamification"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to improve customer loyalty through gamification<\/title>\n<meta name=\"description\" content=\"Customer loyalty is a major issue for companies. 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