{"id":21313,"date":"2025-04-14T11:25:58","date_gmt":"2025-04-14T09:25:58","guid":{"rendered":"https:\/\/www.adictiz.com\/blog\/user-generated-content-how-can-it-enhance-your-marketing-strategy\/"},"modified":"2026-05-15T15:35:18","modified_gmt":"2026-05-15T13:35:18","slug":"user-generated-content-how-can-it-enhance-your-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.adictiz.com\/en\/blog\/user-generated-content-how-can-it-enhance-your-marketing-strategy\/","title":{"rendered":"User Generated Content: how can it enhance your marketing strategy?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Developments in technology and usage have largely transformed the way brands address their prospects and customers. Using product-oriented content or content influenced by end-consumers (<em>user generated content<\/em>) for <strong>content marketing<\/strong> is a strategy that is highly appreciated by brands.<br \/>Here are some <strong>best practices<\/strong> for optimising this new marketing lever tjat is <a href=\"https:\/\/www.adictiz.com\/en\/blog\/ugc-user-generated-content-definition-marketing-trends\/\" style=\"color: #000000\"><strong><span style=\"color: #000000\"><span style=\"text-decoration: underline\">UGC<\/span><\/span><\/strong><\/a>. <br \/><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F2F2&#8243; custom_margin=&#8221;||40px||false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px|30px|20px|30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\"><span style=\"color: #0092ff\"><strong>SUMMARY<\/strong><\/span><\/p>\n<p><\/p>\n<ul>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-1\" style=\"color: #000000;text-decoration: underline\"><span>Create optimum conditions for publication and distribution <\/span><\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-2\" style=\"color: #000000;text-decoration: underline\"><span>Get your community interested<\/span><\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-3\" style=\"color: #000000;text-decoration: underline\">Vary the level of commitment<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-4\" style=\"color: #000000;text-decoration: underline\">Exploit the data collected<\/a><\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-1&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_font_size=&#8221;25px&#8221; header_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Create optimum conditions for publication and distribution<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; min_height=&#8221;49.4px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Blogs, forums, social networks, photo and video sharing platforms&#8230; user-generated content is disseminated across a wide range of media. Gather your community around a multi-channel <a href=\"https:\/\/www.adictiz.com\/en\/\" style=\"color: #000000\"><span style=\"color: #000000\">marketing campaign<\/span><\/a> and manage all the content published by your users to take full advantage of this strategic communication channel for your brand! <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-2&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Get your community interested<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Consumers are all too often exposed to <a href=\"https:\/\/www.adictiz.com\/en\/standing-out-in-a-world-saturated-with-banner-blindness\/\" style=\"color: #000000\"><span style=\"color: #000000\">advertising messages<\/span><\/a> that interrupt their daily lives. Capture your audience&#8217;s attention with a fun, interactive game. Put the user experience back at the heart of your strategy to encourage them to produce high value-added content about your brand. It&#8217;s the ideal way to encourage interactivity and <strong>increase your appeal<\/strong>!   <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/01\/Sport-gamification.webp&#8221; alt=&#8221;Sport and gamification adictiz&#8221; title_text=&#8221;Sport-gamification-mobile-user-generated-content&#8221; url=&#8221;https:\/\/www.adictiz.com\/en\/sport-gamification-guide\/&#8221; src_tablet=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/01\/Sport-gamification.webp&#8221; src_phone=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/01\/Sport-gamification-mobile.webp&#8221; src_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; src__hover_enabled=&#8221;on|desktop&#8221; src__hover=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/01\/Sport-gamification.webp&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-3&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Vary the level of commitment<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; min_height=&#8221;49.4px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Encourage your community to create User Generated Content, share ideas and opinions, or spread your content on their favourite social networks. DIY, photos, text or video&#8230; Appeal to their creativity and boost their involvement! Using games on a regular basis allows you to maintain a relationship with your users and gain in authenticity.  <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/05\/concours-photo-lidl.webp&#8221; alt=&#8221;Lidl photo contest&#8221; title_text=&#8221;photo-contest-lidl-user-generated-content&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-4&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Exploit the data collected<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; min_height=&#8221;49.4px&#8221; custom_margin=&#8221;||20px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Benefit from the richness and diversity of the content produced by your users to assess the awareness of your products and deepen your customer knowledge. Analyse the frequency and visibility of publications to identify your community&#8217;s influencers and interactions. Promote those who play the game and turn these customers and prospects into brand ambassadors!  <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Developments in technology and usage have largely transformed the way brands address their prospects and customers. Using product-oriented content or content influenced by end-consumers (user generated content) for content marketing is a strategy that is highly appreciated by brands.Here are some best practices for optimising this new marketing lever tjat is UGC. SUMMARY Create optimum [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[23,79],"tags":[80],"dipi_cpt_category":[],"class_list":["post-21313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collecte-de-donnees","category-strategie-de-collecte","tag-user-generated-content"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is User Generated Content in marketing?<\/title>\n<meta name=\"description\" content=\"User Generated Content or UGC is content created by users. Find out more about the benefits of this type of content in marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adictiz.com\/en\/blog\/user-generated-content-how-can-it-enhance-your-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is User Generated Content in marketing?\" \/>\n<meta property=\"og:description\" content=\"User Generated Content or UGC is content created by users. Find out more about the benefits of this type of content in marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adictiz.com\/en\/blog\/user-generated-content-how-can-it-enhance-your-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Adictiz: plateforme de jeux marketing interactifs - Collecte de donn\u00e9es CRM &amp; engagement\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-14T09:25:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-15T13:35:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/03\/user-generated-content-selfie.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"801\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Audrey Edart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Audrey Edart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/blog\\\/user-generated-content-how-can-it-enhance-your-marketing-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/blog\\\/user-generated-content-how-can-it-enhance-your-marketing-strategy\\\/\"},\"author\":{\"name\":\"Audrey Edart\",\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/#\\\/schema\\\/person\\\/8145e7a6263176322b88d8bd8040a10e\"},\"headline\":\"User Generated Content: how can it enhance your marketing strategy?\",\"datePublished\":\"2025-04-14T09:25:58+00:00\",\"dateModified\":\"2026-05-15T13:35:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/blog\\\/user-generated-content-how-can-it-enhance-your-marketing-strategy\\\/\"},\"wordCount\":1034,\"publisher\":{\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/blog\\\/user-generated-content-how-can-it-enhance-your-marketing-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adictiz.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/user-generated-content-selfie.webp\",\"keywords\":[\"user generated content\"],\"articleSection\":[\"Collecter des donn\u00e9es\",\"Strat\u00e9gie de collecte\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/blog\\\/user-generated-content-how-can-it-enhance-your-marketing-strategy\\\/\",\"url\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/blog\\\/user-generated-content-how-can-it-enhance-your-marketing-strategy\\\/\",\"name\":\"What is User Generated Content in marketing?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/blog\\\/user-generated-content-how-can-it-enhance-your-marketing-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/blog\\\/user-generated-content-how-can-it-enhance-your-marketing-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adictiz.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/user-generated-content-selfie.webp\",\"datePublished\":\"2025-04-14T09:25:58+00:00\",\"dateModified\":\"2026-05-15T13:35:18+00:00\",\"description\":\"User Generated Content or UGC is content created by users. 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