{"id":21230,"date":"2025-04-14T11:25:44","date_gmt":"2025-04-14T09:25:44","guid":{"rendered":"https:\/\/www.adictiz.com\/blog\/what-is-first-party-data\/"},"modified":"2026-02-05T17:48:48","modified_gmt":"2026-02-05T15:48:48","slug":"what-is-first-party-data","status":"publish","type":"post","link":"https:\/\/www.adictiz.com\/en\/blog\/what-is-first-party-data\/","title":{"rendered":"What is first-party data?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">If you&#8217;re looking to <strong>collect valuable and reliable data<\/strong>, or are curious to find out more about first party data, then you&#8217;ve come to the right place. Find out how it can be useful to businesses and its crucial role in the world of modern marketing.  <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F2F2&#8243; custom_margin=&#8221;||40px||false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px|30px|20px|30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\"><span style=\"color: #0092ff\"><strong>SUMMARY<\/strong><\/span><\/p>\n<p><\/p>\n<ul>\n<li><span style=\"text-decoration: underline;color: #000000\"><\/span><span style=\"color: #000000\"><\/span><a href=\"#sommaire-1\" style=\"color: #000000;text-decoration: underline\">What is first-party data?<\/a><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-2\" style=\"color: #000000;text-decoration: underline\">The role of first-party data<\/a> <\/span><\/li>\n<li><a href=\"#sommaire-3\"><span style=\"text-decoration: underline\"><span style=\"color: #000000;text-decoration: underline\">The different uses of first-party data<\/span><\/span><\/a><\/li>\n<li><a href=\"#section-4\" style=\"font-size: 14px;color: #000000;text-decoration: underline\">Conclusion<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-1&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>What is first-party data?<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">This data is collected from customers whenever they interact with a brand. By buying products or signing up to a loyalty program, for example. This information can be used to <strong>improve the customer experience<\/strong> on the merchant site or to send personalised offers to a database. It may include information such as name, age, telephone number or e-mail address.    <\/span><\/p>\n<p><span style=\"font-weight: 400\">Considered to be the most reliable source of data, the <a href=\"https:\/\/www.adictiz.com\/en\/blog\/gdpr-and-data-first-party-solutions-for-a-world-without-cookies\/\" style=\"color: #000000;text-decoration: underline\"><span style=\"color: #000000;text-decoration: underline\"><span style=\"text-decoration: underline\"><strong>collection of first-party data<\/strong><\/span><\/span><\/a> is a highly prized objective for marketing teams. <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: justify\"><b>Description of the data collection process <\/b><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<blockquote><\/blockquote>\n<p><span style=\"font-weight: 400\"><a href=\"https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/\" style=\"color: #000000;text-decoration: underline\"><span style=\"color: #000000;text-decoration: underline\"><span style=\"text-decoration: underline\"><strong>Collecting data<\/strong><\/span><\/span><\/a>, although systematic in marketing, is not trivial. We&#8217;re talking about sensitive information, but it&#8217;s also a commercial issue for companies.  <\/span><\/p>\n<p><span style=\"font-weight: 400\">The first step is to <strong>identify the data<\/strong> the company needs. This could be information about the location of their prospects and customers, or their age.  <\/span><\/p>\n<p><span style=\"font-weight: 400\">Once the needs have been identified, the format for collecting the information needs to be chosen. This can be a form or a survey.  <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: justify\"><b>First party data in digital marketing<\/b><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<blockquote><\/blockquote>\n<p><span style=\"font-weight: 400\">La strat\u00e9gie de collecte de donn\u00e9es est devenue banale pour les marketeurs. En effet, le secteur du digital a pris une ampleur consid\u00e9rable ces derni\u00e8res ann\u00e9es et quelques abus ont \u00e9t\u00e9 report\u00e9s.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\"><strong>Respecter de la vie priv\u00e9e<\/strong> est un sujet qui touche de plus en plus d\u2019utilisateurs. Ces derniers sont de plus en plus exigeants quant \u00e0 l\u2019utilisation de leurs donn\u00e9es, ce qui explique la restriction r\u00e9cente concernant les <span style=\"text-decoration: underline\"><span style=\"color: #000000;text-decoration: underline\"><a href=\"https:\/\/www.adictiz.com\/blog\/defi-cookieless\/\" style=\"color: #000000;text-decoration: underline\">cookies tiers<\/a><\/span><\/span> sur divers navigateurs. Google a annonc\u00e9 la <span style=\"text-decoration: underline\"><span style=\"color: #000000;text-decoration: underline\"><a href=\"https:\/\/www.adictiz.com\/blog\/comment-naviguer-dans-un-cookieless-world-en-2024\/\" style=\"color: #000000;text-decoration: underline\">fin de ces cookies<\/a><\/span><\/span> face \u00e0 la m\u00e9fiance croissante des internautes. Il est donc urgent pour les marketeurs de<strong> trouver de nouvelles solutions<\/strong> plus respectueuses de la confidentialit\u00e9 des donn\u00e9es, mais aussi de l\u2019environnement.\u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">C\u2019est pourquoi les donn\u00e9es dites first party constituent un r\u00e9el atout pour les marketeurs. <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: justify\"><b>A valuable source of data<\/b><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<blockquote><\/blockquote>\n<p><span style=\"font-weight: 400\">First-party data is a <a href=\"https:\/\/www.adictiz.com\/en\/blog\/what-data-strategy-for-the-future-and-how-to-implement-it\/\" style=\"color: #000000;text-decoration: underline\"><span style=\"color: #000000;text-decoration: underline\"><span style=\"text-decoration: underline\">data collection strategy<\/span><\/span><\/a> that is now very popular in digital marketing. Why ? Simply because information submitted voluntarily is qualifying data.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Thanks to <strong>customisable forms<\/strong>, it is possible to collect the data that brands need. Whether it&#8217;s to <strong>generate leads<\/strong> or to get to know your customer base better, first-party data is a valuable source of data. Collected transparently, it contains valuable and reliable information.  <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-2&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>The role of first-party data<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><b>A stronger relationship with the customer<\/b><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; min_height=&#8221;129.6px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">Getting to know your customers is the key to forging closer links and building loyalty. Offering personalised content or offers is what today&#8217;s users expect.  <\/span><\/p>\n<p><span style=\"font-weight: 400\">Participating in campaigns and voluntarily filling in information on a form provides a <strong>transparent data collection solution<\/strong>. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><b>A more effective way of prospecting<\/b><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<blockquote><\/blockquote>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><a href=\"https:\/\/www.adictiz.com\/en\/blog\/10-reasons-to-collect-data\/\" style=\"color: #000000;text-decoration: underline\"><span style=\"color: #000000;text-decoration: underline\"><span style=\"text-decoration: underline\">Collecting first-party data<\/span><\/span><\/a> enables companies to <strong>better understand their customers&#8217; needs and preferences<\/strong>. However, this strategy can also identify the prospects most likely to become customers of the brand. Based on online behaviour and purchase history, companies can create target audiences for subsequent conversion. Offering personalised offers and getting prospects to spend time with the brand can make all the difference.    <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><b>Better control of customer relations<\/b><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<blockquote><\/blockquote>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">First-party data collection has the advantage of being both reliable and transparent. Thanks to this strategy, companies can capture their customers&#8217; intentions as well as any relevant information. This makes it possible to<strong> propose personalised content or offers<\/strong> and respond to potential customer needs. It&#8217;s an ideal way of improving the relationship between the company and its customers.    <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-3&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>The different uses of first-party data<\/b><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; min_height=&#8221;49.4px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">First party data is a powerful tool for companies and brands to better understand and target their customers. First party data can be collected from a wide range of sources, including websites, mobile applications and social networks. It is a source of data that companies can collect, analyse and exploit. This makes it easier for them <strong>to improve their products or services<\/strong>, their advertising campaigns and their marketing strategy. The Swiss army knife of data can be adapted to any situation!    <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><b>First party data, very useful for your marketing team<\/b><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; min_height=&#8221;175.4px&#8221; custom_margin=&#8221;||40px||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">First party data has become an indispensable tool for marketing teams. Data collection helps marketers to better understand customer journeys, discover the most effective communication channels and identify weak points in the customer experience. This enables marketing teams to implement more effective and profitable campaigns, while improving the overall customer experience.   <\/span><\/p>\n<p><span style=\"font-weight: 400\">This strategy is also effective for <strong>identifying market trends<\/strong> and preparing future collections or campaigns. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><b>Analysing customer behaviour<\/b><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; min_height=&#8221;175.4px&#8221; custom_margin=&#8221;||40px||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400\">En collectant les informations donn\u00e9es volontairement par les utilisateurs, il est possible de cr\u00e9er des profils clients d\u00e9taill\u00e9s pour <strong>analyser des comportements d\u2019achats<\/strong>. Les donn\u00e9es first party incluent des informations sur les achats pass\u00e9s, les paniers compos\u00e9s sur le site marchand ou encore les commentaires laiss\u00e9s sur le site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Gr\u00e2ce \u00e0 l&#8217;utilisation de ces donn\u00e9es, c\u2019est une conversation qui a lieu entre l\u2019entreprise et sa client\u00e8le. Les clients vous parlent et s\u2019ils sont \u00e9cout\u00e9s, vous pourrez alors les fid\u00e9liser et vous assurer que vos actions marketing soient efficaces. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><b>Easier to improve conversion rates<\/b><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; min_height=&#8221;93.4px&#8221; custom_margin=&#8221;||40px||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\"><strong>Improving conversion rates<\/strong> is a real challenge for businesses. By using first-party data, you can distribute targeted offers to trigger purchases. Thanks to the valuable information collected upstream, you can respond to customers&#8217; real needs.  <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_4_font=&#8221;Montserrat|700|||||||&#8221; header_4_font_size=&#8221;25px&#8221; header_4_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Conclusion<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">In conclusion, gearing your strategy towards the collection of first-party data allows you to develop an ethical and more transparent approach. It is essential to listen to users&#8217; concerns, while taking into account the changes on the horizon in terms of digital marketing.  <\/span><\/p>\n<p><span style=\"font-weight: 400\">This will enable companies to <strong>strengthen customer relations<\/strong> by learning about their preferences and purchasing intentions. 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Find out how it can be useful to businesses and its crucial role in the world of modern marketing. SUMMARY What is first-party data? The role of first-party [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[23,44],"tags":[54,77],"dipi_cpt_category":[],"class_list":["post-21230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collecte-de-donnees","category-conversion","tag-campagne-marketing","tag-first-party-data"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is first-party data?<\/title>\n<meta name=\"description\" content=\"If you&#039;re looking to collect reliable data or find out more about first-party data, then you&#039;ve come to the right place!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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