[et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Texte” _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n
Halloween is becoming increasingly popular in France. As a result, many brands are <\/span>organising marketing campaigns around Halloween<\/b> to engage their audience and boost conversion. <\/span><\/p>\n You’re looking for<\/span> inspiration for your future Halloween marketing activities?<\/b> Adictiz has some ideas for marketing campaigns that will help you make the most of the excitement surrounding this terrifying and fun festival!<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-1″ _builder_version=”4.19.4″ _module_preset=”default” min_height=”915.2px” custom_margin=”||||false|false” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-1″ _builder_version=”4.21.0″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_font_size=”25px” header_line_height=”1.3em” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Like many other marketing favourites (such as Christmas, back-to-school or Valentine’s Day), <\/span> Halloween lends itself perfectly to the organisation of an interactive campaign.<\/b>. En effet, les consommateurs sont particuli\u00e8rement attentifs aux marques qui proposent des animations et leur permettent de remporter des cadeaux ou des promotions. <\/span><\/p>\n To attract the attention of your audience and stand out from your competitors, Halloween marketing campaigns rely on gamification and interactivity<\/b><\/a>.<\/b><\/span><\/span> Gamification is an effective lever for increasing visibility, but also for building loyalty and animating your community of fans.<\/span><\/span><\/p>\n By offering rewards to participants,<\/span> companies can boost their commitment and attract new customers<\/b>. They also attract<\/span> qualified leads to their online or physical shop by rewarding the winners with promotions. Interactive marketing games are therefore an excellent way of increasing traffic to your site and converting more customers. <\/span><\/p>\n In short, Halloween games facilitate<\/span> interaction between the brand and its audience<\/b> and increase the chances of triggering a purchase!<\/span><\/p>\n [\/et_pb_text][et_pb_divider show_divider=”off” _builder_version=”4.21.0″ _module_preset=”default” custom_padding=”15px||||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text module_id=”sommaire-1″ _builder_version=”4.21.0″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_font_size=”25px” header_line_height=”1.3em” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n There’s no shortage of gamification techniques to<\/span> engage your audience this Halloween<\/b>. Here are a few ideas for Halloween marketing campaigns to help you stand out from the crowd this year.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Many French people celebrate Halloween without knowing<\/span> its true meaning<\/b> Did you know, for example, that <\/span>the word Halloween<\/span><\/a><\/span> is a contraction of \u2018All Hallows\u2019 Eve\u2019?<\/span><\/p>\n The interactive quiz<\/span><\/a><\/span><\/span> can therefore be an excellent idea for a Halloween event to<\/span> test your community’s knowledge of the subject.<\/b> Halloween is synonymous with horror films. So we can imagine a trivia game based on the most famous films. The participants who find the most correct answers could win a nice prize. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Companies can exploit the Halloween theme by transposing it into an interactive digital marketing game such as<\/span> a treasure hunt (or Hidden Object)<\/span><\/a><\/span><\/span>. Cette m\u00e9canique d\u2019animation consiste \u00e0 <\/span>find objects hidden in a picture. <\/b>In exchange, users can receive rewards following a prize draw. The treasure hunt can be easily adapted to Halloween themes, this time taking place in a cemetery or a haunted manor house.<\/span> The hidden objects will be sweets of all kinds<\/b>, or products marketed by the brand, which will showcase them in a more fun and engaging way.<\/span> <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n The difference game<\/span><\/a><\/span><\/span> is a classic marketing challenge. This time, participants will have to To keep with the Halloween theme, simply<\/span> choose an image from a horror film<\/b> or one inspired by Halloween folklore.<\/span> <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n The puzzle game<\/span><\/a><\/span><\/span> consists of <\/span> putting together a visual in a given time<\/b> to win as many points as possible. The best players will then be drawn at random to win gifts, free prizes or rewards (such as promotions or free delivery). Once again, this Halloween competition is very easy to adapt to the horror theme while respecting your image and brand universe. For example, companies can <\/span>use a photo of their teams dressed up<\/b> for the occasion and invite their community to recreate the original image and guess who is behind each costume.<\/span> <\/p>\n It’s also an ideal way to<\/span> promote special Halloween products<\/b> and challenge customers by displaying the results of the fastest players at the end of each game.<\/span> <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Traditionally, children dress up for Halloween, then go and ring doorbells to ask for sweets or \u2018cast a spell\u2019. Companies can confront their customers with the same dilemma by organising<\/span> a one-armed bandit-style competition<\/span><\/a><\/span><\/span>. Tr\u00e8s populaire dans l\u2019univers du casino, cette animation marketing s\u2019adapte facilement \u00e0 chaque occasion sp\u00e9cifique ainsi qu\u2019\u00e0 chaque univers de marque. Pour Halloween, on peut imaginer que les symboles qui d\u00e9fileront sur le bandit manchot seront <\/span>sweets or magic wands\/skulls. <\/b><\/b><\/p>\n Winners will be able<\/span> to unlock benefits to use on the brand’s website<\/b>. This ultra-simple, fun format is an excellent way of driving traffic and engagement, as well as boosting your conversion rate for Halloween.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Another great idea for Halloween activities is<\/span> the photo competition<\/span><\/a><\/span><\/span>. Ce jeu marketing encourage la cr\u00e9ativit\u00e9 des clients en les incitant \u00e0 partager leurs costumes et maquillages d’Halloween sur les r\u00e9seaux sociaux. <\/span><\/p>\n To boost the visibility of this Halloween competition and make it go viral, all you have to do is<\/span> create a hashtag for the occasion<\/b> and offer an exceptional prize to the best costumes!<\/span> <\/p>\n Photo competitions are also very effective for<\/span> generating<\/b> user generated content<\/span> (UGC)<\/span><\/a><\/span><\/span>directly related to their brand and products. Companies will then be able to re-use the best photos (with the agreement of the participants) for their next Halloween campaigns and actions. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\nEngage fans and convert new customers with a Halloween marketing campaign<\/strong><\/h2>\n
6 ideas for Halloween marketing campaigns this year<\/strong><\/h2>\n
1. An interactive quiz on the theme of Halloween<\/strong><\/h3>\n
2. Trick-or-treating <\/strong><\/h3>\n
<\/span><\/p>\n3. The Halloween difference game<\/strong><\/h3>\n
<\/span>detect differences between two images.<\/b> By adding a timer, brands can make this Halloween animation even more engaging. <\/span><\/p>\n4. A terrifying puzzle<\/strong><\/h3>\n
<\/span><\/p>\n5. A “trick or treat” one-armed bandit<\/strong><\/h3>\n
<\/span><\/p>\n6. Photo competition for the best costume<\/strong><\/h3>\n