{"id":21121,"date":"2025-04-14T11:29:03","date_gmt":"2025-04-14T09:29:03","guid":{"rendered":"https:\/\/www.adictiz.com\/blog\/rediscover-the-essential-digital-advent-calendar\/"},"modified":"2026-04-27T11:36:07","modified_gmt":"2026-04-27T09:36:07","slug":"rediscover-the-essential-digital-advent-calendar","status":"publish","type":"post","link":"https:\/\/www.adictiz.com\/en\/blog\/rediscover-the-essential-digital-advent-calendar\/","title":{"rendered":"(Re)discover the essential digital Advent Calendar"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">The <strong>digital advent calendar<\/strong>, that essential tool that takes us back to our childhood memories, is the ideal way to celebrate the festive season. Setting up a digital advent calendar in your  <\/span><span style=\"text-decoration: underline\"><span style=\"color: #000000;text-decoration: underline\"><a href=\"https:\/\/www.adictiz.com\/en\/blog\/10-reasons-to-launch-marketing-competitions\/\" style=\"color: #000000;text-decoration: underline\"><span style=\"font-weight: 400\">marketing strategy<\/span><\/a><\/span><\/span><span style=\"font-weight: 400\"> is offering you a unique opportunity. Celebrate this special time of year while  <\/span><b>strengthening the relationship with your audience.<\/b><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Against this enchanting backdrop, invite your users to take part every day during the month of December. It&#8217;s a great opportunity to engage, recruit and qualify your prospects! <\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">In this article, we explore the benefits of the digital advent calendar, <a href=\"https:\/\/box.adictiz.help\/en\/articles\/4671453-win-calendar\" style=\"color: #000000;text-decoration: underline\"><span style=\"color: #000000;text-decoration: underline\"><span style=\"text-decoration: underline\">how it can be used <\/span><\/span><\/a>in a campaign, and some concrete customer use cases. <\/span><span style=\"font-weight: 400\">Let&#8217;s dive into the fairytale world of these interactive campaigns that transcend the boundaries of time to connect brands with their audiences throughout December.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F2F2&#8243; custom_margin=&#8221;||40px||false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px|30px|20px|30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\"><span style=\"color: #0092ff\"><strong>SUMMARY<\/strong><\/span><\/p>\n<p><\/p>\n<ul>\n<li><span style=\"text-decoration: underline;color: #000000\"><\/span><span style=\"color: #000000\"><\/span><a href=\"#sommaire-1\" style=\"color: #000000;text-decoration: underline\">1. Why choose a digital advent calendar?<\/a><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-2\" style=\"color: #000000;text-decoration: underline\">2. How to use a digital advent calendar in a marketing campaign<\/a> <\/span><\/li>\n<li><span style=\"text-decoration: underline\"><span style=\"color: #000000\"><a href=\"#sommaire-3\" style=\"color: #000000;text-decoration: underline\">3. Examples of digital advent calendars from our customers<\/a><\/span><\/span><\/li>\n<li><a href=\"#section-4\" style=\"font-size: 14px;color: #000000;text-decoration: underline\">Conclusion<\/a><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>1. Why choose a digital advent calendar? <\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">When the lights are twinkling and the excitement around the holidays is building, brands can find a unique opportunity to connect with their audience. By the way,  <\/span><span style=\"color: #000000\"><a href=\"https:\/\/wearesocial.com\/fr\/blog\/2023\/01\/digital-report-levolution-du-numerique-en-2023\/\" style=\"color: #000000\"><span style=\"font-weight: 400\">the French spend around 5 hours online every day.<\/span><\/a><\/span><span style=\"font-weight: 400\"> The digital advent calendar is emerging as a powerful marketing strategy.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left\"><b>Creating a strong commitment <\/b><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<blockquote><\/blockquote>\n<p><span style=\"font-weight: 400\">Christmas is a great time for engagement, and a digital advent calendar offers a unique opportunity to spend time with your audience throughout December. <\/span><span style=\"color: #0092ff\"><b>Last year, an average of no less than 8 games per user were played on Adictiz&#8217;s December calendars!<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400\">Every day, a new offer or mechanic is unveiled (from a wide choice of game mechanics and customisable content), encouraging participants to return to the campaign regularly. <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: justify\"><b>Recruter et qualifier des leads <\/b><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400\">A well-designed &lt;a href=&quot;https:\/\/www.adictiz.com\/project\/calendrier-gagnant\/&quot; target=&quot;_blank&quot; rel=&quot;noopener&quot; title=&quot;Events calendar<br \/>&#8221; style=&#8221;color: #000000;text-decoration: underline&#8221;&gt;<span style=\"color: #000000;text-decoration: underline\"><span style=\"text-decoration: underline\">Advent calendar<\/span><\/span><\/a> campaign is the ideal way to <strong>recruit and qualify leads<\/strong>. Beyond the fun and festive aspect it brings to the festive season, this type of campaign stands out for its ability to recruit and qualify leads strategically.  <\/span><\/p>\n<p><span style=\"font-weight: 400\">What&#8217;s more, the daily offers and surprises encourage visitors to sign up and take part, enabling brands and chains to develop a prospect base. <\/span><span style=\"color: #0092ff\"><b>In 2022, Adictiz recorded 800k registrations for all December calendars!<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400\">Thanks to <strong>customisable forms<\/strong> and a variety of mechanisms, it&#8217;s easy to qualify your database! <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: justify\"><b>Collect opt-in leads<\/b><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<blockquote><\/blockquote>\n<p><span style=\"font-weight: 400\">Placed on a homepage, the advent calendar will be an <strong>excellent data-gathering tool<\/strong>. A well thought-out form will help you transform your web traffic, which is often higher before Christmas, into opt-in leads. What&#8217;s more, this <span style=\"color: #000000;text-decoration: underline\"><span style=\"text-decoration: underline\"><a href=\"https:\/\/www.adictiz.com\/en\/blog\/what-is-first-party-data\/\" style=\"color: #000000;text-decoration: underline\">first-party data<\/a><\/span><\/span> is invaluable, enabling the information gathered to be used to target future campaigns more effectively.  <\/span><\/p>\n<p><span style=\"font-weight: 400\">The more attractive they are, the more likely you are to convert visitors into subscribers. So to optimise your performance, think 100% winner and give away discount vouchers to use in the shop or on your website!  <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><b>2. How to use a digital advent calendar in a marketing campaign<\/b><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; min_height=&#8221;94.6px&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">Now you know the advantages of the<\/span><span style=\"color: #000000\"><strong><span style=\"font-weight: 400\"> digital advent calendar<\/span><\/strong><\/span><span style=\"font-weight: 400\">. Cette deuxi\u00e8me partie vous plongera dans les d\u00e9tails de sa <span style=\"color: #000000\">mise en place<\/span>, r\u00e9v\u00e9lant les astuces qui vous permettent de r\u00e9aliser des calendriers performants. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><b>Taking care of the calendar&#8217;s design <\/b><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; min_height=&#8221;129.6px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">The online advent calendar is fully customisable, giving you the choice of the number of boxes, the type of content and its distribution (Facebook, iFrame or dedicated domain). The possibilities are vast, from varied game mechanics to text, image, video or downloadable content. Your <strong>visual identity<\/strong> is the key to an attractive campaign.   <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><b>Creating a coherent story<\/b><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<blockquote><\/blockquote>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Advent calendars allow brands to create an in-depth storytelling experience, offering users an immersive experience at the heart of their brand universe. By offering prizes to be won every day for 24 days, you can multiply the amount of contact and time spent with users. Each day has its own box and a chance to   <\/span><b>communicate with your prospects<\/b><span style=\"font-weight: 400\">. Vous pouvez ainsi raconter une histoire ou partager les valeurs de votre marque pour toucher votre audience.   <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><b>Stimulate sharing thanks to the social gauge<\/b><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<blockquote><\/blockquote>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Some features, such as the<\/span><a href=\"https:\/\/www.adictiz.com\/en\/?post_type=project&amp;p=15724\" style=\"color: #000000\"><span style=\"font-weight: 400\"><span style=\"color: #000000\"><span style=\"text-decoration: underline\"> social gauge<\/span><\/span><\/span><\/a><span style=\"font-weight: 400\">, help to <strong>stimulate the sharing of the game<\/strong> between users. Encourage participants to invite their friends to increase their chances of winning. This feature generates qualified traffic and improves the return on investment (ROI) of the operation.   <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-3&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>  3. Les exemples de calendrier de l\u2019avent digitaux par nos clients   <\/b><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><b>Floa&#8217;s interactive advent calendar: A winning strategy for raising awareness and qualifying prospects<\/b><\/h3>\n<p>[\/et_pb_text][et_pb_divider divider_weight=&#8221;1px&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;23px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/09\/Calendrier-floa.webp&#8221; alt=&#8221;Floa-calendar&#8221; title_text=&#8221;Floa-calendar&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;80%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_divider _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;20px||||false|false&#8221; custom_padding=&#8221;||10px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; min_height=&#8221;163.4px&#8221; custom_margin=&#8221;||40px||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">Floa Bank cleverly opted for an advent calendar to raise its brand awareness while qualifying its prospects. The results speak for themselves, with an opt-in rate of 36% and no fewer than <strong>1,000 shares on social networks<\/strong>. The campaign is proving to be an undeniable success for the online bank. By implementing this creative approach, Floa has set itself apart by offering its customers an <strong>interactive and engaging experience<\/strong>. The advent calendar is proving to be an effective way of strengthening its presence and attracting consumer interest.   <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><b>How Class&#8217; Croute won over 50k prospects with a digital advent calendar<\/b><\/h3>\n<p>[\/et_pb_text][et_pb_divider _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;24px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/09\/Exemple-calendrier.webp&#8221; alt=&#8221;example-calendar&#8221; title_text=&#8221;Example-calendar&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;80%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_divider _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;21px||||false|false&#8221; custom_padding=&#8221;||10px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; min_height=&#8221;175.4px&#8221; custom_margin=&#8221;||40px||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">The advent calendar can be a powerful tool for <\/span><b>attracting leads<\/b><span style=\"font-weight: 400\">, as shown by the Class&#8217;Croute experience. Using a simple calendar with a scratch-off system, the company succeeded in recruiting no fewer than <strong>50,000 subscribers<\/strong> during their campaign. This clever device captivated users, who played an average of 4.5 times each. Undeniable proof that this fun, interactive strategy is bearing fruit in terms of acquiring new prospects.   <\/span><span style=\"font-weight: 400\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><b>Find out how Savencia achieved a 41% opt-in rate <\/b><\/h3>\n<p>[\/et_pb_text][et_pb_divider _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;24px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/09\/3-gameplay-calendrier-desktop.webp&#8221; title_text=&#8221;Advent-calendar &#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;80%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_divider _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;24px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; min_height=&#8221;93.4px&#8221; custom_margin=&#8221;||40px||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">Savencia has set up a digital advent calendar aimed at recruiting leads for its Qui Veut Du Fromage website. With an impressive <strong>opt-in rate of 41%<\/strong>, the success of this initiative is undeniable. What&#8217;s more, the neat, gourmet design immerses users in the world of the brand. The digital advent calendar has proved to be an effective way for Savencia to communicate with and engage its consumers. This interactive strategy demonstrates the importance of innovation in <strong>creating lasting links with its community<\/strong>.    <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;824.9px&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><b>How Speedy&#8217;s campaign attracted 37k new leads<\/b><\/h3>\n<p>[\/et_pb_text][et_pb_divider _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;25px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/09\/calendrier-speedy.webp&#8221; alt=&#8221;speedy-calendar&#8221; title_text=&#8221;speedy-calendar&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_divider _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;25px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; min_height=&#8221;175.4px&#8221; custom_margin=&#8221;||40px||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">Speedy has chosen an advent calendar to attract new leads. Highlighting its various shops throughout France, the company stood out with an <strong>original and attractive campaign<\/strong>. The results were immediate, with the campaign attracting no fewer than <strong>37,000 subscribers<\/strong>.  <\/span><\/p>\n<p><span style=\"font-weight: 400\">This strategy demonstrates the effectiveness of the advent calendar as a means of capturing the attention of prospective customers and arousing their interest in the brand. Speedy was able to take advantage of this initiative to increase its visibility and strengthen its links with prospective customers throughout France. <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_4_font=&#8221;Montserrat|700|||||||&#8221; header_4_font_size=&#8221;25px&#8221; header_4_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Conclusion<\/h4>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">Thanks to its customisability, this traditional game mechanic can be adapted to any story you want to tell. As well as delighting your prospects and customers at the festive season, it will also enable you to achieve your various objectives. In short, this timeless device is sure to end the year on a high note!  <\/span><\/p>\n<p><span style=\"font-weight: 400\">Ready to engage your community in an unforgettable festive adventure? Then go ahead and offer your customers and prospects a <strong>memorable digital Advent Calendar<\/strong>!  <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The digital advent calendar, that essential tool that takes us back to our childhood memories, is the ideal way to celebrate the festive season. Setting up a digital advent calendar in your marketing strategy is offering you a unique opportunity. Celebrate this special time of year while strengthening the relationship with your audience. Against this [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14756,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[23,94,43,79],"tags":[],"dipi_cpt_category":[],"class_list":["post-21121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collecte-de-donnees","category-engagement","category-engager-une-audience","category-strategie-de-collecte"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>(Re)discover the essential digital Advent Calendar<\/title>\n<meta name=\"description\" content=\"Boost your festive season with a digital Advent calendar: find out more about our case studies and how to set them up.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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