[et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ admin_label=”Column” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Texte” _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
In a constantly evolving digital world, <\/span>data enrichment<\/b> has become an imperative for companies constantly seeking innovative ways to optimise and improve the quality of their databases<\/strong>. Data collection and enrichment are crucial to understanding customers, personalising offers and improving the effectiveness of marketing campaigns. This is especially true when <\/span>the end of third-party cookies<\/span><\/span><\/span><\/a> is approaching, so enriching your database is becoming essential.<\/span> <\/p>\n In this article, we look at the benefits of data enrichment and how gamification can be an effective way of achieving your objectives<\/strong>. We will then explore three exemplary campaigns run by our customers: Cyrillus, Floa Bank and Electrolux. These examples show us how a data collection<\/span><\/span><\/strong><\/a> <\/span>strategy<\/span><\/span><\/strong><\/a> has enabled these companies to re-qualify their databases and improve their conversion rates.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” background_color=”#F2F2F2″ custom_margin=”||40px||false|false” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.23″ _module_preset=”default” custom_padding=”20px|30px|20px|30px|true|true” global_colors_info=”{}”]<\/p>\n SUMMARY<\/strong><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-1″ _builder_version=”4.23″ _module_preset=”default” min_height=”1358.8px” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-1″ _builder_version=”4.23″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_font_size=”25px” header_line_height=”1.3em” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Data enrichment plays a fundamental role in modern digital marketing, enabling brands to deepen their understanding of customers and optimise their strategies. However, as the industry evolves, brands are facing new challenges, including the disappearance of the<\/span><\/a><\/span> <\/span>third-party cookies <\/span><\/span><\/b><\/a>from Google.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”159.7px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Third-party cookies are doomed to disappear. This is when <\/span>first-party<\/span><\/span><\/b><\/a> and zero-party data<\/strong><\/span><\/span><\/a>, i.e. data collected directly from customers by the companies themselves, is becoming increasingly valuable.<\/span><\/p>\n By collecting detailed data in-house, brands can gain a more accurate and reliable view of their customer base. This in-depth understanding enables companies to personalise their marketing campaigns, offer tailored products and services and <\/span> strengthen customer loyalty<\/b>.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”162.7px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Although 37% of users <\/span>refuse third-party cookies<\/span><\/span><\/a>, consumers still expect personalised experiences. The solution lies in data enrichment. Collected directly from consumers, it offers brands the opportunity to optimise the personalisation of their offers. <\/span><\/p>\n With accurate customer data, companies can create targeted content, product recommendations and exclusive offers tailored to individual preferences. This increases engagement, as well as <\/span>customer satisfaction<\/b>.<\/span><\/p>\n <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Enriched, accurate data enables brands to design<\/span> more effective <\/b>marketing campaigns, thanks to<\/span> data segmentation<\/span><\/span><\/span><\/a>. En comprenant les caract\u00e9ristiques d\u00e9mographiques, les comportements d’achat et les int\u00e9r\u00eats de leur public, les entreprises peuvent cibler les bons segments de march\u00e9, ajuster leurs messages et optimiser leur budget publicitaire. Cela se traduit par une meilleure conversion des prospects en clients. <\/span><\/p>\n [\/et_pb_text][et_pb_text admin_label=”Texte” _builder_version=”4.23″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Texte” _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n When brands really understand their customers and respond to their needs, they also strengthen<\/span> customer loyalty<\/span><\/b><\/a>. Les clients se sentent valoris\u00e9s et compris, ce qui les encourage \u00e0 rester fid\u00e8les \u00e0 la marque. Des offres personnalis\u00e9es bas\u00e9es sur des donn\u00e9es enrichies peuvent \u00e9galement inciter les clients \u00e0 effectuer des achats r\u00e9currents, renfor\u00e7ant ainsi la relation client-marque sur le long terme. <\/span><\/p>\n Data enrichment is thus becoming an essential asset for brands wishing to remain competitive and establish authentic connections with their customers in an ever-changing digital landscape. By intelligently combining first-party, zero-party data and <\/span>data enrichment<\/b>, companies can successfully navigate current and future challenges, ensuring strong customer-brand relationships based on relevance.<\/span><\/p>\n In this new environment, data enrichment is emerging not only as an essential strategy, but also as the very foundation of customer understanding in the digital age. <\/span><\/p>\n [\/et_pb_text][et_pb_divider show_divider=”off” admin_label=”S\u00e9parateur” _builder_version=”4.23″ _module_preset=”default” min_height=”26.4px” custom_padding=”||17px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text module_id=”sommaire-2″ _builder_version=”4.23″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_font_size=”25px” header_line_height=”1.3em” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||31px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n In the digital marketing landscape, <\/span>gamification<\/b><\/span><\/span><\/a> is emerging as an innovative and effective strategy for enriching corporate data while engaging users in a fun way. This clever approach transforms data enrichment into an interactive and rewarding experience for users, while offering companies valuable opportunities to gather relevant information. <\/span><\/p>\n Gamification involves the use of game mechanics such as challenges, rewards and competitions in non-game contexts. By integrating these elements into <\/span>data collection process<\/span><\/span><\/b><\/a>, brands can arouse the interest and enthusiasm of users, inviting them to share valuable information.<\/span><\/p>\n The<\/b> interactive games<\/b><\/span><\/span><\/a> and online competitions, such as <\/span>quizzes<\/span><\/span><\/span><\/a> or<\/span> memory games<\/span><\/span><\/span><\/a>, for example, can be designed to collect useful data while users are actively participating. For example, by proposing relevant questions within a quiz linked to a product or service, brands can obtain direct answers from participants, thereby enriching their customer understanding. <\/span><\/p>\n The strategic use of gamification for data enrichment therefore offers a dual benefit: it allows companies to collect relevant data while increasing user engagement and satisfaction. By creating fun, interactive experiences, brands can build deeper connections with their audience, while enriching their database for <\/span>effective marketing campaigns<\/b>!<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-2″ _builder_version=”4.21.0″ _module_preset=”default” module_alignment=”center” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider _builder_version=”4.22.1″ _module_preset=”default” min_height=”18.4px” custom_margin=”-33px||||false|false” custom_padding=”||17px|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text module_id=”sommaire-3″ _builder_version=”4.23″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/10\/Cyrillus-enrichissement-donnees-.webp” alt=”Cyrillus data enrichment” title_text=”Cyrillus data enrichment” align=”center” _builder_version=”4.23″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_divider divider_weight=”33px” _builder_version=”4.23″ _module_preset=”default” custom_margin=”40px||||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.23″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Cyrillus, aiming to reach young mothers effectively, has opted for a campaign based on a<\/span> form<\/span><\/span><\/a><\/span> with a prize draw at the end of the game. Thanks to this strategy, Cyrillus succeeded in enriching its database by more than 65%, collecting crucial information such as children’s first names, dates of birth and missing telephone numbers. <\/span><\/p>\n This campaign enabled Cyrillus to personalise its offers and optimise its communication with its target clientele. By better understanding the specific needs of young mothers, Cyrillus was able to tailor its marketing in a more targeted way, thereby increasing its <\/span>conversion rate <\/b>significantly<\/span>.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-4″ _builder_version=”4.23″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_4_font_size=”20px” custom_margin=”||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/10\/Floa-Enrichissement-de-donnees.webp” alt=”Floa – Data enrichment” title_text=”Floa – Data enrichment” _builder_version=”4.23″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_divider divider_weight=”33px” _builder_version=”4.23″ _module_preset=”default” custom_margin=”40px||||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Floa Bank has launched a<\/span> Hidden Object<\/span><\/span><\/span><\/a> campaign to boost its visibility and personalise its insurance products. Cette campagne interactive a captiv\u00e9 ses participants avec une dur\u00e9e moyenne de jeu d\u00e9passant la minute. Un taux d’opt-in de 48% a \u00e9t\u00e9 atteint, offrant \u00e0 Floa Bank une opportunit\u00e9 pr\u00e9cieuse de <\/span>effectively target registered users<\/b> for future interactions and offers.<\/span> <\/p>\n With 4 categories of data enriched in a second form, the collection of qualified data<\/span><\/span><\/a> has enabled Floa Bank to improve its personalisation and optimise its services to meet the needs of its customers. Using the information collected, Floa Bank has been able to create tailor-made insurance products, thereby strengthening the confidence of its customers. <\/span><\/p>\n [\/et_pb_text][et_pb_text module_id=”sommaire-5″ _builder_version=”4.23″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_4_font_size=”20px” custom_margin=”||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/10\/Electrolux.webp” alt=”Example of Electrolux gamification ” title_text=”Example of Electrolux gamification ” _builder_version=”4.23″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_divider divider_weight=”33px” _builder_version=”4.23″ _module_preset=”default” custom_margin=”40px||||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Electrolux launched an innovative campaign for Valentine’s Day, using the mechanics of<\/span> Memory<\/span><\/span><\/span><\/a> combined with media via<\/span> Adictiz Ads<\/span><\/span><\/span><\/a>.. Cette campagne 100% gagnante, offrant des bons de r\u00e9duction, a g\u00e9n\u00e9r\u00e9 1,5 million d’impressions. L’objectif principal \u00e9tait l’enrichissement des donn\u00e9es, et gr\u00e2ce \u00e0 cette strat\u00e9gie, Electrolux a atteint un taux d’opt-in remarquable de 50,17%. <\/span><\/p>\n This<\/span> enriched first-party data<\/b> have enabled Electrolux to better understand its customers, optimise future marketing efforts and strengthen customer loyalty. The data collected was also used to personalise Electrolux’s future promotional messages, ensuring maximum relevance for each customer and increasing the likelihood of subsequent conversions. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.23″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-5″ _builder_version=”4.23″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_4_font_size=”20px” custom_margin=”||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.23″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Innovative data collection campaigns from Cyrillus, Floa Bank and Electrolux illustrate the crucial importance of data enrichment in the world of digital marketing. By using <\/span>interactive campaigns<\/b>, these companies have succeeded in re-qualifying their databases, improving their visibility and optimising their conversion rates.<\/span> <\/p>\n Integrating gamification into data enrichment strategies represents a bold and innovative step for companies seeking to understand their customers while offering an engaging user experience. By transforming a process that is often perceived as tedious into an interactive adventure, brands can gather relevant information in a fun and effective way! <\/span><\/p>\n Intelligent data collection is not just about quantity, but also about the quality of the information gathered. These case studies highlight the effectiveness of well-designed campaigns to <\/span>enrich its database<\/b>, paving the way for deeper and more meaningful customer relationships in an era where the collection of third-party cookies will no longer be relevant.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" In a constantly evolving digital world, data enrichment has become an imperative for companies constantly seeking innovative ways to optimise and improve the quality of their databases. Data collection and enrichment are crucial to understanding customers, personalising offers and improving the effectiveness of marketing campaigns. This is especially true when the end of third-party cookies […]<\/p>\n","protected":false},"author":7,"featured_media":14810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[23,79],"tags":[105],"dipi_cpt_category":[],"class_list":["post-21106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collecte-de-donnees","category-strategie-de-collecte","tag-enrichissement-de-donnees"],"yoast_head":"\n\n
Data enrichment: maximising customer understanding<\/b><\/h2>\n
An in-depth understanding of our customers. <\/b><\/h3>\n
Optimisation of personalisation.<\/b><\/h3>\n
Improving the effectiveness of marketing campaigns. <\/b><\/h3>\n
Strengthening customer loyalty.<\/b><\/h3>\n
Gamification for data enrichment<\/b><\/h2>\n
The Cyrillus Interactive Form: exceptional data enrichment<\/b><\/h2>\n
Floa Bank’s enriched form: the power of brand awareness and personalisation<\/b><\/h2>\n
Electrolux media and Memory: a memorable Valentine’s Day campaign<\/b><\/h2>\n
Conclusion<\/b><\/h2>\n