[et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n
If you’re looking to raise awareness of your brand while increasing sales and expanding your audience, <\/span>co-branding is a relevant marketing strategy<\/b>. Partnerships are an excellent way of reaching a wider audience.<\/span> <\/p>\n By teaming up strategically with other brands, companies can<\/span> broaden their commercial offering and capitalise on their partner’s visibility<\/b> to boost their own brand awareness.<\/span> <\/p>\n Co-branding has many advantages. But it is important to <\/span> master this marketing strategy<\/b> well before taking the plunge, to avoid associating your image with a brand that is not aligned with your values or that does not address a strategic market for your company.<\/span> <\/p>\n In this article, we share with you some practical tips for<\/span> increasing your target audience<\/b> through a co-branding campaign.<\/span><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” background_color=”#F2F2F2″ custom_margin=”||40px||false|false” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” custom_padding=”20px|30px|20px|30px|true|true” global_colors_info=”{}”]<\/p>\n SUMMARY<\/strong><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-1″ _builder_version=”4.24.3″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_font_size=”25px” header_line_height=”1.3em” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Co-branding, or brand partnership, is a marketing strategy that involves<\/span> teaming up with another brand<\/b> to promote or co-create a product<\/b> or a service. This does not mean simply associating the names of two brands on an item. A co-branding partnership combines the resources, identities and stories of each partner to create an exclusive offering. <\/span><\/p>\n Co-branding means<\/span> sharing resources and expertise, but also sharing your community of clients<\/b>. The aim is for each partner to benefit from the strategic advantages of the other. This may involve a wider audience in general, or a new market that the company wishes to conquer in particular. But co-branding can also facilitate the transfer of technology and know-how. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-2″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-2″ _builder_version=”4.24.3″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Co-branding offers a number of advantages <\/b>for all the partners involved. This type of partnership enables each player to benefit from the strengths of the other company, particularly in terms of : <\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-3″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-3″ _builder_version=”4.24.3″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n The aim of a co-branding campaign is<\/span> therefore to increase an audience, or even to develop a new audience<\/b> (with a persona not previously targeted by the company).<\/span> <\/p>\n This marketing strategy in itself makes it possible to achieve this objective by<\/span> multiplying the communication channels<\/b>. Indeed, the campaign can be disseminated by both partners (publication on social networks, emailing, display format on their respective websites or in their physical shops, etc.).<\/span><\/p>\n However, partners can<\/span> boost the effectiveness of their co-branding strategy<\/b> by making their marketing campaign fun and interactive through<\/span> gamification<\/span><\/span><\/a>.<\/span> <\/p>\n By integrating interactivity into their co-branding campaign, the two partner brands can more easily capture the attention of their respective communities and engage their customers. The fun mechanics of the game and the chance to win a reward will set them apart from other promotional content. <\/span><\/p>\n The marketing game can be used to help people<\/span> discover the co-created product<\/b> in a more entertaining way (via a<\/span> quiz<\/span><\/span><\/span><\/a>It can also <\/span>tease its launch<\/span><\/span><\/span><\/a> and optimise consumer expectations by offering them the chance to win free products via a<\/span> competition<\/span><\/span><\/span><\/a> or instant win (<\/span>scratch cards<\/span><\/span><\/a>,<\/span><\/span> one-armed bandit<\/span><\/a><\/span><\/span>).<\/span><\/span> Le jeu permet aussi de faire gagner un produit de la marque partenaire pour booster la notori\u00e9t\u00e9 de celle-ci en s’appuyant sur la premi\u00e8re. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.3″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n\n
What is co-branding?<\/strong><\/h2>\n
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What are the advantages of co-branding for a company?<\/strong><\/h2>\n
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Boosting the effectiveness of a co-branding campaign through gamification <\/strong><\/h2>\n
Examples of gamified co-branding campaigns <\/strong><\/h3>\n