[et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
First introduced in the USA in 1074, barcodes are now found on all our consumer<\/strong> products<\/strong>. From food packaging to the labels on the clothes we buy. For many years, this sequence of 24 bars and 13 digits has enabled us to easily obtain an item’s reference number and price. <\/span><\/p>\n But its days are numbered, and barcodes are soon to disappear<\/strong>, to be replaced by a more powerful and comprehensive solution: the QR code, a veritable marketing tool<\/strong>. In this article, we take a look at this programmed disappearance and the main reasons behind the replacement of barcodes. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” background_color=”#F2F2F2″ custom_margin=”||40px||false|false” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” custom_padding=”20px|30px|20px|30px|true|true” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n SUMMARY<\/strong><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-1″ _builder_version=”4.27.2″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_font_size=”25px” header_line_height=”1.3em” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n The barcode revolutionized<\/strong> consumer goods 50 years ago. Known in the US as GTIN (Global Trade Item Number<\/em>), barcodes make items easily identifiable. We were able to find them at a glance (or thanks to a scanner at the checkout) on clothing labels or packaging. <\/span><\/p>\n The purpose of barcodes was to enable<\/strong> supermarkets<\/a> to structure themselves<\/strong>. They facilitate the storage and marketing of a larger catalog of products. First introduced in the U.S., barcodes quickly made their way across the ocean to our shelves. Not least via GS1 France<\/a>, the French branch of the organization responsible for the identification system. <\/span><\/p>\n Despite these years of service, the barcode is destined to disappear<\/strong>. It is due to be replaced over the years, to disappear in 2027<\/a>. But to what identification solution. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-2″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-2″ _builder_version=”4.27.2″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n If barcodes are bowing out, it’s because they’re being replaced by a more efficient identification solution<\/strong>. Goodbye 24 bars and 13 digits, hello QR code. This modern-day cousin stands for Quick Response Code. In concrete terms, it’s a type of two-dimensional barcode made up of black square modules set in a square with a white background. <\/span><\/p>\n The QR code can be used to encode<\/strong><\/span> more than 4,000 alphanumeric characters<\/strong>, a considerable advance compared to the few numbers contained in their counterparts. Thanks to this technology, it is possible to encode in a QR code : <\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-3″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-3″ _builder_version=”4.27.2″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n The main advantage of QR codes is precisely that this technology makes it possible to encode more information<\/strong> about a product and the brand that markets it. In addition to an item’s reference number and price, QR codes make it possible to find out where it comes from, how it was made, and so on. <\/span><\/p>\n Take a food product like meat, for example. Thanks to the QR code, all players in the chain, from the breeder to the end customer, can find out where the animal was raised, to which batch it belongs, the use-by date, and so on. A small feat that was not possible with the barcode. For consumers, this means easier access to information that can be vital <\/strong>(in the event of allergies, for example), but also to ensure that their values are respected (by favoring Made in France or organic products, for example). <\/span><\/p>\n For institutions and retailers, the QR code is an effective lever for preventing dangerous products from finding their way onto shelves. Brands will be able to offer their customer greater transpareny<\/strong>, as well as access to more varied and relevant resources and services. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-3″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-4″ _builder_version=”4.27.2″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Overall, the QR code provides access to more information about the product and the brand that markets it. It’s therefore an opportunity for companies to distribute content tailored to consumers<\/strong>, depending on the context of purchase or use. The QR code will be used by shoppers during their shopping trips. It can help them choose products and brands that correspond to their needs (carbon footprint, level of plastic used, origin, etc.) <\/span><\/p>\n But for brand’s, it’s also an opportunity to engage their prospects in a more targeted and effective way<\/strong>. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||-3px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n The Scan&Play<\/a> is the use of QR codes<\/strong> as part of a playable marketing campaign<\/a>. Printed on a product or label, the QR code, once scanned, redirects shoppers to interactive experiences, such as competitions<\/a>, instant wins<\/a> and so on. <\/span><\/p>\n These marketing games enable participants to win discount vouchers<\/strong>, in exchange for brand-relevant data<\/a> (product preferences, contact information) shared via a form. <\/span><\/p>\n In the awareness phase, Scan&play can also make information sharing fun<\/strong>, and therefore likely to lead to conversion, via mechanics such as polls<\/a> or quizzes<\/a>. These formats enable companies to use QR codes to help people discover their world and their offering in an engaging way. <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/10\/sunday-scanplay.webp” alt=”Sunday – Scan&Play” title_text=”sunday-scanplay” align=”center” _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”||50px|||” custom_padding=”50px|61px||61px||” hover_enabled=”0″ global_colors_info=”{}” width=”81%” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”conclusion” _builder_version=”4.19.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_4_font_size=”20px” custom_margin=”||30px||false|false” global_colors_info=”{}”]<\/p>\n Conclusion<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n\n
Barocdes, a practical solution for product identification<\/strong><\/h2>\n
The QR code: a more modern and complete version of the bar code<\/h2>\n
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Why replace barcodes with QR codes?<\/h2>\n
Marketing uses ofr QR codes<\/h2>\n
The Scan&Play<\/strong><\/h3>\n