{"id":19633,"date":"2025-04-14T11:29:30","date_gmt":"2025-04-14T09:29:30","guid":{"rendered":"https:\/\/www.adictiz.com\/blog\/what-is-interactive-marketing-and-what-is-it-for\/"},"modified":"2026-04-17T15:52:42","modified_gmt":"2026-04-17T13:52:42","slug":"interactive-marketing","status":"publish","type":"post","link":"https:\/\/www.adictiz.com\/en\/blog\/interactive-marketing\/","title":{"rendered":"What is interactive marketing and what is it for?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Texte&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400\"><span style=\"color: #000000\"><strong>Interactive marketing<\/strong><\/span> is completely changing the relationship that companies have with their audience. Traditionally, marketing has been a <b>one-way conversation<\/b><span style=\"font-weight: 400\">. Whether it&#8217;s an advert on television or a publication in the press, until now consumers have had very few ways of interacting with brands.<\/span> <\/span><\/p>\n<p><span style=\"font-weight: 400\">With the internet and social networks, this is no longer the case. We can now comment on a brand&#8217;s posts. You can also<span style=\"font-weight: 400\"> ask them questions directly during a livestream, or send them suggestions for their next collections.<\/span>  <\/p>\n<p><span style=\"font-weight: 400\">In this article, we take a closer look at <strong>how brands and customers interact<\/strong> and the best ways to nurture this bond. <\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F2F2&#8243; custom_margin=&#8221;||40px||false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px|30px|20px|30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\"><span style=\"color: #0092ff\"><strong>SUMMARY<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-1\" style=\"color: #000000;text-decoration: underline\">What is interactive marketing?<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-2\" style=\"color: #000000;text-decoration: underline\">The different types of interactive marketing<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-3\" style=\"color: #000000;text-decoration: underline\">The benefits and challenges of interactive marketing<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-4\" style=\"color: #000000;text-decoration: underline\">4 examples of interactive content<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-5\" style=\"color: #000000;text-decoration: underline\">What tools should you use to get started in interactive marketing?<\/a><\/span><span style=\"text-decoration: underline;color: #000000\"><\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;1358.8px&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-1&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_font_size=&#8221;25px&#8221; header_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What is interactive marketing?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; min_height=&#8221;49.4px&#8221; custom_margin=&#8221;||20px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400\">Interactive marketing is a strategy that focuses on<\/span><b> how customers and prospects interact with a brand<\/b>.<span style=\"font-weight: 400\">. Il implique donc de cr\u00e9er du contenu ou de diffuser un message qui suscite une r\u00e9action chez son audience. <\/span><\/p>\n<p>This interactivity can take several forms:<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">from the simplest: like a like or a comment left on a publication<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">more advanced interactions: sharing UGC (User Generated Content) or taking part in an interactive advertising competition.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">This represents a major change in the way companies communicate. The customer is not just the target of a marketing campaign. <b>They are becoming the main players<\/b><span style=\"font-weight: 400\">.<\/span>  <\/span><\/p>\n<p><span style=\"font-weight: 400\">What&#8217;s more, the sole aim of interactive marketing is not to encourage a prospect to buy a product (as is the case with traditional advertising). The prospect is invited to <b>interact with the marketing content,<\/b><span style=\"font-weight: 400\"> whether by taking part in a competition,<\/span><a href=\"https:\/\/www.adictiz.com\/en\/project\/survey\/\" style=\"color: #000000;text-decoration: underline\"><span style=\"font-weight: 400\"><span style=\"color: #000000;text-decoration: underline\"><span style=\"text-decoration: underline\"> completing a survey<\/span><\/span><\/span><\/a><span style=\"font-weight: 400\"> or playing a <\/span><span style=\"color: #000000;text-decoration: underline\"><span style=\"text-decoration: underline\"><a href=\"https:\/\/www.adictiz.com\/en\/playable-ads\/\" style=\"color: #000000;text-decoration: underline\">Playable Ads game<\/a><span style=\"font-weight: 400\">.<\/span><\/span><\/span> <\/span><\/p>\n<p><span style=\"font-weight: 400\">This customer-focused strategy <\/span><b>strengthens the relationship<\/b><span style=\"font-weight: 400\"> between the brand and the customer. The brand shows greater consideration for the customer (by asking for their opinion or offering rewards). <\/span><\/p>\n<p><span style=\"font-weight: 400\">But it also enables companies to <\/span><b>collect<\/b><a href=\"https:\/\/www.adictiz.com\/en\/blog\/harness-the-potential-of-your-data-with-segmentation\/\" style=\"color: #000000\"><b><span style=\"color: #000000\"><span style=\"text-decoration: underline\"> and activate first-party data<\/span><\/span><\/b><\/a><b>.<\/b> <span style=\"font-weight: 400\">Interactive content triggers actions that enable the brand to better understand the expectations of its consumers. More effective in meeting their needs! <\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;26.4px&#8221; custom_padding=&#8221;||17px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;sommaire-2&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_font_size=&#8221;25px&#8221; header_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>The different types of interactive marketing <\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; min_height=&#8221;49.4px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">Interactive marketing encompasses<\/span><b> many different types of initiatives and formats.<\/b> <span style=\"font-weight: 400\">It depends on the objectives it wishes to achieve, but also on its brand universe and the specific characteristics of its audience. Companies can choose their interactive content from the following options:  <\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Interactive storytelling <\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">A very simple form of interactive marketing is simply to<\/span><b> make your content more dynamic<\/b><span style=\"font-weight: 400\">. This might involve adding animations or infographics to a newsletter or blog post.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But companies can go further<\/span><b> by inviting readers to give their opinion<\/b><span style=\"font-weight: 400\"> in comments or by sharing a quiz to test their knowledge of the subject covered.<\/span> <\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/01\/catalogue-jeux.webp&#8221; alt=&#8221;Catalogue of gamification games&#8221; title_text=&#8221;catalogue-mobile-games&#8221; url=&#8221;https:\/\/www.adictiz.com\/en\/adictiz-catalog-for-your-marketing-animation\/&#8221; src_tablet=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/01\/catalogue-jeux.webp&#8221; src_phone=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/01\/catalogue-jeux-mobile.webp&#8221; src_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; src__hover_enabled=&#8221;on|desktop&#8221; src__hover=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/01\/catalogue-jeux.webp&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Personalised marketing content <\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400\">Interactive content essentially makes it possible to collect first-party data on its audience. This data can then be used to propose other <strong>content<\/strong> and <b>personalised<\/b> offers that are more relevant to customers. <\/span><\/p>\n<p><span style=\"font-weight: 400\">The more companies know about their audience, the more they can :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">create qualitative experiences (which in turn will make them want to interact with them even more)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">direct them to the right offer (via product recommendations, for example, etc.)<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Two-way interactions<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400\">The ultimate level of interactivity between a brand and its audience is two-way interaction. These offer consumers a much more active way of participating, thanks to <span style=\"font-weight: 400\">animations such as quizzes, simulators, marketing games and interactive videos.<\/span> <\/p>\n<p><span style=\"font-weight: 400\">The <strong>customer becomes the hero of the marketing support<\/strong> and acts in a very concrete way to achieve a given goal. <span style=\"font-weight: 400\">For example, to win gifts or loyalty points, test their knowledge, access exclusive content, etc.<\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;18.4px&#8221; custom_margin=&#8221;-33px||||false|false&#8221; custom_padding=&#8221;||17px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;sommaire-3&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>The benefits and challenges of interactive marketing <\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400\">Interactive marketing offers significant advantages for brands, especially in a context where<\/span><b> consumers expect brands to interact with them<\/b><span style=\"font-weight: 400\"> in a much more active way.<\/span> <\/p>\n<p><span style=\"font-weight: 400\">Anchored in the behaviors and expectations of its customers, interactive content makes it possible<\/span><b> to respond better to their needs and therefore <a href=\"https:\/\/www.adictiz.com\/en\/blog\/maximising-conversions-4-effective-methods\/\" target=\"_blank\" rel=\"noopener\" style=\"color: #000000;text-decoration: underline\"><span style=\"text-decoration: underline;color: #000000\">increase sales<\/span><\/a>.<\/b> <span style=\"font-weight: 400\">The personalisation associated with<\/span><span style=\"font-weight: 400\"><span style=\"color: #000000\"> interactive marketing not only leads to more conversions,<\/span><\/span><span style=\"font-weight: 400\"> but also greater retention of existing customers.<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Overall, interactive marketing can :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">boost sales,<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">improve customer satisfaction <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">and open the door to <\/span><a href=\"https:\/\/www.adictiz.com\/en\/blog\/4-adtech-trends-to-incorporate-into-your-marketing-strategy\/\"><span style=\"font-weight: 400\">automated marketing<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">But this marketing strategy also presents challenges. One of the main obstacles companies will have to overcome is <\/span><b> choosing the right interactive format and channel<\/b><span style=\"font-weight: 400\"> to distribute it. There are many options, so brands will need to target the most relevant content and distribution strategies according to their objectives.  <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-4&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_4_font_size=&#8221;20px&#8221; custom_margin=&#8221;||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>4 examples of interactive content<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400\">For companies wishing to embark on interactive marketing, <\/span><b>there are several formats to choose from<\/b><span style=\"font-weight: 400\">. Some of the most effective are :<\/span> <\/p>\n<ol>\n<li style=\"font-weight: 400\"><b>The marketing game: <\/b>c<span style=\"font-weight: 400\">reating an engaging interactive competition is the most obvious way of encouraging your community to interact with your content. Whether you&#8217;re <span style=\"color: #000000;text-decoration: underline\"><span style=\"text-decoration: underline\">launching<\/span><\/span>  <\/span><span style=\"text-decoration: underline\"><span style=\"color: #000000;text-decoration: underline\"><a href=\"https:\/\/www.adictiz.com\/en\/project\/wheel-of-fortune\/\" style=\"color: #000000;text-decoration: underline\"><span style=\"font-weight: 400\">a wheel of fortune<\/span><\/a><span style=\"font-weight: 400\">\/<\/span><\/span><\/span><a href=\"https:\/\/www.adictiz.com\/en\/project\/slot-machine\/\"><span style=\"font-weight: 400\"><span style=\"text-decoration: underline\"><span style=\"color: #000000;text-decoration: underline\">a one-armed bandit<\/span><\/span><\/span><\/a><span style=\"font-weight: 400\">by participating in <\/span><span style=\"text-decoration: underline\"><span style=\"color: #000000;text-decoration: underline\"><a href=\"https:\/\/www.adictiz.com\/en\/project\/quizzes\/\" style=\"color: #000000;text-decoration: underline\"><span style=\"font-weight: 400\">a quiz<\/span><\/a><\/span><\/span><span style=\"font-weight: 400\"> or by submitting <\/span><span style=\"text-decoration: underline\"><span style=\"color: #000000;text-decoration: underline\"><a href=\"https:\/\/www.adictiz.com\/en\/project\/photo-contest\/\" style=\"color: #000000;text-decoration: underline\"><span style=\"font-weight: 400\">a photo as part of a competition<\/span><\/a><\/span><\/span><span style=\"font-weight: 400\"><span style=\"color: #000000;text-decoration: underline\"><span style=\"text-decoration: underline\">,<\/span><\/span> the customer is the key player in the campaign.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"text-decoration: underline\"><b><a href=\"https:\/\/www.adictiz.com\/en\/blog\/live-shopping-gamification\/\"><span style=\"color: #000000;text-decoration: underline\">Live shopping<\/span><\/a><\/b><\/span><b>:<\/b> <span style=\"font-weight: 400\">live streaming makes it easier to talk to your audience, answer their questions and show your products in a more interactive way.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>UGC: <\/b><span style=\"font-weight: 400\">user-generated content is an interesting way of turning customers into brand ambassadors in their own right.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Chatbots:<\/b><span> this conversational marketing tool is also inherently interactive, as it allows you to engage in conversation with your prospects.<\/span> <a href=\"https:\/\/www.lesdigivores.ch\/essor-intelligence-artificielle-outils-applications\/\" style=\"color: #000000\"><span><span style=\"color: #000000\">AI makes it easy to automate<\/span><\/span><\/a><span> and personalise these exchanges to best meet the needs of the person you are talking to.<\/span><\/li>\n<\/ol>\n<p>[\/et_pb_text][et_pb_text module_id=&#8221;sommaire-5&#8243; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_4_font_size=&#8221;20px&#8221; custom_margin=&#8221;||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>What tools should you use to get started in interactive marketing?<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">To set up a successful campaign, brands need to be able to rely on <\/span><b>tools that make it easier for them to produce content<\/b><span style=\"font-weight: 400\"> engaging on the one hand. But they will also need solutions to facilitate the collection and activation of the data that this interactive content can generate.  <\/span><\/p>\n<p><span style=\"font-weight: 400\">In<\/span><span style=\"font-weight: 400\"><span style=\"color: #000000\"><span style=\"text-decoration: underline\"><a href=\"https:\/\/www.salesforce.com\/fr\/form\/marketing\/conf\/8th-state-of-marketing\/?leadcreated=true&amp;redirect=true&amp;sfuuid=1c22f418-ee34-4f66-9821-201ae99dc407&amp;chapter=&amp;d=7013y000002lvV9AAI&amp;player=&amp;nc=7013y000002lvdCAAQ&amp;videoId=&amp;playlistId=&amp;utm_source=bdm&amp;utm_medium=display&amp;utm_campaign=emea_fr_esmblobaw&amp;utm_content=pg-fr-multi-product-smb-guide-article_7013y000002lvdcaaq7013y000002lvV9AAI&amp;bc=HA\" style=\"color: #000000\"> a recent study conducted by Salesforce<\/a><\/span><\/span><\/span><span style=\"font-weight: 400\">, marketers describe the tools they use most to<\/span><b> create interactive content<\/b><span style=\"font-weight: 400\">;<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">90% of participants use<\/span><b> a CRM<\/b><span style=\"font-weight: 400\"> to facilitate data collection and follow-up for each lead;<\/span> <\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">89% use<\/span><b> ABM platforms<\/b> <span style=\"font-weight: 400\">(i.e. self-service platforms for pushing personalised messages to your target accounts). With Adictiz, for example, you can easily  <\/span><a href=\"https:\/\/www.adictiz.com\/en\/adictiz-solution\/\" style=\"color: #000000\"><span style=\"font-weight: 400\"><span style=\"color: #000000\"><span style=\"text-decoration: underline\">Choose your interactive game format <\/span><\/span><\/span><\/a><span style=\"font-weight: 400\">and manage your marketing campaign from A to Z (personalisation, distribution, segmentation of collected data and retargeting);<\/span> <\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">62% use <\/span><b>Artificial Intelligence<\/b><span style=\"font-weight: 400\"> to help personalise their interactive content.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><i><span style=\"font-weight: 400\">Interactive marketing is therefore a very interesting way of engaging your audience and reactivating your prospects at every stage of the conversion funnel. Don&#8217;t hesitate to  <\/span><\/i><span style=\"text-decoration: underline\"><a href=\"\/?page_id=6949\" style=\"color: #000000\"><span style=\"font-weight: 400\"><i><span style=\"color: #000000\">request a demo of our solution<\/span><\/i><\/span><\/a> <\/span><span style=\"font-weight: 400\"><i>for integrating interactivity and gamification into your future marketing campaigns!<\/i><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interactive marketing is completely changing the relationship that companies have with their audience. Traditionally, marketing has been a one-way conversation. Whether it&#8217;s an advert on television or a publication in the press, until now consumers have had very few ways of interacting with brands. With the internet and social networks, this is no longer the [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[69,25],"tags":[54,78],"dipi_cpt_category":[],"class_list":["post-19633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animation","category-capter-lattention","tag-campagne-marketing","tag-gamification"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is interactive marketing and what is it for?<\/title>\n<meta name=\"description\" content=\"Interactive marketing definition, benefits and our advice on creating an interactive advertising competition.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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