[et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
With the explosion of e-commerce and digital marketing, one of the main challenges facing retail brands is to <\/span>encourage their online prospects to visit their stores.<\/b> Among the most effective marketing levers is e-couponing, or the distribution of discount coupons and vouchers.<\/span> <\/p>\n By digitizing coupons, brands can indeed<\/span> boost their sales<\/span><\/b><\/a><\/span> not only online, but also in their physical points of sale. In this article, we’ll take a closer look at the main benefits of e-coupongong, particularly in terms of converting and building loyalty, increasing in-store traffic and maximizing ROI. <\/span><\/p>\n We’ll also introduce you<\/span> to a particularly effective gamified format<\/b> for distributing coupons to your audience: the 100% instant win game.<\/span> <\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” background_color=”#F2F2F2″ custom_margin=”||40px||false|false” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” custom_padding=”20px|30px|20px|30px|true|true” global_colors_info=”{}”]<\/p>\n SUMMARY<\/strong><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-1″ _builder_version=”4.25.1″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_font_size=”25px” header_line_height=”1.3em” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Web couponing (or e-couponing) is quite simply <\/span>the digital equivalent of the classic discount coupon.<\/b> Rather than distributing paper coupons (after a checkout, via a catalog or by mail), brands can now digitalize their couponing.<\/span> <\/p>\n Coupons can take<\/span> many forms, such as<\/b> a QR code<\/span><\/span><\/b><\/a> or a barcode.<\/b> It can also be printable, distributed via email or in the form of mobile coupons (known as m-couponing). The discount code is sent directly by SMS or MMS to the customer’s phone, or <\/span>via the brand’s application<\/a><\/span><\/span>.<\/span> <\/p>\n Lake any discount coupon, the main aim of this lever is to<\/span> encourage consumers to make a purchase, <\/b>buy more or<\/span> buy again from the company<\/span><\/span><\/span><\/a>.<\/span> <\/p>\n While digital coupons were originally used mainly by e-retailers to offer their customers a digital alternative, web couponing is now<\/span> a popular tool in retail.<\/b> It enables brands to increase traffic, boost sales in their physical stores ad build customer loyalty. It has thus become a highly effective web-to-store lever. <\/span><\/p>\n At the checkout, customers with a digital coupon simply<\/span> present the QR code or barcode.<\/b> The discount is applied immediately at the checkout via the store’s computer system. It can also be used online (in which case it takes the form of a unique discount code). <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-2″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-2″ _builder_version=”4.25.1″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Web couponing offers many advantages<\/b> for brands. Before implementing a strategy, it’s worth understanding what results a company can expect when distributing digital coupons to its audiences. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Offering discount coupons, whether digital or paper, is always<\/span> a good way to attract new customers.<\/b> For example, the brand can offer exclusive discounts valid only on a first purchase. it can also send a promotional code when a customer subscribes to its newsletter thus collecting opt-ins). But in general, the opportunity to take advantage of a discount can convince prospects who have never purchased from the company to place a first order. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n A recent <\/span>study conducted by CPA<\/a><\/span><\/span><\/span> revealed that over 90% of Internet users say they<\/span> are ready to use a discount voucher found online.<\/b> to make a purchase in a physical store. Offering digital coupons is therefore an excellent way of increasing in-store traffic and converting online-activated prospects into retail customers. <\/span><\/p>\n To<\/span> maximise<\/b> its drive-to-store strategy<\/span><\/span><\/a><\/b>,<\/b> the brand can offer coupons that are only valid in-store, or only on offers available at its points of sale.<\/span> <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Coupons can also be an effective way of <\/span>rewarding loyal customers.<\/b>. Il incitera ainsi les consommateurs \u00e0 revenir en magasin ou \u00e0 racheter aupr\u00e8s de la marque. Le bon de r\u00e9duction peut ainsi \u00eatre int\u00e9gr\u00e9 au programme de fid\u00e9lit\u00e9 de l\u2019entreprise, ou envoy\u00e9 par SMS \u00e0 une p\u00e9riode strat\u00e9gique du calendrier marketing (black friday, f\u00eates de fin d\u2019ann\u00e9e, etc.) <\/span><\/p>\n To make the most of the <\/span>loyalty-building benefits of coupons,<\/b> the key is to personalize campaigns. The brand can, for example, distribute discounts on customers’ birhtdays or when they reach a new level in their loyalty program. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Measuring the performance of retail campaigns can be more complex. Couponing enables brands to <\/span> better target their efforts and track their ROI in-store<\/b>, as each coupon can be encoded in the checkout system.<\/span> <\/p>\n this marketing strategy is therefore<\/span> agile and easy to implement<\/b> than printing and distributing paper coupons. Companies can therefore test different approaches more quickly (triggers for distributing a new coupon, for loyal customers for example, discount amounts, etc.). <\/span><\/p>\n After analyzing<\/span> the results of each A\/B testing campaign<\/b>, companies can adjust their strategy and maximize their results.<\/span> <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n A survey carried out by LH2<\/span><\/span><\/a><\/span> reveals that 67% of French consumers have already added a product to their basket in order to <\/span>take advantage of a discount.<\/b> 25% have even postponed a purchase in order to use a discount coupon.<\/span> <\/p>\n E-couponing is therefore an excellent way to<\/span> increase the average shopping basket <\/b>of in-store shoppers (both physical and digital).<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n One of the main disadvantages of physical coupons is that they are printed on paper. Even if it is printable (for people who don’t have smartphones, for example), the <\/span>e-couponing allows you to reduce your brand’s ecological footprint<\/b> and adopt a more eco-responsible approach.<\/span> <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n It’s also<\/span> a good way to<\/b> improve the customer experience<\/span><\/span><\/b><\/a> by avoiding the risk of customers losing or forgetting their discount voucher before going to the store. Coupons can be accessed anytime, anywhere. Companies can even send reminders by SMS, email or via a notification on their app to ensure that consumers dont miss their disocunt deadline. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-3″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-3″ _builder_version=”4.25.1″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n To achieve these results, however, the company must<\/span> identify effective levers for distributing its coupons<\/b> to the right people. It can, for example, rely on its application or <\/span>loyalty program<\/a><\/span><\/span><\/span> to achieve loyalty and average basket increase objectives.<\/span> Gamification<\/span><\/span><\/span><\/a> and the organization of competitions will be more effective in attracting and converting new prospects.<\/span> <\/p>\n Marketing games, broadcast on social networks or in the form of pop-ups on your online\/in-app store, are excellent levers<\/span> for spreading an e-couponing campaign<\/b>. This is particularly true for<\/span> instant wins<\/span><\/span><\/span><\/a>, which enable participants to find out immediately whether or not they’ve won a gift (and the nature of the reward).<\/span> <\/p>\n As part of a web couponing strategy, the brand can even <\/span>opt for a 100% winning competition.<\/b> As the name suggests, this mechanism promises all participants the chance to win a prize. The prospect will be able to launch <\/span>a wheel of fortune<\/span><\/span><\/span><\/a> or<\/span> play the one-armed bandit<\/span><\/span><\/span><\/a> and find out how much your discount will be (-30, 40 or 50%, for example).<\/span> <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Showroompriv\u00e9’s strategy for<\/span> boosting engagement and sales<\/b> of the Ritual brand on its app. In <\/span>this in-app game<\/span><\/span><\/span><\/a>, participants were invited, through<\/span> a Flip&Win<\/span><\/span><\/span><\/a>, to choose their favorite product. After clicking on it, they automatically received a voucher to be used on any order over 45 euros. <\/span><\/p>\n In addition to<\/span> boosting the conversion rate of its campaign<\/b> and increasing the average shopping basket, this 100% winning game was also an excellent way of collecting customer preference<\/span><\/span><\/a> and promoting products.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/05\/instant-gagnant-beaute.webp” alt=”beauty instant win” title_text=”beauty-instant-win” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/05\/jeu-100gagnant-beaute.webp” alt=”100% winning beauty game” title_text=”100%win-beauty-game” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-4″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”50px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”conclusion” _builder_version=”4.19.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_4_font_size=”20px” custom_margin=”||30px||false|false” global_colors_info=”{}”]<\/p>\n Conclusion<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Launch a 100% winning game with instant win contests to boost your e-couponing strategy and achieve the results your brand has set itself (conversion, loyalty, <\/span>customer knowledge<\/span>, etc.) Easily organize your own <\/span>instant win campaign<\/span><\/span><\/a> thanks to<\/span> our interactive mechanics<\/span><\/span><\/span><\/a>!<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”60px||50px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” text_font=”Montserrat|300|||||||” text_text_color=”#000000″ text_font_size=”30px” header_2_font=”|300|||||||” header_2_font_size=”25px” header_2_line_height=”1.2em” text_orientation=”center” custom_margin=”|0px|||false|false” custom_margin_tablet=”” custom_margin_phone=”57px|0px||0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” custom_padding=”30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/www.adictiz.com\/en\/request-a-demo\/” button_text=”Request a demo” button_alignment=”center” _builder_version=”4.19.4″ _module_preset=”default” custom_button=”on” button_text_size=”18px” button_text_color=”#FFFFFF” button_bg_color=”#0092ff” button_border_width=”0px” button_border_radius=”6px” button_letter_spacing=”0px” button_font=”Montserrat|700|||||||” button_icon=”||fa||900″ button_icon_placement=”left” button_on_hover=”off” custom_margin=”0px||||false|false” custom_padding=”8px|40px|8px|50px|false|false” global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#0092ff” button_bg_enable_color__hover=”on”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" With the explosion of e-commerce and digital marketing, one of the main challenges facing retail brands is to encourage their online prospects to visit their stores. Among the most effective marketing levers is e-couponing, or the distribution of discount coupons and vouchers. By digitizing coupons, brands can indeed boost their sales not only online, but […]<\/p>\n","protected":false},"author":21,"featured_media":15101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[44,43],"tags":[],"dipi_cpt_category":[],"class_list":["post-19602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion","category-engager-une-audience"],"yoast_head":"\n\n
What is web couponing?<\/strong><\/h2>\n
Why adopt e-couponing? Benefits and examples <\/h2>\n
1. Acquire new customers<\/strong><\/strong><\/h3>\n
2. Boost in-store traffic<\/strong><\/strong><\/h3>\n
3. Build customer loyalty and increase repurchase rates<\/strong><\/strong><\/h3>\n
4. better track and maximize campaign ROI<\/strong><\/strong><\/h3>\n
5. Increase your customer’s average shopping basket<\/strong><\/strong><\/h3>\n
6. adopt more ethical maketing<\/strong><\/strong><\/h3>\n
6. Improve your shopping experience<\/strong><\/strong><\/h3>\n
Organize a 100% winning game to give away discount coupons<\/h2>\n
Showroomprive & Rituals example<\/strong><\/strong><\/h3>\n
In just 30 minutes<\/strong>, we’ll show you how to launch your own high-performance interactive marketing campaign.<\/h2>\n