{"id":19204,"date":"2024-10-22T11:00:00","date_gmt":"2024-10-22T09:00:00","guid":{"rendered":"https:\/\/www.adictiz.com\/?p=19204"},"modified":"2026-05-19T13:04:10","modified_gmt":"2026-05-19T11:04:10","slug":"5-ideas-for-improving-customer-relations-with-a-marketing-game","status":"publish","type":"post","link":"https:\/\/www.adictiz.com\/en\/blog\/5-ideas-for-improving-customer-relations-with-a-marketing-game\/","title":{"rendered":"5 ideas for improving customer relations with a marketing game"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<span style=\"font-weight: 400\">Improving your company&#8217;s relationship with prospects and customers is absolutely essential if you are to achieve your commercial objectives. In fact,  <\/span><b>customer relations have a considerable impact on<\/b><strong> consumer <\/strong><span style=\"font-weight: 400\">engagement and brand loyalty, as well as encouraging them to recommend the brand to friends and family.<\/span> <\/p>\n<p><span style=\"font-weight: 400\">Optimising customer relations requires <b>careful attention at every stage of the sales funnel. <\/b><span style=\"font-weight: 400\">From discovery to conversion, not forgetting retention, brands need to multiply the points of contact with consumers and provide them with an impeccable service.<\/span> <\/p>\n<p><span style=\"font-weight: 400\">Gamification is an excellent way for brands to strengthen their relationship with their audience. By offering interactive, playable activities, they can give their customers a voice, promote their opinions and reward their interactions with personalized prizes.  <\/span><\/p>\n<p><span style=\"font-weight: 400\">In this article we invite you to discover <\/span><b>10 ideas for marketing games to improve customer relations<\/b><span style=\"font-weight: 400\">. A chaque \u00e9tape de votre parcours client, vous trouverez des exemples d\u2019animations efficaces qui renforcent l\u2019int\u00e9r\u00eat des acheteurs et boostent leur attachement \u00e0 votre marque. <\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F2F2&#8243; custom_margin=&#8221;||40px||false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px|30px|20px|30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\"><span style=\"color: #0092ff\"><strong>SUMMARY<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-1\" style=\"color: #000000;text-decoration: underline\">1. Discover the brand universe through immersive marketing games <\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-2\" style=\"color: #000000;text-decoration: underline\">2. Enhance the shopping experience with marketing games <\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-3\" style=\"color: #000000;text-decoration: underline\">3. Onboarding new customers with a marketing game<\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-4\" style=\"color: #000000;text-decoration: underline\">4. Collect preferences and feedback to improve customer relations<\/a><\/span><span style=\"text-decoration: underline;color: #000000\"><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-5\" style=\"color: #000000;text-decoration: underline\">5. Reward the loyalty of your best customers with a gamified program <\/a><\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||51px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-1&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_font_size=&#8221;25px&#8221; header_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>1. Discover the brand universe through immersive marketing games<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||50px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<blockquote><\/blockquote>\n<p><span style=\"font-weight: 400\">The customer relationship begins even before a person has made their first purchase from a brand. This is known as the discovery phase, during which the challenge for companies is to <\/span><b> strenghten their branding. <\/b><span style=\"font-weight: 400\">Consumer want to know more about the brand, its offering and the values it stands for. <\/span><\/p>\n<p><span style=\"font-weight: 400\">At this stage in the customer journey, the company can <\/span><b>allow prospects to discover its world<\/b><span style=\"font-weight: 400\"> by offering immersive marketing games. <\/span><a href=\"https:\/\/www.adictiz.com\/en\/project\/trivia\/\"><span style=\"font-weight: 400\">Trivia, <\/span><\/a><span style=\"font-weight: 400\">for example, will enable consumers to find out more about the company&#8217;s history or become familiar with its product.<\/span> <\/p>\n<p><span style=\"font-weight: 400\">But other techniques can be used<\/span> <b>to make this discovery phase more interactive. <\/b><a href=\"https:\/\/www.adictiz.com\/en\/project\/circle-puzzle\/\"><span style=\"font-weight: 400\">The Puzzle <\/span><\/a><span style=\"font-weight: 400\">or<\/span><a href=\"https:\/\/www.adictiz.com\/en\/project\/word-search\/\"><span style=\"font-weight: 400\"> Word Scramble <\/span><\/a><span style=\"font-weight: 400\">can be used to get participants to guess the company&#8217;s differentiating features, such as its commitment to solidarity or the innovative features offered by its products.<\/span> <\/p>\n<p><span style=\"font-weight: 400\">To encourage consumers to take an interest in the band and its catalogue,<\/span><b> the company can offer participants rewards. <\/b><span style=\"font-weight: 400\">Vouchers or gifts will have the main advantage of encouraging prospects to extend their relationship with the brand and move up the sales funnel.<\/span> <\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/07\/Playable-webpage-puzzle.webp&#8221; alt=&#8221;puzzle mechanics&#8221; title_text=&#8221;Playable-webpage-puzzle&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;74%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||51px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-2&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>2. Enhance the shopping experience with marketing games<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; min_height=&#8221;426.9px&#8221; custom_margin=&#8221;||20px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400\">Marketing competitions can also<\/span> <b>consolidate customer relations at the time of the first purchase.<\/b> <span style=\"font-weight: 400\">At this stage of the customer journey, the key is to be able to recommend a selection of personalised products, thereby enhancing the shopping experience.<\/span> <\/p>\n<p><span style=\"font-weight: 400\">Brands can, for example, offer a <a href=\"https:\/\/www.adictiz.com\/en\/project\/personality-test\/\">personality test <\/a>at the start of the purchasing process on their e-commerce site (or via an<a href=\"https:\/\/www.adictiz.com\/blog\/borne-de-jeux-interactive-pour-lembasement-client-en-magasin\/\"> interactive game terminal<\/a> in shop). By answering a series of questions, consumers can tell the company what their main interests or needs are. The company can then use this data to suggest items that match their expectations (or even offer them a discount voucher on a personalised selection of products).   <\/span><\/p>\n<p><span style=\"font-weight: 400\">Other interactive activities, all geared towards<\/span><span style=\"font-weight: 400\"> customer knowledge and collection of product preferences<\/span><span style=\"font-weight: 400\">, can also be used at<\/span><b> this stage in the relationship between buyer and brand. <\/b><a href=\"https:\/\/www.adictiz.com\/en\/project\/gift-finder\/\"><span style=\"font-weight: 400\">The Gift finder<\/span><\/a><span style=\"font-weight: 400\"> is particularly interesting during peak marketing periods for gift buying<\/span><a href=\"https:\/\/www.adictiz.com\/blog\/jeu-concours-saint-valentin-generez-des-leads-qualifies\/\"><span style=\"font-weight: 400\">Valentine&#8217;s Day<\/span><\/a><span style=\"font-weight: 400\">,  <\/span><a href=\"https:\/\/www.adictiz.com\/blog\/idees-marketing-fete-des-meres-gamification\/\"><span style=\"font-weight: 400\">Mother&#8217;s Day<\/span><\/a><span style=\"font-weight: 400\">,  <\/span><a href=\"https:\/\/www.adictiz.com\/en\/blog\/engaging-audiences-with-christmas-competitions\/\"><span style=\"font-weight: 400\">Christmas<\/span><\/a><span style=\"font-weight: 400\">, etc.). <\/span><\/p>\n<p><span style=\"font-weight: 400\"><a href=\"https:\/\/www.adictiz.com\/en\/project\/game-customizer\/\">The Customizer<\/a><\/span><span style=\"font-weight: 400\"> is also an excellent idea for a marketing game to <\/span><b>make the shopping experience more personalised. <\/b><span style=\"font-weight: 400\">Shoppers can personalise their product (by changing the colour, for example) and walk away with a unique item.<\/span> <\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/03\/Playable-webpage-customizer-co-branding.webp&#8221; alt=&#8221;voting mechanism&#8221; title_text=&#8221;Playable-webpage-customizer-co-branding&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;80%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;1138.4px&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-3&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>3. On boarding new customers with a marketing game<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; min_height=&#8221;102.4px&#8221; custom_margin=&#8221;||49px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<span style=\"font-weight: 400\">The onboarding phase is also crucial to improving <a href=\"https:\/\/www.adictiz.com\/en\/blog\/how-to-improve-customer-relations-through-gamification\/\">customer relations.<\/a> This is particularly the case for companies offering a service (or a digital product such as software, for example).  <\/span><\/p>\n<p><span style=\"font-weight: 400\"><a href=\"https:\/\/www.adictiz.com\/blog\/marketing-grande-distribution-4-techniques-playable-marketing\/\">Retail chains <\/a>are also sensitive to the issue of onboarding, as their <b>customers are encouraged to create a personal account <\/b>(via a dedicated application) to manage their purchases and loyalty program. The same goes for the <a href=\"https:\/\/www.adictiz.com\/blog\/comment-les-banques-assurances-parlent-a-leurs-clients\/\">banking sector<\/a>, which offers a similar customer experience. <\/span><\/p>\n<p><span style=\"font-weight: 400\">A marketing game such as <a href=\"https:\/\/www.adictiz.com\/en\/project\/hidden-objects\/\">Treasure Hunt <\/a>can be proposed to <b>simplify the creation of a customer account.<\/b> The company can also improve the demonstration of its product or service to give users all the keys to the best way of using it. <\/span><\/p>\n<p><span style=\"font-weight: 400\">But whatever the sector of activity, onboarding can also take place when people <b>sign up to a brand newsletter. <\/b>To reward new subscribers, and encourage them to become active customers, the company can incorporate an instant win into its e-mail address collection form. By launching a <a href=\"https:\/\/www.adictiz.com\/en\/project\/wheel-of-fortune\/\">Wheel of Fortune <\/a>or playing <a href=\"https:\/\/www.adictiz.com\/en\/project\/pinata\/\">the Pinata <\/a>game, new subscribers can win a promotional code, valid only on their first purchase (and for a limited time, which will boost the conversion rate of this marketing game).  <\/span>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/03\/pinata-delsey-client-adictiz.webp&#8221; alt=&#8221;pinata game customer example adictiz delsey&#8221; title_text=&#8221;pinata-delsey-client-adictiz&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;68%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-4&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>4. Collect preferences and feedback to improve customer relations<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; min_height=&#8221;97.4px&#8221; custom_margin=&#8221;||20px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<span style=\"font-weight: 400\">Good customer relations also mean knowing your audience. Companies need to collect data on their audiences so that they can personalise their experience with the brand and offer them content that is better adapted to their expectations and needs.  <\/span><\/p>\n<p><span style=\"font-weight: 400\">Interactive mechanisms such as <a href=\"https:\/\/www.adictiz.com\/en\/project\/survey\/\">Polls<\/a>, <a href=\"https:\/\/www.adictiz.com\/en\/project\/quizzes\/\">Quizzes<\/a> and even <a href=\"https:\/\/www.adictiz.com\/en\/project\/battle\/\">Battles<\/a> are highly effective for <b>collecting feedback on the shopping experience<\/b> itself or on the products marketed by brands. The latter can then use this to personalise future campaigns (emailing, for example).  <\/span><\/p>\n<p><span style=\"font-weight: 400\">But is can also use this feedback to <b>make the e-commerce and in-store customer journey smoother. <\/b>For example, an interactive survey shared on-site or by email once the order has been validated can identify any areas of friction that need to be improved (checkout taking too long, lack of information on delivery arrangements, etc.). <\/span><\/p>\n<p><span style=\"font-weight: 400\">Generally speaking, consumers will be sensitive to the attention the brand pays to them and its desire to boost their satisfaction. But it may also be a good idea to reward this sharing of feedback by offering rewards (extra loyalty points, discounts) to customers who play along.  <\/span>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/08\/swiper-preference-produit.webp&#8221; alt=&#8221;improve Celiane&#039;s customer relations&#8221; title_text=&#8221;swiper-preference-produit&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;82%&#8221; min_height=&#8221;466.8px&#8221; custom_margin=&#8221;52px||49px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||51px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-4&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>5. Reward your best customers with a loyalty program<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; min_height=&#8221;49.4px&#8221; custom_margin=&#8221;||50px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<span style=\"font-weight: 400\">Which brings us to the final stage of the customer relationship. Loyalty is a crucial issue fro brands. It is <a href=\"https:\/\/www.init-marketing.fr\/fideliser-un-client-revient-moins-cher-que-d-en-recruter-un\/\">more profitable to retain existing customers<\/a> (and encourage them to buy again) than to convert new prospects.  <\/span><\/p>\n<p><span style=\"font-weight: 400\">The main way for companies to prolong their customer relationship as long as possible (and thus boost the lifetime value of each buyer &#8211; <a href=\"https:\/\/www.custup.com\/ltv-lifetime-value-definition-calcul-et-interet\/\">or BLV<\/a>) is to <b>reward loyalty.<\/b> To do this, they can <a href=\"https:\/\/www.adictiz.com\/en\/blog\/how-to-create-a-loyalty-program-using-playable-marketing\/\">create a gamified VIP program<\/a>, offering marketing games exclusively reserved for their best customers. Each interactive activity (such as an instant win or a puzzle game like <a href=\"https:\/\/www.adictiz.com\/en\/project\/memory\/\">Memory<\/a>) will earn new points and unique rewards.  <\/span><\/p>\n<p><span style=\"font-weight: 400\">Companies can also <b>gamify their affiliation program<\/b> to turn their customers into brand ambassadors. By creating a competition between each of them, the brand can encourage them to talk about its products or services around them in order to convert new customers. The best ambassadors will be able to unlock exclusives prizes or benefits (such as invitations to brand events, visits to the company&#8217;s premises, etc.).  <\/span>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/08\/galeries-lafayette-roue-de-la-fortune.webp&#8221; alt=&#8221;Wheel of fortune Galeries Lafayette&#8221; title_text=&#8221;galeries-lafayette-wheel-of-fortune&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;81%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;conclusion&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_4_font_size=&#8221;20px&#8221; custom_margin=&#8221;||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Conclusion<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><i><span style=\"font-weight: 400\">Playable Marketing is an excellent way of improving customer relations. By offering animations at every stage of your sales funnel, you can create a unique bond with your audience, get to know them better and offer them a unique and personalised shopping experience. Multiply the points of contact with your customers thanks to   <\/span><\/i><i><a href=\"https:\/\/www.adictiz.com\/en\/all-the-mechanics\/\"><span style=\"font-weight: 400\">our interactive marketing games<\/span><\/a><\/i><span style=\"font-weight: 400\"><i> !<\/i><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;60px||50px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;30px&#8221; header_2_font=&#8221;|300|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;|0px|||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;57px|0px||0px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>In just <strong>30 minutes<\/strong>, we&#8217;ll show you how to launch your own high-performance interactive marketing campaign.<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;30px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/www.adictiz.com\/en\/demo\/&#8221; button_text=&#8221;Request a demo&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#0092ff&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;6px&#8221; button_letter_spacing=&#8221;0px&#8221; button_font=&#8221;Montserrat|700|||||||&#8221; button_icon=&#8221;&#xf105;||fa||900&#8243; button_icon_placement=&#8221;left&#8221; button_on_hover=&#8221;off&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;8px|40px|8px|50px|false|false&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#0092ff&#8221; button_bg_enable_color__hover=&#8221;on&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Improving your company&#8217;s relationship with prospects and customers is absolutely essential if you are to achieve your commercial objectives. In fact, customer relations have a considerable impact on consumer engagement and brand loyalty, as well as encouraging them to recommend the brand to friends and family. Optimising customer relations requires careful attention at every stage [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":16895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[81,82],"tags":[],"dipi_cpt_category":[],"class_list":["post-19204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activer-les-donnees","category-fidelisation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 ideas for events to improve customer relations<\/title>\n<meta name=\"description\" content=\"Discover original marketing game ideas to improve customer relations, build buyers loyalty and boost their engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adictiz.com\/en\/blog\/5-ideas-for-improving-customer-relations-with-a-marketing-game\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 ideas for events to improve customer relations\" \/>\n<meta property=\"og:description\" content=\"Discover original marketing game ideas to improve customer relations, build buyers loyalty and boost their engagement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adictiz.com\/en\/blog\/5-ideas-for-improving-customer-relations-with-a-marketing-game\/\" \/>\n<meta property=\"og:site_name\" content=\"Adictiz\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-22T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-19T11:04:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/06\/relation-client.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Mathis DUHAUTOY\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mathis DUHAUTOY\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/blog\\\/5-ideas-for-improving-customer-relations-with-a-marketing-game\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/blog\\\/5-ideas-for-improving-customer-relations-with-a-marketing-game\\\/\"},\"author\":{\"name\":\"Mathis DUHAUTOY\",\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/#\\\/schema\\\/person\\\/d1afe87f49e478ce37431aaa0a9215c2\"},\"headline\":\"5 ideas for improving customer relations with a marketing game\",\"datePublished\":\"2024-10-22T09:00:00+00:00\",\"dateModified\":\"2026-05-19T11:04:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/blog\\\/5-ideas-for-improving-customer-relations-with-a-marketing-game\\\/\"},\"wordCount\":2565,\"publisher\":{\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/blog\\\/5-ideas-for-improving-customer-relations-with-a-marketing-game\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adictiz.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/relation-client.webp\",\"articleSection\":[\"Activer les donn\u00e9es\",\"Fid\u00e9lisation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/blog\\\/5-ideas-for-improving-customer-relations-with-a-marketing-game\\\/\",\"url\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/blog\\\/5-ideas-for-improving-customer-relations-with-a-marketing-game\\\/\",\"name\":\"10 ideas for events to improve customer relations\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/blog\\\/5-ideas-for-improving-customer-relations-with-a-marketing-game\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/blog\\\/5-ideas-for-improving-customer-relations-with-a-marketing-game\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adictiz.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/relation-client.webp\",\"datePublished\":\"2024-10-22T09:00:00+00:00\",\"dateModified\":\"2026-05-19T11:04:10+00:00\",\"description\":\"Discover original marketing game ideas to improve customer relations, build buyers loyalty and boost their engagement.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/blog\\\/5-ideas-for-improving-customer-relations-with-a-marketing-game\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.adictiz.com\\\/en\\\/blog\\\/5-ideas-for-improving-customer-relations-with-a-marketing-game\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/blog\\\/5-ideas-for-improving-customer-relations-with-a-marketing-game\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.adictiz.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/relation-client.webp\",\"contentUrl\":\"https:\\\/\\\/www.adictiz.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/relation-client.webp\",\"width\":1000,\"height\":667,\"caption\":\"relation client marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/blog\\\/5-ideas-for-improving-customer-relations-with-a-marketing-game\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 ideas for improving customer relations with a marketing game\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/\",\"name\":\"Adictiz\",\"description\":\"Create fun games, collect serious data.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/#organization\",\"name\":\"Adictiz\",\"url\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.adictiz.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Logo-adictiz-696.webp\",\"contentUrl\":\"https:\\\/\\\/www.adictiz.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Logo-adictiz-696.webp\",\"width\":696,\"height\":696,\"caption\":\"Adictiz\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/adictiz\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/#\\\/schema\\\/person\\\/d1afe87f49e478ce37431aaa0a9215c2\",\"name\":\"Mathis DUHAUTOY\",\"url\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/blog\\\/author\\\/mathis\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 ideas for events to improve customer relations","description":"Discover original marketing game ideas to improve customer relations, build buyers loyalty and boost their engagement.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adictiz.com\/en\/blog\/5-ideas-for-improving-customer-relations-with-a-marketing-game\/","og_locale":"en_US","og_type":"article","og_title":"10 ideas for events to improve customer relations","og_description":"Discover original marketing game ideas to improve customer relations, build buyers loyalty and boost their engagement.","og_url":"https:\/\/www.adictiz.com\/en\/blog\/5-ideas-for-improving-customer-relations-with-a-marketing-game\/","og_site_name":"Adictiz","article_published_time":"2024-10-22T09:00:00+00:00","article_modified_time":"2026-05-19T11:04:10+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/06\/relation-client.webp","type":"image\/webp"}],"author":"Mathis DUHAUTOY","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mathis DUHAUTOY","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adictiz.com\/en\/blog\/5-ideas-for-improving-customer-relations-with-a-marketing-game\/#article","isPartOf":{"@id":"https:\/\/www.adictiz.com\/en\/blog\/5-ideas-for-improving-customer-relations-with-a-marketing-game\/"},"author":{"name":"Mathis DUHAUTOY","@id":"https:\/\/www.adictiz.com\/en\/#\/schema\/person\/d1afe87f49e478ce37431aaa0a9215c2"},"headline":"5 ideas for improving customer relations with a marketing game","datePublished":"2024-10-22T09:00:00+00:00","dateModified":"2026-05-19T11:04:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adictiz.com\/en\/blog\/5-ideas-for-improving-customer-relations-with-a-marketing-game\/"},"wordCount":2565,"publisher":{"@id":"https:\/\/www.adictiz.com\/en\/#organization"},"image":{"@id":"https:\/\/www.adictiz.com\/en\/blog\/5-ideas-for-improving-customer-relations-with-a-marketing-game\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/06\/relation-client.webp","articleSection":["Activer les donn\u00e9es","Fid\u00e9lisation"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.adictiz.com\/en\/blog\/5-ideas-for-improving-customer-relations-with-a-marketing-game\/","url":"https:\/\/www.adictiz.com\/en\/blog\/5-ideas-for-improving-customer-relations-with-a-marketing-game\/","name":"10 ideas for events to improve customer relations","isPartOf":{"@id":"https:\/\/www.adictiz.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adictiz.com\/en\/blog\/5-ideas-for-improving-customer-relations-with-a-marketing-game\/#primaryimage"},"image":{"@id":"https:\/\/www.adictiz.com\/en\/blog\/5-ideas-for-improving-customer-relations-with-a-marketing-game\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/06\/relation-client.webp","datePublished":"2024-10-22T09:00:00+00:00","dateModified":"2026-05-19T11:04:10+00:00","description":"Discover original marketing game ideas to improve customer relations, build buyers loyalty and boost their engagement.","breadcrumb":{"@id":"https:\/\/www.adictiz.com\/en\/blog\/5-ideas-for-improving-customer-relations-with-a-marketing-game\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adictiz.com\/en\/blog\/5-ideas-for-improving-customer-relations-with-a-marketing-game\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adictiz.com\/en\/blog\/5-ideas-for-improving-customer-relations-with-a-marketing-game\/#primaryimage","url":"https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/06\/relation-client.webp","contentUrl":"https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/06\/relation-client.webp","width":1000,"height":667,"caption":"relation client marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.adictiz.com\/en\/blog\/5-ideas-for-improving-customer-relations-with-a-marketing-game\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.adictiz.com\/en\/"},{"@type":"ListItem","position":2,"name":"5 ideas for improving customer relations with a marketing game"}]},{"@type":"WebSite","@id":"https:\/\/www.adictiz.com\/en\/#website","url":"https:\/\/www.adictiz.com\/en\/","name":"Adictiz","description":"Create fun games, collect serious data.","publisher":{"@id":"https:\/\/www.adictiz.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adictiz.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.adictiz.com\/en\/#organization","name":"Adictiz","url":"https:\/\/www.adictiz.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adictiz.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/04\/Logo-adictiz-696.webp","contentUrl":"https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/04\/Logo-adictiz-696.webp","width":696,"height":696,"caption":"Adictiz"},"image":{"@id":"https:\/\/www.adictiz.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/adictiz\/"]},{"@type":"Person","@id":"https:\/\/www.adictiz.com\/en\/#\/schema\/person\/d1afe87f49e478ce37431aaa0a9215c2","name":"Mathis DUHAUTOY","url":"https:\/\/www.adictiz.com\/en\/blog\/author\/mathis\/"}]}},"_links":{"self":[{"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/posts\/19204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/comments?post=19204"}],"version-history":[{"count":169,"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/posts\/19204\/revisions"}],"predecessor-version":[{"id":27612602,"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/posts\/19204\/revisions\/27612602"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/media\/16895"}],"wp:attachment":[{"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/media?parent=19204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/categories?post=19204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/tags?post=19204"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/dipi_cpt_category?post=19204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}