[et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n
La Saint Valentin n’est pas seulement la f\u00eate des amoureux. C’est aussi une f\u00eate commerciale qui est devenue une date incontournable du calendrier marketing des marques. D’apr\u00e8s les derniers chiffres disponibles issus d’une \u00e9tude YouGov<\/a>, pr\u00e8s de 185 millions d’euros avaient \u00e9t\u00e9 d\u00e9pens\u00e9s lors de la f\u00eate des amoureux en France, soit une progression de 275% en 10 ans.\u00a0<\/span><\/p>\n La Saint Valentin est d’ailleurs la 3e f\u00eate commerciale la plus importante en France<\/a>, derri\u00e8re No\u00ebl<\/a> et Halloween<\/a>. C’est donc l’occasion pour les marques de capitaliser sur les intentions d’achat des consommateurs<\/b> en leur proposant des id\u00e9es de cadeaux romantiques \u00e0 offrir \u00e0 leur moiti\u00e9.\u00a0<\/span><\/p>\n Pour se d\u00e9marquer durant cette p\u00e9riode particuli\u00e8rement concurrentielle<\/b> de l’ann\u00e9e, votre entreprise peut miser sur un levier marketing redoutable : la gamification<\/a>. En int\u00e9grant des m\u00e9caniques interactives dans votre campagne marketing de Saint Valentin, vous pourrez en effet mieux capter l’attention de votre audience et les inciter \u00e0 acheter leur cadeau aupr\u00e8s de votre marque.\u00a0<\/span><\/p>\n Dans cet article, nous vous partageons 3 exemples de campagnes gamifi\u00e9es pour la Saint Valentin<\/b>. Vous pourrez vous en inspirer pour dynamiser votre communication, engager plus efficacement votre public cible et booster vos ventes durant ce temps fort commercial.\u00a0<\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” background_color=”#F2F2F2″ custom_margin=”||40px||false|false” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” custom_padding=”20px|30px|20px|30px|true|true” global_colors_info=”{}”]<\/p>\n SUMMARY<\/strong><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-1″ _builder_version=”4.27.2″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_font_size=”25px” header_line_height=”1.3em” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Even though it remains the ultimate romantic holiday, Valentine’s Day is also an opportunity for brands to promote their offerings<\/b>. This commercial holiday serves as a prime showcase for businesses that sell potential gifts for couples in love. <\/span><\/p>\n Of course, we think of the traditional bouquets of flowers. Industry professionals expect over a million flowers to be sold for Valentine’s Day this year, with two-thirds being red rioses. However, florists are not the only merchants celebrating Valentine’s Day. Fashion, beauty, culture, dining… Many sectors are involved in Valentine’s Day marketing. <\/span><\/p>\n Don’t forget about singles, who are also targeted by brands during this key commercial period. On dating apps, the annual peak of activity tends to occur at the beginning of the year. Singles often make New Year’s resolutions, and apps like Happn see an increase of over 20% in their sign-ups <\/strong>during the month of February. <\/span><\/p>\n The main objective pursued by companies in their Valentine’s Day marketing is therefore to increase sales and revenue<\/b>. The goal of the campaigns implemented is to raise consumer awareness of their offerings ans encourage them to buy their Valentine’s Day gifts in-store (physical or digital). <\/span><\/p>\n But beyond the conversion objective<\/b>, brands can also design their Valentine’s Day campaigns around other strategic goals.<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Valentine’s Day is an opportunity to gain visibility with a new audience. The aim of the campaign will be to boost brand awareness <\/strong>among couples (or singles) by leveraging viral marketing strategies (such as marketing contests, influencers collaborations, or co-branding<\/a>). <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n After a quiet January following the holiday season, the marketing calendar kicks off with a bang thanks to Valentine’s Day. Businesses can take advantage of this key period to engage their audience. <\/a>The idea is to increase interactions with the brand<\/strong>, particularly through gamification mechanics. <\/span><\/p>\n Contests, for example, encourage users to be creative and allow businesses to generate user-generated content <\/a>(UGC). <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Customer knowledge is also a significant aspect of Valentine’s Day marketing. Brands can leverage interactions with their audience to collect relevant data, particularly regarding product preferences,<\/a> as well as opt-ins<\/a> for their future communication campaigns. This information can be utilized throughout the year to better segment their clientele and send personalized content and offers. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n En mettant en jeu des r\u00e9compenses attractives sur le th\u00e8me de l’amour (comme des s\u00e9jours en amoureux, des coffrets cadeaux, etc.), les marques peuvent ainsi booster leur r\u00e9tention client<\/strong>. Les jeux marketing peuvent \u00eatre propos\u00e9s en post-achat (pour encourager le rebuy) ou r\u00e9serv\u00e9s aux membres du programme VIP<\/a>, pour augmenter la fid\u00e9lisation. En r\u00e9compensant ses meilleurs clients, l’entreprise pourra ainsi renforcer l’attachement \u00e0 la marque et s\u00e9curiser des revenus significatifs. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-2″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-2″ _builder_version=”4.27.2″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n To stand out from their competitors and boost the performance of their Valentine’s Day marketing strategy<\/b>, an increasing number of companies are betting on gamification. Here are 3 inspiring campaigns to achieve commercial goals<\/a> and engage their audience more effectively. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n On the occasion of Valentine’s Day, Electrolux launched a campaign aimed at enriching its database<\/b>, specifically encouraging product registrations. Through an engaging game mechanic, Memory<\/a>, the brand was able to collect opt-in very effectively <\/strong>while showcasing its Duos product range. <\/span><\/p>\n Electrolux’s campaign generated significant enthusiasm, showcasing an excellent engagement rate<\/b> (31K users and an average of 2 minutes per game session) and very good results in lead qualification. This campaign allowed the brand to retarget and retain acquired leads, highlighting the ability of a gamification marketing campaign <\/a>to create meaningful interactions while achieving notable results in qualification. <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/10\/gamification-saint-valentin.webp” alt=”electrolux valentine's day” title_text=”electrolux-valentines-day” align=”center” _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”||51px|||” custom_padding=”50px|||||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n As every year, the Del Arte brand celebrates lovers on Valentine’s Day. The interactive campaign invites participants to play a Shooter<\/a> game. They are then redirected to an instant-win opportunity to win particularly attractive prizes for the target audience <\/b>(gift vouchers, Interflora bouqets, trips to Paris, etc. ) <\/span><\/p>\n The campaign primarily enabled the company to generate over 40k new sign-ups<\/a> <\/b>to its mailing list and opt-ins. These leads were then reactivated throughout the year through strategic marketing campaigns for the brand. <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/10\/delarte-attrape-coeur.webp” alt=”del arte valentine's day” title_text=”delarte-shooter” align=”center” _builder_version=”4.27.2″ _module_preset=”default” width=”88%” custom_padding=”0px|46px|52px|45px||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n On the occasion of Valentine’s Day, My M&M’s launched a game to attract new customers by showcasing its product range<\/b>. Users had to form all the pairs within a set time to access a Shuffler<\/a> and immediately discover if they won their Valentine’s Day gift box. This highly engaging mechanic allowed M&M’s to generate 30k new leads. <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/10\/mms-marketing-saintvalentin.webp” alt=”m&m's valentines day” title_text=”m&m's-valentines-day-marketing” _builder_version=”4.27.2″ _module_preset=”default” custom_margin=”52px|||||” custom_padding=”|200px|32px|200px||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”conclusion” _builder_version=”4.19.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_4_font_size=”20px” custom_margin=”||30px||false|false” global_colors_info=”{}”]<\/p>\n Conclusion<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n\n
What should you aim in for in a Vlantine’s Day marketing campaign<\/strong><\/h2>\n
<\/blockquote>\n
Increase brand awareness<\/strong><\/h3>\n
<\/blockquote>\n
Engage your customer community<\/strong><\/h3>\n
<\/blockquote>\n
Collect data <\/strong><\/h3>\n
<\/blockquote>\n
Foster loyalty and strengthen brand attachment<\/strong><\/h3>\n
3 Examples of gamification marketing Campaigns for Valentine’s Day<\/h2>\n
1. Electrolux: a Memory game to enrich their database during Valentine’s Day<\/strong><\/h3>\n
Del Arte: a Shooter game to generate new leads <\/strong><\/h3>\n
3. M&M’s: A shuffler game to boost Valentine’s Day sales<\/strong><\/h3>\n