[et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.3″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n
S\u2019appuyer sur un calendrier marketing est essentiel pour <\/span>planifier ses diff\u00e9rentes animations marketing<\/strong> en fonction de sa strat\u00e9gie. En effet, selon les secteurs d\u2019activit\u00e9, les sp\u00e9cificit\u00e9s des audiences mais aussi des objectifs que les marques se fixent, celles-ci peuvent se positionner sur diff\u00e9rents temps forts, tout au long de l\u2019ann\u00e9e. <\/span>Dans cet article, nous creusons donc l\u2019importance de cr\u00e9er et optimiser son calendrier marketing 2025<\/a>.<\/span><\/p>\n Quels sont les marronniers \u00e0 ne pas manquer, les objectifs marketing strat\u00e9giques<\/a> qu\u2019ils peuvent vous permettre d\u2019atteindre et les diff\u00e9rents formats que vous pouvez diffuser pour animer votre audience ? Voici notre guide complet !<\/span><\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” background_color=”#F2F2F2″ custom_margin=”||40px||false|false” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”20px|30px|20px|30px|true|true” global_colors_info=”{}”]<\/p>\n SUMMARY<\/strong><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-1″ _builder_version=”4.27.0″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_font_size=”25px” header_line_height=”1.3em” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”40px||40px||true|false” global_colors_info=”{}”]<\/p>\n To be effective, rationalise their efforts and avoid missing an important date, brands need <\/span>to plan their promotions around the main marketing events <\/b>of the coming year.<\/span> <\/p>\n The marketing calendar enables brands to engage their prospects and customers throughout the year. It includes all the <\/span> key dates: <\/b>Sales, <\/span>Black Friday, <\/span><\/a>Mother’s and Father’s Day, <\/span>Christmas<\/a><\/span> , <\/span>Valentine’s Day<\/span><\/a>Brands know exactly when to broadcast their campaigns. The is to capitalise on purchase intentions, for example, or simply to animate their community and stay top of mind. <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/05\/calendrier-des-temps-forts-2025-1-copie.webp” alt=”calendrier marketing 2025 t\u00e9l\u00e9chargement” title_text=”calendrier-des-temps-forts-2025-mobile” url=”https:\/\/www.adictiz.com\/en\/marketing-calendar\/” src_tablet=”” src_phone=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/05\/calendrier-des-temps-forts-2025-mobile.webp” src_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||38px|||” hover_enabled=”0″ locked=”off” global_colors_info=”{}” src__hover_enabled=”off|hover” src__hover=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/01\/Temps-forts.webp” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-2″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-2″ _builder_version=”4.27.0″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Beyond the commercial evergreen contents, planning the 2025 marketing calendar should be an opportunity for brands to choose the right highlights<\/strong> <\/span>for their vertical and their audience.<\/b> The idea is not to position yourself on every holiday and event of the year. But rather to identify those that resonate with prospect and customers and that are aligned with the company’s overall objectives. <\/span><\/p>\n End-of-year festivities, sales of seasonal events can be ideal occasions to launch interactive campaigns<\/a><\/span> focusing<\/b> on discounts or exclusive offers to generate more sales!<\/strong> But special occasions such as sporting events and international days (for pizza, pets, etc.) can also enable brands to raise their profile or raise awareness of their commitments<\/strong> <\/span>(via interactive quizzes,<\/span><\/a> for example).<\/span> <\/p>\n More generally, events planned throughout the marketing calendar can<\/span> be aimed at stimulating and engaging the community.<\/b> Commercial highlights are an opportunity to multiply the points of contact with your audience. It’s also a good time to strenthen ties and achieve love brand status <\/span><\/p>\n In this way, brands can move away from a purely transactional relationship with their community. The idea is to <\/span> encourage exchanges through interactive activities. <\/b>Competitions to showcase their creativity, <\/span>sports games<\/span><\/a> to capitalise on the excitement of a sporting event. By adopting different playable marketing formats<\/a> , with this new technology, companies can entertain and activate their audience throughout the year. They can also adopt target different objectives and adapt to different types of event (commercial, sporting, cultural, institutional, etc.) <\/span><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-3″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-3″ _builder_version=”4.27.2″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n As we have just seen the whole point of creating a marketing calendar is to be able <\/span>to identify the relevant commercial highlights<\/b> for its brand. But also to vary the entertainment offered to your audience! <\/span><\/p>\n Engaging customers, recruiting new prospects, collecting data to personalise future campaigns or generating sales… here are 4 playable marketing formats for <\/span>4 marketing events in 2025.<\/b> <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||50px||false|false” global_colors_info=”{}”]<\/p>\n Valentine’s Day is the ideal opportunity for brands to capitalise on the purchasing intentions of consumers looking for a gift for their loved one. It’s also the perfect time to offer <\/span>a Gift finder<\/span><\/a> to its audience. This gamified animation enables participants to answer a series of questions and then access a personalised recommendation of products or services to offer their partner. <\/span><\/p>\n Why this Playable marketing idea works:<\/b> The Gift finder not only boosts Valentine’s Day sales by intelligently redirecting prospects to products or services that are likely to interest them. But its also an excellent format for collecting data (particularly product preferences) on your audience so that you can activate them more effectively in future campaigns. <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/03\/Playable-webpage-gift-finder.webp” alt=”gift finder” title_text=”Playable-webpage-gift-finder” align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”79%” custom_margin=”||57px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n For<\/span> Mother’s Day,<\/span><\/a> brands can enliven their community by organising<\/span> a competition<\/span><\/a>. Plut\u00f4t que de miser sur la photo ou la vid\u00e9o, elles peuvent plus facilement engager les acheteurs en les invitant \u00e0 partager l\u2019anecdote la plus marquante avec leur m\u00e8re. L’id\u00e9e \u00e9tant de partager facilement un contenu de mani\u00e8re anonyme. Les histoires les plus touchantes peuvent \u00eatre repartag\u00e9es sur le compte de la marque et les personnes auxquelles elles appartiennent seront r\u00e9compens\u00e9es avec des bons d\u2019achat ou des codes promo. <\/span><\/p>\n Why this Palayable marketing idea works: <\/b>competitions allow you to engage your community through creative challenges that are easy to complete. It’s also an excellent way for brands to <\/span>generate UGC<\/a><\/span> and therefore diversify their content strategy more easily.<\/span> <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||50px||false|false” global_colors_info=”{}”]<\/p>\n Sports games are particularly well suited to major sporting events and competitions. They enable brands to engage their audience by capitalising on the visibility and excitement surrounding the feature discipline. For <\/span>the Tour de France<\/span><\/a>, companies can share an<\/span> Outrun<\/span><\/a> on their digital channels or in-store<\/span> via an interactive terminal<\/span><\/a>.<\/span> <\/p>\n Why this Palayable marketing idea works: <\/b>The marketing animation format allows the company to perfectly match the theme of the event. It’s an opportunity to generate engagement with your target audience more easily. <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/03\/Playable-webpage-outrun-game-adictiz.webp” alt=”game outrun mechanic adictiz” title_text=”Playable-webpage-outrun-game-adictiz” align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”78%” custom_margin=”||50px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||50px||false|false” global_colors_info=”{}”]<\/p>\n Every year, Black Friday is an opportunity for consumers to make savings on their Christmas shopping and treat themselves at a lower cost. For this highlight of the 2025 marketing calendar, brands can offer games like a 100% winning<\/a> <\/span>One-armed Bandit to distribute discounts to their audience and generate more sales. <\/span><\/p>\n Why this Playable marketing idea works:<\/b> 100% instant wins<\/span><\/a> make it easier for brands to attract the attention of their prospects, who are particularly solicited during this busy sales period. It’s also a format that’s easy to adapt to your sales-boosting objectives. You can add a deadline or conditions of use (on the online shop, <\/span>in physical shops<\/span><\/a>, etc.)<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/08\/black-friday-red-sfr.webp” alt=”marketing game black friday” title_text=”black-friday-red-sfr” align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”74%” custom_margin=”||50px|||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”conclusion” _builder_version=”4.19.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_4_font_size=”20px” custom_margin=”||30px||false|false” global_colors_info=”{}”]<\/p>\n Conclusion<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Creating your 2025 marketing calendar is the best way to effectively plan your sales events for the whole year and control your resources (time and money).<\/i><\/span> Download our free comprehensive guide<\/i><\/span> to fine-tune your strategy and optimise your competitions!<\/i><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”60px||50px||false|false” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_5,3_5,1_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” text_font=”Montserrat|300|||||||” text_text_color=”#000000″ text_font_size=”30px” header_2_font=”|300|||||||” header_2_font_size=”25px” header_2_line_height=”1.2em” text_orientation=”center” custom_margin=”|0px|||false|false” custom_margin_tablet=”” custom_margin_phone=”57px|0px||0px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”|0px||0px|false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” custom_padding=”30px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/www.adictiz.com\/en\/request-a-demo\/” button_text=”Request a demo” button_alignment=”center” _builder_version=”4.19.4″ _module_preset=”default” custom_button=”on” button_text_size=”18px” button_text_color=”#FFFFFF” button_bg_color=”#0092ff” button_border_width=”0px” button_border_radius=”6px” button_letter_spacing=”0px” button_font=”Montserrat|700|||||||” button_icon=”||fa||900″ button_icon_placement=”left” button_on_hover=”off” custom_margin=”0px||||false|false” custom_padding=”8px|40px|8px|50px|false|false” global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#0092ff” button_bg_enable_color__hover=”on”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" S\u2019appuyer sur un calendrier marketing est essentiel pour planifier ses diff\u00e9rentes animations marketing en fonction de sa strat\u00e9gie. En effet, selon les secteurs d\u2019activit\u00e9, les sp\u00e9cificit\u00e9s des audiences mais aussi des objectifs que les marques se fixent, celles-ci peuvent se positionner sur diff\u00e9rents temps forts, tout au long de l\u2019ann\u00e9e. Dans cet article, nous creusons […]<\/p>\n","protected":false},"author":21,"featured_media":17141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[69,25],"tags":[],"dipi_cpt_category":[],"class_list":["post-18968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-animation","category-capter-lattention"],"yoast_head":"\n\n
What is a marketing calendar and why create one for your brand?<\/strong><\/h2>\n
<\/blockquote>\n
Different marketing themes to activate different strategic objectives<\/h2>\n
4 ideas for interactive animations for your 2025 marketing calendar<\/h2>\n
1. A Gift Finder for Valentine’s Day<\/strong><\/h3>\n
2. An anecdote competition for Mother’s Day<\/strong><\/h3>\n
3. An Outrun for the Tour de France<\/strong><\/h3>\n
4. A 100% winning One-Armed bandit <\/strong>for Black Friday<\/strong><\/h3>\n
In just 30 minutes<\/strong>, we’ll show you how to launch your own high-performance interactive marketing campaign.<\/h2>\n