[et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n
In the context of a marketing strategy, the issue of conversion is crucial. Indeed, to convert means to achieve a set goal. This goal varies depending on the activities. Maximising conversions <\/strong>can mean boosting sales or increasing foot traffic in stores. <\/span><\/p>\n Today, marketing teams must be increasingly resourceful to achieve their conversion goals. The volatility of visitors makes the issue of retention very challenging. Advertising saturation distorts the online commerce landscape. These are just a few of the challenges that must be overcome to ensue a step-by-step response to the main conversion issues. <\/span><\/p>\n In this article, we invite you to discover<\/span> four effective methods to maximise conversions<\/b> while standing out from the competition.<\/span> <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” background_color=”#F2F2F2″ custom_margin=”||40px||false|false” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” custom_padding=”20px|30px|20px|30px|true|true” global_colors_info=”{}”]<\/p>\n SUMMARY<\/strong><\/span><\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”||1px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-1″ _builder_version=”4.19.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_font_size=”25px” header_line_height=”1.3em” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Opportunities to generate visibility and<\/span> boost traffic<\/b> towards a website, store, are numerous. In fact, <\/span>the launch of a product,<\/a><\/span><\/span><\/b> a new collection, private sales, a brand or seasonal highlight can be part of this.<\/span><\/p>\n In the current contest of advertising saturation, successfully<\/span> capturing attention<\/b> of potential customers who arrive on a page is a strategic challenge. Next comes the question of increasing the time spent on the page. It is possible to draw them in with an advertising campaign to which they are not accustomed. For this type of objective, the <\/span> <\/b>interactive formats<\/a><\/b> prove to be an excellent compromise between originality and ease of implementation.<\/span><\/p>\n The first method, the simpliest to conceptualize and implement, is a campaign broadcasted on the brand’s communication channels (social media, newsletter, etc.). To access it, the visitor is redirected to the homepage or a page on the website. On this page a <\/span>competition game mechanism is set up<\/b>. Allowing, for example, participants to try and win a discount voucher to be used immediately on the site (instant<\/span> win system<\/b><\/span><\/span><\/a>). This type of operation allows influencing the purchasing act and therefore maximizing sales.<\/span><\/span><\/p>\n \n [\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n It is possible to go even further in performance through the mediatisation<\/b> of these marketing campaigns on social media. With a boost in post visibility, personalised targeting, etc. <\/span><\/span><\/p>\n Here are some examples of <\/span> inspiring marketing campaigns<\/b> that have allowed brands to achieve their conversion goals.<\/span><\/p>\n The brand <\/span>TAO<\/b> (Tape \u00e0 l’oeil<\/span><\/a>) chose to offer a <\/span>Wheel of Fortune.<\/span><\/span><\/b><\/a> To celebrate its 29th anniversary. It was an opportunity to reward everyone with a 100% winning instant win game. The vouchers offered at the end of the campaign promote traffic to the site and <\/span>impulsive purchases<\/b>.<\/span><\/p>\n \n [\/et_pb_text][et_pb_video src_webm=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/06\/roue-de-la-chance-tao_compressed-2.webm” _builder_version=”4.21.0″ _module_preset=”default” width=”65%” module_alignment=”center” min_height=”441.8px” custom_margin=”|||0px|false|false” global_colors_info=”{}”][\/et_pb_video][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”91px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n As for <\/span>Aushopping,<\/b> the choice was made around the back-to-school season to engage their audiences with a <\/span>Catch All<\/a><\/span> <\/a><\/span><\/b>and a <\/span>scratch card game.<\/b> It was about winning gift cards instantly. The brand was able to collect qualified data to activate throughout the year while spending time with visitors. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-2″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-2″ _builder_version=”4.19.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”30px||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Capturing<\/span> leads<\/b> through an attractive marketing operation engages the participant in a process of <\/span>commitment<\/span><\/span><\/b><\/a> from which both the participant and the brand benefit. Engagement is a twofold concept. Involving a prospect in a marketing interaction allows them to regain their decision-making power (for the donation of their time and personal data), while also offering them a reward. <\/span> <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n By transforming a passive visitor into an active lead who may or may not engage in the advertising campaign. From the brand’s perspective, engagement directly serves conversion (impulse purchases collect <\/span>zero-party data<\/a><\/span><\/span><\/b> which is the <\/span>“clean gold” <\/i><\/span>of tomorow’s marketing, through the participation form, etc.)<\/span><\/span><\/p>\n For the second method, what if we told you that a marketing campaign is also very important after the purchase? When we imagine having to scan your the receipt at a kiosk upon leaving the store to win gift vouchers, it resonates with everyone. And what if this type of setup could be easily installed on your website, social media, etc? <\/span> <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n Leading up to Easter, <\/span>Lindt<\/b> decided to launch a campaign focused on increasing sales. Participants were invited to enter the code printed under their chocolate bunny into a form. The brand was able to offer attractive prizes to some lucky owners of the golden bunny. Players could also choose not to enter a code and simply play a game <\/span>Hiden Object<\/b> to return later with their bunny and their code. This purchase-required mechanic allowed the recruitment of nearly 40,000 participants, with 8,000 codes used. This results in a conversion rate of 20%! <\/span><\/p>\n You don’t sale golden bunnies? No worries, the code can simply be printed on receipts, flyer, etc. <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n In a slightly different concept, <\/span>Flunch<\/strong> offered a 100% winning campaign with an original concept. Participants could play a <\/span>one-armed bandit<\/b> to win a voucher and discount tickets for drinks or other products. Once at the checkout, they could retrieve a code that allowed them to enter a draw to win a trip to a sunny destination. The game enabled the brand to boost its sales<\/strong><\/span><\/a> by creating a desire to purchase. <\/span><\/p>\n [\/et_pb_text][et_pb_video src_webm=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/06\/Gate-Code-Bandit-Manchot-Flunch-Cet-ete-on-gagne-chez-Flunch_compressed.webm” _builder_version=”4.21.0″ _module_preset=”default” width=”61%” module_alignment=”center” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-3″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-3″ _builder_version=”4.19.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”30px||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n The<\/span> email automation<\/span><\/span><\/b><\/a> at the center of marketing strategies, is often perceived by audiences as an intrusive advertising process. However, email remains the preferred communication channel between brands and consumers for the French! It is essential to offer <\/span>more impactful emails that stand out from the<\/b> competition<\/span>.<\/p>\n To introduce this third method, we invite you to discover some scenarios to maximize conversions through<\/span> marketing automation<\/b>.<\/span> <\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.19.4″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.2″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n In a strategy for<\/span> onboarding new scenarios<\/b> for example, it is interesting to include impactful elements, such as scratch-off promo codes to be used for the first time purchase, in welcome emails. <\/span><\/p>\n It is also possible to include a fun personality quiz in emails that collects <\/span><\/span>product preferences<\/span> <\/span><\/b><\/a>(stored directly in a CRM). At the end of the operation, it will be possible to distribute promo codes to encourage purchases. This allows for automatic customer loyalty management. Some solutions allow for retargeting emails to be sent directly through the platform. This provides brands with a complete system connected to their CRMs, and fully automated. <\/span><\/p>\n Indeed, as for <\/span>customer<\/a><\/span><\/span><\/b> loyalty, it is a long-term process. It helps boost sales throughout the year (customer birthdays, post-purchase operations, private sales, etc.). <\/span><\/span><\/p>\n\n
Boost revenue with promotional codes<\/strong><\/h2>\n
Catch the attention: a strategic challenge<\/strong><\/h3>\n
Media coverage for campaigns<\/strong><\/h3>\n
<\/blockquote>\n
Focus on post-purchase to drive even more sales<\/h2>\n
How to influence purchasing journeys in a less intrusive way?<\/strong><\/h3>\n
The purchase requirement mechanic<\/strong><\/h3>\n
Marketing automation: adding interactivity to sequences<\/h2>\n
Focus on engaging scenarios <\/strong><\/h3>\n