{"id":18624,"date":"2025-04-14T11:29:46","date_gmt":"2025-04-14T09:29:46","guid":{"rendered":"https:\/\/www.adictiz.com\/blog\/how-can-retargeting-be-used-to-boost-sales\/"},"modified":"2026-05-01T06:53:45","modified_gmt":"2026-05-01T04:53:45","slug":"how-can-retargeting-be-used-to-boost-sales","status":"publish","type":"post","link":"https:\/\/www.adictiz.com\/en\/blog\/how-can-retargeting-be-used-to-boost-sales\/","title":{"rendered":"How can retargeting be used to boost sales?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Texte&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400\">Retargeting is a powerful marketing strategy that can <b>help brands boost conversions<\/b><span style=\"font-weight: 400\"> and increase sales.<\/span><span style=\"font-weight: 400\"> The principle is simple: it involves <\/span><b>multiplying the points of contact with visitors<\/b><span style=\"font-weight: 400\"> who have already shown an interest in a brand or its product but have not yet purchased it. Or to encourage customers to buy the brand&#8217;s other products again.  <\/span><\/p>\n<p><span style=\"font-weight: 400\">But how do you <\/span><b>target qualified prospects<\/b><span style=\"font-weight: 400\"> and what type of content should be used to encourage them to take action? In this guide dedicated to retargeting, we will explain how this marketing lever works and its effects on sales.  <\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_toggle title=&#8221;Summary&#8221; open=&#8221;on&#8221; open_toggle_text_color=&#8221;#0092ff&#8221; closed_toggle_text_color=&#8221;#0092ff&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; title_level=&#8221;h1&#8243; title_font=&#8221;|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_font_size=&#8221;25px&#8221; closed_title_font=&#8221;|700|||||||&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;15px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<ul>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-1\" style=\"color: #000000;text-decoration: underline\"><a href=\"#sommaire-1\">What is retargeting and how does it work? <\/a><\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-2\" style=\"color: #000000;text-decoration: underline\"><a href=\"#sommaire-2\">The benefits of retargeting<\/a><\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-3\" style=\"color: #000000;text-decoration: underline\"><a href=\"#sommaire-3\">How can you use your marketing segmentation to boost retargeting results?<\/a><\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline;color: #000000\"><a href=\"#sommaire-4\" style=\"color: #000000;text-decoration: underline\"><a href=\"#sommaire-4\">Re-targeting prospects with automated email campaigns<\/a><\/a><\/span><span style=\"text-decoration: underline;color: #000000\"><\/span><\/li>\n<\/ul>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;1358.8px&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-1&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_font_size=&#8221;25px&#8221; header_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"p1\"><strong>What is retargeting and how does it work?<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; min_height=&#8221;49.4px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">Retargeting marketing is a form of virtual advertising that involves <\/span><b>targeting prospects or customers who are already interested in a company <\/b><span style=\"font-weight: 400\">and its offering.<\/span> <\/p>\n<p><span style=\"font-weight: 400\">By using cookies to track the preferences of visitors to a website, or by using first-party data collected by the company (for example via a form used to participate in a previous loyalty campaign), the company can <\/span><b>segment its audience.<\/b> <\/p>\n<p><span style=\"font-weight: 400\">This marketing segmentation will enable it <\/span><b>to create highly personalised advertising media <\/b><span style=\"font-weight: 400\">that correspond precisely to the interests and expectations of the brand&#8217;s prospects.<\/span> <\/p>\n<p><span style=\"font-weight: 400\">Let&#8217;s take an example: a web user has consulted a specific product sheet on an online shop. He even went so far as to add the item to his shopping basket, but did not complete his purchase. Retargeting will consiste of   <\/span><b>display advertising banners for this product <\/b><span style=\"font-weight: 400\">(or other similar articles) on other websites visited by the prospect. The company can also use email retargeting (offering benefits such as discount if the customer completes the purchase within 24 hours).  <\/span><\/p>\n<p><span style=\"font-weight: 400\">Taken together, these strategies enable the brand <\/span><b>to increase the chances of the prospect coming back<\/b><span style=\"font-weight: 400\"> on its e-commerce site and finalise their purchase. To achieve its objective, it must not only re-expose the customer to the product or offer that interested them. But they also need to adapt their advertising media to move them along the conversion tunnel.   <\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;26.4px&#8221; custom_padding=&#8221;||17px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;sommaire-2&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>The benefits of retargeting <\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">No matter how popular a company and its products are, the majority of consumers who visit its website<\/span><b> will leave without signing up for the newsletter or buying a product.<\/b> <\/p>\n<p><span style=\"font-weight: 400\">That&#8217;s why it&#8217;s crucial to multiply the points of contact with prospects in order to<\/span> <b>create reassurance and desirability.<\/b><span style=\"font-weight: 400\"> Little by little, they will progress through the sales funnel until they actually buy (or even buy again from the same company).<\/span> <\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Better conversion rates thanks to effective activation of consumer data <\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">Retargeting is therefore one the most effective advertising techniques in terms of conversion. In fact, it involves  <\/span><b>directing efforts toward users <\/b><span style=\"font-weight: 400\">who have already shown an interest in the brand (also known as qualified propects). Unlike other techniques <\/span><i><span style=\"font-weight: 400\">of inbound marketing,<\/span><\/i><span style=\"font-weight: 400\"> companies don&#8217;t make contact with consumers at random, with no guarantee of generating a sale.<\/span> <\/p>\n<p><span style=\"font-weight: 400\">Retargeting also works because it is based on a<\/span><b> much more detailed knowledge of its audience.<\/b> <span style=\"font-weight: 400\">Brands can refine their strategy even further by using segmentation. For example, they could focus their retargeting on a specific marketing segment, such as visitors who have abandoned their shopping basket in the last 30 days, or those who have subscribed to their newsletter but have not yet completed a purchase.  <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Increased customer retention and loyalty<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400\">By creating advertising tailored to the interests and needs of their audience, companies can also <\/span><b>create a more attractive advertising experience<\/b><span style=\"font-weight: 400\"> because it is personalised. Re-targeting marketing is therefore not just a conversion tool, it is also  <\/span><span style=\"font-weight: 400\"><span style=\"text-decoration: underline\"><a href=\"https:\/\/www.adictiz.com\/en\/blog\/how-to-improve-customer-loyalty-through-gamification\/\"><span style=\"color: #000000;text-decoration: underline\">a lever for retaining <\/span><\/a><\/span><\/span><span style=\"font-weight: 400\">existing customers and building loyalty.<\/span> <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;18.4px&#8221; custom_margin=&#8221;-33px||||false|false&#8221; custom_padding=&#8221;||17px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Easier to monitor and measure the success of marketing campaigns <\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">Finally, retargeting marketing offers companies the opportunity to <\/span><b>track and measure performance<\/b> <span style=\"font-weight: 400\">of their marketing campaigns. By tracking the behaviour of visitors to their website and using these informations to create targeted advertising, brands can more easily monitor and measure the succes of their retargeting campaigns. <\/span><\/p>\n<p><span style=\"font-weight: 400\">In effect, retargeting work by placing<\/span> <span style=\"font-weight: 400\"><a href=\"https:\/\/www.cnil.fr\/fr\/cookies-et-autres-traceurs\/regles\/cookies\/que-dit-la-loi\"><span style=\"color: #000000\">a tracking pixel or cookie<\/span><\/a><\/span> <span style=\"font-weight: 400\">on its website in order to track visitor behaviour. The implementation of a retargeting strategy therefore offers  <\/span><b>a better understanding of the experience<\/b><span style=\"font-weight: 400\"> that users have of an online shop. Companies can analyse their click-through rates, conversion rates and cost per acquisition in order to improve their UX, as well as the effectiveness of their campaigns. <\/span><\/p>\n<p><span style=\"font-weight: 400\">In addition, retargeting platforms often offer<\/span> <b>analysis tools and generate detailed reports<\/b><span style=\"font-weight: 400\">.<br \/>\nL\u2019ensemble de ces donn\u00e9es permettent aux entreprises d&#8217;avoir un aper\u00e7u de leur audience et de l&#8217;efficacit\u00e9 de leur strat\u00e9gie.<br \/>\nCela peut inclure des informations telles que la segmentation de l\u2019audience, mais aussi de la data sur les appareils utilis\u00e9s (desktop ou mobiles) et la localisation des visiteurs.    <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;26.4px&#8221; custom_padding=&#8221;||17px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;sommaire-3&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>How can you use your marketing segmentation to boost retargeting results?<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400\">The key to the success of a retargeting campaign lies in the<\/span><b> quality of the data collected<\/b><span style=\"font-weight: 400\"> and the way it is used to create customer segments.<\/span> <\/p>\n<p><span style=\"font-weight: 400\">Rather than targeting everyone who has visited its website, a company should <\/span><a href=\"https:\/\/www.adictiz.com\/en\/blog\/harness-the-potential-of-your-data-with-segmentation\/\" style=\"color: #000000;text-decoration: underline\"><b><span style=\"color: #000000;text-decoration: underline\"><span style=\"text-decoration: underline\">use segmentation<\/span><\/span><\/b><\/a><b> to target specific audiences. <\/b><span style=\"font-weight: 400\">This can include targeting people who have viewed a specific item or product category, abandoned a basket or made a purchase in the last X months.<\/span> <\/p>\n<p><span style=\"font-weight: 400\">But brands can go even further than simply basing their segmentation on the tracking of visitors to their site. They can base their retargeting campaigns on  <\/span><b>data shared directly with them by their audience,<\/b><span style=\"font-weight: 400\"> as part of a <\/span><a href=\"https:\/\/www.adictiz.com\/en\/project\/contest-game\/\" style=\"color: #000000;text-decoration: underline\"><span style=\"font-weight: 400\"><span style=\"color: #000000;text-decoration: underline\"><span style=\"text-decoration: underline\">competition<\/span><\/span><\/span><\/a><span style=\"font-weight: 400\"> for example, or by filling in a form to <\/span><a href=\"https:\/\/www.adictiz.com\/en\/adictiz-solution\/#gamification\" style=\"color: #000000\"><span style=\"font-weight: 400\"><span style=\"color: #000000\"><span style=\"text-decoration: underline\">take part in a gamified marketing game <\/span><\/span><\/span><\/a><span style=\"font-weight: 400\">.<\/span> <\/p>\n<p><span style=\"font-weight: 400\">This data is known as<\/span><a href=\"https:\/\/www.adictiz.com\/en\/blog\/what-is-first-party-data\/\"><span style=\"color: #000000;text-decoration: underline\"><span style=\"text-decoration: underline\"><b> first-party data <\/b><\/span><\/span><\/a><b>,<\/b> <span style=\"font-weight: 400\">are all the more valuable for retargeting as they come from consumers themselves. They are also more precise, giving us a much deeper understanding of their consumer habits, buying preferences and expectations.  <\/span><\/p>\n<p><span style=\"font-weight: 400\">First-party data will not only enable us to <\/span><b>better segment our customer base<\/b> <span style=\"font-weight: 400\">(and therefore boost the effectiveness of their retargeting). But they can even enable companies to find other potential customers interested in their products. They will feed what are known as lookalike customer bases (or similar audiences) that have similar characteristics\/behaviours to their qualified prospects. And who therefore have the same conversion potential.    <\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;26.4px&#8221; custom_padding=&#8221;||17px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text module_id=&#8221;sommaire-4&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>Re-targeting prospects with automated email campaigns <\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">The whole point of retargeting marketing is to be able <\/span><b>to automate campaigns<\/b> <span style=\"font-weight: 400\">without sacrificing their quality or effectiveness.<\/span> <\/p>\n<p><span style=\"font-weight: 400\">A retargeting platform like Adictiz, for example, allows you <\/span><b>to send personalised messages<\/b><span style=\"font-weight: 400\"> (special offers on relevant products, recommendations, etc.) to its audience based on their behaviour in previous campaigns. This strategy is a much more powerful approach to optimising prospect engagement and maximising marketing results.  <\/span><\/p>\n<p><span style=\"font-weight: 400\"><i>Get started with retargeting marketing and boost your conversion rates with <\/i><\/span><a href=\"https:\/\/www.adictiz.com\/en\/segment\/\" style=\"color: #000000\"><span style=\"font-weight: 400\"><i><span style=\"color: #000000\"><span style=\"text-decoration: underline\">our segmentation and retargeting tool<\/span><\/span><\/i><\/span><\/a><span style=\"font-weight: 400\"><i> !<\/i><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retargeting is a powerful marketing strategy that can help brands boost conversions and increase sales. The principle is simple: it involves multiplying the points of contact with visitors who have already shown an interest in a brand or its product but have not yet purchased it. Or to encourage customers to buy the brand&#8217;s other [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14782,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[81,83],"tags":[85],"dipi_cpt_category":[],"class_list":["post-18624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activer-les-donnees","category-ciblage","tag-segment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How can retargeting be used to boost sales?<\/title>\n<meta name=\"description\" content=\"Learn how retargeting works to reconnect with interested customers and boost conversions by segmenting your customer base.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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