{"id":18570,"date":"2025-01-22T12:07:54","date_gmt":"2025-01-22T10:07:54","guid":{"rendered":"https:\/\/www.adictiz.com\/blog\/everything-you-need-to-know-about-data-collection-in-2024\/"},"modified":"2026-02-06T12:12:05","modified_gmt":"2026-02-06T10:12:05","slug":"why-collect-data","status":"publish","type":"post","link":"https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/","title":{"rendered":"Everything you need to know about data collection"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400\">The data collection landscape is undergoing a profound transformation. In July 2024, Google announced that it would <a href=\"https:\/\/www.blogdumoderateur.com\/google-abandonne-suppression-cookies-tiers\/\">maintain third-party cookies in Chrome<\/a>, offering the possibility of managing their activation. After several years of uncertainty about their removal, this decision reaffirms the importance of adopting <a href=\"https:\/\/www.adictiz.com\/en\/blog\/5-methods-for-collecting-qualitative-data\/\">data collection strategies<\/a> that are aligned with user expectations.  <\/span><\/p>\n<p><span style=\"font-weight: 400\">Why collect data? Let&#8217;s delve into the heart of <strong>zero-party<\/strong> and <strong>first-party data<\/strong> to decipher these concepts, understand current developments and identify opportunities for your marketing strategies. <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F2F2&#8243; custom_margin=&#8221;||40px||false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.2&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;20px|30px|20px|30px|true|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\"><span style=\"color: #0092ff\"><strong>SUMMARY<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"text-decoration: underline\"><span style=\"color: #000000\"><a href=\"#section-1\" style=\"color: #000000;text-decoration: underline\">Why should we be interested in data collection, and what exactly is involved?<\/a><\/span><\/span><\/li>\n<li><a href=\"#section-2\"><span style=\"color: #000000\"><span style=\"text-decoration: underline\">What are the trends and how can we anticipate them?<\/span> <\/span><\/a><\/li>\n<li><a href=\"#section-3\"><span style=\"color: #000000\"><span style=\"text-decoration: underline\">Data Zero-party: what solutions are there for collecting data and engaging your audience?<\/span><\/span><\/a><span style=\"color: #000000\"><a href=\"#sommaire-1\" style=\"color: #000000\"><\/a><\/span><\/li>\n<li><span style=\"text-decoration: underline\"><a href=\"#section-4\"><span style=\"color: #000000;text-decoration: underline\">Conclusion<\/span><\/a><\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-1&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||1px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.26.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|800|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; text_line_height=&#8221;1.3em&#8221; header_font_size=&#8221;25px&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; custom_padding=&#8221;||9px||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Why collect data and what exactly is involved?<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; min_height=&#8221;49.4px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">First of all, it&#8217;s important to understand the context and the terms used. So we&#8217;re going to introduce you to  <\/span><span style=\"font-weight: 400\">those rather barbaric terms zero, first and third party data.<\/span><\/p>\n<p style=\"text-align: justify\">[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: justify\"><strong>What are zero-party first-party data?<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/01\/0.png\" width=\"70\" height=\"62\" alt=\"\" class=\"wp-image-2535 alignnone size-full\" style=\"float: left\">Zero-party data<\/strong><br \/><a href=\"https:\/\/www.adictiz.com\/en\/blog\/zero-party-data-what-it-is-and-how-to-collect-it\/\" style=\"text-decoration: underline\">Zero party data<\/a> is considered to be the Holy Grail for any business! <br \/>And why is that? Because it&#8217;s <strong>data that users voluntarily provide<\/strong> to the company. It is valuable because it is considered to be accurate and reliable. It can include user preferences, interests and demographic data. Surveys, polls and <strong>competitions<\/strong> are the best ways to collect this data.    <\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/01\/1.png\" width=\"70\" height=\"62\" alt=\"\" class=\"wp-image-2536 alignnone size-full\" style=\"float: left\">First-party data<\/strong><br \/><a href=\"https:\/\/www.adictiz.com\/en\/blog\/what-is-first-party-data\/\" target=\"_blank\" rel=\"noopener\" style=\"text-decoration: underline\">First party data<\/a> is collected via a company website. It cannot be accessed outside this context and is collected securely. This data is used to <strong>improve the user experience or to target advertising<\/strong>. It may contain several types of information (name, email address, telephone number, shopping list or information relating to visits to a site). It is collected when a customer account is created or when a conversion pixel is installed on the website.    <\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/01\/2.png\" width=\"70\" height=\"62\" alt=\"\" class=\"wp-image-2537 alignnone size-full\" style=\"float: left\">Second-party data<\/strong><br \/>Second-party <strong>data is collected via a third party<\/strong>. The third party holds the data on a first-party basis, i.e. on its own site. It is therefore an exchange between two companies, with no intermediary.   <\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: justify\"><strong>And what about third-party data?<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<blockquote><\/blockquote>\n<p><i><span style=\"font-weight: 400\">&#8220;Hi, it&#8217;s us cookies!&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/01\/3.png\" width=\"70\" height=\"62\" alt=\"\" class=\"wp-image-2538 alignnone size-full\" style=\"float: left\"><\/span><b>Third-party data<\/b><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\">Or<\/span><b> third-party cookies<\/b><span style=\"font-weight: 400\">are data collected by intermediaries on the site visited. This data is collected from domains other than that of the site visited. Unlike second-party data, which we briefly discussed above, this data is generally managed by third parties.  <\/span><span style=\"font-weight: 400\"><br \/><\/span><span style=\"font-weight: 400\">Third-party cookies record browsing habits, the sites visited or the keywords searched and are used for advertising. <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\"><\/span><\/p>\n<p style=\"text-align: left\"><i><span style=\"font-weight: 400\">By the way, why are you suddenly hearing about these third-party cookies?<\/span><\/i><span style=\"font-weight: 400\"> As it happens, the impact on users&#8217; privacy has been the subject of much debate recently. Critics accuse these uses of  <\/span><b>data collection without the consent<\/b><span style=\"font-weight: 400\"> of users. Which is an alarming subject, needless to say.  <\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Faced with these concerns, many browsers have decided to limit third-party cookies. This is the case with Firefox and Safari. New regulations, such as the   <\/span><span style=\"font-weight: 400\">RGPD in Europe,<\/span> <span style=\"font-weight: 400\">have been put in place to ensure that users are better informed about this rather unusual data collection.<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">So, in order to respect the privacy of their users, many advertisers have started to turn to other types of data. Like the first-party and zero-party data you are now familiar with, which are less intrusive (<i>while offering more qualified advertising targeting<\/i>). <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/12\/Guide-Recrutez-vos-audiences.webp&#8221; alt=&#8221;collection methods&#8221; title_text=&#8221;Guide-Recruit-your-mobile-audiences&#8221; url=&#8221;https:\/\/www.adictiz.com\/en\/collection-strategy\/&#8221; align=&#8221;center&#8221; src_tablet=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/10\/Guide-recrutement-de-leads.webp&#8221; src_phone=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/12\/Guide-Recrutez-vos-audiences-mobile.webp&#8221; src_last_edited=&#8221;off|desktop&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;83%&#8221; custom_margin=&#8221;||-1px|||&#8221; custom_padding=&#8221;||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; src__hover_enabled=&#8221;off|desktop&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/12\/Guide-Recrutez-vos-audiences-mobile.webp&#8221; alt=&#8221;collection methods&#8221; title_text=&#8221;Guide-Recruit-your-mobile-audiences&#8221; url=&#8221;https:\/\/www.adictiz.com\/en\/collection-strategy\/&#8221; align=&#8221;center&#8221; src_tablet=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/10\/Guide-recrutement-de-leads.webp&#8221; src_phone=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/12\/Guide-Recrutez-vos-audiences-mobile.webp&#8221; src_last_edited=&#8221;off|phone&#8221; disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;83%&#8221; custom_margin=&#8221;||-1px|||&#8221; custom_padding=&#8221;||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; src__hover_enabled=&#8221;off|desktop&#8221;][\/et_pb_image][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; text_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>What are <strong>the developments and how to anticipate them?<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Learning to adapt to the changing data environment<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">The question of the disappearance of third-party cookies is not new. Let&#8217;s just say that it was highlighted by Google&#8217;s latest intervention on the subject. A number of browsers such as Safari, Firefox and Tor have already taken the plunge. Google, for its part, has chosen to maintain third-party cookies in Chrome, allowing users to decide whether or not to activate them.   <\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">However, it remains vital to look at other types of data in addition to third-party cookers in order to compensate for <a href=\"https:\/\/www.adictiz.com\/blog\/4-solutions-pour-collectes-des-donnees-qualifiees\/\">data depreciation<\/a>.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat||||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: justify\"><strong>Conquering zero party data<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<blockquote><\/blockquote>\n<p><i><span style=\"font-weight: 400\">Remember.<\/span><\/i><span style=\"font-weight: 400\"> At the beginning of this article, we talked about a type of data that is considered to be the Holy Grail for any company! If you&#8217;re going to change your data collection strategy, why not opt for the most advantageaous model? <\/span><\/p>\n<p><span style=\"font-weight: 400\">So it&#8217;s<\/span><b><a href=\"https:\/\/www.adictiz.com\/en\/blog\/zero-party-data-what-it-is-and-how-to-collect-it\/\" style=\"color: #000000;text-decoration: underline\"><span style=\"color: #000000;text-decoration: underline\"><span style=\"text-decoration: underline\"> zero-party data<\/span><\/span><\/a> that we recommend you focus on<\/b><span style=\"font-weight: 400\">.<\/span> <\/p>\n<p><span style=\"font-weight: 400\">This strategy is above all based on contract of trust between a company and its customers. And to establish this trust, brands seek to interact intelligently with their customers. In the current climate of tension surrounding data collection, it is important for companies to reassure customers while continuing to gather valuable information.   <\/span><\/p>\n<p><span style=\"font-weight: 400\">As a reminder, zero-party data is advantageous because it allows consumers to <strong>provide their data on a completely voluntary basis. <\/strong>When it comes to capturing purchasing intentions or customer preferences, this type of data collection represents the future of digital marketing<span style=\"font-weight: 400\">.<\/span> <b> <\/b><\/span><\/p>\n<p><span style=\"font-weight: 400\">But engaging your audience in this way is not so simple. <\/span><\/p>\n<p><span style=\"font-weight: 400\">In addition to the trust placed in the brand, users also need to make the most of this exchange of good practices. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Here, the choice of the word game is particularly appropriate. An interactive format will tend to increase the time spent with the brand as well as brand recall. What&#8217;s more, if the brand offers a real interest in interacting with it   <\/span><i><span style=\"font-weight: 400\">-with an endowment for example- <\/span><\/i><span style=\"font-weight: 400\">this will naturally increase the attachment and trust that users have in the brand.<\/span> <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-3&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_id=&#8221;sommaire-1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; text_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.3em&#8221; custom_margin=&#8221;||30px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; link_option_url=&#8221;#sommaire-1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Data zero-party, solutions for engaging your audience following data collection<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; min_height=&#8221;49.4px&#8221; custom_margin=&#8221;||20px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400\">Now you know all about good practice in data collection. It&#8217;s now time to look at the practical solutions available to you for putting in place a <strong><span style=\"color: #000000\"><a href=\"https:\/\/www.adictiz.com\/en\/blog\/what-data-strategy-for-the-future-and-how-to-implement-it\/\" style=\"color: #000000\">data collection strategy<\/a><\/span> in line with your users&#8217; interests<\/strong>. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><strong>Interactive campaigns: the ideal solution for generating qualified leads?<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400\">The timeless interactive mechanics can be used to meet objectives of engagement and lead qualification. Here, the idea is to spend time with your audience and give them a voice to capture thier buying intent. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/04\/Collecte-de-donnees-customizer.webp&#8221; alt=&#8221;customizer data collection &#8221; title_text=&#8221;customizer-data-collection&#8221; align=&#8221;center&#8221; src_tablet=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/04\/Collecte-de-donnees-customizer.webp&#8221; src_phone=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/01\/customizer-collecte-donnees.webp&#8221; src_last_edited=&#8221;off|desktop&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/01\/customizer-collecte-donnees.webp&#8221; alt=&#8221;customizer data collection&#8221; title_text=&#8221;customizer-data-collection&#8221; align=&#8221;center&#8221; src_tablet=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/04\/Collecte-de-donnees-customizer.webp&#8221; src_phone=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/01\/customizer-collecte-donnees.webp&#8221; src_last_edited=&#8221;off|desktop&#8221; disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; min_height=&#8221;339.4px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Customizable is the word that best describes the Customizer mechanism. It is its main asset. In this example, we chose to customize a shoe, but it could have been a completely different product. In the end, in this strategy, the product doesn&#8217;t matter, it&#8217;s the    <\/span><b>potential for customisation <\/b><span style=\"font-weight: 400\">that interests us.<\/span> <\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Offering users the chance to choose the style of the next flagship product in a collection is extremely <\/span><b>engaging<\/b><span style=\"font-weight: 400\"> and offers several avenues for collecting behavioural data:<\/span> <\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">customer knowledge (<\/span><span style=\"font-weight: 400\"><i>campaign registration form<\/i><\/span><span style=\"font-weight: 400\">)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">product preference<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">user preference <\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">The customisable form can be used to collect <span style=\"color: #0092ff\"><strong>qualified data<\/strong><\/span> and the selected mechanics. <\/span><span style=\"font-weight: 400\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_line_height=&#8221;1.5em&#8221; header_3_font=&#8221;Montserrat|600|||||||&#8221; header_3_text_color=&#8221;#0092ff&#8221; header_3_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: justify\"><strong>Say goodbye to traditional display and hello to interactive display to engage your audience<\/strong><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Interacting with your audience using interactive display means that you ensure that your brand is promoted and remembered.<\/span><span style=\"font-weight: 400\">These are the key-words of this atypical model, which above all keeps its promises:  <\/span><b>engage and stand out<\/b><span style=\"font-weight: 400\">.<\/p>\n<p><\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/04\/Playable-ads-exemple-memory.webp&#8221; alt=&#8221;Playable ads memory&#8221; title_text=&#8221;Playable-ads-example-memory&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||40px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400\">In this example, the <\/span><b>Memory mechanic<\/b><span style=\"font-weight: 400\"> encourages the user to discover the cards in less than 30 seconds. The very principle of the game is to memorise the cards. This makes it easier to pass on important information. at the end of the game, a redirection completes the fun.   <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=&#8221;section-4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; text_line_height=&#8221;1.3em&#8221; header_4_font_size=&#8221;20px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Conclusion<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Finally, it is understood that the data collection strategy model is changing. The important thing is to anticipate these changes. By opting for the model that is most advantageous for you, but also and above all for your users. Zero party data collection is seen as the most promising solution.    <\/span><span style=\"font-weight: 400\">Because it is above all a contract of trust between a company and its customers.<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Although Google has decided to maintain third-party cookies, it is essential for advertisers to continue to explore alternatives such as zero-party data and to adopt solutions that comply with current regulations, in order to respect users&#8217; privacy and prepare for any future changes.<br \/> <\/span> <span style=\"font-weight: 400\">Let users have their say<\/span><span style=\"font-weight: 400\">, and capture purchasing intentions and customer preferences so you can get to know them better!<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;60px||50px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;30px&#8221; header_2_font=&#8221;|300|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;|0px|||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;57px|0px||0px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>In<strong> 30 minutes<\/strong>, we show you how data collection can <strong>revolutionise your marketing strategy<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;30px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/www.adictiz.com\/en\/request-a-demo\/&#8221; button_text=&#8221;Request a demo&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;18px&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#0092ff&#8221; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;6px&#8221; button_letter_spacing=&#8221;0px&#8221; button_font=&#8221;Montserrat|700|||||||&#8221; button_icon=&#8221;&#xf105;||fa||900&#8243; button_icon_placement=&#8221;left&#8221; button_on_hover=&#8221;off&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;8px|40px|8px|50px|false|false&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#0092ff&#8221; button_bg_enable_color__hover=&#8221;on&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The data collection landscape is undergoing a profound transformation. In July 2024, Google announced that it would maintain third-party cookies in Chrome, offering the possibility of managing their activation. After several years of uncertainty about their removal, this decision reaffirms the importance of adopting data collection strategies that are aligned with user expectations. Why collect [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14799,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[24,23],"tags":[53,51],"dipi_cpt_category":[],"class_list":["post-18570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-activation","category-collecte-de-donnees","tag-cookies-tiers","tag-rgpd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why collect data? Developments at Google<\/title>\n<meta name=\"description\" content=\"Why collect data? Zero-party data, first-party data and third-party cookies: we take a look at the latest developments and news.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why collect data? Developments at Google\" \/>\n<meta property=\"og:description\" content=\"Why collect data? Zero-party data, first-party data and third-party cookies: we take a look at the latest developments and news.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/\" \/>\n<meta property=\"og:site_name\" content=\"Adictiz\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-22T10:07:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-06T10:12:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adictiz.com\/wp-content\/uploads\/2022\/07\/Collecte-de-donnees-copie.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Audrey Edart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Audrey Edart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/\"},\"author\":{\"name\":\"Audrey Edart\",\"@id\":\"https:\/\/www.adictiz.com\/en\/#\/schema\/person\/8145e7a6263176322b88d8bd8040a10e\"},\"headline\":\"Everything you need to know about data collection\",\"datePublished\":\"2025-01-22T10:07:54+00:00\",\"dateModified\":\"2026-02-06T10:12:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/\"},\"wordCount\":3022,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.adictiz.com\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adictiz.com\/wp-content\/uploads\/2022\/07\/Collecte-de-donnees-copie.webp\",\"keywords\":[\"Cookies tiers\",\"RGPD\"],\"articleSection\":[\"Activation\",\"Collecter des donn\u00e9es\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/\",\"url\":\"https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/\",\"name\":\"Why collect data? Developments at Google\",\"isPartOf\":{\"@id\":\"https:\/\/www.adictiz.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.adictiz.com\/wp-content\/uploads\/2022\/07\/Collecte-de-donnees-copie.webp\",\"datePublished\":\"2025-01-22T10:07:54+00:00\",\"dateModified\":\"2026-02-06T10:12:05+00:00\",\"description\":\"Why collect data? Zero-party data, first-party data and third-party cookies: we take a look at the latest developments and news.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/#primaryimage\",\"url\":\"https:\/\/www.adictiz.com\/wp-content\/uploads\/2022\/07\/Collecte-de-donnees-copie.webp\",\"contentUrl\":\"https:\/\/www.adictiz.com\/wp-content\/uploads\/2022\/07\/Collecte-de-donnees-copie.webp\",\"width\":800,\"height\":533},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.adictiz.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Everything you need to know about data collection\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.adictiz.com\/en\/#website\",\"url\":\"https:\/\/www.adictiz.com\/en\/\",\"name\":\"Adictiz\",\"description\":\"Create fun games, collect serious data.\",\"publisher\":{\"@id\":\"https:\/\/www.adictiz.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.adictiz.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.adictiz.com\/en\/#organization\",\"name\":\"Adictiz\",\"url\":\"https:\/\/www.adictiz.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.adictiz.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/04\/Logo-adictiz-696.webp\",\"contentUrl\":\"https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/04\/Logo-adictiz-696.webp\",\"width\":696,\"height\":696,\"caption\":\"Adictiz\"},\"image\":{\"@id\":\"https:\/\/www.adictiz.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/adictiz\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.adictiz.com\/en\/#\/schema\/person\/8145e7a6263176322b88d8bd8040a10e\",\"name\":\"Audrey Edart\",\"url\":\"https:\/\/www.adictiz.com\/en\/blog\/author\/audrey\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why collect data? Developments at Google","description":"Why collect data? Zero-party data, first-party data and third-party cookies: we take a look at the latest developments and news.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/","og_locale":"en_US","og_type":"article","og_title":"Why collect data? Developments at Google","og_description":"Why collect data? Zero-party data, first-party data and third-party cookies: we take a look at the latest developments and news.","og_url":"https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/","og_site_name":"Adictiz","article_published_time":"2025-01-22T10:07:54+00:00","article_modified_time":"2026-02-06T10:12:05+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/www.adictiz.com\/wp-content\/uploads\/2022\/07\/Collecte-de-donnees-copie.webp","type":"image\/webp"}],"author":"Audrey Edart","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Audrey Edart","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/#article","isPartOf":{"@id":"https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/"},"author":{"name":"Audrey Edart","@id":"https:\/\/www.adictiz.com\/en\/#\/schema\/person\/8145e7a6263176322b88d8bd8040a10e"},"headline":"Everything you need to know about data collection","datePublished":"2025-01-22T10:07:54+00:00","dateModified":"2026-02-06T10:12:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/"},"wordCount":3022,"commentCount":0,"publisher":{"@id":"https:\/\/www.adictiz.com\/en\/#organization"},"image":{"@id":"https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adictiz.com\/wp-content\/uploads\/2022\/07\/Collecte-de-donnees-copie.webp","keywords":["Cookies tiers","RGPD"],"articleSection":["Activation","Collecter des donn\u00e9es"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/","url":"https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/","name":"Why collect data? Developments at Google","isPartOf":{"@id":"https:\/\/www.adictiz.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/#primaryimage"},"image":{"@id":"https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adictiz.com\/wp-content\/uploads\/2022\/07\/Collecte-de-donnees-copie.webp","datePublished":"2025-01-22T10:07:54+00:00","dateModified":"2026-02-06T10:12:05+00:00","description":"Why collect data? Zero-party data, first-party data and third-party cookies: we take a look at the latest developments and news.","breadcrumb":{"@id":"https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/#primaryimage","url":"https:\/\/www.adictiz.com\/wp-content\/uploads\/2022\/07\/Collecte-de-donnees-copie.webp","contentUrl":"https:\/\/www.adictiz.com\/wp-content\/uploads\/2022\/07\/Collecte-de-donnees-copie.webp","width":800,"height":533},{"@type":"BreadcrumbList","@id":"https:\/\/www.adictiz.com\/en\/blog\/why-collect-data\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.adictiz.com\/en\/"},{"@type":"ListItem","position":2,"name":"Everything you need to know about data collection"}]},{"@type":"WebSite","@id":"https:\/\/www.adictiz.com\/en\/#website","url":"https:\/\/www.adictiz.com\/en\/","name":"Adictiz","description":"Create fun games, collect serious data.","publisher":{"@id":"https:\/\/www.adictiz.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adictiz.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.adictiz.com\/en\/#organization","name":"Adictiz","url":"https:\/\/www.adictiz.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adictiz.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/04\/Logo-adictiz-696.webp","contentUrl":"https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/04\/Logo-adictiz-696.webp","width":696,"height":696,"caption":"Adictiz"},"image":{"@id":"https:\/\/www.adictiz.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/adictiz\/"]},{"@type":"Person","@id":"https:\/\/www.adictiz.com\/en\/#\/schema\/person\/8145e7a6263176322b88d8bd8040a10e","name":"Audrey Edart","url":"https:\/\/www.adictiz.com\/en\/blog\/author\/audrey\/"}]}},"_links":{"self":[{"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/posts\/18570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/comments?post=18570"}],"version-history":[{"count":26,"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/posts\/18570\/revisions"}],"predecessor-version":[{"id":27595877,"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/posts\/18570\/revisions\/27595877"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/media\/14799"}],"wp:attachment":[{"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/media?parent=18570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/categories?post=18570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/tags?post=18570"},{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/dipi_cpt_category?post=18570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}