[et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.26.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
Christmas is a magical time when the French want to please their loved ones and themselves. Consumers are therefore more inclined to <\/span>interact with brand content<\/b>, especially when it inspires them to buy gifts.<\/span> <\/p>\n For companies, Christmas<\/span><\/span><\/span> represents an average of 20% of sales.<\/a><\/span><\/span><\/span>. In this article, we’ll be sharing some ideas<\/span> for interactive formats and games<\/b> to help you achieve your objectives and energize your Christmas marketing campaign.<\/span> <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” background_color=”#F2F2F2″ custom_margin=”||40px||false|false” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” custom_padding=”20px|30px|20px|30px|true|true” global_colors_info=”{}”]<\/p>\n SUMMARY<\/strong><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-1″ _builder_version=”4.26.0″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_font_size=”25px” header_line_height=”1.3em” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n E-commerce is booming. At Christmas time <\/span>75% of French people buy their gifts on the Internet<\/span><\/a><\/span><\/span>.<\/span> <\/p>\n The French are more inclined to spend online and, above all, to plan their purchases in advance so as to spread them over several months and <\/span>take advantage of the promotional periods<\/b> that precede this marketing high point (such as Black Friday or Cyber Monday, for example).<\/span> <\/p>\n For brands, this means<\/span> anticipating their marketing campaigns as far as possible<\/b> Christmas. By planning events in the weeks leading up to the festive season, they can multiply the points of contact with their audiences, and the chances of them making purchases on their e-commerce site (or in-store). <\/span><\/p>\n The marketing highlights leading up to Christmas<\/span> (Halloween<\/span><\/span><\/span><\/a>, Black Friday, etc.) can also be excellent<\/span> opportunities for collecting leads.<\/b> and customer data. Companies will be able to activate them over the festive season by creating personalised marketing campaigns that are more effective in converting prospects into customers. <\/span><\/p>\n Speaking out in advance also allows you to<\/span> position yourself before everyone else.<\/b> Brands that start earlier can boost their visibility and reduce their media budget by communicating at a time when competition is less intense and consumers are less affected by \u2018advertising fatigue\u2019.<\/span> <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-2″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-2″ _builder_version=”4.26.0″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n To create an effective Christmas marketing campaign, it’s important to<\/span> take account of your audience’s expectations,<\/b> and market trends as a whole. Whether linked to advertising, marketing or new consumer habits, these trends will enable companies to capture the attention and better engage consumers during the festive season. <\/span><\/p>\n These include : <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-3″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-3″ _builder_version=”4.26.0″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” global_colors_info=”{}”]<\/p>\n By capitalising on these trends to capture consumers’ attention<\/span>, brands can create effective Christmas marketing campaigns,<\/b> specifically targeting their strategic objectives.<\/span> <\/p>\n To inspire them, here are <\/span>3 ideas for animations and interactive campaigns<\/b> to engage and convert your audience at Christmas.<\/span> <\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.26.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Gamification<\/span><\/span><\/a><\/span> (i.e. incorporating playful elements into sales promotions) is an excellent way for brands to <\/span>capture and hold the attention of consumers<\/b>. One of the most effective formats at this time of year is an engaging mechanic like <\/span>Tiny Wings<\/span><\/span><\/span><\/a>.<\/span> <\/p>\n This speed game was used by household appliance brand Electrolux for its \u2018A Swedish Christmas\u2019 campaign. The campaign aimed to <\/span> The main aim was to highlight the company’s Swedish origins through a fun, viral game, and thus <\/b>raise its profile over the festive period.<\/span> <\/p>\n The engaging and addictive nature of the marketing game also enabled the company to <\/span>capitalise on the interaction with participants to collect opt-ins<\/span><\/a>.<\/b> With an engagement rate of 92% and game sessions lasting an average of 1 minute and 18 seconds, this activity helped to strengthen the brand’s appeal to consumers over the Christmas period.<\/span> <\/p>\n SFR R\u00e9union also relied on this mechanism for its Christmas marketing campaign<\/span>. Focused on lead generation<\/b>, the campaign was a great success during the recruitment phase, thanks in particular to a media strategy based on native advertising.<\/span> <\/p>\n Thanks to an attractive prize fund, the company was able to <\/span>attract more than 10k <\/b>new visitors.<\/span><\/span><\/b><\/a> on its website. And with an average of more than 7 games played per subscriber and an average playing time of over 3 minutes, this interactive activity generated a high level of support for the brand among participants. <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/07\/sfr-jeu-concours-noel.webp” alt=”sfr christmas marketing competition” title_text=”sfr-jeu-concours-noel” align=”center” _builder_version=”4.26.0″ _module_preset=”default” custom_margin=”50px|||||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Instant winners<\/span><\/span><\/a><\/span> are also very effective during the Christmas period<\/span>, when users are looking for good deals and discounts<\/b> to save on their gift purchases.<\/span> <\/p>\n The 100% winning <\/span>Claw machine<\/span><\/span><\/span><\/a>, for example, enables companies to distribute<\/span> discount coupons to all participants<\/b>. Showroompriv\u00e9.com banked on this Christmas marketing game during the festive season. 7,000 vouchers were distributed during the campaign, helping to convert prospects into customers and <\/span>boosting the brand’s sales<\/span><\/span><\/span><\/a>.<\/span> <\/p>\n This animation can also be used as part of a <\/span>Drive to Store campaign<\/span><\/b><\/a><\/span> during the Christmas period<\/b>. McDonald’s franchisees in the North of France have chosen to set up a campaign combining<\/span> a Flappy<\/span><\/span><\/span><\/a> and a 100% winning claw machine. These events enabled users to win discount vouchers to be used towards the purchase of a Maxi Best Of menu in participating restaurants, boosting traffic in the brand’s points of sale. <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/07\/grappin-jeu-concours-mcdo-noel.webp” alt=”claw machine mc do christmas competition” title_text=”claw-machine-mc-do-christmas-competition” align=”center” _builder_version=”4.26.0″ _module_preset=”default” width=”92%” custom_margin=”50px||50px|||” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}” min_height=”288px”]<\/p>\n It takes an average of <\/span>8 interactions between a brand and its prospect<\/span><\/span><\/span><\/a> before they are ready to buy. If brands want to <\/span>to boost their Christmas sales<\/b>, they need to multiply the points of contact and the incentives to buy with their audience.<\/span> <\/p>\n This is what brands can do by implementing an <\/span>omnichannel Christmas marketing campaign<\/b>. Companies will deploy a marketing game tailored to this marketing high point (such as the <\/span>Shopping List<\/span><\/span><\/span><\/a> for example) across all their communication channels. Adictiz’s customisable form can be used in engaging interactive formats across 4 distinct channels: the e-commerce site, blog articles, live shopping sessions and native advertising. <\/span><\/p>\n
\nDans certains secteurs, ce chiffre peut m\u00eame monter jusqu\u2019\u00e0 35 %.
\nIl est donc crucial pour elles de <\/span>create distinctive Christmas marketing campaigns<\/b> to capture the attention of their audience and boost their end-of-year sales.<\/span> <\/p>\n\n
Anticipate the festive season to optimise your campaigns<\/strong><\/h2>\n
<\/blockquote>\n
5 trends to boost your Christmas marketing campaign<\/h2>\n
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3 ideas for Christmas marketing campaigns to stand out from the crowd<\/h2>\n
An engaging speed game to boost brand awareness<\/strong><\/strong><\/h3>\n
2. Instant win for Christmas coupons<\/strong><\/h3>\n
3. An omnichannel Christmas campaign to engage consumers<\/strong><\/h3>\n