[et_pb_section fb_built=”1″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.26.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n
The Christmas holiday season is a crucial time for business profitability. During the last month of the year, they can achieve <\/span>up to 20%<\/b><\/a><\/span><\/span> of their annual sales.<\/span> <\/p>\n One of the keys to engaging consumers during this sales period<\/span> is to anticipate your campaign by multiplying contact points.<\/b> in the run-up to December 24th. In fact, it takes an average of 8 interactions between a prospect and the brand before a sale is concluded. <\/span><\/p>\n In this article, we’ll take a look at a marketing mechanism that’s particularly relevant to Christmas campaigns. This is the Advent calendar, which allows you to multiply the number of interactions with your audience. <\/span>Here we share tips for creating a memorable digital Advent calendar<\/a><\/span><\/span><\/strong>, as well as concrete examples to inspire you. <\/span><\/p>\n <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” background_color=”#F2F2F2″ custom_margin=”||40px||false|false” border_radii=”on|10px|10px|10px|10px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” custom_padding=”20px|30px|20px|30px|true|true” global_colors_info=”{}”]<\/p>\n SUMMARY<\/strong><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-1″ _builder_version=”4.19.4″ _module_preset=”default” min_height=”946.1px” custom_margin=”||||false|false” custom_padding=”||51px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-1″ _builder_version=”4.26.0″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_font_size=”25px” header_line_height=”1.3em” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.26.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||64px||false|false” global_colors_info=”{}”]<\/p>\n The Advent Calendar<\/span><\/a><\/span><\/span> is a particularly popular marketing tool during the Christmas season. The principle is simple: every day, <\/span>participants discover a new animation<\/b> through \u201cboxes\u201d to be opened. This can be a competition or an interactive animation such as an Instant Win, through which users can unlock free rewards and gifts. <\/span><\/p>\n Creating a digital advent calendar is a great way to<\/span> boost your Christmas marketing campaign<\/b> because, in the minds of consumers, this mechanism is directly associated with the end-of-year festivities. It’s also a great way to capture and hold your audience’s attention, by giving them a daily appointment and offering new surprises with each new slot. <\/span><\/p>\n What’s more, this marketing activity is ideal for<\/span> animating and rewarding your customer community.<\/b>. [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/10\/calendrier-marketing.webp” alt=”calendrier de l'avent marketing” title_text=”calendrier-marketing” url=”https:\/\/www.adictiz.com\/en\/project\/winning-calendar\/” align=”center” _builder_version=”4.27.2″ _module_preset=”default” width=”85%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-2″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-2″ _builder_version=”4.26.0″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Si le Calendrier de l\u2019Avent est parfait pour animer sa communaut\u00e9 pendant les f\u00eates de No\u00ebl et multiplier les points de contacts avec son audience, <\/span>cette m\u00e9canique demande aussi un travail de planification<\/b>. Voici quelques conseils pour r\u00e9ussir son animation commerciale et tenir la cadence.\u00a0<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||20px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Les marques qui choisissent ce jeu marketing pour leur campagne marketing de No\u00ebl vont devoir <\/span>partager des jeux interactifs et du contenu tous les jours<\/b>, du 1er d\u00e9cembre au 25 d\u00e9cembre. Il est donc important de planifier son contenu pour diversifier les animations, les m\u00e9caniques interactives et les dotations partag\u00e9es \u00e0 sa communaut\u00e9 afin de retenir l\u2019attention des participants tout le mois de d\u00e9cembre.\u00a0<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Le Calendrier de l\u2019Avent sera plus efficace pour atteindre les objectifs strat\u00e9giques que la marque s\u2019est fix\u00e9e s\u2019il est personnalis\u00e9. Cela suppose, en amont de la campagne de No\u00ebl, <\/span>d\u2019affiner sa connaissance client, en collectant par exemple des donn\u00e9es<\/b> d\u00e9mographiques et des pr\u00e9f\u00e9rences produits. L’entreprise pourra ainsi proposer un contenu et des r\u00e9compenses cibl\u00e9es, plus efficaces pour <\/span>engager son audience<\/span><\/a><\/span><\/span> <\/span>et g\u00e9n\u00e9rer des ventes.\u00a0<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat||||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.26.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n To engage as many prospects and customers as possible, brands also need to think of their digital Advent Calendar as an omnichannel animation. <\/span>The different Playable Marketing formats<\/span><\/a><\/span><\/span> are particularly relevant in this context. The brand can <\/span> engage its audience across all these channels with native animations that adapt to its website,<\/b> shopping application or advertising campaigns (interactive ads).<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_id=”section-3″ _builder_version=”4.19.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”sommaire-3″ _builder_version=”4.26.0″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#000000″ text_font_size=”25px” header_2_font=”Montserrat|700|||||||” header_2_font_size=”25px” header_2_line_height=”1.3em” custom_margin=”||30px||false|false” link_option_url=”#sommaire-1″ global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” min_height=”49.4px” custom_margin=”||20px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Passons maintenant \u00e0 la pratique avec 5 exemples de marques qui ont cr\u00e9\u00e9 un Calendrier de l\u2019Avent digital et se sont appuy\u00e9es sur ce format pour atteindre des objectifs commerciaux vari\u00e9s<\/b>.<\/span>[\/et_pb_text][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Avec son op\u00e9ration \u201cLa bo\u00eete \u00e0 cadeaux\u201d, la marque Floa a profit\u00e9 du plus grand temps fort de l\u2019ann\u00e9e pour gagner en visibilit\u00e9, tout en mettant en avant ses partenaires. L\u2019op\u00e9ration a permis \u00e0 la banque de recruter des leads qualifi\u00e9s \u00e0 embaser<\/a><\/span><\/span> et <\/span>retargeter toute l\u2019ann\u00e9e.<\/span><\/a><\/p>\n Gr\u00e2ce \u00e0 des<\/span> dotations attractives<\/b> (Airpods, montre connect\u00e9e, smartphone, champagne), elle a attir\u00e9 plus de 64K participants.<\/span>[\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/07\/floa-calendrier-avent.webp” alt=”Floa Advent Calendar” title_text=”Floa-Advent-calendar” align=”center” _builder_version=”4.26.1″ _module_preset=”default” width=”68%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.26.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” global_colors_info=”{}”]<\/p>\n Galeries Lafayette’s Advent Calendar game aimed<\/span> to engage customers and prospects<\/b> via a multi-channel campaign. By showcasing its famous Christmas windows on all its digital channels, the animation functioned as a sales generator. It also enabled the chain to capture customer data via a lead recruitment form. This data then enabled Galeries to effectively retarget its audience throughout the year. <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/07\/calendrier-avent-galeries.webp” alt=”Galeries lafayette marketing calendar” title_text=”advent-calendar-galeries” align=”center” _builder_version=”4.26.1″ _module_preset=”default” width=”92%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||40px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Le Calendrier de l\u2019Avent digital peut aussi \u00eatre utilis\u00e9 dans <\/span>le marketing de la culture et des loisirs<\/span><\/span><\/span><\/a>. Ici, l\u2019objectif n\u2019est pas de g\u00e9n\u00e9rer des ventes, mais d’inciter son audience \u00e0 cr\u00e9er un compte Ouest France<\/b>. En effet, seuls les participants disposant d\u2019un compte pouvaient acc\u00e9der au jeu et tenter de <\/span>remporter des dotations attractives<\/span><\/span><\/span><\/a> (s\u00e9jour de vacances, \u00e9lectrom\u00e9nager et high-tech, loisirs, bons d\u2019achats).\u00a0<\/span><\/p>\n La campagne a permis \u00e0 Ouest France d\u2019animer ses audiences pendant tout le mois<\/b> de d\u00e9cembre et de recruter 81K inscrits.\u00a0<\/span>[\/et_pb_text][et_pb_image src=”https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/06\/ouest-france-inscription-compte.png” alt=”ouest france account creation” title_text=”ouest-france-subscription-account” align=”center” _builder_version=”4.26.1″ _module_preset=”default” width=”86%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” text_line_height=”1em” header_line_height=”1.5em” header_3_font=”Montserrat|600|||||||” header_3_text_color=”#0092ff” header_3_line_height=”1.5em” custom_margin=”30px||30px||false|false” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.26.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”16px” custom_margin=”||50px||false|false” global_colors_info=”{}”]<\/p>\n\n
The mechanics of the Advent Calendar<\/strong><\/h2>\n
<\/blockquote>\n
\nDurant les f\u00eates de No\u00ebl, les consommateurs sont en effet \u00e0 l’aff\u00fbt de bons plans et r\u00e9ductions pour faire des \u00e9conomies sur leurs achats de cadeaux.
\nEn distribuant des bons de r\u00e9duction et des dotations attractives tous les jours, la marque peut fid\u00e9liser ses clients et convertir de nouveaux prospects, g\u00e9n\u00e9rant plus de ventes. <\/span><\/p>\n3 tips for a successful digital Advent Calendar<\/h2>\n
1. Plan your content for the 25 squares of the digital advent calendar<\/strong><\/h3>\n
2. Customize animations and prizes<\/strong><\/h3>\n
3. Diversify distribution channels<\/strong><\/h3>\n
5 inspiring examples of Advent Calendars<\/h2>\n
1. Floa Advent Calendar<\/strong><\/h3>\n
2. Galeries Lafayette Advent Calendar<\/strong><\/h3>\n
3. Ouest France Advent Calendar<\/strong><\/h3>\n
3. Carrefour Advent Calendar<\/strong><\/h3>\n