{"id":27621799,"date":"2026-06-11T10:48:33","date_gmt":"2026-06-11T08:48:33","guid":{"rendered":"https:\/\/www.adictiz.com\/webinar-place-de-la-gare\/"},"modified":"2026-07-21T11:50:08","modified_gmt":"2026-07-21T09:50:08","slug":"webinar-place-de-la-gare","status":"publish","type":"page","link":"https:\/\/www.adictiz.com\/en\/webinar-place-de-la-gare\/","title":{"rendered":"Webinar Place de la Gare &#8211; recruiting active leads for your loyalty program"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;204&#8243; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; 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second_heading_font_size=&#8221;45px&#8221; second_heading_line_height=&#8221;1em&#8221; background_text_font=&#8221;&#8211;et_global_body_font||||||||&#8221; background_text_text_align=&#8221;left&#8221; background_text_font_size=&#8221;45px&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;0px||0px|0px|false|false&#8221; custom_margin_tablet=&#8221;||20px||false|false&#8221; custom_margin_phone=&#8221;0px|0px|20px|0px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px|||0px|false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;0px|0px||0px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; first_heading_font_size_tablet=&#8221;60px&#8221; first_heading_font_size_phone=&#8221;22px&#8221; first_heading_font_size_last_edited=&#8221;on|phone&#8221; second_heading_font_size_tablet=&#8221;60px&#8221; second_heading_font_size_phone=&#8221;50px&#8221; second_heading_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; overlay_bg_color_gradient_type_tablet=&#8221;linear&#8221; overlay_bg_color_gradient_type_phone=&#8221;linear&#8221; overlay_bg_color_gradient_type__hover=&#8221;linear&#8221; image_bg_color_gradient_type__hover=&#8221;linear&#8221;][\/dipi_dual_heading][et_pb_text content_tablet=&#8221;<\/p>\n<p>The art of recruiting active leads for your loyalty program<\/strong><\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p>The art of recruiting active leads for your loyalty program<\/strong><\/p>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; module_class=&#8221;skip-lazy&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;1.4em&#8221; header_font=&#8221;Montserrat|100|||||||&#8221; header_font_size=&#8221;40px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;||-22px||false|false&#8221; custom_margin_phone=&#8221;0px||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\">The art of recruiting active leads for your loyalty program<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; min_height=&#8221;233.2px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||-20px||false|false&#8221; custom_margin_phone=&#8221;-8px||20px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;20px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;601.5px&#8221; custom_margin=&#8221;30px|auto|11px|auto|false|false&#8221; custom_padding=&#8221;0px|0px|20px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/07\/Webinar-SCNF-Adictiz-CRM.webp&#8221; alt=&#8221;Webinar place de la gare and adictiz&#8221; title_text=&#8221;Webinar-SCNF-Adictiz-CRM&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;70%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;20px|0px|0px||false|false&#8221; custom_padding=&#8221;0px|0px|20px|0px|false|false&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;off|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;14px|7px|0px|7px|false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\"><i>Watch the replay:<\/i><\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.6&#8243; 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_builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; width=&#8221;80%&#8221; custom_margin=&#8221;20px||0px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;off|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_margin=&#8221;20px||||false|false&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-align: center\"><i>Watch the replay:<\/i><\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;20px||20px||false|false&#8221; border_radii=&#8221;off|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f9f9f9&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#f2f5ff 0%|#ffffff 100%&#8221; custom_margin=&#8221;20px||0px||false|false&#8221; custom_padding=&#8221;58px||80px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h3><span>How in-app gamification is reinventing M-commerce<\/span><\/h3>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h3><span>How in-app gamification is reinventing M-commerce<\/span><\/h3>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|800|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_color=&#8221;#000000&#8243; header_3_font_size=&#8221;25px&#8221; header_3_line_height=&#8221;1.2em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Powering your CRM through gaming : the art of recruiting active leads for your loyalty program<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\">In 2026, digital marketing faces a major paradox: while user attention has become increasingly volatile and fragmented, the cost per lead (CPL) on traditional channels like Meta or Google is skyrocketing. Faced with the end of third-party cookies and a <strong>massive rejection of classic forms<\/strong> \u2013<em> with abandonment rates fluctuating between 60 % and 80 %<\/em> \u2013, collecting qualified First-Party data has become the major challenge for CRM departments. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\"><span style=\"color: #000000\">To overcome these psychological frictions and turn transient attention into long-term engagement, gamification emerges as the essential strategic response. By replacing advertising effort with a fun and rewarding experience, brands achieve the feat of capturing consumers&#8217; &#8220;available brain time&#8221;, while <strong>facilitating account creation <\/strong>and loyalty program membership. <\/span><\/p>\n<p>Adictiz is delighted to co-host this webinar in partnership with <strong>Club Place de la Gare &#8211; SNCF Retail &amp; Connexions<\/strong>. We will have the pleasure of welcoming <strong>Mathilde DRAOULEC<\/strong>, who will share the behind the scenes of their data collection strategy. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; background_color=&#8221;#ECF1FF&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;10px|20px|0px|20px|false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>This Webinar will cover:<\/strong><\/p>\n<p><strong><\/strong><\/p>\n<ul>\n<li>Adapting to <strong>rising CPLs<\/strong> and form rejection<\/li>\n<li>How to capture attention without draining your media budget?<\/li>\n<li>Overcoming resistance to forms and <strong>boosting opt-ins<\/strong><\/li>\n<li>Turning a &#8220;transient lead&#8221; into an <strong>active, high-value member<\/strong><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;58px||80px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_6,1_6,1_6&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|800|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; header_3_font=&#8221;Montserrat|800|||||||&#8221; header_3_text_color=&#8221;#000000&#8243; header_3_font_size=&#8221;20px&#8221; header_3_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;15px||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>The speakers<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; custom_padding=&#8221;|30px|||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\"><span style=\"color: #000000\"><strong>Mathilde DRAOULEC<\/strong> (<em>Senior Digital Project Manager at Place de la Gare<\/em>), <strong>Audrey EDART<\/strong> (<em>Marketing Director at Adictiz<\/em>) and <strong>Simon G\u00c9RARD<\/strong> (<em>Account Manager at Adictiz<\/em>) answer all questions about gamification strategies during a Q&amp;A session at the end of the webinar.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; 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width_phone=&#8221;50%&#8221; width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;58px||50px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h3>The speakers<\/h3>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h3>The speakers<\/h3>\n<p>&#8221; 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