{"id":27594879,"date":"2026-01-20T18:36:30","date_gmt":"2026-01-20T16:36:30","guid":{"rendered":"https:\/\/www.adictiz.com\/world-cup-guide\/"},"modified":"2026-04-30T09:43:01","modified_gmt":"2026-04-30T07:43:01","slug":"world-cup-guide","status":"publish","type":"page","link":"https:\/\/www.adictiz.com\/en\/world-cup-guide\/","title":{"rendered":"World Cup Guide"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; 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custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\"><strong>[ Guide Marketing ]<\/strong><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|800|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;40px&#8221; text_line_height=&#8221;1.1em&#8221; header_font=&#8221;Montserrat|700|||||||&#8221; header_font_size=&#8221;45px&#8221; header_line_height=&#8221;1.1em&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;0px|0px|0px||false|false&#8221; custom_padding=&#8221;10px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center\">World Cup &amp; Gamification<\/h1>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;<\/p>\n<h2>Engage your fans like never before!<\/h2>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h2>Engage your fans<br \/>\nlike never before!<\/h2>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;1.1em&#8221; header_font_size=&#8221;24px&#8221; header_2_font=&#8221;|300|||||||&#8221; header_2_font_size=&#8221;22px&#8221; header_2_line_height=&#8221;1.1em&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;0px|0px|10px||false|false&#8221; custom_padding=&#8221;|0px|1px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center\">Engage your fans like never before!<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;95%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<div style=\"position: relative; width: 100%; height: 0; padding-top: 56.2500%;<!-- [et_pb_line_break_holder] --> padding-bottom: 0; box-shadow: 0 2px 8px 0 rgba(63,69,81,0.16); margin-top: 1.6em; margin-bottom: 0.9em; overflow: hidden;<!-- [et_pb_line_break_holder] --> border-radius: 8px; will-change: transform;&#8221;><!-- [et_pb_line_break_holder] -->  <iframe loading=\"lazy\" style=\"position: absolute; width: 100%; height: 100%; top: 0; left: 0; border: none; padding: 0;margin: 0;\"<!-- [et_pb_line_break_holder] -->    src=&#8221;https:\/\/www.canva.com\/design\/DAG-mJvoFVU\/RQ5XT4C5yBx9sXCPL5GboA\/view?embed&#8221; allowfullscreen=&#8221;allowfullscreen&#8221; allow=&#8221;fullscreen&#8221;><!-- [et_pb_line_break_holder] -->  <\/iframe><!-- [et_pb_line_break_holder] --><\/div>\n<p>[\/et_pb_code][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;20.1px&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;|300|||||||&#8221; header_3_font_size=&#8221;30px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;10px||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Don&#8217;t stay on the sidelines during<br \/>the world&#8217;s <strong>biggest sporting event<\/strong>.<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; min_height=&#8221;279.1px&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 300\">Sports make hearts beat, but the World Cup makes them soar. For brands, it is a golden opportunity to connect with an<strong> ultra-connected, passionate audience<\/strong> that is ready to engage. <\/span><\/p>\n<p><span style=\"font-weight: 300\">However, in an environment saturated with ads, how do you stand out? The answer lies in one word: <strong>interaction<\/strong>. Our new exclusive guide gives you all the keys to ride the World Cup wave and turn every match into an engagement opportunity for your brand.  <\/span><\/p>\n<p><span style=\"font-weight: 300\">Discover how to turn football&#8217;s excitement into concrete marketing performance.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;20px|0px|8px|20px|false|false&#8221; border_radii=&#8221;on|8px|8px|8px|8px&#8221; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#F2F2F2&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>Find out more in this guide:<\/b><b> <\/b><\/p>\n<p><b><\/b><\/p>\n<ul>\n<li style=\"font-weight: 300\"><strong>The kickoff<br \/><\/strong>Why a World Cup is a unique marketing opportunity?<\/li>\n<li style=\"font-weight: 300\"><strong>The game plan<br \/><\/strong>When and how to captivate fans at every stage of the event.<\/li>\n<li style=\"font-weight: 300\"><strong>Extending the win<br \/><\/strong>Converting after the 90th minute<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||80px||false|false&#8221; custom_padding_tablet=&#8221;||80px||false|false&#8221; custom_padding_phone=&#8221;||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/01\/Coupe-du-monde-football.webp&#8221; alt=&#8221;World Cup&#8221; title_text=&#8221;World-cup&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h3><b>Why gamification is your best ally for the World Cup?<\/b><\/h3>\n<p><b><\/b><\/p>\n<p><span>Football is inherently a game. By offering playful experiences to your community, you aren&apos;t just delivering a message: you&apos;re creating a memory. <\/span><\/p>\n<p><span><\/span><\/p>\n<ul>\n<li><span><strong>+48% average engagement<\/strong> on gamified campaigns compared to static formats.<\/span><\/li>\n<li><span>Non-intrusive and consented <strong>data collection<\/strong> (z<em>ero-party data<\/em>).<\/span><\/li>\n<li><span><strong>Increased virality<\/strong> through score sharing and challenges between friends.<\/span><\/li>\n<\/ul>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h3><b>Why gamification is your best ally for the World Cup?<\/b><\/h3>\n<p><b><\/b><\/p>\n<p><span>Football is inherently a game. By offering playful experiences to your community, you aren&apos;t just delivering a message: you&apos;re creating a memory. <\/span><\/p>\n<p><strong>+48% average engagement<\/strong> on gamified campaigns compared to static formats.<\/p>\n<p>Non-intrusive and consented <strong>data collection<\/strong> (z<em>ero-party data<\/em>).<\/p>\n<p><strong>Increased virality<\/strong> through score sharing and challenges between friends.<\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left\"><b>Why gamification is your best ally for the World Cup?<\/b><\/h3>\n<p><b><\/b><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 300\">Football is inherently a game. By offering playful experiences to your community, you aren&#8217;t just delivering a message: you&#8217;re creating a memory. <\/span><\/p>\n<p><span style=\"font-weight: 300\"><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 300\"><strong>+48% average engagement<\/strong> on gamified campaigns compared to static formats.<\/span><\/li>\n<li><span style=\"font-weight: 300\">Non-intrusive and consented <strong>data collection<\/strong> (z<em>ero-party data<\/em>).<\/span><\/li>\n<li><span style=\"font-weight: 300\"><strong>Increased virality<\/strong> through score sharing and challenges between friends.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text content_tablet=&#8221;<\/p>\n<p><em><span><strong>Did you know?<\/strong> 80% of sports fans use a second screen (smartphone or tablet) while watching a match on TV. Gamification is the perfect tool to capture this %22second screen%22 attention and prevent your prospects from slipping away to your competitors. <\/span><\/em><\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p><em><span><strong>Did you know?<\/strong> 80% of sports fans use a second screen (smartphone or tablet) while watching a match on TV. Gamification is the perfect tool to capture this %22second screen%22 attention and prevent your prospects from slipping away to your competitors. <\/span><\/em><\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;16px&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><em><span style=\"font-weight: 300\"><strong>Did you know?<\/strong> 80% of sports fans use a second screen (smartphone or tablet) while watching a match on TV. Gamification is the perfect tool to capture this &#8220;second screen&#8221; attention and prevent your prospects from slipping away to your competitors. <\/span><\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ Guide Marketing ]World Cup &amp; GamificationEngage your fans like never before!<\/p>\n","protected":false},"author":7,"featured_media":27594831,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"dipi_cpt_category":[],"class_list":["post-27594879","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>World Cup: is your brand ready?<\/title>\n<meta name=\"description\" content=\"Prepare your strategy with our 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