{"id":27586736,"date":"2023-02-09T12:19:26","date_gmt":"2023-02-09T10:19:26","guid":{"rendered":"https:\/\/www.adictiz.com\/guides\/"},"modified":"2026-06-18T11:07:36","modified_gmt":"2026-06-18T09:07:36","slug":"guides","status":"publish","type":"page","link":"https:\/\/www.adictiz.com\/en\/guides\/","title":{"rendered":"Marketing guides on gamification"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_horizontal_offset=&#8221;43%&#8221; background_vertical_offset=&#8221;25%&#8221; background_pattern_horizontal_offset=&#8221;-100%&#8221; background_pattern_vertical_offset=&#8221;36%&#8221; custom_margin=&#8221;-100px||||false|false&#8221; custom_padding=&#8221;140px||0px||false|false&#8221; bottom_divider_color=&#8221;#FFFFFF&#8221; bottom_divider_height=&#8221;32px&#8221; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||30px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|800|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;35px&#8221; text_line_height=&#8221;1.1em&#8221; header_font=&#8221;Montserrat|700|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_font_size=&#8221;45px&#8221; header_line_height=&#8221;1.3em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><span style=\"color: #000000\">Marketing guides<\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; header_text_color=&#8221;#FFFFFF&#8221; header_2_font=&#8221;|300|||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;35px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #000000\">Focus on<\/span> <span style=\"color: #000000\">the latest <strong>gamification<\/strong><\/span> <span style=\"color: #000000\">guide!<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#ffffff 0%|#f2f5ff 100%&#8221; custom_margin=&#8221;-28px||30px||false|false&#8221; custom_margin_tablet=&#8221;0px||-20px||false|false&#8221; custom_margin_phone=&#8221;-8px||-20px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;50px||||false|false&#8221; custom_padding=&#8221;30px|0px|60px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/01\/Coupe-du-monde-Adictiz-Guide.webp&#8221; alt=&#8221;World Cup Football Guide&#8221; title_text=&#8221;World-Cup-Adictiz-Guide&#8221; src_tablet=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/11\/calendrier-1000&#215;1000-1.webp&#8221; src_phone=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/01\/vignette-guide-calendrier.webp&#8221; src_last_edited=&#8221;off|phone&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<p><strong>Prepare your brand for the World Cup! <\/strong><\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p><strong>Prepare your brand for the World Cup! <\/strong><\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|800|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;32px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;20px||||false|false&#8221; custom_margin_tablet=&#8221;20px||||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;|10px|0px||false|false&#8221; text_orientation_phone=&#8221;center&#8221; text_orientation_last_edited=&#8221;off|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\"><strong>Prepare your brand for the World Cup! <\/strong><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/01\/Coupe-du-monde-Adictiz-Guide.webp&#8221; alt=&#8221;World Cup Football Guide&#8221; title_text=&#8221;World-Cup-Adictiz-Guide&#8221; src_tablet=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2025\/11\/calendrier-1000&#215;1000-1.webp&#8221; src_phone=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/01\/vignette-guide-calendrier.webp&#8221; src_last_edited=&#8221;off|phone&#8221; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text content_tablet=&#8221;<\/p>\n<p>Don&apos;t stay on the sidelines during<strong> the biggest sporting event<\/strong> on the planet.<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p>Don&apos;t stay on the sidelines during<strong> the biggest sporting event<\/strong> on the planet.<\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_orientation=&#8221;center&#8221; min_height=&#8221;47.4px&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify\">Don&#8217;t stay on the sidelines during<strong> the biggest sporting event<\/strong> on the planet.<\/p>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;<\/p>\n<p>Sports make hearts beat, but the World Cup makes them soar. For brands, it&apos;s a golden opportunity to connect with an ultra-connected, passionate audience that is ready to engage. <\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p>Sports make hearts beat, but the World Cup makes them soar. For brands, it&apos;s a golden opportunity to connect with an ultra-connected, passionate audience that is ready to engage. <\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\">Sports make hearts beat, but the World Cup makes them soar. For brands, it&#8217;s a golden opportunity to connect with an ultra-connected, passionate audience that is ready to engage. <\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.adictiz.com\/en\/world-cup-guide\/&#8221; button_text=&#8221;Read the guide&#8221; button_alignment=&#8221;left&#8221; button_alignment_tablet=&#8221;left&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;4cdfd194-8ce6-465d-bd5f-3d3e547cbb2d&#8221; custom_margin=&#8221;30px||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Section&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; min_height=&#8221;280.2px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||-20px||false|false&#8221; custom_margin_phone=&#8221;-8px||-20px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||40px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;28px&#8221; header_2_font=&#8221;Montserrat|300|||||||&#8221; header_2_font_size=&#8221;35px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;30px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Discover our <strong>marketing guides<\/strong> &amp; e-books<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;20px||||false|false&#8221; custom_padding=&#8221;20px||80px||false|false&#8221; custom_padding_tablet=&#8221;20px||80px||false|false&#8221; custom_padding_phone=&#8221;20px||0px||false|false&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F5FF&#8221; custom_padding=&#8221;||20px||false|false&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#F2F5FF&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/01\/Calendrier-marketing.webp&#8221; alt=&#8221;Christmas marketing guide&#8221; title_text=&#8221;Marketing-calendar&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; transform_translate_linked=&#8221;off&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|600|||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;20px||0px||false|false&#8221; custom_padding=&#8221;0px|10px|0px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\">Marketing calendar<br \/>2026<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.adictiz.com\/en\/marketing-calendar\/&#8221; button_text=&#8221;Read the guide&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#000000&#8243; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;#FFFFFF&#8221; button_border_radius=&#8221;43px&#8221; button_font=&#8221;|600|||||||&#8221; custom_margin=&#8221;20px||10px||false|false&#8221; custom_padding=&#8221;8px|60px|8px|60px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F5FF&#8221; custom_padding=&#8221;||20px||false|false&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#F2F5FF&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/07\/Guide-marketing-fete-des-meres.webp&#8221; alt=&#8221;Instant win&#8221; title_text=&#8221;Marketing-guide-mother&#039;s-day&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|600|||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.4em&#8221; header_font_size=&#8221;25px&#8221; custom_margin=&#8221;20px||0px||false|false&#8221; custom_padding=&#8221;0px|10px|0px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\">Strengthen the loyalty of your family target<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.adictiz.com\/en\/mothers-day-guide\/&#8221; button_text=&#8221;Read the guide&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#000000&#8243; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;#FFFFFF&#8221; button_border_radius=&#8221;42px&#8221; button_font=&#8221;|600|||||||&#8221; custom_margin=&#8221;20px||10px||false|false&#8221; custom_padding=&#8221;8px|60px|8px|60px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F5FF&#8221; custom_padding=&#8221;||20px||false|false&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#F2F5FF&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/11\/guide-strategie-de-collecte.webp&#8221; alt=&#8221;Collection strategy webinar&#8221; title_text=&#8221;lead-collection-strategy-guide&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; transform_translate_linked=&#8221;off&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|600|||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;20px||||false|false&#8221; custom_padding=&#8221;0px|10px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\">Recruit your audiences with lead collection strategies<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.adictiz.com\/en\/collection-strategy\/&#8221; button_text=&#8221;Read the guide&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#000000&#8243; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;#FFFFFF&#8221; button_border_radius=&#8221;36px&#8221; button_font=&#8221;|600|||||||&#8221; custom_margin=&#8221;20px||10px||false|false&#8221; custom_padding=&#8221;8px|60px|8px|60px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;20px||||false|false&#8221; custom_padding=&#8221;20px||80px||false|false&#8221; custom_padding_tablet=&#8221;20px||80px||false|false&#8221; custom_padding_phone=&#8221;20px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F5FF&#8221; custom_padding=&#8221;||20px||false|false&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#F2F5FF&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/09\/Guide-de-la-gamification-sport.webp&#8221; alt=&#8221;gamification and sports&#8221; title_text=&#8221;sport-gamification-guide&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; transform_translate_linked=&#8221;off&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|600|||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;20px||||false|false&#8221; custom_padding=&#8221;0px|10px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\">Marketing strategy: capitalize on major sporting events<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.adictiz.com\/en\/sport-gamification-guide\/&#8221; button_text=&#8221;Read the guide&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#000000&#8243; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;#FFFFFF&#8221; button_border_radius=&#8221;49px&#8221; button_font=&#8221;|600|||||||&#8221; custom_margin=&#8221;20px||10px||false|false&#8221; custom_padding=&#8221;8px|60px|8px|60px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F5FF&#8221; custom_padding=&#8221;||20px||false|false&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#F2F5FF&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/04\/guide-instant-gagnant.webp&#8221; alt=&#8221;Instant win&#8221; title_text=&#8221;instant-win-guide&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|600|||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;20px||||false|false&#8221; custom_padding=&#8221;0px|10px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\">The instant win, essential pillar of the lead collection strategy<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.adictiz.com\/en\/instant-win-guide\/&#8221; button_text=&#8221;Read the guide&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#000000&#8243; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;#FFFFFF&#8221; button_border_radius=&#8221;33px&#8221; button_font=&#8221;|600|||||||&#8221; custom_margin=&#8221;20px||10px||false|false&#8221; custom_padding=&#8221;8px|60px|8px|60px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F5FF&#8221; custom_padding=&#8221;||20px||false|false&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#F2F5FF&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/07\/Catalogue-des-mecaniques-544px.webp&#8221; alt=&#8221;Adictiz interactive marketing game catalog&#8221; title_text=&#8221;Catalog-of-mechanics-544px&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; transform_translate_linked=&#8221;off&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|600|||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.4em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;20px||||false|false&#8221; custom_padding=&#8221;0px|10px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Adictiz Box interactive mechanics catalog<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.adictiz.com\/en\/adictiz-catalog\/&#8221; button_text=&#8221;Read the catalog&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#000000&#8243; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;#FFFFFF&#8221; button_border_radius=&#8221;70px&#8221; button_font=&#8221;|600|||||||&#8221; custom_margin=&#8221;20px||10px||false|false&#8221; custom_padding=&#8221;8px|60px|8px|60px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; make_equal=&#8221;on&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;20px||||false|false&#8221; custom_padding=&#8221;20px||80px||false|false&#8221; custom_padding_tablet=&#8221;20px||80px||false|false&#8221; custom_padding_phone=&#8221;20px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F5FF&#8221; custom_padding=&#8221;||20px||false|false&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#F2F5FF&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/11\/visuel-dotation-2.webp&#8221; alt=&#8221;prizes for marketing contests&#8221; title_text=&#8221;visual-prizes-2&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.23.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|600|||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;20px||||false|false&#8221; custom_padding=&#8221;0px|10px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\">Gamification and prizes, the right choices for your campaigns<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.adictiz.com\/en\/prize-guide\/&#8221; button_text=&#8221;Read the guide&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#000000&#8243; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;#FFFFFF&#8221; button_border_radius=&#8221;58px&#8221; button_font=&#8221;|600|||||||&#8221; custom_margin=&#8221;20px||10px||false|false&#8221; custom_padding=&#8221;8px|60px|8px|60px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F5FF&#8221; custom_padding=&#8221;||20px||false|false&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; border_width_all=&#8221;2px&#8221; border_color_all=&#8221;#F2F5FF&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/09\/Objectif-recrutement-leads-vignette.webp&#8221; alt=&#8221;lead generation&#8221; title_text=&#8221;Lead recruitment objective-thumbnail&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; transform_translate_linked=&#8221;off&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|600|||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;20px||||false|false&#8221; custom_padding=&#8221;0px|10px||20px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\">Recruit qualified leads through gamification<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.adictiz.com\/en\/recrutement-de-leads\/&#8221; button_text=&#8221;Read the guide&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#000000&#8243; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;#FFFFFF&#8221; button_border_radius=&#8221;74px&#8221; button_font=&#8221;|600|||||||&#8221; custom_margin=&#8221;20px||10px||false|false&#8221; custom_padding=&#8221;8px|60px|8px|60px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f2f5ff&#8221; custom_padding=&#8221;||20px||false|false&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2026\/01\/guide-marketing-noel.webp&#8221; alt=&#8221;Christmas marketing guide&#8221; title_text=&#8221;guide-marketing-christmas&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; transform_translate_linked=&#8221;off&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|600|||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.4em&#8221; custom_margin=&#8221;20px||0px||false|false&#8221; custom_padding=&#8221;0px|10px|0px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\">This year, treat yourself to qualified data for the holidays!<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.adictiz.com\/en\/guide-christmas\/&#8221; button_text=&#8221;Read the guide&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#000000&#8243; button_border_width=&#8221;0px&#8221; button_border_color=&#8221;#FFFFFF&#8221; button_border_radius=&#8221;43px&#8221; button_font=&#8221;|600|||||||&#8221; custom_margin=&#8221;20px||10px||false|false&#8221; custom_padding=&#8221;8px|60px|8px|60px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing guidesFocus on the latest gamification guide!Prepare your brand for the World Cup! Don&#8217;t stay on the sidelines during the biggest sporting event on the planet.Sports make hearts beat, but the World Cup makes them soar. For brands, it&#8217;s a golden opportunity to connect with an ultra-connected, passionate audience that is ready to engage. Discover [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14424,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"dipi_cpt_category":[],"class_list":["post-27586736","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing guides on gamification | Adictiz<\/title>\n<meta name=\"description\" content=\"Discover our collection of marketing guides and e-books on gamification to help you create interactive experiences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adictiz.com\/en\/guides\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing guides on gamification | Adictiz\" \/>\n<meta property=\"og:description\" content=\"Discover our collection of marketing guides and e-books on gamification to help you create interactive experiences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adictiz.com\/en\/guides\/\" \/>\n<meta property=\"og:site_name\" content=\"Adictiz: plateforme de jeux marketing interactifs - Collecte de donn\u00e9es CRM &amp; engagement\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-18T09:07:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/04\/guide-marketing-gamification.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"537\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/guides\\\/\",\"url\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/guides\\\/\",\"name\":\"Marketing guides on gamification | Adictiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/guides\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/guides\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adictiz.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/guide-marketing-gamification.webp\",\"datePublished\":\"2023-02-09T10:19:26+00:00\",\"dateModified\":\"2026-06-18T09:07:36+00:00\",\"description\":\"Discover our collection of marketing guides and e-books on gamification to help you create interactive experiences.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/guides\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.adictiz.com\\\/en\\\/guides\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/guides\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.adictiz.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/guide-marketing-gamification.webp\",\"contentUrl\":\"https:\\\/\\\/www.adictiz.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/guide-marketing-gamification.webp\",\"width\":800,\"height\":537},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/guides\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing guides on gamification\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/\",\"name\":\"Adictiz: plateforme de jeux marketing interactifs - Collecte de donn\u00e9es CRM &amp; engagement\",\"description\":\"Create fun games, collect serious data.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/#organization\",\"name\":\"Adictiz\",\"url\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.adictiz.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Logo-adictiz-696.webp\",\"contentUrl\":\"https:\\\/\\\/www.adictiz.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Logo-adictiz-696.webp\",\"width\":696,\"height\":696,\"caption\":\"Adictiz\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/adictiz\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing guides on gamification | Adictiz","description":"Discover our collection of marketing guides and e-books on gamification to help you create interactive experiences.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adictiz.com\/en\/guides\/","og_locale":"en_US","og_type":"article","og_title":"Marketing guides on gamification | Adictiz","og_description":"Discover our collection of marketing guides and e-books on gamification to help you create interactive experiences.","og_url":"https:\/\/www.adictiz.com\/en\/guides\/","og_site_name":"Adictiz: plateforme de jeux marketing interactifs - Collecte de donn\u00e9es CRM &amp; engagement","article_modified_time":"2026-06-18T09:07:36+00:00","og_image":[{"width":800,"height":537,"url":"https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/04\/guide-marketing-gamification.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"16 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.adictiz.com\/en\/guides\/","url":"https:\/\/www.adictiz.com\/en\/guides\/","name":"Marketing guides on gamification | Adictiz","isPartOf":{"@id":"https:\/\/www.adictiz.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adictiz.com\/en\/guides\/#primaryimage"},"image":{"@id":"https:\/\/www.adictiz.com\/en\/guides\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/04\/guide-marketing-gamification.webp","datePublished":"2023-02-09T10:19:26+00:00","dateModified":"2026-06-18T09:07:36+00:00","description":"Discover our collection of marketing guides and e-books on gamification to help you create interactive experiences.","breadcrumb":{"@id":"https:\/\/www.adictiz.com\/en\/guides\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adictiz.com\/en\/guides\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adictiz.com\/en\/guides\/#primaryimage","url":"https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/04\/guide-marketing-gamification.webp","contentUrl":"https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/04\/guide-marketing-gamification.webp","width":800,"height":537},{"@type":"BreadcrumbList","@id":"https:\/\/www.adictiz.com\/en\/guides\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.adictiz.com\/en\/"},{"@type":"ListItem","position":2,"name":"Marketing guides on gamification"}]},{"@type":"WebSite","@id":"https:\/\/www.adictiz.com\/en\/#website","url":"https:\/\/www.adictiz.com\/en\/","name":"Adictiz: plateforme de jeux marketing interactifs - Collecte de donn\u00e9es CRM &amp; engagement","description":"Create fun games, collect serious data.","publisher":{"@id":"https:\/\/www.adictiz.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adictiz.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.adictiz.com\/en\/#organization","name":"Adictiz","url":"https:\/\/www.adictiz.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adictiz.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/04\/Logo-adictiz-696.webp","contentUrl":"https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/04\/Logo-adictiz-696.webp","width":696,"height":696,"caption":"Adictiz"},"image":{"@id":"https:\/\/www.adictiz.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/adictiz\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/pages\/27586736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/comments?post=27586736"}],"version-history":[{"count":122,"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/pages\/27586736\/revisions"}],"predecessor-version":[{"id":27617994,"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/pages\/27586736\/revisions\/27617994"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/media\/14424"}],"wp:attachment":[{"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/media?parent=27586736"}],"wp:term":[{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/dipi_cpt_category?post=27586736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}