{"id":18877,"date":"2024-10-09T12:01:14","date_gmt":"2024-10-09T10:01:14","guid":{"rendered":"https:\/\/www.adictiz.com\/webinar-this-year-enchant-your-audience-for-christmas\/"},"modified":"2026-05-11T09:30:12","modified_gmt":"2026-05-11T07:30:12","slug":"webinar-enchant-your-audience-for-christmas","status":"publish","type":"page","link":"https:\/\/www.adictiz.com\/en\/webinar-enchant-your-audience-for-christmas\/","title":{"rendered":"Webinar | This year, enchant your audience for Christmas!"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||50px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;204&#8243; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; 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heading_display=&#8221;column&#8221; fh_style=&#8221;background&#8221; fh_background_style=&#8221;clipped&#8221; first_heading_use_color_gradient=&#8221;on&#8221; first_heading_color_gradient_direction=&#8221;105deg&#8221; first_heading_color_gradient_stops=&#8221;#008af9 0%|#6479e7 35%|#ef83dd 75%&#8221; first_heading_enable_image=&#8221;off&#8221; fh_padding=&#8221;0px|0px|0px|0px|false|false&#8221; second_heading_use_color_gradient=&#8221;on&#8221; second_heading_color_gradient_direction=&#8221;90deg&#8221; second_heading_color_gradient_stops=&#8221;#3480f3 0%|#6479e7 42%|#ef83dd 73%&#8221; sh_padding=&#8221;0px|0px|0px|10px|false|false&#8221; heading_display_tablet=&#8221;column&#8221; heading_display_phone=&#8221;column&#8221; heading_display_last_edited=&#8221;on|tablet&#8221; sh_padding_tablet=&#8221;&#8221; sh_padding_phone=&#8221;&#8221; sh_padding_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; 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custom_padding_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; first_heading_font_size_tablet=&#8221;45px&#8221; first_heading_font_size_phone=&#8221;40px&#8221; first_heading_font_size_last_edited=&#8221;on|phone&#8221; second_heading_font_size_tablet=&#8221;45px&#8221; second_heading_font_size_phone=&#8221;40px&#8221; second_heading_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; overlay_bg_color_gradient_type_tablet=&#8221;linear&#8221; overlay_bg_color_gradient_type_phone=&#8221;linear&#8221; overlay_bg_color_gradient_type__hover=&#8221;linear&#8221; image_bg_color_gradient_type__hover=&#8221;linear&#8221; sticky_enabled=&#8221;0&#8243;][\/dipi_dual_heading][et_pb_text content_tablet=&#8221;<\/p>\n<p>100+ key dates to punctuate your<br \/>year of <strong>games and experiences<\/strong><\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p>100+ key dates to punctuate your year of <strong>games and experiences<\/strong><\/p>\n<p>&#8221; content_last_edited=&#8221;on|tablet&#8221; module_class=&#8221;skip-lazy&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;1.4em&#8221; header_font=&#8221;Montserrat|100|||||||&#8221; header_font_size=&#8221;40px&#8221; custom_margin=&#8221;20px||0px||false|false&#8221; custom_margin_tablet=&#8221;||-22px||false|false&#8221; custom_margin_phone=&#8221;0px||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\">Use gamification <strong>to enchant your audience<\/strong> for festive season<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; border_radii=&#8221;off|||10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#f2f5ff 0%|#ffffff 100%&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;58px||50px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|800|||||||&#8221; text_text_color=&#8221;#0092FF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; header_text_color=&#8221;#0092FF&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Montserrat|800|||||||&#8221; header_3_text_color=&#8221;#0092FF&#8221; header_3_font_size=&#8221;25px&#8221; header_3_line_height=&#8221;1.2em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"color: #000000\">Christmas, the perfect time to achieve your goals<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\">Christmas is a key period for brands and retailers, and consumer engagement peaks during the festive season. But how do you catch their attention in a saturated and competitive environment? The answer lies in gamification.  <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000\"><em><a href=\"https:\/\/www.ecommercemag.fr\/Thematique\/retail-1220\/barometre-etude-2168\/Breves\/Achats-de-noel-les-Fran-ais-se-serrent-un-peu-386381.htm\" title=\"Christmas figures\" style=\"color: #000000\"><strong>&#8220;78% of French people<\/strong><\/a> said they would make online purchases during the Christmas period in 2023&#8243;<\/em><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000\">In this webinar, we&#8217;ll show you how to fully exploit the potential of interactive experiences to maximise your marketing performance during this strategic period.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000\">Find out how gamified formats, such as advent calendars, can not only boost audience engagement, but also optimise lead generation and conversion.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify\">We&#8217;ll give you <strong>10 concrete examples of successful campaigns<\/strong>, to take you to the heart of tried-and-tested strategies and inspire your own actions.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; background_color=&#8221;#ECF1FF&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;10px|20px|0px|20px|false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #000000\"><strong>On the agenda for this webinar:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000\"><strong>Christmas, a crucial time<\/strong> | Why this period is essential for achieving your goals<\/span><\/li>\n<li><span style=\"color: #000000\"><strong>Advent Calendar<\/strong> | Explore the latest innovations on our platform<\/span><\/li>\n<li><span style=\"color: #000000\"><strong>Use-cases<\/strong> | Concrete examples of interactives campaigns that have transformed the performance of the biggest retail brands<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||40px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_6,1_6,1_6&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h3>The speakers<\/h3>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h3>The speakers<\/h3>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|800|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; header_3_font=&#8221;Montserrat|800|||||||&#8221; header_3_text_color=&#8221;#000000&#8243; header_3_font_size=&#8221;20px&#8221; header_3_line_height=&#8221;1.1em&#8221; custom_margin=&#8221;30px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: left\">The speakers<\/h3>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;<\/p>\n<p><strong>Laure<\/strong> (<em>CPO at Adictiz<\/em>) and <strong>Audrey EDART<\/strong> (<em>Marketing Director at Adictiz<\/em>) will answer all your questions during this webinar.<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p><strong>Laure<\/strong> (<em>CPO at Adictiz<\/em>) and <strong>Audrey EDART<\/strong> (<em>Marketing Director at Adictiz<\/em>) will answer all your questions during this webinar.<\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\"><strong>Laure<\/strong> (<em>CPO at Adictiz<\/em>) and <strong>Audrey EDART<\/strong> (<em>Marketing Director at Adictiz<\/em>) will answer all your questions during this webinar.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; 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_builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;80%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;54%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; filter_saturate=&#8221;0%&#8221; filter_opacity=&#8221;80%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;50px||||false|false&#8221; custom_padding=&#8221;0px||80px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/04\/campagne-marketing-noel.webp&#8221; title_text=&#8221;marketing-campaign-christmas&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|800|||||||&#8221; text_text_color=&#8221;#0092FF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; header_text_color=&#8221;#0092FF&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Montserrat|800|||||||&#8221; header_3_text_color=&#8221;#0092FF&#8221; header_3_font_size=&#8221;25px&#8221; header_3_line_height=&#8221;1.2em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"color: #000000\">Marketing guide | treat yourself to qualified leads for the festive season!<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify\">We designed this guide to give you food for thought regarding the major trends of the end of the year, as well as scenario ideas and formats to activate for high-performance campaigns!<\/p>\n<p>Christmas is a magical time that brings the French together. It&#8217;s a time when people want to give pleasure not only to their loved ones, but also to themselves. With this in mind, users are more inclined to share information and interact with content designed to inspire them.  <\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.adictiz.com\/en\/guide-christmas\/&#8221; button_text=&#8221;Read the guide&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;4cdfd194-8ce6-465d-bd5f-3d3e547cbb2d&#8221; button_border_radius=&#8221;100px&#8221; custom_padding=&#8221;6px|50px|6px|50px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WEBINAR<div class=\"et_pb_module dipi_dual_heading dipi_dual_heading_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t\n                <div class=\"dipi-dual-heading \">\n                    <&#8221;h1&#8243; class=\"dipi-dh-main\">\n                        <span class=\"dipi-dh-first-heading\">\n                            <span class=\"dipi-dh-animation-container\">\n                                <span class=\"dipi-dh-bg-container\">\n                                    &#8221;Christmas,\n                                <\/span>\n                            <\/span>\n                        <\/span>\n                        <span class=\"dipi-dh-second-heading\">\n                            <span class=\"dipi-dh-animation-container\">\n                                <span class=\"dipi-dh-bg-container\">\n                                    \n                                <\/span>\n                            <\/span>\n                        <\/span>\n                    <\/&#8221;h1&#8243;>\n                <\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/p>\n","protected":false},"author":7,"featured_media":18826,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"dipi_cpt_category":[],"class_list":["post-18877","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webinar | This year, enchant your audience for Christmas!<\/title>\n<meta name=\"description\" content=\"Christmas is a key period for brands and retailers, and consumer engagement peaks during the festive season\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adictiz.com\/en\/webinar-enchant-your-audience-for-christmas\/\" 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