{"id":16398,"date":"2024-05-07T17:09:52","date_gmt":"2024-05-07T15:09:52","guid":{"rendered":"https:\/\/www.adictiz.com\/webinar-gamification-in-sports\/"},"modified":"2026-10-16T10:48:07","modified_gmt":"2026-10-16T08:48:07","slug":"webinar-gamification-sports","status":"publish","type":"page","link":"https:\/\/www.adictiz.com\/en\/webinar-gamification-sports\/","title":{"rendered":"Webinar | Gamification in sports"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;204&#8243; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; 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first_heading_font_size=&#8221;45px&#8221; first_heading_line_height=&#8221;0.9em&#8221; second_heading_font=&#8221;&#8211;et_global_body_font|700|||||||&#8221; second_heading_font_size=&#8221;45px&#8221; second_heading_line_height=&#8221;1.2em&#8221; background_text_font=&#8221;&#8211;et_global_body_font||||||||&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;||20px||false|false&#8221; custom_margin_phone=&#8221;0px|0px|20px|0px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;0px|0px||0px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; first_heading_font_size_tablet=&#8221;45px&#8221; first_heading_font_size_phone=&#8221;40px&#8221; first_heading_font_size_last_edited=&#8221;on|phone&#8221; second_heading_font_size_tablet=&#8221;45px&#8221; second_heading_font_size_phone=&#8221;40px&#8221; second_heading_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; overlay_bg_color_gradient_type_tablet=&#8221;linear&#8221; overlay_bg_color_gradient_type_phone=&#8221;linear&#8221; overlay_bg_color_gradient_type__hover=&#8221;linear&#8221; image_bg_color_gradient_type__hover=&#8221;linear&#8221;][\/dipi_dual_heading][et_pb_text content_tablet=&#8221;<\/p>\n<p>100+ key dates to punctuate your<br \/>year of <strong>games and experiences<\/strong><\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p>100+ key dates to punctuate your year of <strong>games and experiences<\/strong><\/p>\n<p>&#8221; content_last_edited=&#8221;on|tablet&#8221; module_class=&#8221;skip-lazy&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;1.4em&#8221; header_font=&#8221;Montserrat|100|||||||&#8221; header_font_size=&#8221;40px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;||-22px||false|false&#8221; custom_margin_phone=&#8221;0px||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\">National Rugby League strategy<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; min_height=&#8221;233.2px&#8221; custom_margin=&#8221;30px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||-20px||false|false&#8221; 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module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; border_radii=&#8221;off|||10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/06\/Webinar-Gamification-dans-le-sport-1.webp&#8221; alt=&#8221;Webinar edart audrey gamification sport&#8221; title_text=&#8221;Webinar-Gamification-dans-le-sport (1)&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;-18px||0px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; border_radii=&#8221;off|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F5FF&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#f2f5ff 0%|#ffffff 99%&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;58px||80px||false|false&#8221; custom_padding_tablet=&#8221;58px||80px||false|false&#8221; custom_padding_phone=&#8221;58px||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h3><span>Sports marketing strategies for unforgettable experiences<\/span><\/h3>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h3><span>Sports marketing strategies for unforgettable experiences<\/span><\/h3>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|800|||||||&#8221; text_text_color=&#8221;#0092FF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; header_text_color=&#8221;#0092FF&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Montserrat|800|||||||&#8221; header_3_text_color=&#8221;#0092FF&#8221; header_3_font_size=&#8221;25px&#8221; header_3_line_height=&#8221;1.2em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"color: #000000\">Sports marketing strategies for unforgettable experiences<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;<\/p>\n<p><span>With the <strong>National Rugby League<\/strong>, let&apos;s dive into the heart of the fan journey! Let&apos;s explore every stage from acquisition to loyalty, revealing the tips to transform casual spectators into dedicated ambassadors. <\/span><\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p><span>With the <strong>National Rugby League<\/strong>, let&apos;s dive into the heart of the fan journey! Let&apos;s explore every stage from acquisition to loyalty, revealing the tips to transform casual spectators into dedicated ambassadors. <\/span><\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\"><span style=\"color: #000000\">With the <strong>National Rugby League<\/strong>, let&#8217;s dive into the heart of the fan journey! Let&#8217;s explore every stage from acquisition to loyalty, revealing the tips to transform casual spectators into dedicated ambassadors. <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/05\/Logo-ligue-nationale-rugby.webp&#8221; alt=&#8221;National Rugby League&#8221; title_text=&#8221;Logo-ligue-nationale-rugby&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/04\/logo-adictiz-hd.png&#8221; title_text=&#8221;logo-adictiz-hd&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000\">In the fast-paced world of sports, where stadiums echo with the cheers of fans and every athletic performance arouses intense emotions, <strong>the art of captivating the audience<\/strong> is a constant quest.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000\">Sport transcends borders, cultures and languages, creating fertile ground for brands to <strong>forge deep bonds with their audiences<\/strong>&#8230; Imagine an experience where every match and every competition becomes much more than just a sporting event. <\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000\">Therein lies the power of gamification in sport, a fusion of the passion of the game and the excitement of competition. <strong>Gamification transforms spectators into active participants<\/strong>, engaging them on a deeper level and keeping them coming back for more.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify\">This webinar is an invitation to explore the possibilities offered by gamification in the world of sport. Find out all about sports marketing strategies. Whether you&#8217;re a sports association, an event organizer or a brand looking to connect with sport, you&#8217;ll discover innovative strategies for creating unforgettable experiences for your fans.  <\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; background_color=&#8221;#ECF1FF&#8221; custom_margin=&#8221;20px||||false|false&#8221; custom_padding=&#8221;10px|20px|0px|20px|false|false&#8221; border_radii=&#8221;on|15px|15px|15px|15px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #000000\"><strong>This Webinar will cover:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000\"><strong>Gamify the fan journey<\/strong> | Captivate fans at every stage of the event<\/span><\/li>\n<li><span style=\"color: #000000\"><strong>From acquisition to loyalty<\/strong> | Achieving your objectives in sports marketing<\/span><\/li>\n<li><span style=\"color: #000000\"><strong>Use-cases<\/strong> | Adictiz and the Ligue Nationale de Rugby master engagement<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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Acquisition Project Manager at Ligue Nationale de Rugby<\/em>) and <strong>Audrey EDART <\/strong><em>(Marketing Director at Adictiz<\/em>) answer all questions on sports marketing strategies in a Q&amp;A session at the end of the webinar.<\/span><\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p><span><strong>Elisabeth <\/strong><em>(CRM &amp; Acquisition Project Manager at Ligue Nationale de Rugby<\/em>) and <strong>Audrey EDART <\/strong><em>(Marketing Director at Adictiz<\/em>) answer all questions on sports marketing strategies in a Q&amp;A session at the end of the webinar.<\/span><\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\"><span style=\"color: #000000\"><strong>Elisabeth <\/strong><em>(CRM &amp; Acquisition Project Manager at Ligue Nationale de Rugby<\/em>) and <strong>Audrey EDART <\/strong><em>(Marketing Director at Adictiz<\/em>) answer all questions on sports marketing strategies in a Q&amp;A session at the end of the webinar.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; 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_builder_version=&#8221;4.25.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h3><span>Sports marketing strategies for unforgettable experiences<\/span><\/h3>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h3><span>Sports marketing strategies for unforgettable experiences<\/span><\/h3>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|800|||||||&#8221; text_text_color=&#8221;#0092FF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; header_text_color=&#8221;#0092FF&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Montserrat|800|||||||&#8221; header_3_text_color=&#8221;#0092FF&#8221; header_3_font_size=&#8221;25px&#8221; header_3_line_height=&#8221;1.2em&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3><span style=\"color: #000000\">To go further: the full case study<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;<\/p>\n<p><span>With the <strong>National Rugby League<\/strong>, let&apos;s dive into the heart of the fan journey! Let&apos;s explore every stage from acquisition to loyalty, revealing the tips to transform casual spectators into dedicated ambassadors. <\/span><\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p><span>With the <strong>National Rugby League<\/strong>, let&apos;s dive into the heart of the fan journey! Let&apos;s explore every stage from acquisition to loyalty, revealing the tips to transform casual spectators into dedicated ambassadors. <\/span><\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-align: left\"><span style=\"color: #000000\">Would you like to analyze the details of the activations deployed by the LNR and Adictiz (fan journey engagement before, during, and after the match, promotion of official sponsors, and CRM qualification of the favorite club)? Find all the insights and campaign results in our detailed analysis. <\/span><\/p>\n<p style=\"text-align: left\"><a href=\"https:\/\/www.adictiz.com\/en\/blog\/gamification-sports-marketing-ligue-nationale-rugby\/\"><span style=\"color: #000000\">&gt; Read the LNR case study<\/span><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; min_height=&#8221;280.2px&#8221; custom_margin=&#8221;0px||-20px||false|false&#8221; custom_margin_tablet=&#8221;0px||-20px||false|false&#8221; custom_margin_phone=&#8221;-8px||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;25px||40px||false|false&#8221; custom_padding_tablet=&#8221;25px||40px||false|false&#8221; custom_padding_phone=&#8221;0px||40px||false|false&#8221; locked=&#8221;off&#8221; 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