{"id":16392,"date":"2023-09-12T16:06:27","date_gmt":"2023-09-12T14:06:27","guid":{"rendered":"https:\/\/www.adictiz.com\/reinventing-the-customer-journey-between-phygital-and-gamification\/"},"modified":"2026-02-16T17:49:00","modified_gmt":"2026-02-16T15:49:00","slug":"reinventing-the-customer-journey-between-phygital-and-gamification","status":"publish","type":"page","link":"https:\/\/www.adictiz.com\/en\/reinventing-the-customer-journey-between-phygital-and-gamification\/","title":{"rendered":"Reinventing the customer journey between phygital and gamification"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|auto||197px|false|false&#8221; custom_padding=&#8221;0px|10px|30px|10px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|800|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;35px&#8221; text_line_height=&#8221;1.1em&#8221; header_font_size=&#8221;35px&#8221; header_line_height=&#8221;1.1em&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;20px||||false|true&#8221; custom_padding=&#8221;||||false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center\">Reinventing the customer journey<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; text_line_height=&#8221;1.1em&#8221; header_font_size=&#8221;24px&#8221; header_2_font=&#8221;|300|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.1em&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;|0px|11px||false|false&#8221; custom_padding=&#8221;|0px|1px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center\">by combining <strong>phygital and gamification<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; prev_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f4f4f4&#8243; custom_margin=&#8221;||0px||false|false&#8221; custom_margin_tablet=&#8221;||0px||false|false&#8221; custom_margin_phone=&#8221;0px||3px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; top_divider_style=&#8221;curve&#8221; top_divider_height=&#8221;37px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;30px||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#f4f4f4 0%|#ffffff 26%&#8221; min_height=&#8221;233.2px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||-20px||false|false&#8221; custom_margin_phone=&#8221;-8px||20px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;20px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;601.5px&#8221; custom_margin=&#8221;0px||80px|auto|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/10\/webinar-phygital-3-scaled.webp&#8221; alt=&#8221;Webinar phygital and gamification&#8221; title_text=&#8221;Webinar phygital and gamification&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;-18px|0px|0px||false|false&#8221; custom_padding=&#8221;0px|0px||0px|false|false&#8221; border_radii=&#8221;off|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|800|||||||&#8221; text_text_color=&#8221;#0092FF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; header_text_color=&#8221;#0092FF&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Montserrat|800|||||||&#8221; header_3_text_color=&#8221;#0092FF&#8221; header_3_font_size=&#8221;25px&#8221; header_3_line_height=&#8221;1.2em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"color: #0092ff\">Phygital | In a changing world, the way we interact with consumers has profoundly changed.<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\">To remain competitive and meet ever-higher customer expectations, we need to <span style=\"color: #0092ff\"><strong>rethink our approach<\/strong><\/span> to the <strong><a href=\"https:\/\/blog.hubspot.fr\/service\/parcours-client\" title=\"The customer journey\" style=\"color: #0092ff\">customer journey<\/a><\/strong>. That&#8217;s exactly what we&#8217;re going to tell you in this webinar. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;14px|20px|0px|20px|false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|0px|60px|0px|false|false&#8221; custom_padding=&#8221;20px|20px|0px|20px|false|false&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;off|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_spread=&#8221;-3px&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<div data-nom=\"fr-webinar-parcours-client\"><iframe loading=\"lazy\" width=\"100%\" height=\"480\" frameborder=\"0\" src=\"https:\/\/app.livestorm.co\/p\/6395622f-778e-4ba0-9979-06849f4b88f7\/form\" title=\"Webinar | R\u00e9inventer son parcours client en combinant phygital et gamification | Webinar gamification & jeu marketing\"><\/iframe><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;601.5px&#8221; custom_padding=&#8221;13px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|800|||||||&#8221; text_text_color=&#8221;#0092FF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; header_text_color=&#8221;#0092FF&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Montserrat|800|||||||&#8221; header_3_text_color=&#8221;#0092FF&#8221; header_3_font_size=&#8221;25px&#8221; header_3_line_height=&#8221;1.2em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center\">Phygital | In a changing world, the way we interact with consumers has profoundly changed.<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\">To remain competitive and meet ever-higher customer expectations, we need to <span style=\"color: #0092ff\"><strong>rethink our approach to the customer journey<\/strong><\/span>. That&#8217;s exactly what we&#8217;re going to tell you in this webinar. <\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/10\/webinar-phygital-3-scaled.webp&#8221; alt=&#8221;Webinar phygital and gamification&#8221; title_text=&#8221;webinar-phygital-3&#8243; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;-18px||0px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; border_radii=&#8221;off|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; border_radii=&#8221;off|||10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f9f9f9&#8243; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;58px||80px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify\">Faced with fierce competition and increasingly demanding consumers, how do you reinvent the customer journey by combining physical and digital aspects (phygital) while using gamification as a powerful lever to achieve unrivalled <strong>conversion and engagement targets<\/strong>?<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/09\/webinar-phygital-adictiz-parcours-client.webp&#8221; alt=&#8221;Webinar customer journey phygital gamification&#8221; title_text=&#8221;webinar-phygital-adictiz-customer-journey&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify\">Let&#8217;s discover together the power of omnichannel through our <i>customers&#8217;<\/i> <span style=\"color: #0092ff\"><strong>greatest successes<\/strong><\/span> in illustrated use-cases.<\/p>\n<p style=\"text-align: justify\">[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify\">Take advantage of a <span style=\"color: #0092ff\"><strong>Q&amp;A session<\/strong><\/span> with our speakers at the end of the webinar, to ask any questions you may have.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; background_color=&#8221;#f9f9f9&#8243; custom_margin=&#8221;20px||||false|false&#8221; custom_padding=&#8221;10px|20px|0px|20px|false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#e5e5e5&#8243; global_colors_info=&#8221;{}&#8221;]<strong>This Webinar will cover :<\/strong><\/p>\n<ul>\n<li><span style=\"color: #0092ff\"><strong>Zoom on the Customer Journey<\/strong><\/span> | Digital &amp; phygital: the power of omnichannelity<\/li>\n<li><span style=\"color: #0092ff\"><strong>Gamify the customer journey in 5 steps<\/strong><\/span> | Strategies and best practices<\/li>\n<li><span style=\"color: #0092ff\"><strong>Study data to reinvent yourself<\/strong><\/span> | Data, activation, KPIs: the winning triptych<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;58px||80px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_6,1_6,1_6&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|800|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; header_3_font=&#8221;Montserrat|800|||||||&#8221; header_3_text_color=&#8221;#000000&#8243; header_3_font_size=&#8221;20px&#8221; header_3_line_height=&#8221;1.1em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>The speakers<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify\"><span style=\"color: #0092ff\"><strong>Gauthier<\/strong><\/span>\u00a0(<em>Key Account Manager chez Adictiz<\/em>) et <span style=\"color: #0092ff\"><strong>Audrey EDART<\/strong><\/span> (<em>Responsable marketing chez Adictiz<\/em>) r\u00e9pondent \u00e0 toutes les questions dans un temps de questions\/r\u00e9ponses en fin de webinar.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; 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