{"id":16389,"date":"2023-03-09T16:02:33","date_gmt":"2023-03-09T14:02:33","guid":{"rendered":"https:\/\/www.adictiz.com\/purchasing-power-how-to-act-and-commit-in-favor-of-your-customers\/"},"modified":"2026-05-04T11:55:55","modified_gmt":"2026-05-04T09:55:55","slug":"purchasing-power-how-to-act-and-commit-in-favor-of-your-customers","status":"publish","type":"page","link":"https:\/\/www.adictiz.com\/en\/purchasing-power-how-to-act-and-commit-in-favor-of-your-customers\/","title":{"rendered":"Purchasing power, how to act and commit in favor of your customers"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|auto||197px|false|false&#8221; custom_padding=&#8221;0px|10px|30px|10px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|800|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;35px&#8221; text_line_height=&#8221;1.1em&#8221; header_font_size=&#8221;35px&#8221; header_line_height=&#8221;1.1em&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;20px||||false|true&#8221; custom_padding=&#8221;||||false|true&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center\">Renforcer le pouvoir d&#8217;achat, comment agir et s&#8217;engager en faveur de ses clients.<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;25px&#8221; text_line_height=&#8221;1.1em&#8221; header_font_size=&#8221;24px&#8221; header_2_font=&#8221;|300|||||||&#8221; header_2_font_size=&#8221;25px&#8221; header_2_line_height=&#8221;1.1em&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;22px|0px|11px||false|false&#8221; custom_padding=&#8221;|0px|1px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center\">Pourquoi les marques misent-elles sur la <strong>gamification<\/strong>?<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; prev_background_color=&#8221;#ffffff&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f4f4f4&#8243; custom_margin=&#8221;||0px||false|false&#8221; custom_margin_tablet=&#8221;||0px||false|false&#8221; custom_margin_phone=&#8221;0px||3px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; top_divider_style=&#8221;curve&#8221; top_divider_height=&#8221;37px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;30px||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#f4f4f4 0%|#ffffff 26%&#8221; min_height=&#8221;233.2px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||-20px||false|false&#8221; custom_margin_phone=&#8221;-8px||20px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;20px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;601.5px&#8221; custom_margin=&#8221;0px||80px|auto|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/04\/Webinar-pouvoir-achat-dotation.webp&#8221; alt=&#8221;webinar gamification purchasing power&#8221; title_text=&#8221;Webinar-buying-power-dotation&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;-18px|0px|0px||false|false&#8221; custom_padding=&#8221;0px|0px||0px|false|false&#8221; border_radii=&#8221;off|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|800|||||||&#8221; text_text_color=&#8221;#0092FF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; header_text_color=&#8221;#0092FF&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Montserrat|800|||||||&#8221; header_3_text_color=&#8221;#0092FF&#8221; header_3_font_size=&#8221;25px&#8221; header_3_line_height=&#8221;1.2em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"color: #0092ff\">La lutte contre l&#8217;inflation est un sujet d&#8217;actualit\u00e9, dont les marques peuvent r\u00e9ellement devenir actrices.<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\">Comment aider ses clients en cette p\u00e9riode difficile?<a href=\"https:\/\/www.adictiz.com\/solution-adictiz\/\"><span style=\"color: #0092ff\"><strong> La gamification <\/strong><\/span><\/a> est une solution que de nombreuses entreprises ont choisi de privil\u00e9gier et c&#8217;est ce que nous allons vous pr\u00e9senter dans ce webinar.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;14px|20px|0px|20px|false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|0px|60px|0px|false|false&#8221; custom_padding=&#8221;20px|20px|0px|20px|false|false&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;off|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_spread=&#8221;-3px&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<div data-nom=\"fr-webinar-pouvoir-achat\"><iframe loading=\"lazy\" width=\"100%\" height=\"480\" frameborder=\"0\" src=\"https:\/\/app.livestorm.co\/p\/184ecadb-39de-427a-a92c-9c6e9f67ec23\/form\" title=\"Webinar | Agir et s'engager en faveur du pouvoir d'achat de ses clients. Pourquoi les marques misent-elles sur la gamification? | Webinar gamification & jeu marketing\"><\/iframe><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;601.5px&#8221; custom_padding=&#8221;13px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|800|||||||&#8221; text_text_color=&#8221;#0092FF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; header_text_color=&#8221;#0092FF&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Montserrat|800|||||||&#8221; header_3_text_color=&#8221;#0092FF&#8221; header_3_font_size=&#8221;25px&#8221; header_3_line_height=&#8221;1.2em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center\">La lutte contre l&#8217;inflation est un sujet d&#8217;actualit\u00e9, dont les marques peuvent r\u00e9ellement devenir acteurs.<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\">\n<p style=\"text-align: left\">Comment aider ses clients en cette p\u00e9riode difficile?<a href=\"https:\/\/www.adictiz.com\/solution-adictiz\/\"><span style=\"color: #0092ff\"><strong> La gamification <\/strong><\/span><\/a> est une solution que de nombreuses entreprises ont choisi de privil\u00e9gier et c&#8217;est ce que nous allons vous pr\u00e9senter dans ce webinar.<\/p>\n<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/04\/Webinar-pouvoir-achat-dotation.webp&#8221; alt=&#8221;webinar gamification purchasing power&#8221; title_text=&#8221;Webinar-buying-power-dotation&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;-18px||0px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; border_radii=&#8221;off|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; border_radii=&#8221;off|||10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f9f9f9&#8243; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;58px||80px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify\"><strong>Pourquoi ce choix ?<\/strong> Vous vous en doutez mais l&#8217;aspect ludique des campagnes est un premier atout, celui d&#8217;all\u00e9ger l&#8217;humeur et redonner le sourire. Puis, la r\u00e9tribution par la dotation (cartes cadeaux, bons de r\u00e9ductions, cadeaux) renforce le pouvoir d&#8217;achat en proposant des \u00e9conomies concr\u00e8tes ou des gains r\u00e9els.<\/p>\n<p style=\"text-align: justify\">Aux c\u00f4t\u00e9s de notre partenaire <span style=\"color: #000000\"><a href=\"https:\/\/www.improov-marketing.fr\/\" style=\"color: #000000\">Improov Marketing<\/a><\/span>, d\u00e9couvrez les avantages de la mise en avant de la dotation. Une pyramide de dotation bien pens\u00e9e peut vous aider \u00e0 renforcer le pouvoir d&#8217;achat de vos clients.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify\">D\u00e9couvrons ensemble plusieurs parcours types &#8211; <em>pens\u00e9s pour votre usage par notre \u00e9quipe projet.<\/em> Et <span style=\"color: #0092ff\"><strong>les plus belles r\u00e9ussites de nos clients<\/strong><\/span> pour redonner du pouvoir d&#8217;achat aux Fran\u00e7ais.<\/p>\n<p style=\"text-align: justify\">\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; background_color=&#8221;#f9f9f9&#8243; custom_margin=&#8221;20px||||false|false&#8221; custom_padding=&#8221;10px|20px|0px|20px|false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#e5e5e5&#8243; global_colors_info=&#8221;{}&#8221;]<strong>Au programme de ce Webinar :<\/strong><\/p>\n<ul>\n<li><span style=\"color: #0092ff\"><strong>Les enjeux du pouvoir d\u2019achat<\/strong><\/span> | Lutte contre l\u2019inflation, pourquoi les marques &amp; enseignes ont un r\u00f4le \u00e0 jouer<\/li>\n<li><span style=\"color: #0092ff\"><strong>Gamification &amp; dotation<\/strong><\/span> | La r\u00e9tribution par le jeu, un moyen de renforcer le pouvoir d\u2019achat de ses clients<\/li>\n<li><span style=\"color: #0092ff\"><strong>Fa\u00e7onner des parcours attractifs<\/strong><\/span> | Use-cases &amp; bonnes pratiques : comment ces marques incarnent la r\u00e9ussite<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;58px||80px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_6,1_6,1_6&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|800|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; header_3_font=&#8221;Montserrat|800|||||||&#8221; header_3_text_color=&#8221;#000000&#8243; header_3_font_size=&#8221;20px&#8221; header_3_line_height=&#8221;1.1em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>The speakers<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify\"><span style=\"color: #0092ff\"><strong>Simon<\/strong><\/span> (<em>Key Account Manager chez Adictiz<\/em>), <span style=\"color: #0092ff\"><strong>Audrey EDART<\/strong><\/span> (<em>Responsable marketing chez Adictiz<\/em>) et <span style=\"color: #0092ff\"><strong>Olivier<\/strong><\/span> (<em>CEO chez Improov Marketing<\/em>) r\u00e9pondent \u00e0 toutes les questions dans un temps de questions\/r\u00e9ponses en fin de webinar.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/04\/Simon-key-account-manager.webp&#8221; alt=&#8221;Key account manager Adictiz&#8221; title_text=&#8221;Simon-key-account-manager&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;50%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/03\/Edart-audrey.webp&#8221; alt=&#8221;edart audrey playable ads&#8221; title_text=&#8221;Edart-audrey&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;54%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/04\/Olivier-roquand.webp&#8221; alt=&#8221;edart audrey playable ads&#8221; title_text=&#8221;Olivier-roquand&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;56%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;|0px||0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; min_height=&#8221;280.2px&#8221; custom_margin=&#8221;0px||-20px||false|false&#8221; custom_margin_tablet=&#8221;0px||-20px||false|false&#8221; custom_margin_phone=&#8221;-8px||-20px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;25px||40px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||-19px||false|false&#8221; custom_margin_tablet=&#8221;0px||-19px||false|false&#8221; custom_margin_phone=&#8221;-34px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;30px&#8221; text_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;17px||||false|false&#8221; custom_margin_tablet=&#8221;17px||||false|false&#8221; custom_margin_phone=&#8221;0px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;40px||||false|false&#8221; text_font_size_tablet=&#8221;30px&#8221; text_font_size_phone=&#8221;25px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\">Plus de <strong>200 marques <\/strong>nous font confiance<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; min_height=&#8221;252.8px&#8221; custom_margin=&#8221;20px||||false|false&#8221; custom_margin_tablet=&#8221;20px||||false|false&#8221; custom_margin_phone=&#8221;-42px||-34px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/09\/Logo.webp&#8221; title_text=&#8221;Logo-mobile&#8221; align=&#8221;center&#8221; src_tablet=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/09\/Logo.webp&#8221; src_phone=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2024\/09\/Logo-mobile-1.webp&#8221; src_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;98%&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;20px||0px||false|false&#8221; filter_contrast=&#8221;105%&#8221; mix_blend_mode=&#8221;darken&#8221; global_module=&#8221;18546&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; src__hover_enabled=&#8221;off|desktop&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Renforcer le pouvoir d&#8217;achat, comment agir et s&#8217;engager en faveur de ses clients.Pourquoi les marques misent-elles sur la gamification?La lutte contre l&#8217;inflation est un sujet d&#8217;actualit\u00e9, dont les marques peuvent r\u00e9ellement devenir actrices.Comment aider ses clients en cette p\u00e9riode difficile? La gamification est une solution que de nombreuses entreprises ont choisi de privil\u00e9gier et c&#8217;est [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":14392,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"dipi_cpt_category":[],"class_list":["post-16389","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Increase purchasing power for customers | Adictiz<\/title>\n<meta name=\"description\" content=\"In this webinar, we&#039;ll take a look at some of our customers&#039; success stories to increase purchasing power to the French.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adictiz.com\/en\/purchasing-power-how-to-act-and-commit-in-favor-of-your-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Increase purchasing power for customers | Adictiz\" \/>\n<meta property=\"og:description\" content=\"In this webinar, we&#039;ll take a look at some of our customers&#039; success stories to increase purchasing power to the French.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.adictiz.com\/en\/purchasing-power-how-to-act-and-commit-in-favor-of-your-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"Adictiz\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-04T09:55:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/04\/Webinar-pouvoir-achat-dotation.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1446\" \/>\n\t<meta property=\"og:image:height\" content=\"866\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/purchasing-power-how-to-act-and-commit-in-favor-of-your-customers\\\/\",\"url\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/purchasing-power-how-to-act-and-commit-in-favor-of-your-customers\\\/\",\"name\":\"Increase purchasing power for customers | Adictiz\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/purchasing-power-how-to-act-and-commit-in-favor-of-your-customers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/purchasing-power-how-to-act-and-commit-in-favor-of-your-customers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adictiz.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Webinar-pouvoir-achat-dotation.webp\",\"datePublished\":\"2023-03-09T14:02:33+00:00\",\"dateModified\":\"2026-05-04T09:55:55+00:00\",\"description\":\"In this webinar, we'll take a look at some of our customers' success stories to increase purchasing power to the French.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/purchasing-power-how-to-act-and-commit-in-favor-of-your-customers\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.adictiz.com\\\/en\\\/purchasing-power-how-to-act-and-commit-in-favor-of-your-customers\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/purchasing-power-how-to-act-and-commit-in-favor-of-your-customers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.adictiz.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Webinar-pouvoir-achat-dotation.webp\",\"contentUrl\":\"https:\\\/\\\/www.adictiz.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Webinar-pouvoir-achat-dotation.webp\",\"width\":1446,\"height\":866},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/purchasing-power-how-to-act-and-commit-in-favor-of-your-customers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Purchasing power, how to act and commit in favor of your customers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/\",\"name\":\"Adictiz\",\"description\":\"Create fun games, collect serious data.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/#organization\",\"name\":\"Adictiz\",\"url\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.adictiz.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Logo-adictiz-696.webp\",\"contentUrl\":\"https:\\\/\\\/www.adictiz.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Logo-adictiz-696.webp\",\"width\":696,\"height\":696,\"caption\":\"Adictiz\"},\"image\":{\"@id\":\"https:\\\/\\\/www.adictiz.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/adictiz\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Increase purchasing power for customers | Adictiz","description":"In this webinar, we'll take a look at some of our customers' success stories to increase purchasing power to the French.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.adictiz.com\/en\/purchasing-power-how-to-act-and-commit-in-favor-of-your-customers\/","og_locale":"en_US","og_type":"article","og_title":"Increase purchasing power for customers | Adictiz","og_description":"In this webinar, we'll take a look at some of our customers' success stories to increase purchasing power to the French.","og_url":"https:\/\/www.adictiz.com\/en\/purchasing-power-how-to-act-and-commit-in-favor-of-your-customers\/","og_site_name":"Adictiz","article_modified_time":"2026-05-04T09:55:55+00:00","og_image":[{"width":1446,"height":866,"url":"https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/04\/Webinar-pouvoir-achat-dotation.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.adictiz.com\/en\/purchasing-power-how-to-act-and-commit-in-favor-of-your-customers\/","url":"https:\/\/www.adictiz.com\/en\/purchasing-power-how-to-act-and-commit-in-favor-of-your-customers\/","name":"Increase purchasing power for customers | Adictiz","isPartOf":{"@id":"https:\/\/www.adictiz.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.adictiz.com\/en\/purchasing-power-how-to-act-and-commit-in-favor-of-your-customers\/#primaryimage"},"image":{"@id":"https:\/\/www.adictiz.com\/en\/purchasing-power-how-to-act-and-commit-in-favor-of-your-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/04\/Webinar-pouvoir-achat-dotation.webp","datePublished":"2023-03-09T14:02:33+00:00","dateModified":"2026-05-04T09:55:55+00:00","description":"In this webinar, we'll take a look at some of our customers' success stories to increase purchasing power to the French.","breadcrumb":{"@id":"https:\/\/www.adictiz.com\/en\/purchasing-power-how-to-act-and-commit-in-favor-of-your-customers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.adictiz.com\/en\/purchasing-power-how-to-act-and-commit-in-favor-of-your-customers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adictiz.com\/en\/purchasing-power-how-to-act-and-commit-in-favor-of-your-customers\/#primaryimage","url":"https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/04\/Webinar-pouvoir-achat-dotation.webp","contentUrl":"https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/04\/Webinar-pouvoir-achat-dotation.webp","width":1446,"height":866},{"@type":"BreadcrumbList","@id":"https:\/\/www.adictiz.com\/en\/purchasing-power-how-to-act-and-commit-in-favor-of-your-customers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.adictiz.com\/en\/"},{"@type":"ListItem","position":2,"name":"Purchasing power, how to act and commit in favor of your customers"}]},{"@type":"WebSite","@id":"https:\/\/www.adictiz.com\/en\/#website","url":"https:\/\/www.adictiz.com\/en\/","name":"Adictiz","description":"Create fun games, collect serious data.","publisher":{"@id":"https:\/\/www.adictiz.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.adictiz.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.adictiz.com\/en\/#organization","name":"Adictiz","url":"https:\/\/www.adictiz.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.adictiz.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/04\/Logo-adictiz-696.webp","contentUrl":"https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/04\/Logo-adictiz-696.webp","width":696,"height":696,"caption":"Adictiz"},"image":{"@id":"https:\/\/www.adictiz.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/adictiz\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/pages\/16389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/comments?post=16389"}],"version-history":[{"count":22,"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/pages\/16389\/revisions"}],"predecessor-version":[{"id":27609002,"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/pages\/16389\/revisions\/27609002"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/media\/14392"}],"wp:attachment":[{"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/media?parent=16389"}],"wp:term":[{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/www.adictiz.com\/en\/wp-json\/wp\/v2\/dipi_cpt_category?post=16389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}