{"id":16389,"date":"2023-03-09T16:02:33","date_gmt":"2023-03-09T14:02:33","guid":{"rendered":"https:\/\/www.adictiz.com\/purchasing-power-how-to-act-and-commit-in-favor-of-your-customers\/"},"modified":"2026-06-16T12:12:55","modified_gmt":"2026-06-16T10:12:55","slug":"webinar-purchasing-power-gamification","status":"publish","type":"page","link":"https:\/\/www.adictiz.com\/en\/webinar-purchasing-power-gamification\/","title":{"rendered":"Purchasing power, how to act and commit in favor of your customers"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;204&#8243; width_tablet=&#8221;&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;30px||30px||false|false&#8221; custom_margin_phone=&#8221;0px||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;0px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;22px&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\"><strong>WEBINAR<\/strong><\/p>\n<p>[\/et_pb_text][dipi_dual_heading first_heading=&#8221;Strengthen purchasing power,&#8221; second_heading=&#8221;commit to customers.&#8221; heading_tag=&#8221;h1&#8243; heading_display=&#8221;column&#8221; fh_style=&#8221;background&#8221; fh_background_style=&#8221;clipped&#8221; first_heading_use_color_gradient=&#8221;on&#8221; first_heading_color_gradient_direction=&#8221;105deg&#8221; first_heading_color_gradient_stops=&#8221;#008af9 0%|#6479e7 35%|#ef83dd 75%&#8221; first_heading_enable_image=&#8221;off&#8221; fh_padding=&#8221;0px|0px|0px|0px|false|false&#8221; second_heading_use_color_gradient=&#8221;on&#8221; second_heading_color_gradient_direction=&#8221;90deg&#8221; second_heading_color_gradient_stops=&#8221;#3480f3 0%|#6479e7 42%|#ef83dd 73%&#8221; sh_padding=&#8221;0px|0px|10px|10px|false|false&#8221; heading_display_tablet=&#8221;column&#8221; heading_display_phone=&#8221;column&#8221; heading_display_last_edited=&#8221;on|tablet&#8221; sh_padding_tablet=&#8221;&#8221; sh_padding_phone=&#8221;&#8221; sh_padding_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; first_heading_font=&#8221;&#8211;et_global_body_font|700|||||||&#8221; first_heading_text_color=&#8221;#15022A&#8221; first_heading_font_size=&#8221;45px&#8221; first_heading_line_height=&#8221;1em&#8221; second_heading_font=&#8221;&#8211;et_global_body_font|700|||||||&#8221; second_heading_font_size=&#8221;45px&#8221; second_heading_line_height=&#8221;1.2em&#8221; background_text_font=&#8221;&#8211;et_global_body_font||||||||&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;||20px||false|false&#8221; custom_margin_phone=&#8221;0px|0px|20px|0px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;0px|0px||0px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; first_heading_font_size_tablet=&#8221;45px&#8221; first_heading_font_size_phone=&#8221;40px&#8221; first_heading_font_size_last_edited=&#8221;on|phone&#8221; second_heading_font_size_tablet=&#8221;45px&#8221; second_heading_font_size_phone=&#8221;40px&#8221; second_heading_font_size_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; overlay_bg_color_gradient_type_tablet=&#8221;linear&#8221; overlay_bg_color_gradient_type_phone=&#8221;linear&#8221; overlay_bg_color_gradient_type__hover=&#8221;linear&#8221; image_bg_color_gradient_type__hover=&#8221;linear&#8221; sticky_enabled=&#8221;0&#8243;][\/dipi_dual_heading][et_pb_text content_tablet=&#8221;<\/p>\n<p>100+ key dates to punctuate your<br \/>year of <strong>games and experiences<\/strong><\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p>100+ key dates to punctuate your year of <strong>games and experiences<\/strong><\/p>\n<p>&#8221; content_last_edited=&#8221;on|tablet&#8221; module_class=&#8221;skip-lazy&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;1.4em&#8221; header_font=&#8221;Montserrat|100|||||||&#8221; header_font_size=&#8221;40px&#8221; custom_margin=&#8221;10px||0px||false|false&#8221; custom_margin_tablet=&#8221;||-22px||false|false&#8221; custom_margin_phone=&#8221;0px||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\">Why are brands betting on gamification?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; min_height=&#8221;233.2px&#8221; custom_margin=&#8221;30px||0px||false|false&#8221; custom_margin_tablet=&#8221;0px||-20px||false|false&#8221; custom_margin_phone=&#8221;-8px||20px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;20px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;601.5px&#8221; custom_margin=&#8221;0px||60px|auto|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/04\/Webinar-pouvoir-achat-dotation.webp&#8221; alt=&#8221;webinar gamification purchasing power&#8221; title_text=&#8221;Webinar-buying-power-dotation&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;-18px|0px|0px||false|false&#8221; custom_padding=&#8221;0px|0px||0px|false|false&#8221; border_radii=&#8221;off|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|800|||||||&#8221; text_text_color=&#8221;#0092FF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; header_font=&#8221;Montserrat|700|||||||&#8221; header_text_color=&#8221;#0092FF&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_color=&#8221;#0092FF&#8221; header_3_font_size=&#8221;25px&#8221; header_3_line_height=&#8221;1.2em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"color: #000000\">The fight against inflation is a topical issue, and one in which brands can play a real role.<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\"><span style=\"color: #000000\">How can we help our customers in these difficult times? <a href=\"https:\/\/www.adictiz.com\/en\/adictiz-solution\/\" style=\"color: #000000\">Gamification<\/a> is a solution that many companies have chosen to adopt, and we&#8217;ll be presenting it to you in this webinar.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;14px|20px|0px|20px|false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|0px|60px|0px|false|false&#8221; custom_padding=&#8221;20px|20px|0px|20px|false|false&#8221; border_radii=&#8221;off|10px|10px|10px|10px&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_spread=&#8221;-3px&#8221; global_colors_info=&#8221;{}&#8221;]<div data-nom=\"fr-webinar-pouvoir-achat\"><iframe loading=\"lazy\" width=\"100%\" height=\"480\" frameborder=\"0\" src=\"https:\/\/app.livestorm.co\/p\/184ecadb-39de-427a-a92c-9c6e9f67ec23\/form\" title=\"Webinar | Agir et s'engager en faveur du pouvoir d'achat de ses clients. Pourquoi les marques misent-elles sur la gamification? | Webinar gamification & jeu marketing\"><\/iframe><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;601.5px&#8221; custom_padding=&#8221;13px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|800|||||||&#8221; text_text_color=&#8221;#0092FF&#8221; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.3em&#8221; header_text_color=&#8221;#0092FF&#8221; header_font_size=&#8221;20px&#8221; header_line_height=&#8221;1.2em&#8221; header_3_font=&#8221;Montserrat|700|||||||&#8221; header_3_text_color=&#8221;#0092FF&#8221; header_3_font_size=&#8221;25px&#8221; header_3_line_height=&#8221;1.2em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center\"><span style=\"color: #000000\">The fight against inflation is a topical issue, and one in which brands can play a real role.<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\">\n<p style=\"text-align: left\"><span style=\"color: #000000\">How can we help our customers in these difficult times? <a href=\"https:\/\/www.adictiz.com\/en\/adictiz-solution\/\" style=\"color: #000000\">Gamification<\/a> is a solution that many companies have chosen to adopt, and we&#8217;ll be presenting it to you in this webinar.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.adictiz.com\/wp-content\/uploads\/2023\/04\/Webinar-pouvoir-achat-dotation.webp&#8221; alt=&#8221;webinar gamification purchasing power&#8221; title_text=&#8221;Webinar-buying-power-dotation&#8221; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;-18px||0px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; border_radii=&#8221;off|10px|10px|10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; border_radii=&#8221;off|||10px|10px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#F2F5FF&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#f2f5ff 0%|#ffffff 100%&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;58px||80px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_padding_phone=&#8221;||30px||false|false&#8221; sticky_enabled=&#8221;0&#8243; custom_padding_tablet=&#8221;58px||80px||false|false&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_padding_phone=&#8221;||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_margin_phone=&#8221;||0px||false|false&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\"><strong>Why this choice?<\/strong> As you&#8217;d expect, the fun aspect of campaigns is a first asset, lightening the mood and bringing a smile to the face. Then, rewarding with prizes (gift cards, discount vouchers, gifts) reinforces purchasing power by offering concrete savings or real gains. <\/p>\n<p style=\"text-align: left\">With our partner <span style=\"color: #000000\"><a href=\"https:\/\/www.improov-marketing.fr\/\" style=\"color: #000000\">Improov Marketing<\/a><\/span>, discover the benefits of highlighting endowments. A well thought-out endowment pyramid can help you boost your customers&#8217; purchasing power. <\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\"><span style=\"color: #000000\">Let&#8217;s take a look at some of our customers&#8217; typical routes &#8211; designed for your use by our project team. And our customers&#8217; greatest successes in restoring purchasing power to the French.<\/span><\/p>\n<p style=\"text-align: left\">[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; background_color=&#8221;#ECF1FF&#8221; custom_margin=&#8221;20px||||false|false&#8221; custom_padding=&#8221;10px|20px|0px|20px|false|false&#8221; border_radii=&#8221;on|10px|10px|10px|10px&#8221; border_color_all=&#8221;RGBA(255,255,255,0)&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #000000\"><strong>This Webinar will cover:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000\">Purchasing power issues | Fighting inflation, why brands &amp; chains have a role to play<\/span><\/li>\n<li><span style=\"color: #000000\">Gamification &amp; dotation | Gaming rewards: a way to boost customer purchasing power<\/span><\/li>\n<li><span style=\"color: #000000\">Shaping attractive journeys | Use-cases &amp; best practices: how these brands embody success<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;58px||80px||false|false&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_padding_phone=&#8221;0px||30px||false|false&#8221; sticky_enabled=&#8221;0&#8243; custom_padding_tablet=&#8221;58px||80px||false|false&#8221;][et_pb_row column_structure=&#8221;1_2,1_6,1_6,1_6&#8243; _builder_version=&#8221;4.19.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; 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